Channel Marketing
Existing channel marketing materials – PowerPoints, videos, text-based documents and more – can be easily re-purposed and transformed into high impact video presentations that channel partners will want to share with their customers and prospects. Whitepapers can be revitalized and converted into voice enriched e-books. Case studies can be turned into interactive content with customizable calls-to-action, downloadable attachments and more.
Improved ROI
Channel marketing with trackable Brainshark video presentations will increase the click through rates and ROI of partner email marketing campaigns, as well as improve virtually any online campaign - landing pages, banner ads, blogs, forums and social media sites. They can also be embedded right within any web page – whether on your site or your partners' sites.
Easy Editing and Updating
Unlike with traditional video content, Brainshark makes it easy for channel marketing teams to edit and update their video presentations at any time. And any changes are instantly and automatically reflected everywhere it is used, no matter how or where the content is distributed.
Partner Co-branding and Reporting
Channel partners can customize channel marketing content with their own brand, voice, unique selling proposition, call-to-action and contact information. Channel teams simply make content available to partners, and they can personalize the video presentations with their own opening and closing slides, allowing them to appeal to their own audiences, while ensuring the consistency and accuracy of your core message.
Partners receive their own confidential, detailed tracking data so they can take well-informed action and drive sales. In turn, channel marketing teams receive reporting that tells you how well the content is performing and which partners are most engaged. The data also enables you – in real-time – to measure the effectiveness of partner marketing activities.
