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Read customer success stories, discover new Brainshark and PowerPoint tips and tricks, keep up with video and eLearning trends, and much more. Most importantly, get inspired!

Author: Brendan Cournoyer

Sales Team Enablement Content: Are You Prepared?

Submitted by: Brendan Cournoyer , Director of Content Marketing, Brainshark

March 04, 2013 10:05 AM

This is the first in a three-part series on using content to power sales enablement. Part 1: Prepare | Part 2: Engage | Part 3: Advance Nothing can happen from a sales standpoint until reps are prepared for what’s ahead. While there are different forms of preparation when it comes to sales enablement, content is often a constant factor. New Hire Training Training is perhaps the most common term used to describe sales enablement. Unfortunately, effective sales training is still...

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Tags: sales enablement, tablet

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Content Tips: Repurposing Blog Posts into Video Presentations

Submitted by: Brendan Cournoyer , Director of Content Marketing, Brainshark

February 28, 2013 09:36 AM

Adapting popular blog posts for on-demand videos can help marketers generate fresh content while getting more value from their most powerful topics. Question – what was the biggest challenge that plagued B2B content marketers in 2012? The answer might surprise you. According to the latest trends report from Content Marketing Institute (CMI), it’s not just a question of generating quality content, but creating enough of it. Now more than ever, marketing teams are struggling to ...

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Tags: content marketing, tips and tricks, video

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Do You Use Your iPad for Email? Most Users Say YES

Submitted by: Brendan Cournoyer , Director of Content Marketing, Brainshark

February 21, 2013 10:57 PM

Studies show that the majority of tablet owners user their iPads for email. So are your messages mobile-friendly? In a survey last year, we asked over 1,300 people if they expected the iPad to become their primary computing device within the next two years. The results? Well, 47% said yes, 49% said no, and a whole 4% said that it already was. But regardless if tablet devices topple personal computers by 2014, one area where it’s already gained quite a bit of ground is email. Accordin...

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Tags: iPad, tablet

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Do You Have Your Content Team in Place?

Submitted by: Brendan Cournoyer , Director of Content Marketing, Brainshark

February 18, 2013 09:50 AM

Lots of organizations would love to have their own in-house content team, but putting one together is easier said than done. We write a lot on this blog about the benefits of video marketing, with increased brand awareness and more effective demand generation being just a couple. But whether your content strategy is geared around video presentations, blog posts, research reports, or all of the above, you still need someone to create all that content for you. Here at Brainshark, we’re ...

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Tags: content marketing, external communications, tips and tricks

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How a Great Online Recruiting Video can Help Attract Top Talent

Submitted by: Brendan Cournoyer , Director of Content Marketing, Brainshark

February 11, 2013 09:47 AM

No matter what type of organization you work for – from B2B companies to higher ed institutions – finding new, talented people is critical to growth. Many traditional recruiting techniques focus on learning about potential new applicants, but how easy is it for those same people learn more about your organization? This is where a well-done recruiting video can help make the difference. In a post for Mashable, Spark Hire CEO Josh Tolan writes that any online recruiting video shoul...

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Tags: careers, external communications, HR, higher education, video

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