March 25, 2015 09:52 AM
“Is your sales content drowning your sales force?”
That’s the question (and it’s an important one) posed in a recent blog post by Scott Santucci of The Alexander Group. The article takes a good hard look at the critical role content plays in complex B2B sales. It’s an interesting read, and you can check out the full post here, but I’m warning you – It’s LONG. Like, closing in on 5,000 words long.
Now, if I were to break it down to under 140...
March 16, 2015 10:04 AM
Sales reps have a lot of questions about social selling these days. For example – what’s the deal with Twitter?
With that in mind, here is a short Q&A to help answer some of your most burning Twitter and social selling questions.
Pretend I’m a rep who knows absolutely nothing about social selling – why should I care about any of this?
Social selling is a great way to engage directly with audiences who MIGHT be interested in learning more about your product...
February 25, 2015 09:29 AM
Everyone wants to increase sales productivity – but how exactly are organizations going about it this year? That’s one of the questions the MHI Research Institute looked to answer in a recent study around sales performance and productivity.
In a recent post, MHI research director and guru on all-things sales enablement Tamara Schenk shared some pretty interesting insights from the study. Asking participants, “Where have you or do you plan to invest to improve sales pro...
February 23, 2015 09:20 AM
For B2B reps, effective social selling starts with a solid social profile. Here are four easy LinkedIn profile tips that can help.
A lot of people think of their LinkedIn profiles as a sort of online resume for recruiters, outlining what you do and what you’ve done. And sure – that’s one way of looking at it.
I prefer to think of it a little differently though: as a way of promoting your personal and professional brand. This, of course, is a basic element of effective soci...
January 29, 2015 09:10 AM
Effective sales prospecting and customer communications can be a challenge for some reps.
Others? They have a little help.
Check out the short video below to see what I mean, then visit our Brainshark Sales Accelerator page to learn more.