Brainshark Ideas Blog

Looking to increase your team’s productivity? You’ve come to the right place!
Browse the Ideas Blog for the latest tips and trends on sales enablement, video and content marketing, training and eLearning, business presentations and more.

Author: Brendan Cournoyer

Key Sales Takeaways from SiriusDecisions Summit 2015

Submitted by: Brendan Cournoyer , Director of Content Marketing, Brainshark

May 18, 2015 11:52 AM

The 10th annual SiriusDecisions Summit has come and gone, and this year’s event had a little bit of everything: great sessions, green ties – even some Magic. As usual, the Summit proved to be a top event for those seeking ideas to increase sales productivity and better enable their sales teams. From B2B studies and frameworks to sales strategies and content ideas, there was certainly a lot to take in. So before you relive some of the week’s most interesting (and entertai...

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Tags: content marketing, sales enablement, technology

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SiriusDecisions Summit 2015 Preview: 3 Sales Enablement Sessions to Check Out

Submitted by: Brendan Cournoyer , Director of Content Marketing, Brainshark

May 05, 2015 08:37 AM

SiriusDecisions Summit 2015 is just around the corner, and as in past years, sales enablement is bound to be a hot topic throughout the week. So which sessions should you circle on your agenda this year? If you’re headed to Nashville and looking to get your “enablement” on, here are three you might want to check out. (In between these sessions, be sure to swing by the Brainshark booth! You can meet our executive team, get a look at the Brainshark Sales Accelerator for ...

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Tags: content marketing, sales enablement, technology, tips and tricks, quick tips

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Hot Off the Presses! Sales Enablement for Dummies [eBook]

Submitted by: Brendan Cournoyer , Director of Content Marketing, Brainshark

April 21, 2015 09:13 AM

Get ‘em while they’re hot! DOWNLOAD NOW The team here at Brainshark has recently collaborated with Wiley on an exciting new eBook: Sales Enablement for Dummies. The book combines Brainshark’s years of sales enablement experience with the brand masters of making any topic easier to understand. (I mean, who doesn’t love a “Dummies” book?) You don’t have to go to Barnes & Noble for this one. This is a 52-page Brainshark Special Edition that ...

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Tags: sales enablement

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Is Demand Generation Part of Sales Enablement? YES!

Submitted by: Brendan Cournoyer , Director of Content Marketing, Brainshark

March 30, 2015 09:37 AM

I sometimes hear things like, “Sales enablement is EVERYONE’S responsibility at a company.” And in a way, this is true. Every role plays some part in helping the business succeed, and if you really tried, you could draw a line from every job function to how it impacts sales productivity. The IT department keeps the network up and running. Engineers develop quality solutions for reps to sell. You get the idea; technically, every role – done well – in some way...

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Tags: sales enablement

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How Do You Fix a Broken Selling System? Try Something DIFFERENT

Submitted by: Brendan Cournoyer , Director of Content Marketing, Brainshark

March 25, 2015 09:52 AM

“Is your sales content drowning your sales force?” That’s the question (and it’s an important one) posed in a recent blog post by Scott Santucci of The Alexander Group. The article takes a good hard look at the critical role content plays in complex B2B sales. It’s an interesting read, and you can check out the full post here, but I’m warning you – It’s LONG. Like, closing in on 5,000 words long. Now, if I were to break it down to under 140...

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Tags: content marketing, sales enablement

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