December 03, 2013 10:10 AM
While the data shows that more B2B content marketers than ever are now using online video, the numbers don’t say a lot about how they’re using it.
Sure, video marketing is a valuable strategy, but the way you utilize it is just as important as the format itself. The good news is that there’s a LOT you can do with online video these days (for example, here are 10 simple video marketing ideas any one can use). But for content teams with limited time and resources, the question...
November 25, 2013 09:23 AM
Sometimes, it all comes down to who you know. Other times, it’s all about who you follow.
While the Brainshark Ideas Blog is a great resource for training specialist and L&D professionals, we’re hardly the only ones talking about ways to deliver more effective eLearning. With that in mind, here’s a short list of some of our favorite (and most influential) figures in the eLearning and online training universe.
Jane Bozarth, Bozarthzone
Jane is an eLearning professional a...
November 19, 2013 09:14 AM
New research shows that more marketers believe online video has a major impact on email marketing success.
It’s no secret that today’s businesses are finding all sorts of ways to add video to their online marketing strategies, and recent data shows that email is no exception. According to a new report from ReelSEO, 60% of marketers now use video for email marketing purposes, an increase of 8% from 2012. These numbers come from the site’s 2013 Online Video Marketing Survey a...
November 14, 2013 09:24 AM
In today’s mobile business world, sales preparation can happen anywhere – and according to new data, it pretty much does.
Our recent 2013 State of the Sales Rep survey asked 416 salespeople across multiple industries about their meeting preparation habits. About 40% of reps said they typically prepare within a day of an upcoming meeting, with more than 10% often waiting until the day of the presentation. With increased time spent in the field, it’s likely that even those re...
November 07, 2013 10:03 AM
Some PowerPoint design questions are more common than others. Here are eight that you might find yourself asking when creating your next presentation.
Whether you’re creating a PowerPoint slides deck to present live or convert to an on-demand video, a bad design can sink your presentation in a hurry. Fortunately, we’ve compiled a bevy of tips and ideas that even the most inexperienced PowerPoint novices can use to create more compelling, professional looking slides.