January 22, 2014 09:51 AM
Video marketing and Big Data can be a powerful combination for organizations. But it’s not just about the numbers you see; it’s how you use them that matters. With that in mind, here are three simple ways sales reps can get more out of video content analytics.
One of the biggest (and most underrated) benefits of content marketing is its value as a sales enablement strategy for reps. Simply put, great content helps reps sell better, and online video has become an especially valuable...
January 15, 2014 09:49 AM
Did you know – 70% of B2B marketers consider event marketing to be the most effective content strategy. Not blogging. Not whitepapers. Not social media. EVENTS.
I’ve seen a lot of stats like these over the past few months, most recently in a cool infographic put together by the folks at WebDAM. It’s certainly interesting that with so much attention paid to online and digital messaging, that in-person events still top the list of valuable marketing tactics for B2Bs.
January 03, 2014 10:00 AM
Video marketing is hot these days. Social media marketing? That’s pretty darn hot too.
So it’s only natural that the two would come together – and boy have they. As Unruly’s Phil Townend writes, 2013 was a huge year for social video, with new trends popping up all across the marketing landscape. It’s not just high-budget ads anymore either; investments in content marketing have opened up a whole world of opportunities for today’s business.
January 02, 2014 09:26 AM
There’s no denying that social media has become a very hot topic in the B2B sales space, and the potential opportunities involved have gotten a lot of people talking.
In fact, I feel like I hear or come across questions related to social selling just about every week.
How exactly should salespeople use social media? Is Facebook a good option? Can you explain to me what a tweet is? (No, I didn’t make that last one up.)
Of course, before you can deal with the “what” ...
December 31, 2013 04:50 PM
It's the dawn of a New Year, and companies everywhere are making their list of resolutions for the months ahead.
For most, that means it's time to work harder, sell more, and of course, train better!
With that in mind, I thought I'd share some of our most popular eLearning blog posts from the year that was.
Check them out below – and best of luck in 2014!
#1. 10 eLearning Thought Leaders to Follow Right Now
Looking for more expert insight on the world of eLearning? Here’s a ...