WALTHAM, Mass., and HOUSTON — Convergence 2012 — March 20, 2012 — Brainshark, Inc., the leader in online and mobile video presentations, today introduced the Brainshark Connector for Microsoft Dynamics CRM. Through Brainshark’s integration and partnership with Microsoft, Microsoft Dynamics CRM users can apply Brainshark to improve the quality, effectiveness and results of their sales communications.
Brainshark’s cloud-based software makes it easy to add voice – along with video clips, survey and test questions, attachments and more – to PowerPoint decks and other static documents, to create online video presentations. This video content is automatically formatted for optimal viewing on desktop and laptop computers, smartphones and tablets. Now, when logged into Microsoft Dynamics CRM, Microsoft’s online customer relationship management (CRM) software, sales reps and marketers can easily:
The next release of the Connector, scheduled for the spring of 2012, will enable rapid and secure deployment of Brainshark-based just-in-time sales training courses and curriculums to internal reps and partners using Microsoft Dynamics CRM – improving sales effectiveness. Brainshark includes in-depth reporting on who consumed the training presentations and how much was viewed, along with scoring and completion status information. In addition, users will be able to leverage the Connector to send mass email marketing campaigns with Brainshark presentation links, while still enabling individual viewer tracking.
“We chose to align our offerings with Microsoft Dynamics CRM to help joint users improve sales and marketing outreach, identify and prioritize more leads, and boost communications productivity,” said Kate Skelly, Brainshark’s vice president for corporate and business development. “With our new Connector, we’re happy to make the benefits of Brainshark just clicks away from Microsoft Dynamics CRM users.”
Brainshark will be showcasing the Connector at Microsoft’s Convergence 2012 event (Booth #2002). Brainshark also plans to attend Microsoft’s Worldwide Partner Conference (WPC) this summer, as well as other regional events, to continue engaging with the Microsoft Dynamics community.
“We’re pleased to be working with Brainshark and welcome the company to the Microsoft Dynamics community,” said John O’Donnell, senior ISV architect evangelist. “Now, by tapping into the power of our flexible and innovative Microsoft Dynamics CRM solution – combined with the ability to rapidly deploy Brainshark’s high-impact and trackable video content – users can improve the reach and results of their communications, and enhance productivity.”
About Brainshark, Inc.
Brainshark sales enablement solutions accelerate revenue through faster training, increased demand and more successful sales conversations. Brainshark simplifies the creation and delivery of content to ensure that key audiences – regardless of location – are always up-to-date with on-demand access to video communications on any computer or mobile device. Sales enablement functionality, including tight integration with salesforce.com, enables reps to win more deals through better training, improved demand generation and live presentation delivery. Detailed analytics help identify the best opportunities and highest-value content, while providing insights that improve managers’ coaching efforts. Thousands of companies – including half of the Fortune 100 – and millions of individuals rely on Brainshark to increase the impact and reduce the cost of their sales, marketing, and training communications. Learn more at www.brainshark.com.