Retail
Retailers use Brainshark to streamline communications, improve store performance and drive more consistent execution with greater operational productivity.
Improved planogram compliance
Major retailers are converting planogram information into Brainshark presentations for better coordination and consistency. By combining visual information, text and audio instructions into their planograms, store and regional managers can more accurately translate corporate intention to the store level. Because Brainshark presentations are available on mobile devices, merchandisers can even view the planograms while they are in the process of deploying them.
Connect QR tags to Brainshark presentations
With the rapid proliferation of QR tags on packaging and displays, Brainshark offers an innovative approach to sharing product and promotional information with in-store customers. A retailer can produce a short Brainshark video presentation and link it to a QR tag on a display or flyer, and when a customer scans it with her smartphone she’ll be able to watch the presentation on the spot. This is a unique and compelling way for you to deliver timely information at the point of purchase.
Video presentations boost email response rates
To provide their best customers with unique, high-impact content, retailers are including Brainshark presentations in their email promotions. The engaging video format lets marketers show off merchandise and describe the offer in a far more dynamic way than with text and graphics alone. That’s why Brainshark customers have seen email campaigns generate up to five times more responses. Also, Brainshark’s tracking capabilities provide insight into who viewed a presentation, how much was viewed, and when and where it was viewed, to better determine campaign success.
Weekly communications that don’t disrupt work schedules
Brainshark customers are replacing weekly webinars and conference calls to the field with short, on-demand video presentations to communicate promotion plans, policy updates and other news. Store management can now feel connected, and get these important updates without interrupting their schedules. And they can even review the video presentations from a mobile device.
A better way to communicate during open enrollment
Retailers have significantly reduced costs and travel time by substituting benefits enrollment meetings with Brainshark presentations. Employees prefer to receive benefit program information in this way because the video format helps clarify and explain complex plans, and can guide employees to resources and online enrollment. Retail employees also appreciate the opportunity to review the presentation as often as needed and to share it with their spouses and family, to help them make better decisions about their benefit options.
Attracting top talent
To help in recruitment efforts, you can create video presentations that quickly capture the corporate culture and the benefits of joining their teams. These presentations are provided on the recruitment section of the corporate website and can even be emailed to potential candidates.
