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Author: Brendan Cournoyer

Qualification Rates for Web Conversions Drop with Every Second You Wait [Report]

Submitted by: Brendan Cournoyer , Director of Content Marketing, Brainshark

February 20, 2014 08:48 AM

The expression “time is money” might be a bit of a cliché, but that doesn’t make it any less true for B2Bs – especially when you have the data to prove it. That’s what the folks at Software Advice uncovered from their recent Online B2B Buyer Behavior Report. The goal of the report, which collected data from over 6 million unique website visitors from 2008 through 2013 (talk about a long-term project!), shows a direct correlation between the time reps wait ...

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Tags: external communications, sales enablement

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Video Marketers – Are You Looking Beyond YouTube?

Submitted by: Brendan Cournoyer , Director of Content Marketing, Brainshark

February 12, 2014 09:22 AM

At this point, the merits of online video content no longer need to be ‘sold’ to marketers. The majority of companies are now doing some form of video marketing, and that number continues to rise with each passing year. YouTube remains a major component of most video marketing strategies (as it should), but it’s a mistake to assume that it needs to be the cornerstone of your efforts. In a recent post for ReelSEO, HubShout’s Chad Hill makes “the case against YouTu...

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Tags: Brainshark On-Demand, content marketing, social media, video, YouTube

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Video Testimonials – Should You Script Them?

Submitted by: Brendan Cournoyer , Director of Content Marketing, Brainshark

February 05, 2014 09:01 AM

Customer testimonials have always been sought after by marketers. Not only do they serve as great marketing resources to post online, but they’re also powerful sales tools for reps to share when communicating with prospects. Video is an especially effective way to tell those stories, but putting together quality video testimonials can take some practice. As with any type of testimonial, securing participation from the customer or client can often be the biggest hurdle. After all, a tes...

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Tags: Brainshark On-Demand, content marketing, tips and tricks, video

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Using Experts to Squeeze More Video Content Out of Your Next Event

Submitted by: Brendan Cournoyer , Director of Content Marketing, Brainshark

January 28, 2014 09:59 AM

While many organizations understand the value of live, in-person events, it feels like some still underestimate the content benefits to be gained. Simply put, live events are content havens. This is especially true for large conferences with lots of different keynotes and sessions spread out over multiple days. With so many different smart people gathered in one place, there’s no shortage of great ideas being shared, and even the laziest content marketer could turn all that informatio...

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Tags: content marketing, social media, tips and tricks, video, webinar strategy

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Video Content Analytics: 3 Metrics that Help Reps Sell

Submitted by: Brendan Cournoyer , Director of Content Marketing, Brainshark

January 22, 2014 09:51 AM

Video marketing and Big Data can be a powerful combination for organizations. But it’s not just about the numbers you see; it’s how you use them that matters. With that in mind, here are three simple ways sales reps can get more out of video content analytics. One of the biggest (and most underrated) benefits of content marketing is its value as a sales enablement strategy for reps. Simply put, great content helps reps sell better, and online video has become an especially valuabl...

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Tags: external communications, sales enablement, video

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