Ideas Blog

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Read customer success stories, discover new Brainshark and PowerPoint tips and tricks, keep up with video and eLearning trends, and much more. Most importantly, get inspired!

How Content Marketers Help Sales Teams Sell [eBook Excerpt]

Submitted by: Brendan Cournoyer , Director of Content Marketing, Brainshark

April 23, 2014 09:40 AM

The following is a short excerpt from our free Sales Enablement eBook. These days, buyers spend more time researching products and services before ever engaging with a sales rep. Because of this, it’s more important than ever for marketers to create quality, useful content to help move potential customers through the buying cycle. Content Marketing Institute reports that creating enough content was among the top challenges for B2B marketing organizations in 2013. To keep up with demands, ...

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Tags: content marketing, sales enablement

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Trade in Your PowerPoint Bullet Points: How to Create Custom Icons

Submitted by: Sabrina Cote , Social Media Marketing Manager, Brainshark

April 22, 2014 09:54 AM

We’ve heard the question countless times, ‘Do bullet points belong in PowerPoint?’ The answer: sometimes. In many business presentations, it’s essential to show a list of items on a slide to help convey a message. Just because your slide requires a list doesn’t mean you have to be tied to the standard bullet point options – try using icons instead.  In the tutorial below Bruce Gabrielle, author of Speaking PowerPoint, outlines how to easily ...

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Tags: tips and tricks, video, quick tips

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Red Carpet Recap: Sharkie Awards 2014

Submitted by: Allison Wahl , Customer Community Specialist, Brainshark

April 21, 2014 09:57 AM

Now that the 6th Annual Sharkie Awards have come and gone, we can safely put away the tuxes and ball gowns, retire to our day jobs, and rest assured that we have celebrated the best of the best. This year’s event was truly one of the most exciting yet, featuring our first-ever finalist from overseas (Surf Life Active by Presentation Studio in Australia) and brand new categories such as Best VideoSync Presentation (won by Karl Storz for AHDC Installation Guide). One of the highlights of ...

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Tags: Brainshark On-Demand, video

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The Road to Better Presentations: 5 Ways to Rethink Your Slides

Submitted by: Hannah Brownlow , Communication Consultant, BrightCarbon

April 17, 2014 10:03 AM

This article was originally posted to BrightCarbon.com. I’m sure we’ve all had to endure some really dire presentations. Quite often we can’t put our finger on why we come out feeling so depressed about life, in fact when we start to think it through it transpires that we remember nothing from the entire presentation. It’s moments like this that I wonder if I was actually part of a big CIA experiment on mind-wiping rather than an attendee of a small-time business ...

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Tags: tips and tricks

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10 Ideas for Better Sales Presentation Slides

Submitted by: Brendan Cournoyer , Director of Content Marketing, Brainshark

April 16, 2014 09:42 AM

Fact: Not every sales communication requires a slide deck. Other fact: When you do need to deliver a more formal presentation, your slides better be good. One of the keys to better sales presentations is to avoid the most common traps many presenters fall into. Recently, Kathryn Roy, Managing Partner at Precision Thinking, published a free eBook designed to help with that very problem. The eBook, titled Ten Steps to a More Engaging Sales Presentation, is packed with simple tips for creating ...

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Tags: external communications, sales enablement, tips and tricks

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