Brainshark Ideas Blog

Looking to increase your team’s productivity? You’ve come to the right place!
Browse the Ideas Blog for the latest tips and trends on sales enablement, video and content marketing, training and eLearning, business presentations and more.

Using Twitter and Social Selling to Gain Unfair Advantages in the Sales Process

Submitted by: Guest Contributor

July 29, 2015 09:04 AM

This article was submitted by Julio Viskovich, VP of Marketing at rFactr Complex sales involve a number of different people. You will find multiple decision makers, buyers, each having a completely different role and need than the next one. As a sales professional, it is up to you to work within the ranges of expertise and knowledge to present your solution in a compelling manner. This is where social selling helps! Twitter Lists Twitter Lists allow you to filter out all the noise and or...

Read more

Tags: quick tips, sales enablement, social media, technology, tips and tricks

Comments

It’s a Sales Conversation, Not an Interrogation

Submitted by: Wendy Goeckel , Sales Enablement Principal, Brainshark

July 27, 2015 08:57 AM

I got a call from a sales rep yesterday. For a few minutes I thought I was on a “20 Questions”-style game show. His agenda was to get through his questions as fast as possible so he could tell me about his product. My answers really weren’t important. And I didn’t win anything. This is a challenge sales enablement professionals often have. How can we help sales reps use questions to drive a conversation? It’s difficult if reps follow a list of questions&md...

Read more

Tags: sales enablement, quick tips

Comments

Does Your Company Need a Head of Sales Enablement?

Submitted by: Brendan Cournoyer , Director of Content Marketing, Brainshark

July 23, 2015 09:41 AM

Who leads your sales enablement strategy? If you’re serious about increasing sales productivity, that’s a question you need to answer. Last year, SiriusDecisions released a report that made the case for a “centralized sales enablement” function within B2Bs. The study showed that the average sales enablement budget doubled between 2012 and 2014, which makes total sense when you consider how the popularity of the term itself has skyrocketed during that same period. T...

Read more

Tags: sales enablement

Comments

Overcoming the Prospect Engagement Challenge

Submitted by: Ann Lambert , Content & Social Media Marketing Manager, Brainshark

July 20, 2015 09:31 AM

Getting in touch with prospects these days is tough. While the average sales rep makes fifty two phone calls daily, less than 1% of those calls are actually returned. And email? Less than 24% of sales emails are even OPENED, let alone read. The seemingly insurmountable task of getting and KEEPING prospects' attention is further complicated by the overwhelming availability of information online.  Your competitors are also working REALLY hard to grab your customers’ at...

Read more

Tags: sales enablement, technology, tips and tricks

Comments

Why Sales Conversations Will Never Die: Q&A with Kelly Riggs

Submitted by: Ann Lambert , Content & Social Media Marketing Manager, Brainshark

July 16, 2015 09:20 AM

I recently came across an article on the value of sales conversations, Old-School Selling is Dead (Right?), written by Kelly Riggs (@kellyriggs). Kelly is an author, speaker, and business performance coach for executives and companies throughout the United States. He has worked with companies in a wide variety of industries, with sales revenues ranging from $3 million to Fortune 500. Widely recognized as a powerful speaker and dynamic coach in the areas of sales, management leadership, ...

Read more

Tags: sales enablement

Comments