Pharmaceutical and Life Sciences
Brainshark enables pharmaceutical, medical device and life sciences companies to reduce training and communications costs, while speeding up their ability to create dynamic content and measure knowledge retention.
Better communications and education for clinical studies
Brainshark presentations can be used to better inform physicians and train investigators during early-stage clinical studies. Instead of providing training on best clinical practices and protocols via a webinar that yields marginal attendance, you can deliver a Brainshark presentation that physicians and investigators can view at their convenience. With Brainshark’s reporting capabilities, you can see who viewed the presentation and how much of the presentation they viewed. You can even track each investigator's training progress and test their comprehension.
More time-efficient, productive interactions during sales calls
Brainshark can help enhance the relationship between prospects and sales reps by making the most of their meetings. For example, a rep can use Brainshark to communicate approved information and details on a new drug (efficacy, side effects, dosage, drug-to-drug interaction, indications, etc.), and the physician can view it when there is sufficient time and attention to devote to it. During the next sales call, the meeting can quickly develop into a productive two-way dialogue, rather than a one-way lecture.
On-demand sales training
With increased demands for improved sales effectiveness, as well as regulatory changes related to healthcare reform, your sales reps need up-to-date product and sales training while maximizing their time in the field.By using Brainshark, you can shorten or replace live training sessions with Brainshark presentations, reducing meeting and travel costs while providing convenient ways for widely dispersed audiences to acquire critical knowledge. And with Brainshark Rapid Learning™, you can ensure optimum levels of product knowledge and meet compliance training and certification requirements.
Training and support material “on the go”
Sales reps are overloaded with information, but success depends on acquiring and retaining crucial product and disease-state knowledge. With Brainshark, product information can be quickly reviewed minutes before a sales call, while on the road and on a mobile device.
Consistent message with local flavor
Your regional managers need to target sales material to their local environment, competitive landscape and regional regulations, without distorting approved content. With Brainshark, you can develop core content and allow regional managers to supplement it with information that will help sales reps succeed in their territories.
Convenient communications across time zones
For global communications, Brainshark lets you distribute updates and training to all your audiences at once, without the need to schedule calls or webinars at times that are inconvenient for those in distant time zones.
