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Startup Marketing Clinic
Author: :
Steve Robins
Topic(s):
Entrepreneurship/Startups
Entrepreneurship/Startups
Tag(s):
Product Management
,
product marketing
,
Steve Robins
,
ProductCamp Boston
,
startups
,
Startup Marketing
Product Management
,
(+)
A first at ProductCamp! This interactive session will bring together experienced product managers and product marketers with entrepreneurs looking for guidance to their product and marketing challenges. If you’re a product manager or product manager with experience to share, we want YOU! And if you’re an entrepreneur with vexing - or easy - issues to solve, we’re here to help! Join us for this unique discussion!
A first at ProductCamp! This interactive session will bring together experienced product managers and product marketers with entrepreneurs looking for guidance to their product and marketing challenges. If you’re a product manager or product manager with experience to share, we want YOU! And if you’re an entrepreneur with vexing - or easy - issues to solve, we’re here to help!
(+)
Last Modified: Apr 01, 2011 | Length: 2 min 50 sec : 9 slides
Creating Value Props That Matter-Using LoJack as a Case Study
Author: :
Neil Baron
Topic(s):
Career Development
,
Customer & Partner Engagement
,
Non-Software Product Development
,
Product Launch & Training
,
Product Marketing
Career Development
,
Customer & Partner Engagement
,
(+)
Overview of session on Creating Value Propositions that Resonate with Customers. A process proven will be discussed and suggestions on how to apply this to your own products will be provided.
Last Modified: Mar 30, 2011 | Length: 1 min 43 sec : 2 slides
Effective Go To MKT strategies Intro for Product Camp
Author: :
Neil Baron
Topic(s):
Career Development
,
Customer & Partner Engagement
,
Entrepreneurship/Startups
,
Product Launch & Training
,
Product Marketing
Career Development
,
Customer & Partner Engagement
,
Entrepreneurship/Startups
,
(+)
Tag(s):
product marketing
,
Product Launch
product marketing
,
(+)
An overview of how a leading chemical company accelerated revenues for a breakthrough new product sold into a highly risk averse industry
Last Modified: Mar 30, 2011 | Length: 1 min 19 sec : 2 slides
pCamp Boston 2011-structuredConver-Gottesdiener(BrainShark)
Author: :
Ellen Gottesdiener
The Product Partnership: Valued Conversations to Define Needs (proposed talk for ProductCampBoston | Ellen Gottesdiener | EBG Consulting | www.ebgconsulting.com
Last Modified: Mar 30, 2011 | Length: 5 min 31 sec : 14 slides
Facebook Commerce - Selling on Facebook
Author: :
Steve Hall
Topic(s):
Customer & Partner Engagement
,
Other Topics
,
Product Marketing
Customer & Partner Engagement
,
Other Topics
,
Product Marketing
Tag(s):
facebook
,
Selling Strategies
,
Social Media Marketing
,
ecommerce
,
social commerce
facebook
,
(+)
Estimates call for $1.2 Billion in sales on Facebook in 2010 - What do you need to know to succeed? E-commerce is flourishing on Facebook. By some accounts, Facebook users already have well over $3 billion worth of merchandise available for purchase.
Last Modified: Mar 28, 2011 | Length: 1 min 40 sec : 10 slides
Solution Marketing Lessons from Apple - Intro
Author: :
Steve Robins
Topic(s):
Product Marketing
Product Marketing
Tag(s):
Solution Marketing
,
Steve Robins
,
apple
,
The Solution Marketing Blog
Solution Marketing
,
(+)
The Apple iPad offers many great lessons for solution marketers. Join me as we dig into Apple's solution strategy for the iPad at ProductCamp Boston, April 2011
Last Modified: Mar 27, 2011 | Length: 2 min 52 sec : 9 slides
Think-Feel-Do: Product Marketing That Matters
Author: :
Rich Sands
Topic(s):
Product Launch & Training
,
Product Marketing
,
Software Product Development
Product Launch & Training
,
Product Marketing
,
Software Product Development
A simple method that focuses your marketing initiatives on what matters - your audience.
Last Modified: Mar 21, 2011 | Length: 6 min 26 sec : 11 slides
Mobile Wars
Author: :
Rich Sands
Topic(s):
Product Launch & Training
,
Product Marketing
,
Software Product Development
Product Launch & Training
,
Product Marketing
,
Software Product Development
Tag(s):
Microsoft
,
Product Management
,
platform
,
strategy
,
HP
,
mobile marketing
,
Google
,
apple
Microsoft
,
(+)
Apple, Google, and others are in an industry-changing battle for consumers' mindshare and wallets. What can we, as product experts, learn from this struggle? Join me for an interactive discussion of the Mobile Wars!
Last Modified: Mar 15, 2011 | Length: 2 min 53 sec : 5 slides
ProductCamp Boston Product Strategy
Author: :
Stewart Rogers
Fostering a discussion about product strategy.
Last Modified: Mar 07, 2011 | Length: 1 min 20 sec : 8 slides
The 7 Habits of Highly Effective Product Managers Brainshark
Author: :
Alyssa Dver
Last Modified: Mar 07, 2011 | Length: 3 min 9 sec : 4 slides
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