July 01, 2013 09:24 AM
More companies are looking to expand their content efforts with an eye on increasing sales productivity and effectiveness.
I’ve written a lot recently about how sales enablement should be a major component of a good content strategy. In a recent Q&A, for example, sales coach Bob Apollo spoke about how important it is for marketing messages to be aligned with sales conversations, and content marketing is certainly a big part of that.
But while content is obviously a major marke...
June 21, 2013 09:12 AM
Let me get this out of the way from the very beginning – when it comes to content marketing, traffic isn’t everything.
That said, it’s still a critical piece of the marketing puzzle, and studies show that web traffic remains the most common metric of measurement for an effective content strategy.
Of course, not all traffic is created equal. To truly boost the ROI of your content efforts, you need to drive people to the right pages. From an inbound marketing perspective, thi...
June 18, 2013 09:43 AM
Picture this – you’ve finally finished that PowerPoint presentation you’ve been working on. The data is compelling, the slides are tight, and the visuals are strong. Then you click Save and realize it’s also GIGANTIC. Like 30,000 KB huge.
This is no good, since oversized and bloated PowerPoint files can be difficult to share and challenging to upload for others to see. The performance of your slides can even suffer at times too.
So here we are – as the great ...
June 13, 2013 09:07 AM
Are you doing enough to increase your team’s training retention?
When it comes to training, most organizations have pretty straightforward goals: increase value and reduce costs. That’s a big reason why so many companies have incorporated eLearning into their strategies – and why on-demand video has become a preferred format for online training content.
Studies show that audiences retain information at a much higher rate when they can see and hear it. In fact, Forrester Rese...
June 04, 2013 09:28 AM
While financial and professional services still lead the way in overall tablet adoptions, life sciences is one industry that appears primed to gain more ground in 2013. Good Technology listed it among the most active industries for iPad activations in Q4 2012, and while it has yet to break the top 10, many folks expect tablets to play a larger role in the world of life sciences and pharmaceuticals going forward. (And of course you can’t forget about BYOD).
One reason is that that today&...