February 23, 2015 09:20 AM
For B2B reps, effective social selling starts with a solid social profile. Here are four easy LinkedIn profile tips that can help.
A lot of people think of their LinkedIn profiles as a sort of online resume for recruiters, outlining what you do and what you’ve done. And sure – that’s one way of looking at it.
I prefer to think of it a little differently though: as a way of promoting your personal and professional brand. This, of course, is a basic element of effective soci...
January 29, 2015 09:10 AM
Effective sales prospecting and customer communications can be a challenge for some reps.
Others? They have a little help.
Check out the short video below to see what I mean, then visit our Brainshark Sales Accelerator page to learn more.
January 28, 2015 09:17 AM
Red Sox vs. Yankees.
PlayStation vs. Xbox.
Justin Bieber vs. shirts.
These are rivalries, with each party battling for supremacy over the other at all times. And let’s face it – sometimes it gets ugly.
But content marketing vs. sales enablement? That’s no heated rivalry. It’s not even a mild disagreement. On the contrary; it’s actually a straight-up love fest.
Not everyone agrees, unfortunately. Recently, someone sent me an article from VentureBeat th...
January 12, 2015 09:07 AM
Take an in-depth look at the role content plays in the sales enablement process in this exclusive new (and free!) report, Solving the Sales Productivity Problem.
Increasing sales productivity is about more than just driving revenue. It’s about enabling reps to sell better, faster and more efficiently.
Is content the key? It can be.
Today, the best B2B content strategies not only generate leads, but also enable sales reps to make the most of those opportunities with valuable custome...
December 10, 2014 08:35 AM
“Is sales enablement making salespeople stupid?”
That’s the topic of a recent two-part blog series from sales enablement thought leader Tamara Schenk, research director at Miller Heiman. Of course, that’s just the headline. The real questions dig a bit deeper.
In part two, she asks, “Has sales enablement led to an inability [for reps] to communicate value messages?” Studies have consistently shown that, for salespeople, the ability to communicate value e...