Brainshark | Company | In the News | Press Releases | Brainshark Reports a Record 2011, With Viewers Consuming More Than 483 Years' Worth of Brainshark Video Presentations

Brainshark Reports a Record 2011, With Viewers Consuming More Than 483 Years’ Worth of Brainshark Video Presentations

Company Notes Other Major Achievements from 2011 Fiscal Year, Including 1 Presentation Viewed Every 2 Seconds, Mobile Product Milestones and Strong Corporate Growth

WALTHAM, Mass. — January 31, 2012 — Brainshark, Inc., the leader in online and mobile video presentations, today announced milestones from a successful 2011 fiscal year. From Jan. 1 to Dec. 31, 2011, viewers around the world consumed nearly 254 million minutes – or more than 483 years’ worth – of Brainshark content, a 136% increase over 2010. Brainshark also continued its strong growth and delivered profitable operating results for the fifth straight year.

Thousands of companies worldwide rely on Brainshark to improve the reach and results of their sales, marketing, training and HR communications. With Brainshark, it’s easy to turn PowerPoints and other static business content into online video presentations that can be viewed anytime, including from mobile devices. Customers reported using Brainshark to decrease previous communications costs by up to 95%.

Additional Brainshark successes from 2011 include:

Pervasive, reliable viewing activity. Last year, Brainshark video content created by customers was viewed more than 13.5 million times in locations all over the world. One Brainshark presentation was viewed every two seconds and one created every three minutes – all while exceeding 99.998% uptime.

Steady hiring. Brainshark added new talent to its corporate roster and new jobs to the Massachusetts economy. The company hired 44 new employees across various departments last year – increasing headcount by 26% and expanding its office footprint by one-third. Brainshark expects to continue steady hiring throughout 2012.

SlideShark launch and explosive demand. Last October, Brainshark launched SlideShark, a free app that solves the problem of PowerPoint’s incompatibility on the iPad. SlideShark debuted to great reception – and life-to-date, has netted two downloads per minute, 24x7, and ranks among the top productivity apps in Apple’s App Store. Within three months, SlideShark has been adopted by users in more than 120 different countries and received positive media reviews in USA Today, Forbes, ZDNet, Macworld, Mobile Enterprise and more.

More mobile momentum. Brainshark launched an iOS app and Android app – providing mobile users with a more enhanced and interactive experience when viewing online video presentations. In addition, the company announced a series of new mobile capabilities and offerings, with greater support for mobile learning and more in-depth mobile reporting.

Industry accolades. Brainshark took home a number of awards in 2011 – sweeping all mobile categories in the Best of Elearning! Awards, earning a gold medal in the Brandon Hall Excellence in Learning Technology Awards and being named to THINKstrategies’ Best of SaaS Showplace. Brainshark’s SlideShark app was also honored as a Mashable Awards finalist and a winner in MobileVillage.com’s Mobile Star Awards.

Strategic partnerships. In 2011, Brainshark announced partnerships with best-in-class companies including Brightcove, Blackboard and Marketo, and also inked partnerships with industry leaders RIM, Kaltura and BrightCarbon. In addition, Brainshark worked with Cisco to make the Brainshark App for Android available in the Cisco AppHQ^TM.

Non-profit grants. Last year, through the Brainshark Non-Profit Program, Brainshark awarded free enterprise software licenses to six non-profit organizations: Big Brothers Big Sisters of Orange County (California), Boys and Girls Clubs of MetroWest (Massachusetts), British Council (London, UK), Gilbert Christian Schools (Arizona), Kennedy-Donovan Center (Massachusetts) and the Louisiana Association of Nonprofit Organizations (Louisiana).

“Brainshark’s growth and achievements throughout the last year are a great testament to our talented and dedicated team,” said Brainshark CEO Joe Gustafson. “We’re excited to build on these efforts in the year ahead – continuing to deliver innovative solutions that provide companies, as well as their increasingly mobile workers and audiences, with a better way to communicate and share content.”

