WALTHAM, Mass. — November 6, 2012 — Brainshark, Inc., the leader in online and mobile video presentations, today announced the integration of its Brainshark Presentations™ flagship solution with marketing automation leader Eloqua. Now, it’s easy for Eloqua users to use Brainshark online videos to improve the effectiveness of demand generation and other marketing communications – as well as gain greater insight into how prospects are engaging with content. Brainshark is available through the Eloqua AppCloud, a crucial destination for Eloqua customers who are looking to use cloud-based technologies to improve sales and marketing efforts, and generate more leads.
With Brainshark, sales and marketing professionals can rapidly turn static documents like PowerPoints into dynamic, on-demand video presentations – accessible online and via mobile devices. Organizations use Brainshark to meet increasing content development needs and engage their audiences more effectively – with customers increasing click-through rates by up to five times, and lead generation results by up to 10 times and more.
Now, through the integration with Brainshark, Eloqua users can easily:
“Video plays a critical role in strengthening marketing communications, and we’re excited to have Brainshark included in our Eloqua AppCloud,” said Steve Woods, CTO, Eloqua. “Brainshark’s platform not only lets our users harness the power of video for improved engagement, but also gives marketers the invaluable ability to see who is interacting with content – making follow-up and lead prioritization infinitely easier.”
Andy Zimmerman, chief marketing officer at Brainshark, said: “Today, marketers are under more pressure than ever before to rapidly create content that stands out and can be easily viewed on their audience’s device of choice. We’re pleased to work with Eloqua to empower their users to incorporate high-impact video content and detailed audience viewing behavior into the system – helping them improve the effectiveness and measurability of their marketing campaigns.
Brainshark sales enablement solutions help organizations harness the power of content to achieve faster training, better coaching and more successful sales conversations. Using Brainshark to simplify content creation and delivery, companies can ensure salespeople are always up-to-date with the information and resources they need – anytime, anywhere and from any device. Tight integration with Salesforce empowers reps with fast, easy access to the right content and training for every selling situation. Brainshark’s detailed analytics also help companies tie content directly to revenue and identify the best sales opportunities, while enabling managers to pinpoint best practices to improve coaching effectiveness. Thousands of companies – including half of the Fortune 100 – rely on Brainshark to improve sales productivity and increase the impact of their sales, marketing and training communications. Learn more at www.brainshark.com.