Brainshark Ideas Blog

Looking to increase your team’s productivity? You’ve come to the right place!
Browse the Ideas Blog for the latest tips and trends on sales enablement, video and content marketing, training and eLearning, business presentations and more.

Author: Brendan Cournoyer

Training Mag Is Looking for Your Best Training Videos of 2014

Submitted by: Brendan Cournoyer , Director of Content Marketing, Brainshark

June 13, 2014 09:14 AM

Do you have a great training video presentation that effectively gets results time and again? Training magazine wants to see it! The mag is on a search for the best and most effective training video content to present at its Online Learning Conference 2014 in Chicago. Since Brainshark customers create powerful, engaging video presentations every day for corporate training, just-in-time learning and more, we thought this would be a great opportunity for you to show the world what you can ...

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Is Your Video Content Adding Enough Value? (And Some Other Important Questions)

Submitted by: Brendan Cournoyer , Director of Content Marketing, Brainshark

June 11, 2014 10:40 AM

It’s really easy to get excited about using solutions like Brainshark to create lots of video content for your company – and it should be exciting! With today’s technology, pretty much anyone can create engaging video presentations quickly and easily. Of course, this doesn’t mean you need to start creating video content just for the sake of making more videos. As with any other content format, for your video presentations to truly add value, there needs to be a clea...

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Tags: content marketing

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10 Mobile Learning Stats You Need to See and Why

Submitted by: Brendan Cournoyer , Director of Content Marketing, Brainshark

June 06, 2014 09:27 AM

For a survey not too long ago, the E-Learning 24/7 Blog found that 69% of L&D professionals considered mobile learning to be an essential part of their ideal LMS. Flash-forward to now, and the folks at Learnnovators have predicted that mobile learning will be “the most disruptive game changer in 2014.” Obviously, mobile learning is a hot topic for training professionals, and has been for some time. Why? Here are 10 fascinating mobile learning stats that help tell the sto...

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Tags: mobile-learning

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5 Expert Tips to Increase Channel Sales Performance

Submitted by: Brendan Cournoyer , Director of Content Marketing, Brainshark

June 02, 2014 09:02 AM

The goal of channel sales enablement is pretty simple – it’s all about putting partner reps in the best possible position to sell for you. Which means… what, exactly? Training, for sure, but the road to better channel sales performance goes well beyond a simple one-and-done learning session. After all, your partners are selling for you, but not only you. So how can you make things better? Here are five simple tips to consider from sales and marketing experts around th...

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Tags: sales enablement

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Can MOOCs Help Improve Employee Acquisition and Retention?

Submitted by: Brendan Cournoyer , Director of Content Marketing, Brainshark

May 29, 2014 08:30 AM

There’s been a lot of talk about the potential benefits of MOOCs for businesses, such as flexible eLearning, inexpensive course creation, and so on. But could a MOOC actually help a company attract and keep employees as well? When it comes to the younger generation of workers, the answer could actually be yes. Related Article: What’s Up with MOOCs? 20 Burning Questions Answered For a recent report, the folks at Software Advice surveyed nearly 1,500 job seekers in an eff...

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Tags: HR

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