Key Benefits
There are only two ways people communicate: “live” or “on-demand.” Live communication involves people interacting and exchanging information in real-time, such as during a face-to-face meeting, on a phone call or via a web conference. On-demand communications, on the other hand, involves people sharing and accessing information at different times on their own schedules, such as via email, social media or online video.
Calculate the value of Brainshark to your organization
Specific methods of live and on-demand communication vary widely by cost and impact. Among the on-demand methods, it is well known that video or “multimedia” (combination of text, images and audio) has a greater impact and retention value than text, images or audio alone. The challenge has always been that creating business-quality video content can be costly and time-consuming.
Brainshark changes the game with on-demand video presentations
Brainshark on-demand video presentations – which you can create quickly and easily – provide a high impact, low cost means of communicating important and timely information. And Brainshark provides unparalleled capabilities to track the viewing activity and collect interactive feedback from your audience, so you can actually measure how impactful your content is.
Let’s face it…live communications can be expensive and time-consuming. When real-time interaction and conversations are necessary, they make a lot of sense. But for one-way communications, they don’t… not to mention it’s hard (or often impossible) to measure participation and retention. And given the choice, for many communications like product updates, training sessions or even sales pitches, audiences generally prefer an on-demand video presentation over a live presentation.
Customers generate a measurable return on investment (ROI) in Brainshark through…
- Cost savings. Meeting and travel-related expenses are drastically reduced (by as much as 95%) when even just a portion of live face-to-face and web-based meetings and training sessions are replaced by Brainshark on-demand presentations.
- Cost avoidance. Organizations avoid substantial costs associated with lost productivity when they minimize the amount of time employees spend away from their jobs or out of the field.
- Increased revenues. Companies that extend the reach of their marketing communications with trackable Brainshark on-demand presentations generate 2-5 times more and better qualified leads, while sales reps accelerate their sales cycles and improve their close rates by gaining greater insight into prospects’ viewing behaviors.
- Risk avoidance. Companies that need to deliver mandatory employee training, especially those in regulated industries, reduce the risk (and associated costs) of non-compliance when they deliver trackable Brainshark-based eLearning.
- Reduced environmental impact. Using Brainshark to communicate has a minimal impact on the environment. When compared with driving or flying to a meeting, it is up to 21 times less carbon intensive (calculations provided by ICF International.)
- Increased satisfaction. Organizations that deliver important information to their audiences in Brainshark’s anytime, anywhere video format have happier employees, customers and channel partners…which means greater loyalty and productivity.
