Marketing
With Brainshark, marketing teams can rapidly produce and deliver content that is impactful, measurable and accessible online or from mobile devices. Marketing programs that incorporate Brainshark video presentations have greater audience reach and return on investment (ROI).
Keep your content up-to-date and continuously working for you
Because it’s quick and easy to create a Brainshark video presentation, marketing departments can keep up with the ever-increasing demand for more and better content, without having to rely on expensive video production resources or agencies.
When you leverage Brainshark’s unique functionality for mixing, merging and enhancing marketing material you’ve already developed, your team can quickly repurpose content and extend its reach beyond its original purpose. For example, you can take the best slides created for a webinar, convert them into a Brainshark video presentation by adding voice narration, and incorporate a registration page to collect additional leads. Distribute the Brainshark presentation on your social media channels and your valuable content is now available to a wider audience who can view it at any time, at work or on the go…on their PC, tablet or smartphone.
Content revision management is also made simple with Brainshark. As a hosted solution, you can quickly make changes to a Brainshark presentation, and those changes are instantly reflected wherever it’s been distributed.
Get more from your webinars and events
Many live webinars, especially those that are not interactive, can be replaced with Brainshark video presentations that are available on-demand. This provides much greater convenience for your audience. You can also insert polls and surveys to collect feedback, and track viewing results in order to identify the best leads.
Generate more excitement for your next event by distributing a short Brainshark presentation in advance. You can even have guest speakers record parts of it on their own schedule. You can also use Brainshark presentation “guestbooks” to collect attendee information, include survey questions to gather their input, and track viewership to better forecast attendance. Brainshark presentations are also great vehicles to delivering information after the event.
Instead of shipping printed brochures to your trade shows, you can use QR codes in your booth that visitors can scan with their smartphones to instantly view Brainshark video presentations. This will allow you to capture their attention on the spot and identify higher quality leads that show the greatest interest.
Boost the number and quality of leads
With Brainshark, you can easily create more dynamic and engaging content that will compel audiences to your “call to action.” Include Brainshark video presentations in your email marketing and web site landing pages, and then track viewing behavior. You’ll get complete reporting on the results and ROI of your marketing efforts. With Brainshark, you can even track viewing details down to which slides were viewed and in what order. Share that information with the sales team, and you have a highly efficient and effective lead generation engine.
Sales enablement powered by Brainshark
Brainshark serves as a powerful sales enablement tool by letting you quickly and easily create Brainshark presentations about your products or services that sales teams can view on their own schedule, without taking away valuable selling time. You can also track attendance and add optional quiz questions. With real-time feedback, you'll know if they’re getting the message, and you can easily adjust the content if needed if they’re not.
You can also allow your sales reps to personalize customer-facing Brainshark presentations with their own greeting and/or closing, while ensuring that the core message is not altered or diluted.
Take your public relations efforts to the next level
Brainshark lets you deliver consistent, compelling messages to members of the press, bloggers, investors and industry analysts. Brainshark video presentations make your message come alive and can be quickly created for timely delivery while the news is fresh. More illustrative and personal than text, more consistent than live delivery, Brainshark enables your executives and experts to get in front of all the people you'd like to reach, regardless of their schedules.
Quickly transform your press releases to social media releases by adding Brainshark presentation links that you can track and measure. And to get more impact from your speaker programs, create Brainshark presentations with your speaker’s voice and include it in your “call for presentations” submissions.
Provide mobile and social media friendly content that motivates action
Enrich your website and blog with Brainshark video presentations that grab visitors’ attention and keep them on your site longer. With the enormous growth in smartphone and tablet usage, and the associated preference for video, shifting some of your content from text to video is even more critical.
Brainshark also enhances the impact of your social media posts and tweets. Be sure to share your presentations with your fans and followers to increase their chances of going viral.
