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Author: Brendan Cournoyer

3 Reasons Content Marketers Fail at Sales Enablement

Submitted by: Brendan Cournoyer , Director of Content Marketing, Brainshark

July 22, 2014 09:23 AM

Last year, HubSpot’s 2013 State of Inbound Marketing report found that only 24% of marketers surveyed had a defined lead handoff agreement with its sales teams. This prompted B2B marketing writer and speaker Tony Zambito to post that 76% of content marketers were forgetting about sales enablement. Tony makes some great points in the article, but it’s also an interesting take that speaks to the evolving perception of sales enablement amongst B2Bs. It’s hard to deny th...

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Tags: content marketing, sales enablement

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3 Super-Obvious Reasons Why eLearning Makes Sense for Sales Training

Submitted by: Brendan Cournoyer , Director of Content Marketing, Brainshark

July 08, 2014 09:55 AM

Is there a really GOOD reason to make eLearning a larger part of your sales training strategy? Actually, there are several. In a recent article from eLearning services company Sponge UK, Kate Pasterfield offers several reasons why your sales staff need eLearning. While the article spends a fair bit of time going over the benefits of online training in general, the main focus is all about what it means for sales specifically. With that in mind, here are three highlights from Kate’s a...

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Tags: sales enablement, mobile-learning, Brainshark On-Demand

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Is Your Sales Enablement Content Creating Too Much Noise?

Submitted by: Brendan Cournoyer , Director of Content Marketing, Brainshark

June 24, 2014 08:37 AM

The conversation around B2B sales enablement has certainly gotten louder over the past year, with a lot of the talk focused on the role of content. What do reps need? Where do they find it? How do they use it? You know, questions like that. Recently, I listened in on a great webinar hosted by Mark Synek of Sales Benchmark Index (SBI) titled Equip Your Sales Team with Content That Creates Value, Not Noise. The panel of experts covered quite a few topics and issues that can impact ...

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Tags: sales enablement

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Is Your eLearning Content Written for Humans?

Submitted by: Brendan Cournoyer , Director of Content Marketing, Brainshark

June 18, 2014 09:14 AM

“The first and foremost rule for better eLearning is better writing.” That’s what Cammy Bean writes in a recent post for ASTD.org, 6 Tips for Writing Better eLearning Scripts. Cammy is the author of the book The Accidental Instructional Designer (the post is actually an excerpt), and it’s pretty tough to argue with her assessment here. With all the time we spend talking about things like on-demand training videos, interactivity and gamification, it can be easy to f...

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Tags: internal communications

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Training Mag Is Looking for Your Best Training Videos of 2014

Submitted by: Brendan Cournoyer , Director of Content Marketing, Brainshark

June 13, 2014 09:14 AM

Do you have a great training video presentation that effectively gets results time and again? Training magazine wants to see it! The mag is on a search for the best and most effective training video content to present at its Online Learning Conference 2014 in Chicago. Since Brainshark customers create powerful, engaging video presentations every day for corporate training, just-in-time learning and more, we thought this would be a great opportunity for you to show the world what you can ...

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