Ideas Blog

Not just a Blog...

Read customer success stories, discover new Brainshark and PowerPoint tips and tricks, keep up with video and eLearning trends, and much more. Most importantly, get inspired!

Author: Brendan Cournoyer

10 Video Marketing Content Ideas that Anyone Can Use

Submitted by: Brendan Cournoyer , Director of Content Marketing, Brainshark

January 21, 2013 09:25 AM

Coming up with new content ideas can be a challenge, especially for those new to content marketing. While video marketing has become one of the most popular content tactics for B2B companies, creating enough content to keep those strategies humming is still an uphill battle for many. You hear it all the time: “We plan to create more content, we just need to come up with some new ideas.” The fact is, great content ideas are all around you if you take the time to notice them. For ...

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Tags: content marketing, external communications, tips and tricks, video

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Interactive Learning Goes Mobile [eBook]

Submitted by: Brendan Cournoyer , Director of Content Marketing, Brainshark

January 17, 2013 10:25 AM

Mobile device technology is everywhere right now – smartphones outsold PCs for the first time ever this past year, and enterprise tablet adoption has grown steadily since the iPad first hit shelves in 2010. This increased reliability on mobile-friendly communication has affected nearly every aspect of business life, and that includes company training. In fact, a recent global survey by the E-Learning 24/7 Blog states that 69% of respondents cite mobile learning as essential to their ...

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Tags: HR, internal communications, tablet, tips and tricks, video

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3 Ways Sales Teams Use Video Content to Drive Business

Submitted by: Brendan Cournoyer , Director of Content Marketing, Brainshark

January 14, 2013 09:43 AM

It’s no secret that online video has become an increasingly popular tool for B2B organizations. Video was the sixth most used tactic for content marketers last year, and that trend is set to continue throughout 2013 and beyond. But when it comes to driving business, the value of video extends beyond video marketing alone. In fact, more companies these days have realized that video can also be a powerful sales enablement tool for their reps. A recent study by the Aberdeen Group shows that...

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Tags: sales enablement, tips and tricks, video

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3 Things You Might Not Know About PowerPoint 2013

Submitted by: Brendan Cournoyer , Director of Content Marketing, Brainshark

January 09, 2013 09:53 AM

The next version of Microsoft Office is set to be made generally available in the first quarter of 2013. That means new Word, new Excel, and of course, new PowerPoint. Details on what users can expect in the latest version have been hitting the Web ever since Microsoft first released a technical preview of Office back in January 2012. But in case you haven’t spent the past year following all the big (and not so big) news out of Redmond, here are three things you might not have heard about...

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Tags: tips and tricks

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Will Online Video be the Top Marketing Trend in 2013?

Submitted by: Brendan Cournoyer , Director of Content Marketing, Brainshark

January 07, 2013 09:41 AM

The writing is on the wall – online video is primed to make a major splash with marketers this year. I recently wrote an article for iMedia Connections where I broke down my top three online marketing predictions for 2013. Obviously, posts like these are extremely popular toward the end of the year, as seemingly every blogger on the ‘Net takes their shot at becoming the Nostradamus for their particular mediums. Naturally, I wanted to get in on the action. I had read a co...

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Tags: content marketing, external communications, video

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