March 16, 2015 10:04 AM
Sales reps have a lot of questions about social selling these days. For example – what’s the deal with Twitter?
With that in mind, here is a short Q&A to help answer some of your most burning Twitter and social selling questions.
Pretend I’m a rep who knows absolutely nothing about social selling – why should I care about any of this?
Social selling is a great way to engage directly with audiences who MIGHT be interested in learning more about your product...
February 25, 2015 09:29 AM
Everyone wants to increase sales productivity – but how exactly are organizations going about it this year? That’s one of the questions the MHI Research Institute looked to answer in a recent study around sales performance and productivity.
In a recent post, MHI research director and guru on all-things sales enablement Tamara Schenk shared some pretty interesting insights from the study. Asking participants, “Where have you or do you plan to invest to improve sales pro...
February 23, 2015 09:20 AM
For B2B reps, effective social selling starts with a solid social profile. Here are four easy LinkedIn profile tips that can help.
A lot of people think of their LinkedIn profiles as a sort of online resume for recruiters, outlining what you do and what you’ve done. And sure – that’s one way of looking at it.
I prefer to think of it a little differently though: as a way of promoting your personal and professional brand. This, of course, is a basic element of effective soci...
January 29, 2015 09:10 AM
Effective sales prospecting and customer communications can be a challenge for some reps.
Others? They have a little help.
Check out the short video below to see what I mean, then visit our Brainshark Sales Accelerator page to learn more.
January 28, 2015 09:17 AM
Red Sox vs. Yankees.
PlayStation vs. Xbox.
Justin Bieber vs. shirts.
These are rivalries, with each party battling for supremacy over the other at all times. And let’s face it – sometimes it gets ugly.
But content marketing vs. sales enablement? That’s no heated rivalry. It’s not even a mild disagreement. On the contrary; it’s actually a straight-up love fest.
Not everyone agrees, unfortunately. Recently, someone sent me an article from VentureBeat th...