Key Uses by Function
Some of the functional areas in a company that benefit from Brainshark are Marketing, Sales, Channels, Training and Human Resources (HR).
Marketing professionals leverage Brainshark to improve the quality and quantity of leads by using presentations in email or social media marketing campaigns, for example, or as a complement or replacement for live webinars. Marketers can then track who’s interested based on audience viewing behavior and then prioritize the follow-up.
Sales professionals use Brainshark to deliver trackable sales presentations helping them accelerate opportunities and priorize their efforts based on the most interested prospects. Sales training is another popular use…since it’s very expensive to take reps out of the field, being able to fulfill even a portion of their training on-demand can save companies a lot of money.
For companies that use channel partners to sell their products, Brainshark is typically used for marketing campaigns to generate demand and for updating and training their partners. For these companies and their partners, Brainshark provides a means for ensuring consistent, measurable and highly efficient communications.
Training departments tasked with delivering education to employees rely on Brainshark for both informal and formal eLearning, which can be deployed via Brainshark or a corporate Learning Management System (LMS). Brainshark enables distributed and collaborative content development, rapid authoring, and instant delivery, availability and tracking of eLearning courses.
HR organizations often leverage Brainshark for employee onboarding, internal communications, executive messages/updates, and open enrollment presentations. In all cases, Brainshark saves organizations money on otherwise expensive, alternative forms of communication…not to mention employees prefer the convenience of accessing the content on their own schedules.
