September 02, 2014 09:45 AM
In Part 1 and Part 2 of this series, I examined the use of background music and visuals in TV commercials, and how similar techniques can be applied to Brainshark presentations. Now, I’m returning to talk about audio, but this time through a different channel: radio.
It is impossible to measure what percent of Brainshark presentations have multiple narrators; but after having watched more than a thousand presentations, my guess is that it’s quite small.
As part of the res...
August 29, 2014 10:53 AM
Are you up against a tight deadline and need to produce professional looking Brainshark presentations?
Perhaps you and your colleagues want to learn the tips and tricks necessary for creating slides and a script worthy of high retention rates?
Or do you simply dislike the sound of your voice so much that you are terrified at the thought of thousands of viewers hearing your recorded slides?
Have no fear, Brainshark’s Professional Services are here!
August 27, 2014 09:26 AM
Accenture recently collaborated with CSO Insights, a leading research and benchmarking resource for chief sales officers (CSOs), to complete an annual study on sales performance optimization. Surveying over 1,200 companies worldwide to assess current sales performance, challenges, and proposed solutions, they synthesized their results into five areas where sales effectiveness can be improved.
Four of the five sales effectiveness pain points identified in the report focus on the processes an...
August 25, 2014 09:47 AM
In Part 1 of this series, we looked at the role music plays in TV commercials and Brainshark presentations. But it’s not all about the music! Half the allure is the visual presentation of commercials (that’s the point of advertising on a TV, right?).
Having watched my fair share of commercials, I’ve been noticing a trend towards TV commercials that have the look and feel of PowerPoint presentations. Perhaps they are appealing to advertisers because they cost le...
August 22, 2014 09:46 AM
Any graphic designer will tell you that visuals are essential to what they do. Visual stimulation is the impetus for audiences to look at, be drawn to, and engage with their work.
This is also true for any form of business communications. Whether you are producing the content, enabling sales reps, training staff, or marketing to generate leads, the power of the visual is real.
I recently downloaded a NewsCred eBook: The Power of Visual Storytelling. They teamed up with Getty to present the...