WALTHAM, Mass. — May 19, 2010 — Brainshark, Inc., the leader in on-demand presentations, today announced that CollegeRecruiter.com is using Brainshark's Web-based platform to post and share videos with career-related information. CollegeRecruiter.com is the leading job board for college students searching for internships and recent graduates hunting for entry-level jobs and other career opportunities. With graduation season here, CollegeRecruiter.com – which serves a database of 120 million job candidates and features hundreds of thousands of entry-level job postings – is using Brainshark to communicate in an eye-catching, trackable and cost-effective way.
As 2010 college graduates enter the job market, they're faced with a highly competitive landscape – though one that's shown recent signs of improvement. According to a spring 2010 study from the National Association of Colleges and Employers (NACE), employers plan to hire 5.3% more college graduates from the class of 2010 than they did last year with the class of 2009. By providing videos uploaded to and hosted by Brainshark on a wide variety of potential professions – from advertising managers to nutritionists and from accountants to chemical engineers – CollegeRecruiter.com hopes to help job seekers find more information on potential career options so they can hone their search efforts and capitalize on market opportunities.
"By communicating with today's recent graduates using multimedia, we are, in effect, really speaking their language," said Steven Rothberg, CEO of CollegeRecruiter.com. "Using Brainshark's platform and player, we can reach out to this vast audience of tech- and social-media savvy grads in a measurable way – with information that is relevant to them and presented in a format they're eager to consume. With college graduation here, this is an especially opportune time for us to be sharing this content."
Using Brainshark, CollegeRecruiter.com can upload existing video assets, and create and share new ones – as well as add new/additional audio, "wrap" videos with contextual slides, include attachments and more. Brainshark-powered videos are embedded and easily searchable on the CollegeRecruiter.com website. These videos are also viewable without any distracting advertisements or third-party content. In addition, through Brainshark's detailed tracking capabilities, CollegeRecruiter.com can see who is watching its videos, how much was consumed and more – helping CollegeRecruiter.com gauge the impact of its content and tailor future communications.
CollegeRecruiter.com has also made 350 of its videos publicly available on Brainshark's myBrainshark.com site, where users can create, share and track multimedia presentations for free. This site – which features the career videos alongside other professional learning content – adds a new distribution channel for CollegeRecruiter.com's content and exposes it to a wider audience.
"By leveraging Brainshark to deliver its impressive library of video assets, CollegeRecruiter.com is getting key information to its audiences in a secure and ‘sticky' way – and can instantly see video consumption and impact," said Brainshark CEO Joe Gustafson. "Brainshark's platform provides an ideal way to deliver video and communicate with large audiences in a compelling, cost-effective and intuitive manner."
About CollegeRecruiter.com CollegeRecruiter.com is the leading job board for college students hunting for internships and recent graduates looking for entry level jobs and other career opportunities. CollegeRecruiter.com features hundreds of thousands of job openings and tens of thousands of pages of employment-related blogs, articles, podcasts, and videos. For more information, please visit http://www.CollegeRecruiter.com.
About Brainshark, Inc.
Brainshark provides the leading cloud-based platform for sales enablement, helping companies more effectively generate demand, prepare and train employees, engage with key audiences and advance business opportunities. Brainshark’s easy-to-use solutions enable static documents to be transformed into dynamic, mobile-ready content that can be accessed quickly and viewed as on-demand video presentations or presented live – anytime, anywhere. Companies can also measure the effectiveness of their communications in ways never thought possible and use these insights to take action. Thousands of companies – including half of the Fortune 100 – and millions of individuals rely on Brainshark to increase the impact and reduce the cost of their sales, marketing, training and HR communications. Learn more at www.brainshark.com.