November 01, 2013 09:33 AM
“Social selling isn't rocket science. It's just the savvy use of social media to connect with people, showcase your expertise and create fresh opportunities.” – Jill Konrath, Does Social Selling Really Work?
I like this quote because it really captures the essence of how social media works as a selling tool – in that it’s just another tool. Yet I get the sense that many salespeople are either A) intimidated by the concept of social selling, or B) under the impre...
October 17, 2013 09:42 AM
There's no doubt about it – Google loves video.
Studies show that videos now appear in 62% of Google universal search results, and it’s been reported that video is 50 times more likely to rank higher in search than plain-text content. In the wake of the search giant’s most recent Hummingbird update, it’s clear that if you want to practice good SEO, you have to play by Google’s rules – and online video can be a big piece of the puzzle.
Of course, the valu...
October 14, 2013 09:29 AM
Studies show that video content remains a top area of investment for B2B marketers this year – and it shows no signs of slowing down.
It’s that time of year again -- the folks at Content Marketing Institute (CMI) and MarketingProfs have once again published their annual B2B Content Marketing Benchmarks, Budgets and Trends report. Last year’s survey saw a major increase in the use of video marketing across North America, and this year’s edition shows more of the sam...
October 09, 2013 09:47 AM
By adding structured data to Brainshark presentations on your website, you can drive more traffic to your pages while making it easier for search engines to index your content.
It’s been well established that online video content has a lot to offer when it comes to search engine optimization (SEO). Unlike with plain text, however, Google can’t extract the details of your videos on its own. In order for search engines to know what your video content is about, you need to tell t...
October 04, 2013 10:39 AM
First there were Pandas. Then came Penguins. Now? It’s the time of the Hummingbird!
That’s right – news broke recently that Google has once again released a new “adorable animal that may or may not destroy your website’s search rankings” into the wild, leaving marketing and SEO professionals hummin—err… buzzing.
If you’ve read the news, you’ve probably heard some variation of the following:
90% of all searches will likel...