Ideas Blog

Not just a Blog...

Read customer success stories, discover new Brainshark and PowerPoint tips and tricks, keep up with video and eLearning trends, and much more. Most importantly, get inspired!

Author: Brendan Cournoyer

Video Content Ranks High with Technology Marketers [Report]

Submitted by: Brendan Cournoyer , Director of Content Marketing, Brainshark

April 01, 2014 09:44 AM

New research shows that technology companies have made video a key part of their content marketing strategies in 2014. The use of online video content has been on the rise with B2B content marketers for several years now, increasing 15% from 2011 to 2013 according to data from the Content Marketing Institute (CMI). Based on the latest numbers, you might wonder if technology companies are influencing that surge in usage all by themselves. A new study conducted by CMI and MarketingProfs looks s...

Read more

Tags: content marketing, technology, video

Comments

Prepare Your Sales Force with Better Onboarding and Training [eBook]

Submitted by: Brendan Cournoyer , Director of Content Marketing, Brainshark

March 31, 2014 09:41 AM

B2B companies are faced with a number of sales training challenges, but you could argue that the biggest one is actually time. Planning a sales onboarding strategy? That takes time. Creating learning content and resources? That takes more time. Delivering that training to the reps who need it? That can take up a whole lot of time for a whole lot of people. Of course, the issue with sales is that time is – quite literally – money. Taking existing reps off the phones or out of the ...

Read more

Tags: internal communications, sales enablement, video

Comments

5 (Mostly) New Books for the Social Salesperson

Submitted by: Brendan Cournoyer , Director of Content Marketing, Brainshark

March 25, 2014 05:18 PM

I originally titled this post “5 Must-Read Books for the Social Salesperson”, but to be honest, I’m not a huge fan of that term. Who am I to say that you must read something, right? That being said, there’s no doubt that social selling has become a hot topic for B2Bs, particularly over the past year or so. Lots of experts are talking about it, and I’ve spoken to enough salespeople myself to know that a large number of reps are interested in finding new ways to ta...

Read more

Tags: social media, sales enablement, tips and tricks

Comments

YouTube SEO Best Practices: Titles and Descriptions [eBook Excerpt]

Submitted by: Brendan Cournoyer , Director of Content Marketing, Brainshark

March 19, 2014 08:57 AM

The following is a short excerpt from the free eBook, The Marketer’s Guide to Video SEO. One of the greatest benefits of posting your video content to YouTube is the SEO value that comes with it. YouTube is one of the largest search engines in the world (second only to Google), and with that popularity comes extremely high authority in Google search. When publishing videos to YouTube, it’s important to apply SEO best practices to certain areas of the page. For example: #1. Titles....

Read more

Tags: content marketing, SEO, tips and tricks, video, YouTube

Comments

Global Investments in eLearning to Double by 2015 [Infographic]

Submitted by: Brendan Cournoyer , Director of Content Marketing, Brainshark

March 05, 2014 09:50 AM

Did you know that money spent on “self-paced” eLearning across the globe reached more than $58 billion in 2013? If that sounds like a lot of cash, consider this – that number could actually double within the next two years. That’s how hot eLearning technology is today, according to a recent infographic from eLearning Industry titled 10 eLearning Statistics for 2014. “Corporations now report that eLearning is the second most valuable training method that they use...

Read more

Tags: internal communications, HR, video

Comments