August 21, 2013 09:43 AM
It’s no secret that when delivering a PowerPoint presentation, sometimes you need to go outside the realm of your slide deck to reinforce your message.
Obviously, this is pretty easy – just insert a hyperlink like you would in any other Office document, then click on it to exit your presentations to visit a website, show a video, and so on.
But did you know you can also insert internal hyperlinks to jump to different slides within your presentation? This could be useful when deli...
August 12, 2013 09:29 AM
A recent study took a look at the different types of content that appears in Google universal search results – and guess what? Video is at the top of the list.
So what exactly are “universal search results”? Basically, several years back, Google made some changes to extend search result beyond the usual 10 blue links per page. Obviously, these days we see LOTS of stuff on Google search pages – paid links, images, maps, recent news items, and so on.
The research, conduct...
August 08, 2013 09:30 AM
There are lots of reasons why online video has surged in popularity with today’s content marketers. Some of the key advantages include higher engagement rates, new channels to extend your message, powerful sales enablement tools, and of course, the search engine optimization (SEO) factor.
For a while now, SEO experts have been preaching about the value that video marketing can bring to your company’s overall search strategy – and the numbers back it up. It seems each year we...
August 02, 2013 09:29 AM
More salespeople are delivering iPad presentations to prospects and clients than ever before. Here are just a few ways to make those presentations even more effective.
A while back, I wrote that the iPad was quickly becoming the preferred tool for salespeople, especially when it came to presenting PowerPoint and other content to potential customers on the road. The benefits of PowerPoint for tablets were simple to identify – iPad devices are super flexible, “always on”, and ...
July 29, 2013 09:36 AM
In a recent blog post for SiriusDecisions, Jim Ninivaggi wrote, “Unlike established corporate functions like accounting, finance and marketing, sales enablement is still evolving, and the term means different things to different companies.
This assessment couldn’t be more spot-on (he even points out that the word “enablement” isn’t technically a word at all). While nearly every organization today has some sort of sales enablement function, only some are form...