December 04, 2013 09:23 AM
As the calendar winds down on the final weeks of 2013, it’s clear that mobile presentations are one of the year’s fastest growing sales trends, with no signs of slowing down.
According to data from our recent State of the Sales Rep survey, mobile presentations have been instrumental in broadening the selling field for reps. Of the 416 sales professionals surveyed, 60% said they use iPads or other tablets during sales meetings.
Further highlighting the growing po...
December 03, 2013 10:10 AM
While the data shows that more B2B content marketers than ever are now using online video, the numbers don’t say a lot about how they’re using it.
Sure, video marketing is a valuable strategy, but the way you utilize it is just as important as the format itself. The good news is that there’s a LOT you can do with online video these days (for example, here are 10 simple video marketing ideas any one can use). But for content teams with limited time and resources, the question...
December 02, 2013 09:35 AM
When 65% of new product launches fail, at a cost of billions of dollars, companies need to change the way they communicate new products to the sales force and to customers.
Brainshark recently sponsored a Sales Management Association webinar where Professor Michael Ahearne, University of Houston and Associate Professor, Thomas Steenburgh, University of Virginia, shared the results of new research that explored why conventional approaches to selling new, innovative products are ineffective...
November 26, 2013 04:23 PM
This article was originally posted to BrightCarbon.com.
Do you hate presenting? Do you wish you were a more confident presenter? Have you spent time working on your breathing, nerves, or body language to try and improve how you present?
It probably didn’t work. You most likely still dislike presenting. You may feel like not presenting well is some sort of deficiency in your professional skill-set that’s somehow holding you back. Good news. It’s not your fault.
November 26, 2013 09:34 AM
This article was submitted by Warwick Sharp, Sales Operations Manager, Nine Network.
Nine Network, Australia’s number one television broadcaster, recently provided iPads to all 115 members of their sales team. In the success story below, Warwick Sharp, Group Sales Operations Manager, shares how SlideShark Team Edition resolved their PowerPoint on the iPad issue, provided a way to easily distribute content to their sales team and empowered them to give dynamic presentations on the go.