Brainshark Ideas Blog

Looking to increase your team’s productivity? You’ve come to the right place!
Browse the Ideas Blog for the latest tips and trends on sales enablement, video and content marketing, training and eLearning, business presentations and more.

Author: Brendan Cournoyer

5 Things to Know about the New LinkedIn Sales Navigator

Submitted by: Brendan Cournoyer , Director of Content Marketing, Brainshark

August 04, 2014 10:48 AM

If you were to ask a typical B2B sales reps which social network they find the most valuable, I’m guessing most would be pretty quickly answer, “LinkedIn.” Social selling has become a key focus at many organizations, with more than a few sales experts beating the drum. Twitter and Facebook hold a lot of value in this regard, but it seems clear that LinkedIn is the network the majority of reps feel most comfortable with. (FYI, I’m basing this on no hard data; just my o...

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Tags: sales enablement, social media, tips and tricks

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3 Reasons Content Marketers Fail at Sales Enablement

Submitted by: Brendan Cournoyer , Director of Content Marketing, Brainshark

July 22, 2014 09:23 AM

Last year, HubSpot’s 2013 State of Inbound Marketing report found that only 24% of marketers surveyed had a defined lead handoff agreement with its sales teams. This prompted B2B marketing writer and speaker Tony Zambito to post that 76% of content marketers were forgetting about sales enablement. Tony makes some great points in the article, but it’s also an interesting take that speaks to the evolving perception of sales enablement amongst B2Bs. It’s hard to deny that ov...

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Tags: content marketing, sales enablement

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3 Super-Obvious Reasons Why eLearning Makes Sense for Sales Training

Submitted by: Brendan Cournoyer , Director of Content Marketing, Brainshark

July 08, 2014 09:55 AM

Is there a really GOOD reason to make eLearning a larger part of your sales training strategy? Actually, there are several. In a recent article from eLearning services company Sponge UK, Kate Pasterfield offers several reasons why your sales staff need eLearning. While the article spends a fair bit of time going over the benefits of online training in general, the main focus is all about what it means for sales specifically. With that in mind, here are three highlights from Kate’s art...

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Tags: sales enablement, mobile-learning, Brainshark

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Is Your Sales Enablement Content Creating Too Much Noise?

Submitted by: Brendan Cournoyer , Director of Content Marketing, Brainshark

June 24, 2014 08:37 AM

The conversation around B2B sales enablement has certainly gotten louder over the past year, with a lot of the talk focused on the role of content. What do reps need? Where do they find it? How do they use it? You know, questions like that. Recently, I listened in on a great webinar hosted by Mark Synek of Sales Benchmark Index (SBI) titled Equip Your Sales Team with Content That Creates Value, Not Noise. The panel of experts covered quite a few topics and issues that can impact ...

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Tags: sales enablement

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Is Your eLearning Content Written for Humans?

Submitted by: Brendan Cournoyer , Director of Content Marketing, Brainshark

June 18, 2014 09:14 AM

“The first and foremost rule for better eLearning is better writing.” That’s what Cammy Bean writes in a recent post for ASTD.org, 6 Tips for Writing Better eLearning Scripts. Cammy is the author of the book The Accidental Instructional Designer (the post is actually an excerpt), and it’s pretty tough to argue with her assessment here. With all the time we spend talking about things like on-demand training videos, interactivity and gamification, it can be easy to f...

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Tags: internal communications

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