WALTHAM, Mass. — October 23, 2012 — Brainshark, Inc., the leader in online and mobile video presentations, today announced that Combined Insurance has improved the effectiveness and timeliness of its mobile sales force training through Brainshark. Combined Insurance uses Brainshark to quickly and easily create mobile-ready video training courses and deliver them to agents throughout the United States.
A leading provider of supplemental insurance, including accident, disability, health and life insurance products, Combined Insurance delivers services and solutions that help protect families across the globe. With operations throughout North America, Europe and the Pacific, the company is structured so its sales agents spend most of their time in the field – making mobile communications a critical way to dispense training information.
Prior to using Brainshark, Combined Insurance was limited to physical classroom training sessions and mailing CDs and thumb drives to deliver training course materials to its mobile sales force. Because these were arduous processes, the company needed to find a way to improve both training accessibility and impact. By recording videos in-house and choosing Brainshark, Combined Insurance is now able to effectively create and distribute its video training courses – enabling its sales force to view the content either at a computer or on-the-go from nearly any mobile device.
Since choosing Brainshark, Combined Insurance is seeing a number of benefits, including:
“Brainshark has significantly increased the completion rate of our video training courses because it has provided us with an effective distribution method to reach our remote and mobile sales force like never before,” said Michael Helton, special projects coordinator of technology and training at Combined Insurance. “Delivering timely content to our salespeople is essential, and by using Brainshark, we’re able to deliver our content quickly, track completion of our courses and provide the necessary follow-up, which has impacted our training success immensely.”
Joe Gustafson, Brainshark’s CEO, added: “Informal, mobile learning is of growing importance to many businesses, and the need for sales teams to access content anytime, anywhere and on any device provides a competitive advantage. We applaud Combined Insurance for being a model company that is effectively using mobile technology to bring productivity and efficiency benefits to its geographically dispersed sales force.”
Combined Insurance (www.combinedinsurance.com) is a leading provider of individual supplemental accident, disability, health and life insurance products and part of The ACE Group of Companies. Through a field sales force and corporate staff, Combined Insurance meets the growing coverage needs of policyholders around the globe. For more information, call 1-800-490-1322 or visit www.combinedinsurance.com.
Brainshark sales enablement solutions help organizations harness the power of content to achieve faster training, better coaching and more successful sales conversations. Using Brainshark to simplify content creation and delivery, companies can ensure salespeople are always up-to-date with the information and resources they need – anytime, anywhere and from any device. Tight integration with Salesforce empowers reps with fast, easy access to the right content and training for every selling situation. Brainshark’s detailed analytics also help companies tie content directly to revenue and identify the best sales opportunities, while enabling managers to pinpoint best practices to improve coaching effectiveness. Thousands of companies – including half of the Fortune 100 – rely on Brainshark to improve sales productivity and increase the impact of their sales, marketing and training communications. Learn more at www.brainshark.com.