October 13, 2014 10:40 AM
If you’ve stopped by Brainshark.com today (and you’re reading this, so…), you’ve probably noticed that things have changed a bit since your last visit. OK, they’ve changed a lot.
That’s because after months of hard work, late nights, and countless bottles of Diet Coke (don’t ask), we’re excited to finally present the new, improved – and let’s face it, prettier – Brainshark.com.
The old website was with us for a while, and ...
October 08, 2014 11:09 AM
The numbers don’t lie. Data shows that the use of video continues to rise with B2Bs – and marketers are super-happy with the results.
Fall is here, and that means Content Marketing Institute (CMI) and MarketingProfs have once again joined forces to deliver their annual B2B Content Marketing Benchmarks, Budgets, and Trends report. In years past, we’ve seen a steady (and at times dramatic) rise in the use of video content among B2B marketers, and this year’s resu...
September 18, 2014 09:46 AM
Sales enablement. Content marketing.
Anyone still unsure about the link between the two needed only to have their sights set on the quiet banks of Lake Erie last week, where the world’s biggest annual content marketing event was taking place.
For the fourth consecutive year (I have the ribbon to prove it!), I made my way to Cleveland for Content Marketing World. It was a great event as always, and more so than any other year, I couldn’t help but notice the common thread of sale...
August 21, 2014 09:12 AM
Sales enablement continues to be a popular topic these days. But while there are lots of people talking about it, not everyone is saying the same things.
There are lots of varying definitions out there, for example, and new posts and opinions on the topic seem to hit the Web every day.
I came across one of these articles recently on the Business2Community site that immediately captured my attention – but not in a particularly positive way. The post (which I believe originally appeared...
August 05, 2014 09:34 AM
As sales enablement has grown to become a go-to term for describing ways to improve sales performance and productivity, other phrases have made their way into the conversation as well.
One of my favorites is the concept of ‘random acts of sales support’. You could make a pretty compelling argument that these random acts are among the key reasons why sales enablement as a concept has gotten so popular. But what does it all mean?
What are random acts of sales support?
By all accou...