Brainshark Ideas Blog

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Browse the Ideas Blog for the latest tips and trends on sales enablement, video and content marketing, training and eLearning, business presentations and more.

The Biggest Inhibitor to Insight Selling: Q&A with Mike Kunkle, Part 3

Submitted by: Ann Lambert , Content & Social Media Marketing Manager, Brainshark

July 01, 2015 09:24 AM

So far in this Q&A series, sales force transformation leader Mike Kunkle (@Mike_Kunkle), has defined insight selling and discussed how it is applicable throughout the buyer’s journey, regardless of the stage that sales reps become a part of it. Clearly it’s an important skill, but can all reps be good at it with practice? Are there inhibitors to insight selling? I asked exactly that… What would you say is the biggest inhibitor that keeps sales reps from effective...

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Tags: sales enablement

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Can You Boost CRM Adoption with Sales Enablement?

Submitted by: Brendan Cournoyer , Director of Content Marketing, Brainshark

June 29, 2015 09:03 AM

Here’s a stat for you: 63% of CRM initiatives fail. Now, normally this is where I’d expand on the data and try to provide a little more context, but… yikes. 63 percent? That is HIGH. OK – maybe we should back up just a little. Obviously, the definition of “failure” is somewhat subjective, and this particular stat comes from a single 2013 survey. But still, the fact that any study would return such a high number is pretty disturbing. CRMs (like Salesf...

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Tags: sales enablement, technology

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Insight Selling and the Buyer’s Journey: Q&A with Mike Kunkle, Part 2

Submitted by: Ann Lambert , Content & Social Media Marketing Manager, Brainshark

June 25, 2015 08:42 AM

In Part 1 of my Q&A with sales force transformation expert Mike Kunkle (@Mike_Kunkle), he outlined what, exactly, insight selling is and why it has become “mainstream” in the current B2B sales landscape. But I was curious, given all of the latest SiriusDecisions research debunking the myth that sales reps are becoming almost obsolete in the buyer’s journey, what his thoughts were on the implications for insight selling. So I asked… For a while now, there&rs...

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Tags: sales enablement

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Spring 2015 User Group Tour Recap, Part 3: Sourcing Media for Your Presentations

Submitted by: Irwin Hipsman , Director of Customer Community, Brainshark

June 22, 2015 09:10 AM

In the first two blog posts of this series we discussed PowerPoint training resources and how to create a lightwindow for Brainshark videos on your website. Another theme that emerged from the Spring User Groups was sourcing royalty-free images, music and video for presentations. We did the research and held an online Power Hour/User Group meeting on this topic in May. Our guest speakers included a multimedia presentation designer and a marketing project manager, and they covered the foll...

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Tags: audio, quick tips, technology, video

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Insight Selling for B2Bs: Q&A with Mike Kunkle, Part 1

Submitted by: Ann Lambert , Content & Social Media Marketing Manager, Brainshark

June 18, 2015 08:47 AM

Mike Kunkle (@Mike_Kunkle) is a training and organization effectiveness leader with special expertise in sales force transformation. His blog, MikeKunkle.com, provides proven practices, ideas and commentary around sales transformation and development. Having read an article of his on insight selling, I followed up with some questions to get a deeper understanding of his opinion on the current B2B sales landscape in light of recent trends. Mike diligently responded with enough thoughts ...

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Tags: sales enablement

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