Brainshark Ideas Blog

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Browse the Ideas Blog for the latest tips and trends on sales enablement, video and content marketing, training and eLearning, business presentations and more.

Author: Brendan Cournoyer

Value Messaging and the Sales Enablement Process with Tamara Schenk [Q&A]

Submitted by: Brendan Cournoyer , Director of Content Marketing, Brainshark

December 10, 2014 08:35 AM

“Is sales enablement making salespeople stupid?” That’s the topic of a recent two-part blog series from sales enablement thought leader Tamara Schenk, research director at Miller Heiman. Of course, that’s just the headline. The real questions dig a bit deeper. In part two, she asks, “Has sales enablement led to an inability [for reps] to communicate value messages?” Studies have consistently shown that, for salespeople, the ability to communicate value e...

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Tags: sales enablement

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Hey, Something Looks Different… The New Brainshark.com

Submitted by: Brendan Cournoyer , Director of Content Marketing, Brainshark

October 13, 2014 10:40 AM

If you’ve stopped by Brainshark.com today (and you’re reading this, so…), you’ve probably noticed that things have changed a bit since your last visit. OK, they’ve changed a lot. That’s because after months of hard work, late nights, and countless bottles of Diet Coke (don’t ask), we’re excited to finally present the new, improved – and let’s face it, prettier – Brainshark.com. The old website was with us for a while, and ...

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Video More Popular than Ever with B2B Content Marketers [Report]

Submitted by: Brendan Cournoyer , Director of Content Marketing, Brainshark

October 08, 2014 11:09 AM

The numbers don’t lie. Data shows that the use of video continues to rise with B2Bs – and marketers are super-happy with the results.  Fall is here, and that means Content Marketing Institute (CMI) and MarketingProfs have once again joined forces to deliver their annual B2B Content Marketing Benchmarks, Budgets, and Trends report. In years past, we’ve seen a steady (and at times dramatic) rise in the use of video content among B2B marketers, and this year’s resu...

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Tags: content marketing, technology, YouTube, video, SEO

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Why Marketers Need to Create Conversations – Not Just Content

Submitted by: Brendan Cournoyer , Director of Content Marketing, Brainshark

September 18, 2014 09:46 AM

Sales enablement. Content marketing. Anyone still unsure about the link between the two needed only to have their sights set on the quiet banks of Lake Erie last week, where the world’s biggest annual content marketing event was taking place. For the fourth consecutive year (I have the ribbon to prove it!), I made my way to Cleveland for Content Marketing World. It was a great event as always, and more so than any other year, I couldn’t help but notice the common thread of sale...

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Tags: content marketing, tips and tricks, sales enablement

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Why Sales Enablement Content Does NOT Turn Reps into Paper Pushers (a Counter-Argument)

Submitted by: Brendan Cournoyer , Director of Content Marketing, Brainshark

August 21, 2014 09:12 AM

Sales enablement continues to be a popular topic these days. But while there are lots of people talking about it, not everyone is saying the same things. There are lots of varying definitions out there, for example, and new posts and opinions on the topic seem to hit the Web every day. I came across one of these articles recently on the Business2Community site that immediately captured my attention – but not in a particularly positive way. The post (which I believe originally appeared...

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Tags: sales enablement

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