April 18, 2013 09:51 AM
The Brainshark team recently conducted two very successful product launches. Since the experience is fresh in my mind, I thought I’d share some of the tools and templates that our product marketing team used to save time, stay on schedule and prepare our sales reps for success.
Product Marketing Launch Plan
This is used to make sure everyone understands the scope of the launch, their responsibilities and due dates. It’s also used in cross-functional team meetings to go over...
January 16, 2013 10:12 AM
In November we hosted a very popular workshop titled “Taking the Intimidation Out of Creating In-House Video.” Even though our attendees had little or no experience with video production, in 90 minutes they taped, edited and uploaded their own videos using equipment and software costing $3,000 or less. In the process they found out how easy it is to get started and create in-house videos to help meet their business objectives.
Since video is inexpensive, fast to produc...
January 11, 2013 09:34 AM
When my team finishes producing a brilliant whitepaper, video or infographic and posts it to the appropriate channels, do I consider the project completed and cross it off our list? Not quite. I still need to launch it to a critical audience: company employees.
Here’s why that’s important:
The more your content is used internally, the higher the return on your time and effort. Sharing it with your internal audience is no different than sharing it via so...
January 08, 2013 09:44 AM
In a world where information and entertainment is delivered 24/7 at little-to-no cost, it’s not always easy to provide truly unique and compelling content. So when you have original content that appeals to a large audience, you need to make the most of it by extending its reach and lifecycle as far as possible.
One way to do this is by finding interesting ways to repurpose your content for different channels and mediums. Here’s an example of how our team did this with a...
October 24, 2012 09:50 AM
As I discussed in my previous post, customer testimonials are high-value pieces of content to have in your marketing arsenal. But once you have a nice collection of these and have repurposed them for their full content potential, what’s next?
If your company provides a strategic, complex and/or technical solution like ours, it’s time to think beyond the testimonial. For example, you can work with customers and partners to create content that discusses the value of your p...