April 15, 2013 10:37 AM
During our ongoing Video Marketing University webinar series, one of the themes we’ve emphasized over and over again is the importance of planning and preparation. And when it comes to video marketing content, one of the most basic ways to prep is to put together a script.
Scriptwriting for online videos isn’t meant to be difficult. It simply allows you to have a roadmap for the content you are putting together, whether it involves voice-over narration, talking head interviews, a...
April 12, 2013 09:35 AM
Is social selling in need of sales enablement?
That’s the question posed by sales and marketing influencer Ardath Albee in a recent post for her Marketing Interactions blog. The article is in reference to a joint report from Ardath and Jill Konrath titled Cracking the LinkedIn Sales Code, which covers some of the ways top reps use LinkedIn to prospect and engage with potential customers.
As far as “social selling” goes, I’ve long maintained that LinkedIn is the most a...
April 08, 2013 09:42 AM
Is content the answer to your prospecting struggles? Here are just a few sales prospecting tips to help your reps secure more meetings.
For businesses, the value of quality content stretches far beyond inbound marketing and lead generation. It also serves as an invaluable sales enablement tool after contacts have been established.
Unfortunately, too many content strategies these days fail to make the proper connection between marketing and sales. This is partly due to ongoing deba...
March 27, 2013 08:32 AM
A recent survey has shed some new light on the viewing trends for online video content with consumers – and those trends are going mobile.
The study, titled How Consumers Shop with Video from video service provider Invodo, surveyed over 1,000 respondents in Q4 2012. While the focus of the report is geared more toward B2C e-commerce organizations, it speaks volumes about the effectiveness of online video marketing – particularly when it comes to mobile.
Specifically, 69% of those s...
March 13, 2013 09:31 AM
The use of online video content has spread rapidly among B2B companies over the past few years, especially when it comes to video marketing.
In 2012, 70% of B2Bs used video as part of their overall content marketing strategies. Today’s technology has made it easier than ever to create professional, engaging video content, and it’s proven to be a valuable tool for increasing brand awareness, reaching new customers and generating fresh leads.
But the benefits of online video don&rs...