Technology
The high tech industry relies on Brainshark to boost demand generation, produce more effective sales enablement tools and easily train and update sales teams and channel partners.
Content for a mobile world
Smartphone and tablet adoption is increasing at a remarkable rate, and marketers are now challenged with developing a mobile content strategy. Brainshark’s platform enables you to publish your content and share it regardless of which device viewers are using. This allows you to focus on creating great content, confident that it can be accessed by a broad and increasingly mobile audience.
Higher conversion rates
Brainshark is an ideal medium for communicating complex information and explaining technology product capabilities and options. In place of text-heavy emails and data sheets, you can provide Brainshark presentations and generate impressive results, such as an increase in response rates by up to three times and increased lead generation by as much as five times.
Better insight, better lead qualification
Brainshark’s tracking capabilities – including detailed information on who viewed which presentations, when and for how long – provide unique insights into viewers’ interest levels. Also, when a Brainshark presentation is viewed by a prospect, the sales rep can be immediately alerted by email. This allows sales reps to quickly determine the effectiveness of the presentation and to better prioritize leads and opportunities.
Improved recruiting and mindshare for channel programs
Technology customers have turned to Brainshark to meet the challenges of recruiting and ramping up new VARs and channel partners. You can also gain momentum and mindshare with partners through steady, ongoing communications in the Brainshark format.
To continue to build and strengthen partner relationships, you can create and share periodic Brainshark presentations, product updates, new policies and announcements. Your channel partners will appreciate receiving communications in a format that keeps them engaged and makes the most of their time.
Effective sales enablement for salespeople and channel partners
Brainshark’s eLearning capabilities make it easy, cost-effective and convenient for your sales reps and channel partners to ramp up quickly so they can become productive faster. With Brainshark, you can easily provide them with product information, messaging training and sales guidelines. You can even deliver formal online courses and certification to ensure they are qualified to sell your solutions.
With Brainshark, you can create video presentations that your resellers or reps can easily personalize, with their own introductory and closing slides recorded in their own voice. They benefit by leveraging a powerful marketing tool, and you ensure that corporate messaging stays intact and consistent.
