Brainshark Ideas Blog

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Browse the Ideas Blog for the latest tips and trends on sales enablement, video and content marketing, training and eLearning, business presentations and more.

Author: Brendan Cournoyer

Quiz Question Types: Choosing the Right Options for eLearning

Submitted by: Brendan Cournoyer , Director of Content Marketing, Brainshark

September 27, 2013 09:57 AM

When it comes to keeping learners engaged with on-demand training, the right quiz question types can make all the difference.  For organizations, the value of eLearning comes from the ability to save time and reduce training costs, while enabling team members to learn at their own convenience. One of the challenges, however, is to still hold the attention of learners and keep them engaged without the benefit of face-to-face interaction. Earlier this year, we published a short eBook tit...

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Tags: Brainshark, internal communications, video

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Tablet Use Still Rising with Healthcare Professionals [Report]

Submitted by: Brendan Cournoyer , Director of Content Marketing, Brainshark

September 26, 2013 09:31 AM

Last year, Good Technology ranked healthcare as the third most active industry for iPad use in the U.S., and recent numbers show that trend is still growing. A new report from Epocrates states that 53% of physicians now use tablets at work (quite a jump up from 34% last year). Ken Terry writes for Information Week that tablet adoption is primarily driving the increase in mobile device usage amongst healthcare professionals, “Nearly two years ago, 80% of physicians reported using mobile...

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Tags: Brainshark, healthcare, iPad, tablet, video

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PowerPoint Tables – Keep ‘Em or Kill ‘Em?

Submitted by: Brendan Cournoyer , Director of Content Marketing, Brainshark

September 24, 2013 09:50 AM

Everyone knows that tables provide a simple way to present data in Word docs and spreadsheets – but what about PowerPoint? Do PowerPoint tables make sense? As part of our recent PowerPoint University webinar series, business presentation guru Laura M. Foley shared some valuable tips for creating better, more impactful slide designs. Over the course of an hour, she covered many of the good, the bad, and (in her words) just plain awful ways people use PowerPoint these days. One topic she ...

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Tags: tips and tricks

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5 Expert Predictions for the Future of eLearning

Submitted by: Brendan Cournoyer , Director of Content Marketing, Brainshark

September 16, 2013 09:32 AM

You don’t need a crystal ball to know that technology has forced the world of eLearning into a constant state of evolution. Last year, mobile learning was among the hottest trends for corporate training and higher education organizations alike. So what does the future hold for the rest of 2013 and beyond? Here are five expert predictions from around the web on what to expect from eLearning and online training going forward. #1. Cloud-based learning will become the norm. Jeffrey Roth of...

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Tags: video, tablet, iPad

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3 Free Keyword Research Tools for Video SEO

Submitted by: Brendan Cournoyer , Director of Content Marketing, Brainshark

September 11, 2013 09:36 AM

As long as people have to type phrases into a search engine, keywords will play an important role in SEO. So what does that mean for video marketing? While video SEO best practices are a little different than those for plain-text pages, it still all begins with effective keyword research. Fortunately, there are many free keyword research tools available to help marketers identify the right terms for optimizing their videos. Here are three to consider. #1. Google AdWords Keyword Planner Arguab...

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Tags: tips and tricks, technology, video, SEO

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