Brainshark Ideas Blog

Looking to increase your team’s productivity? You’ve come to the right place!
Browse the Ideas Blog for the latest tips and trends on sales enablement, video and content marketing, training and eLearning, business presentations and more.

Author: Brendan Cournoyer

Are Your Marketing Messages Aligned with Sales Conversations? [Q&A]

Submitted by: Brendan Cournoyer , Director of Content Marketing, Brainshark

May 30, 2013 09:03 AM

Last week, I came across an interesting blog post by Bob Apollo (@bobapollo) titled Why Marketing Needs to FieldSource More Ideas from Sales. Bob is a seasoned sales/marketing coach and CEO of the U.K.-based Inflexion-Point Strategy Partners, and his article made some excellent points about the importance of sales and marketing alignment from a content perspective. At Brainshark, one of our primary goals is to help companies make better use of content to fuel the sales engine, and Bob&rsq...

Read more

Tags: sales enablement

Comments

9 Content Marketing Truths Inspired by Arrested Development

Submitted by: Brendan Cournoyer , Director of Content Marketing, Brainshark

May 24, 2013 01:20 PM

It took over seven years, but the Bluths are finally back! Starting this weekend, Netflix will stream 15 brand-new episodes of Arrested Development, one of the most critically-acclaimed and beloved comedies of all time. Netflix has done a great job of building buzz for the new season (just check out this Facebook page), and as a die-hard fan, I naturally had to re-watch past episodes from the show’s original run in preparation for Season 4. As it turns out, over the course of 53 episod...

Read more

Tags: content marketing, video

Comments

Is Google+ Part of Your YouTube Marketing Strategy?

Submitted by: Brendan Cournoyer , Director of Content Marketing, Brainshark

May 22, 2013 09:33 AM

Last year, I wrote about some of the ways Google+ makes sense for video marketing. At the time, I argued that while the number of active Google+ users doesn’t compare to the the likes of Twitter, Facebook and LinkedIn, the platform does offer some unique SEO benefits for marketers to take advantage of. While that remains true, there are other ways that Google+ can help drive more people to your online videos, specifically when it comes to YouTube content. Google’s ownership of You...

Read more

Tags: content marketing, external communications, social media, video

Comments

10 Quotes on Why the iPad Works as a B2B Selling Tool

Submitted by: Brendan Cournoyer , Director of Content Marketing, Brainshark

May 15, 2013 09:36 AM

In case you hadn’t noticed, enterprise tablet adoption skyrocketed last year, and there’s no reason to expect the trend won’t continue in 2013. While Android continues to make strides, Good Technology reports that the iPad still owns the enterprise tablet market, with nearly 90% of all tablet activations in Q4 2012 going the way of the iOS. For B2B organizations, salespeople have perhaps found the greatest value in what the iPad has to offer. As a selling tool, the iPad pro...

Read more

Tags: iPad, sales enablement

Comments

Mobile Sales Strategies Reduce Costs, Boost Productivity [Report]

Submitted by: Brendan Cournoyer , Director of Content Marketing, Brainshark

May 10, 2013 09:25 AM

Over the past few years, the growing popularity of tablet devices has spurred a lot of conversation about the ways businesses can take advantage, with sales being the most common example. After all, with so much time spent in the air and on the road, salespeople are typically the most mobile members of a B2B company. As a result, more companies began issuing enterprise tablets (primarily iPads) to select staff members. In fact, The Mac Observer reported that by April 2012 as much as 94% of th...

Read more

Tags: iPad, sales enablement, tablet

Comments