October 18, 2012 09:35 AM
It looks like change is on the way for YouTube search rankings. But what does that mean for video marketers?
Late last week, YouTube quietly announced a change to the site’s search engine that will place more emphasis on the time users spend watching videos. Theoretically, this means content that viewers spend more time watching (as in seconds and minutes) will be given greater authority in YouTube search, and could rank higher as a result.
This really isn’t all that surprising, as ...
October 15, 2012 09:19 AM
Choosing the right PowerPoint colors for your next presentation – or even your next slide – can have a huge impact on your audience.
Lots of things can make or break a PowerPoint presentation. There’s plenty to consider, including font styles and sizes, animation techniques, and of course, color. But while business professionals might feel a bit locked in to their company’s color scheme or corporate template, that doesn’t mean they don’t have some flex...
October 08, 2012 09:51 AM
“As soon as I have this little piece (of information), I'm out of here.”
That’s how Heinrich Koenen once described the mindset of just-in-time learning in an article for Computerworld. What’s interesting, however, is that the article and quote are from April 2000. And while it might be surprising that the concept of just-in-time learning...
October 04, 2012 09:07 AM
Looking for a new, low-budget way to create more engaging video content? Try turning to your whiteboard.
It’s no secret that more marketers are looking for ways to incorporate video into their overall content strategies.
From a business perspective, video production is obviously much easier and less expensive to achieve than in years past. After all, anyone with a smartphone and a YouTube account can shoot and post online video these days for practically nothing. Of course, it’s th...
October 02, 2012 09:20 AM
Company YouTube channels provide a great way for organizations to draw more eyes to their video marketing content.
YouTube channels allow you to house and organize all of your videos in one place, where you can highlight your most valuable content and encourage more views and clicks. They are also incredibly easy to put together, and a recommendation for any business that’s serious about video marketing. (You can check out the Brainshark YouTube channel here.)
Of course, what yo...