WALTHAM, Mass., and HOUSTON — Convergence 2012 — March 20, 2012 — Brainshark, Inc., the leader in online and mobile video presentations, today introduced the Brainshark Connector for Microsoft Dynamics CRM. Through Brainshark’s integration and partnership with Microsoft, Microsoft Dynamics CRM users can apply Brainshark to improve the quality, effectiveness and results of their sales communications.
Brainshark’s cloud-based software makes it easy to add voice – along with video clips, survey and test questions, attachments and more – to PowerPoint decks and other static documents, to create online video presentations. This video content is automatically formatted for optimal viewing on desktop and laptop computers, smartphones and tablets. Now, when logged into Microsoft Dynamics CRM, Microsoft’s online customer relationship management (CRM) software, sales reps and marketers can easily:
The next release of the Connector, scheduled for the spring of 2012, will enable rapid and secure deployment of Brainshark-based just-in-time sales training courses and curriculums to internal reps and partners using Microsoft Dynamics CRM – improving sales effectiveness. Brainshark includes in-depth reporting on who consumed the training presentations and how much was viewed, along with scoring and completion status information. In addition, users will be able to leverage the Connector to send mass email marketing campaigns with Brainshark presentation links, while still enabling individual viewer tracking.
“We chose to align our offerings with Microsoft Dynamics CRM to help joint users improve sales and marketing outreach, identify and prioritize more leads, and boost communications productivity,” said Kate Skelly, Brainshark’s vice president for corporate and business development. “With our new Connector, we’re happy to make the benefits of Brainshark just clicks away from Microsoft Dynamics CRM users.”
Brainshark will be showcasing the Connector at Microsoft’s Convergence 2012 event (Booth #2002). Brainshark also plans to attend Microsoft’s Worldwide Partner Conference (WPC) this summer, as well as other regional events, to continue engaging with the Microsoft Dynamics community.
“We’re pleased to be working with Brainshark and welcome the company to the Microsoft Dynamics community,” said John O’Donnell, senior ISV architect evangelist. “Now, by tapping into the power of our flexible and innovative Microsoft Dynamics CRM solution – combined with the ability to rapidly deploy Brainshark’s high-impact and trackable video content – users can improve the reach and results of their communications, and enhance productivity.”
Brainshark sales enablement solutions help organizations harness the power of content to achieve faster training, better coaching and more successful sales conversations. Using Brainshark to simplify content creation and delivery, companies can ensure salespeople are always up-to-date with the information and resources they need – anytime, anywhere and from any device. Tight integration with Salesforce empowers reps with fast, easy access to the right content and training for every selling situation. Brainshark’s detailed analytics also help companies tie content directly to revenue and identify the best sales opportunities, while enabling managers to pinpoint best practices to improve coaching effectiveness. Thousands of companies – including half of the Fortune 100 – rely on Brainshark to improve sales productivity and increase the impact of their sales, marketing and training communications. Learn more at www.brainshark.com.