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Author: Brendan Cournoyer

10 Mobile Learning Stats You Need to See and Why

Submitted by: Brendan Cournoyer , Director of Content Marketing, Brainshark

June 06, 2014 09:27 AM

For a survey not too long ago, the E-Learning 24/7 Blog found that 69% of L&D professionals considered mobile learning to be an essential part of their ideal LMS. Flash-forward to now, and the folks at Learnnovators have predicted that mobile learning will be “the most disruptive game changer in 2014.” Obviously, mobile learning is a hot topic for training professionals, and has been for some time. Why? Here are 10 fascinating mobile learning stats that help tell the sto...

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Tags: mobile-learning

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5 Expert Tips to Increase Channel Sales Performance

Submitted by: Brendan Cournoyer , Director of Content Marketing, Brainshark

June 02, 2014 09:02 AM

The goal of channel sales enablement is pretty simple – it’s all about putting partner reps in the best possible position to sell for you. Which means… what, exactly? Training, for sure, but the road to better channel sales performance goes well beyond a simple one-and-done learning session. After all, your partners are selling for you, but not only you. So how can you make things better? Here are five simple tips to consider from sales and marketing experts around th...

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Tags: sales enablement

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Can MOOCs Help Improve Employee Acquisition and Retention?

Submitted by: Brendan Cournoyer , Director of Content Marketing, Brainshark

May 29, 2014 08:30 AM

There’s been a lot of talk about the potential benefits of MOOCs for businesses, such as flexible eLearning, inexpensive course creation, and so on. But could a MOOC actually help a company attract and keep employees as well? When it comes to the younger generation of workers, the answer could actually be yes. Related Article: What’s Up with MOOCs? 20 Burning Questions Answered For a recent report, the folks at Software Advice surveyed nearly 1,500 job seekers in an eff...

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Tags: HR

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How Can You Make Your Content More Engaging?

Submitted by: Brendan Cournoyer , Director of Content Marketing, Brainshark

May 23, 2014 09:10 AM

For anyone tasked with creating content these days, the word “engagement” tends to come up quite a bit. Whether you’re producing content for marketing, sales enablement, training – anything, it’s not enough to just throw something together into a doc and hope for the best. For that content to actually be considered successful, it has to (at least in some way) make an impact with your audience. This is certainly a burning issue for content marketers, where the e...

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Tags: content marketing

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What are the Top Business Use Cases for Video Content in 2014? [Report]

Submitted by: Brendan Cournoyer , Director of Content Marketing, Brainshark

May 19, 2014 09:45 AM

New data shows that 85% of companies expect to create more online video content in 2014 than they did last year – but what are they using it for? There have been plenty of reports over the past few years citing the rising popularity of business video content. Take this one. Or this one. Or more recently, this one: the new 2014 Online Video Production Trends Report from the Web Video Marketing Council. The report surveyed more than 300 video content professionals, and guess what? Vid...

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Tags: content marketing

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