Brainshark Ideas Blog

Looking to increase your team’s productivity? You’ve come to the right place!
Browse the Ideas Blog for the latest tips and trends on sales enablement, video and content marketing, training and eLearning, business presentations and more.

Author: Brendan Cournoyer

Hot Off the Presses! Sales Enablement for Dummies [eBook]

Submitted by: Brendan Cournoyer , Director of Content Marketing, Brainshark

April 21, 2015 09:13 AM

Get ‘em while they’re hot! DOWNLOAD NOW The team here at Brainshark has recently collaborated with Wiley on an exciting new eBook: Sales Enablement for Dummies. The book combines Brainshark’s years of sales enablement experience with the brand masters of making any topic easier to understand. (I mean, who doesn’t love a “Dummies” book?) You don’t have to go to Barnes & Noble for this one. This is a 52-page Brainshark Special Edition...

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Tags: sales enablement

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Is Demand Generation Part of Sales Enablement? YES!

Submitted by: Brendan Cournoyer , Director of Content Marketing, Brainshark

March 30, 2015 09:37 AM

I sometimes hear things like, “Sales enablement is EVERYONE’S responsibility at a company.” And in a way, this is true. Every role plays some part in helping the business succeed, and if you really tried, you could draw a line from every job function to how it impacts sales productivity. The IT department keeps the network up and running. Engineers develop quality solutions for reps to sell. You get the idea; technically, every role – done well – in some way...

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Tags: sales enablement

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How Do You Fix a Broken Selling System? Try Something DIFFERENT

Submitted by: Brendan Cournoyer , Director of Content Marketing, Brainshark

March 25, 2015 09:52 AM

“Is your sales content drowning your sales force?” That’s the question (and it’s an important one) posed in a recent blog post by Scott Santucci of The Alexander Group. The article takes a good hard look at the critical role content plays in complex B2B sales. It’s an interesting read, and you can check out the full post here, but I’m warning you – It’s LONG. Like, closing in on 5,000 words long. Now, if I were to break it down to under 140...

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Tags: content marketing, sales enablement

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Should Sales Reps Care About Twitter? (and Other Social Selling Questions)

Submitted by: Brendan Cournoyer , Director of Content Marketing, Brainshark

March 16, 2015 10:04 AM

Sales reps have a lot of questions about social selling these days. For example – what’s the deal with Twitter? With that in mind, here is a short Q&A to help answer some of your most burning Twitter and social selling questions. Pretend I’m a rep who knows absolutely nothing about social selling – why should I care about any of this? Social selling is a great way to engage directly with audiences who MIGHT be interested in learning more about your product...

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Tags: quick tips, sales enablement, social media, tips and tricks

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Sales Productivity Investments Start with Training, Content [Report]

Submitted by: Brendan Cournoyer , Director of Content Marketing, Brainshark

February 25, 2015 09:29 AM

Everyone wants to increase sales productivity – but how exactly are organizations going about it this year? That’s one of the questions the MHI Research Institute looked to answer in a recent study around sales performance and productivity. In a recent post, MHI research director and guru on all-things sales enablement Tamara Schenk shared some pretty interesting insights from the study. Asking participants, “Where have you or do you plan to invest to improve sales pro...

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Tags: content marketing, sales enablement, video

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