Brainshark Ideas Blog

Looking to increase your team’s productivity? You’ve come to the right place!
Browse the Ideas Blog for the latest tips and trends on sales enablement, video and content marketing, training and eLearning, business presentations and more.

What are Your Top Sales Training Challenges? [Infographic]

Submitted by: Ann Lambert , Content & Social Media Marketing Manager, Brainshark

December 17, 2014 08:35 AM

Live training. Mobile training. Video training. Any way you spin it, sales training professionals are facing some serious challenges getting through to reps. So much so that 40% of those we surveyed would rather deal with their computer crashing than a disengaged trainee (woah). So what’s the solution? According to our 2014 State of Sales Training report, organizations have experimented with a variety of formats and channels for delivering sales training to reps.  While their ...

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Tags: mobile-learning, sales enablement

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Year in Review: The Top Sales Enablement Posts of 2014

Submitted by: Ann Lambert , Content & Social Media Marketing Manager, Brainshark

December 15, 2014 09:28 AM

2014 has been an exciting year for sales enablement—a hot topic both at Brainshark and in the B2B world in general. With buyers that are more informed than ever, there is a deep need for reps to be prepared with the tools and content that will engage prospects in meaningful conversations. Translation: effective sales enablement has never been more critical. Before we dive headfirst into 2015, we thought we’d take a look back at the top ten sales enablement posts of this year ...

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Tags: sales enablement

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Slideshark v4.0 - Support for PDF!

Submitted by: David Klein , Vice President of Product Management, Brainshark

December 11, 2014 09:09 AM

The holiday season is upon us once again, and we’ve been cooking up a fantastic addition to SlideShark’s bag of presents for presenters around the world. We’re exceptionally proud to announce that as of today, SlideShark Team Edition users (and trialers) will be able to manage, present, share, and track PDF documents in addition to the PowerPoint file-types they’ve already been using. PDF Support We’ve recognized that alongside PowerPoint, PDF documents are...

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Tags: iPad, iPhone, iPod

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Value Messaging and the Sales Enablement Process with Tamara Schenk [Q&A]

Submitted by: Brendan Cournoyer , Director of Content Marketing, Brainshark

December 10, 2014 08:35 AM

“Is sales enablement making salespeople stupid?” That’s the topic of a recent two-part blog series from sales enablement thought leader Tamara Schenk, research director at Miller Heiman. Of course, that’s just the headline. The real questions dig a bit deeper. In part two, she asks, “Has sales enablement led to an inability [for reps] to communicate value messages?” Studies have consistently shown that, for salespeople, the ability to communicate value e...

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Tags: sales enablement

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New Brainshark Awards Ceremony: “The Rockstars”

Submitted by: Andrew Ahern , Customer Marketing Associate, Brainshark Inc.

December 05, 2014 08:49 AM

Last year we introduced the Rockstar Administrator category as part of the annual Sharkie Awards, which produced five well-deserving winners. This year, we’re not only repeating the category, we’re separating it from the Sharkies and building a whole new awards ceremony! The Rockstar Awards were created to recognize outstanding Brainshark use from company administrators (Rockstar Admin Award) as well as companies as a whole (Business Impact Award). Let’s break down the...

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Tags: Brainshark

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