About Brainshark, Inc.

Brainshark provides the leading cloud-based software for creating, sharing and tracking online and mobile video presentations. With Brainshark, businesspeople can easily transform static content such as PowerPoint® documents into voice-enriched video presentations that can be accessed anytime, on-demand. Customers can also obtain extensive viewing details, enabling them to measure the effectiveness of their content and follow up accordingly. Thousands of companies – including a third of the Fortune 100 – rely on Brainshark to increase the impact and reduce the cost of their sales, marketing, training and HR communications. For more information, visit www.brainshark.com

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Brainshark provides the leading cloud-based software for creating, sharing and tracking online and mobile video presentations.

With Brainshark, you can easily transform static content, such as PowerPoint® documents, into voice-enriched video presentations that can be accessed anytime, on-demand. You can also obtain extensive viewing details, enabling you to measure the effectiveness of your content so you can follow up accordingly.

Who Uses Brainshark?

Thousands of companies – including a third of the Fortune 100 – and hundreds of thousands of individuals rely on Brainshark to increase the impact and reduce the cost of their sales, marketing, training and HR communications.

• Sales and marketing professionals use Brainshark to produce engaging content to generate leads, communicate important information to prospects and customers, and gauge audience interest. • Trainers and HR professionals use Brainshark to share knowledge, deliver interactive eLearning content and measure student retention and participation. • Anyone – executives, thought leaders, entrepreneurs, product managers, sales reps, channel managers – can use Brainshark to quickly get their message in front of their most important audiences in a compelling way and to know if, when, how and where it’s being consumed.

Create

Creating Brainshark presentations is quick and simple to do. Once you’ve prepared your content – PowerPoints, documents, photos or video clips – simply log in to your Brainshark account over the web, upload the content and then optionally add audio by phone, microphone or MP3 upload. The patented system guides you through a step-by-step process, allowing you to instantly transform your content into voice-enriched video presentations.

Share

Your content is only valuable, of course, if you share it! Presentations can be shared as links in an email, posted to social media sites or embedded in blogs or websites. They can also be delivered securely via Brainshark login or from your own portal or learning management system (LMS). Because your presentations are hosted by Brainshark, they can then be accessed by your audiences anytime, on-demand from desktop or mobile devices.

Track

Once your presentations are viewed, you can track the viewing details, including who viewed, what they viewed, when they viewed and even where they viewed. You can receive email alerts with the viewing data or log in to your Brainshark account to access online dashboards and reports. Brainshark’s powerful tracking capabilities enable you to measure the effectiveness of your communications and prioritize follow-up activity with viewers.

Enrich

With Brainshark, you can update and enrich your presentations at any time – extending the value and benefits of each communication.

You can easily add to an existing presentation by uploading additional PowerPoints, documents, video clips or photos within the same presentation or by including live web pages right into a presentation. You can also enrich presentations by attaching files/documents that viewers can download, inserting interactive questions (polls, surveys or test questions), adding background music, and more.

Manage

As a Brainshark enterprise customer, you can collaborate with others on content production by copying or merging content between presentations, inviting “guests” to add their voice or slides to your presentation, or personalizing presentations by adding or substituting your own custom opening or closing slides.

Brainshark enterprise features also provide numerous security options so you can ensure your content is accessed only by your intended audience. Features like password-protection, login access requirements, IP range restrictions, expiration dates and SSL encryption are all available.

Mobile

With Brainshark, you can create and share your video presentations knowing that your audiences can not only view your presentations on a desktop or laptop computer, but also on mobile devices. With more and more people accessing web-based information from their smartphones and tablet computers, you want to ensure your message is received whenever and wherever it is most convenient. Brainshark Mobile – included with all Brainshark solutions – provides this flexibility.

Brainshark…Leading the Way

The core functionality to create, share, track, enrich and manage online and mobile video presentations is provided the Brainshark CST Platform™, the foundation for Brainshark’s products and solutions for enterprises and individuals. Learn more at www.brainshark.com.

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