January 25, 2013 10:11 AM
Tracking how many views a video gets is simple enough, but do you also know how much traffic from YouTube your website is getting?
There are lots of ways marketers can use YouTube to enhance their video marketing strategies. You can rework your YouTube video titles to make them more SEO-friendly, or update your YouTube channel to help more people find your content.
Just remember – posting content to YouTube isn’t just about attracting more viewers. This is still marketing after a...
January 22, 2013 04:02 PM
I recently came across a cool InformED article by Julie DeNeen that looks at the false impressions some folks still have about online and distance learning programs. The post breaks down 30 (yes, 30) eLearning myths that DeNeen writes “need to die in 2013.”
It’s a good read for anyone who’s still unsure about the benefits that eLearning, or at least some sort of blended learning approach, can bring to their organization. It also got me thinking. We write quite a bit on ...
January 21, 2013 09:25 AM
Coming up with new content ideas can be a challenge, especially for those new to content marketing.
While video marketing has become one of the most popular content tactics for B2B companies, creating enough content to keep those strategies humming is still an uphill battle for many. You hear it all the time: “We plan to create more content, we just need to come up with some new ideas.”
The fact is, great content ideas are all around you if you take the time to notice them. For ...
January 17, 2013 10:25 AM
Mobile device technology is everywhere right now – smartphones outsold PCs for the first time ever this past year, and enterprise tablet adoption has grown steadily since the iPad first hit shelves in 2010.
This increased reliability on mobile-friendly communication has affected nearly every aspect of business life, and that includes company training. In fact, a recent global survey by the E-Learning 24/7 Blog states that 69% of respondents cite mobile learning as essential to their ...
January 14, 2013 09:43 AM
It’s no secret that online video has become an increasingly popular tool for B2B organizations. Video was the sixth most used tactic for content marketers last year, and that trend is set to continue throughout 2013 and beyond.
But when it comes to driving business, the value of video extends beyond video marketing alone. In fact, more companies these days have realized that video can also be a powerful sales enablement tool for their reps.
A recent study by the Aberdeen Group shows that...