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Sales Enablement 2013

SiriusDecisions® Shares Key Sales Enablement Trends

SiriusDecisions has identified five planning assumptions that must drive the agenda of sales enablement executives in the year ahead. Ensuring that a rep’s time is maximized to produce the most revenue possible will make the difference between making and missing quota. In this brief, SiriusDecisions shares five key trends that will impact sales enablement in 2013, and discuss specifics around each.

Brainshark enables companies to improve productivity with cloud-based business presentation software solutions for sales, marketing and training.

Onboarding & Training

Training professionals use Brainshark to easily create and manage mobile-ready video presentations and eLearning content. Employees and partners access that content for formal certification training or informal “just-in-time” learning.

Sales & Marketing

Sales and marketing professionals use Brainshark to capture the attention of prospects and customers. Brainshark empowers them to deliver dynamic and engaging presentations live or on-demand – anytime, anywhere.

Content Analytics

Sales, marketing and training professionals use Brainshark to track the content viewing behavior of their audiences, so they can follow-up more effectively. Managers and executives also use this data to gain actionable insights into sales activity, content usage and communication effectiveness.

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