Brainshark Ideas Blog

Looking to increase your team’s productivity? You’ve come to the right place!
Browse the Ideas Blog for the latest tips and trends on sales enablement, video and content marketing, training and eLearning, business presentations and more.

Author: Brendan Cournoyer

Can You Boost CRM Adoption with Sales Enablement?

Submitted by: Brendan Cournoyer , Director of Content Marketing, Brainshark

June 29, 2015 09:03 AM

Here’s a stat for you: 63% of CRM initiatives fail. Now, normally this is where I’d expand on the data and try to provide a little more context, but… yikes. 63 percent? That is HIGH. OK – maybe we should back up just a little. Obviously, the definition of “failure” is somewhat subjective, and this particular stat comes from a single 2013 survey. But still, the fact that any study would return such a high number is pretty disturbing. CRMs (like Salesf...

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Tags: sales enablement, technology

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Making Influencers Part of Your B2B Content Strategy with Jeff Zelaya [Q&A]

Submitted by: Brendan Cournoyer , Director of Content Marketing, Brainshark

June 05, 2015 09:40 AM

Have you heard of influencer marketing? It’s a valuable part of any content and social media strategy. It can also help you deliver powerful, credible content for sales enablement. For B2B companies, an influencer is an expert or thought leader that has – you guessed it – influence over the buyers in your particular market. Developing relationships (and content) with these folks can help you in a lot of ways. Few understand the power of influencer marketing as much as...

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Tags: content marketing

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5 Features to Look for in a Sales Enablement Solution

Submitted by: Brendan Cournoyer , Director of Content Marketing, Brainshark

June 02, 2015 09:38 AM

The following post is a brief excerpt from the free eBook, Sales Enablement for Dummies. Sales enablement is a complex issue. It requires systems that empower both reps and managers. But, most important, it needs to free up salespeople to do what they do best: Sell! Here are five features that you should look for when you’re searching for a sales enablement solution: #1. CRM Integration The ability to deliver the content, training and analytics sales teams need to sell more effecti...

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Tags: quick tips, technology, sales enablement

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Why Sales Interactions (with Humans) Still Drive the B2B Buyer’s Journey [Report]

Submitted by: Brendan Cournoyer , Director of Content Marketing, Brainshark

May 26, 2015 09:24 AM

For years now, inbound marketers have trumpeted stats stating that the majority of the B2B buyer’s journey is complete before a customer ever speaks with a salesperson. But a recent SiriusDecisions study argues that sales interactions with reps still have the greatest impact on buying decisions. In my recap of SiriusDecisions Summit 2015, I noted that a key takeaway from the event was that it’s finally time to retire old stats like “67% of the buyer’s journey ...

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Tags: sales enablement

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Key Sales Takeaways from SiriusDecisions Summit 2015

Submitted by: Brendan Cournoyer , Director of Content Marketing, Brainshark

May 18, 2015 11:52 AM

The 10th annual SiriusDecisions Summit has come and gone, and this year’s event had a little bit of everything: great sessions, green ties – even some Magic. As usual, the Summit proved to be a top event for those seeking ideas to increase sales productivity and better enable their sales teams. From B2B studies and frameworks to sales strategies and content ideas, there was certainly a lot to take in. So before you relive some of the week’s most interesting (and entertai...

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Tags: content marketing, sales enablement, technology

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