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37 titles found within all topics.

Startup Marketing Clinic

Author: : Steve Robins
Topic(s): Entrepreneurship/Startups
Tag(s): Product Management, (+)

A first at ProductCamp! This interactive session will bring together experienced product managers and product marketers with entrepreneurs looking for guidance to their product and marketing challenges. If you’re a product manager or product manager with experience to share, we want YOU! And if you’re an entrepreneur with vexing - or easy - issues to solve, we’re here to help!&# (+)

Last Modified: Apr 01, 2011 | Length: 2 min 50 sec : 9 slides

Creating Value Props That Matter-Using LoJack as a Case Study

Author: : Neil Baron
Topic(s): Career Development, Customer & Partner Engagement, (+)

Overview of session on Creating Value Propositions that Resonate with Customers. A process proven will be discussed and suggestions on how to apply this to your own products will be provided.

Last Modified: Mar 30, 2011 | Length: 1 min 43 sec : 2 slides

Effective Go To MKT strategies Intro for Product Camp

Author: : Neil Baron
Topic(s): Career Development, Customer & Partner Engagement, Entrepreneurship/Startups, (+)
Tag(s): product marketing, (+)

An overview of how a leading chemical company accelerated revenues for a breakthrough new product sold into a highly risk averse industry

Last Modified: Mar 30, 2011 | Length: 1 min 19 sec : 2 slides

pCamp Boston 2011-structuredConver-Gottesdiener(BrainShark)

Author: : Ellen Gottesdiener

The Product Partnership: Valued Conversations to Define Needs (proposed talk for ProductCampBoston | Ellen Gottesdiener | EBG Consulting | www.ebgconsulting.com

Last Modified: Mar 30, 2011 | Length: 5 min 31 sec : 14 slides

Facebook Commerce - Selling on Facebook

Author: : Steve Hall
Topic(s): Customer & Partner Engagement, Other Topics, Product Marketing
Tag(s): facebook, (+)

Estimates call for $1.2 Billion in sales on Facebook in 2010 - What do you need to know to succeed? E-commerce is flourishing on Facebook. By some accounts, Facebook users already have well over $3 billion worth of merchandise available for purchase.

Last Modified: Mar 28, 2011 | Length: 1 min 40 sec : 10 slides

Solution Marketing Lessons from Apple - Intro

Author: : Steve Robins
Topic(s): Product Marketing
Tag(s): Solution Marketing, (+)

The Apple iPad offers many great lessons for solution marketers. Join me as we dig into Apple's solution strategy for the iPad at ProductCamp Boston, April 2011

Last Modified: Mar 27, 2011 | Length: 2 min 52 sec : 9 slides

Think-Feel-Do: Product Marketing That Matters

Author: : Rich Sands
Topic(s): Product Launch & Training, Product Marketing, Software Product Development

A simple method that focuses your marketing initiatives on what matters - your audience.

Last Modified: Mar 21, 2011 | Length: 6 min 26 sec : 11 slides

Mobile Wars

Author: : Rich Sands
Topic(s): Product Launch & Training, Product Marketing, Software Product Development
Tag(s): Microsoft, (+)

Apple, Google, and others are in an industry-changing battle for consumers' mindshare and wallets. What can we, as product experts, learn from this struggle? Join me for an interactive discussion of the Mobile Wars!

Last Modified: Mar 15, 2011 | Length: 2 min 53 sec : 5 slides

ProductCamp Boston Product Strategy

Author: : Stewart Rogers

Fostering a discussion about product strategy.

Last Modified: Mar 07, 2011 | Length: 1 min 20 sec : 8 slides

The 7 Habits of Highly Effective Product Managers Brainshark

Author: : Alyssa Dver

Last Modified: Mar 07, 2011 | Length: 3 min 9 sec : 4 slides

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