Brainshark Ideas Blog

Looking to increase your team’s productivity? You’ve come to the right place!
Browse the Ideas Blog for the latest tips and trends on sales enablement, video and content marketing, training and eLearning, business presentations and more.

Do Your Team Meetings Need a Safe Word?

Submitted by: Wendy Goeckel , Director of Sales Enablement, Brainshark Inc.

February 26, 2015 10:21 AM

I used to work at a company where our team used “safe words” – and no, HR was not called in to police our activities. There were six of us, all passionate about and engaged in developing sales enablement strategies. We would have intense meetings that sometimes became arguments heated discussions. The head of our group decided we should each have our own “safe word.” These words were used by any team member when things were entering dangerous territory, for...

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Tags: sales enablement, quick tips

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Sales Productivity Investments Start with Training, Content [Report]

Submitted by: Brendan Cournoyer , Director of Content Marketing, Brainshark

February 25, 2015 09:29 AM

Everyone wants to increase sales productivity – but how exactly are organizations going about it this year? That’s one of the questions the MHI Research Institute looked to answer in a recent study around sales performance and productivity. In a recent post, MHI research director and guru on all-things sales enablement Tamara Schenk shared some pretty interesting insights from the study. Asking participants, “Where have you or do you plan to invest to improve sales pro...

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Tags: content marketing, sales enablement, video

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4 Simple LinkedIn Profile Tips for Social Sales Reps

Submitted by: Brendan Cournoyer , Director of Content Marketing, Brainshark

February 23, 2015 09:20 AM

For B2B reps, effective social selling starts with a solid social profile. Here are four easy LinkedIn profile tips that can help. A lot of people think of their LinkedIn profiles as a sort of online resume for recruiters, outlining what you do and what you’ve done. And sure – that’s one way of looking at it. I prefer to think of it a little differently though: as a way of promoting your personal and professional brand. This, of course, is a basic element of effective soci...

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Tags: quick tips, sales enablement, social media

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A Brainshark Customer’s Tale: Animating for Success in PowerPoint

Submitted by: Guest Contributor

February 19, 2015 09:27 AM

This article was submitted by Stephanie VanGilder, Senior Business Operations Specialist at Mercy Hospital, St. Louis. Stephanie has over thirteen years of training experience, and has been a Brainshark customer and user for four years. At Mercy, she develops, manages, supports, and generates reports for e-Learning modules. We’ve all experienced it: viewing an overly-animated PowerPoint to the point that you either cover your eyes or run out of the room to prevent the imminent nause...

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Tags: animation, Brainshark, internal communications, quick tips, tips and tricks

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Sales Enablement Content: Marketing Fails to Avoid [Video]

Submitted by: Ann Lambert , Content & Social Media Marketing Manager, Brainshark

February 18, 2015 09:26 AM

Sales enablement has started to become a key responsibility for B2B content marketers. Sales reps rely on the right content to engage buyers and support their sales conversations, and it’s often up to marketers to deliver those resources for them. Of course, that doesn’t mean marketers always do a particularly great job at it. In the short video below, Brainshark’s Brendan Cournoyer outlines 3 things marketers should avoid when delivering content for sales enablement.

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Tags: content marketing, quick tips, sales enablement

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