Ideas Blog

Not just a Blog...

Read customer success stories, discover new Brainshark and PowerPoint tips and tricks, keep up with video and eLearning trends, and much more. Most importantly, get inspired!

Author: Brendan Cournoyer

How to Compress Your PowerPoint Files Down to Size

Submitted by: Brendan Cournoyer , Director of Content Marketing, Brainshark

June 18, 2013 09:43 AM

Picture this – you’ve finally finished that PowerPoint presentation you’ve been working on. The data is compelling, the slides are tight, and the visuals are strong. Then you click Save and realize it’s also GIGANTIC. Like 30,000 KB huge. This is no good, since oversized and bloated PowerPoint files can be difficult to share and challenging to upload for others to see. The performance of your slides can even suffer at times too. So here we are – as the great Jon...

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Tags: tips and tricks

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Training Retention: 4 Ways to Make Your eLearning Stick

Submitted by: Brendan Cournoyer , Director of Content Marketing, Brainshark

June 13, 2013 09:07 AM

Are you doing enough to increase your team’s training retention? When it comes to training, most organizations have pretty straightforward goals: increase value and reduce costs. That’s a big reason why so many companies have incorporated eLearning into their strategies – and why on-demand video has become a preferred format for online training content. Studies show that audiences retain information at a much higher rate when they can see and hear it. In fact, Forrester Rese...

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Tags: internal communications, tips and tricks, video

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Why the iPad Means Big Things for Pharma and Life Sciences Reps

Submitted by: Brendan Cournoyer , Director of Content Marketing, Brainshark

June 04, 2013 09:28 AM

While financial and professional services still lead the way in overall tablet adoptions, life sciences is one industry that appears primed to gain more ground in 2013. Good Technology listed it among the most active industries for iPad activations in Q4 2012, and while it has yet to break the top 10, many folks expect tablets to play a larger role in the world of life sciences and pharmaceuticals going forward. (And of course you can’t forget about BYOD). One reason is that that today&...

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Tags: iPad, pharmaceutical, sales enablement

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Are Your Marketing Messages Aligned with Sales Conversations? [Q&A]

Submitted by: Brendan Cournoyer , Director of Content Marketing, Brainshark

May 30, 2013 09:03 AM

Last week, I came across an interesting blog post by Bob Apollo (@bobapollo) titled Why Marketing Needs to FieldSource More Ideas from Sales. Bob is a seasoned sales/marketing coach and CEO of the U.K.-based Inflexion-Point Strategy Partners, and his article made some excellent points about the importance of sales and marketing alignment from a content perspective. At Brainshark, one of our primary goals is to help companies make better use of content to fuel the sales engine, and Bob’...

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Tags: sales enablement

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9 Content Marketing Truths Inspired by Arrested Development

Submitted by: Brendan Cournoyer , Director of Content Marketing, Brainshark

May 24, 2013 01:20 PM

It took over seven years, but the Bluths are finally back! Starting this weekend, Netflix will stream 15 brand-new episodes of Arrested Development, one of the most critically-acclaimed and beloved comedies of all time. Netflix has done a great job of building buzz for the new season (just check out this Facebook page), and as a die-hard fan, I naturally had to re-watch past episodes from the show’s original run in preparation for Season 4. As it turns out, over the course of 53 episod...

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Tags: content marketing, video

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