May 26, 2015 09:24 AM
For years now, inbound marketers have trumpeted stats stating that the majority of the B2B buyer’s journey is complete before a customer ever speaks with a salesperson. But a recent SiriusDecisions study argues that sales interactions with reps still have the greatest impact on buying decisions.
In my recap of SiriusDecisions Summit 2015, I noted that a key takeaway from the event was that it’s finally time to retire old stats like “67% of the buyer’s journey ...
May 18, 2015 11:52 AM
The 10th annual SiriusDecisions Summit has come and gone, and this year’s event had a little bit of everything: great sessions, green ties – even some Magic.
As usual, the Summit proved to be a top event for those seeking ideas to increase sales productivity and better enable their sales teams.
From B2B studies and frameworks to sales strategies and content ideas, there was certainly a lot to take in. So before you relive some of the week’s most interesting (and entertai...
May 05, 2015 08:37 AM
SiriusDecisions Summit 2015 is just around the corner, and as in past years, sales enablement is bound to be a hot topic throughout the week.
So which sessions should you circle on your agenda this year? If you’re headed to Nashville and looking to get your “enablement” on, here are three you might want to check out.
(In between these sessions, be sure to swing by the Brainshark booth! You can meet our executive team, get a look at the Brainshark Sales Accelerator for ...
April 21, 2015 09:13 AM
Get ‘em while they’re hot!
The team here at Brainshark has recently collaborated with Wiley on an exciting new eBook: Sales Enablement for Dummies. The book combines Brainshark’s years of sales enablement experience with the brand masters of making any topic easier to understand. (I mean, who doesn’t love a “Dummies” book?)
You don’t have to go to Barnes & Noble for this one. This is a 52-page Brainshark Special Edition...
March 30, 2015 09:37 AM
I sometimes hear things like, “Sales enablement is EVERYONE’S responsibility at a company.”
And in a way, this is true. Every role plays some part in helping the business succeed, and if you really tried, you could draw a line from every job function to how it impacts sales productivity.
The IT department keeps the network up and running.
Engineers develop quality solutions for reps to sell.
You get the idea; technically, every role – done well – in some way...