Ideas Blog

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Read customer success stories, discover new Brainshark and PowerPoint tips and tricks, keep up with video and eLearning trends, and much more. Most importantly, get inspired!

Author: Brendan Cournoyer

Is Video Content Part of Your Event Marketing Strategy?

Submitted by: Brendan Cournoyer , Director of Content Marketing, Brainshark

January 15, 2014 09:49 AM

Did you know – 70% of B2B marketers consider event marketing to be the most effective content strategy. Not blogging. Not whitepapers. Not social media. EVENTS. I’ve seen a lot of stats like these over the past few months, most recently in a cool infographic put together by the folks at WebDAM. It’s certainly interesting that with so much attention paid to online and digital messaging, that in-person events still top the list of valuable marketing tactics for B2Bs. Of cours...

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Tags: content marketing, external communications, video

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Which Social Video Trends Will Keep Growing in 2014?

Submitted by: Brendan Cournoyer , Director of Content Marketing, Brainshark

January 03, 2014 10:00 AM

Video marketing is hot these days. Social media marketing? That’s pretty darn hot too. So it’s only natural that the two would come together – and boy have they. As  Unruly’s Phil Townend writes, 2013 was a huge year for social video, with new trends popping up all across the marketing landscape. It’s not just high-budget ads anymore either; investments in content marketing have opened up a whole world of opportunities for today’s business.  So w...

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Tags: content marketing, social media, video

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10 Insightful Quotes on the Power of Social Selling

Submitted by: Brendan Cournoyer , Director of Content Marketing, Brainshark

January 02, 2014 09:26 AM

There’s no denying that social media has become a very hot topic in the B2B sales space, and the potential opportunities involved have gotten a lot of people talking. In fact, I feel like I hear or come across questions related to social selling just about every week. How exactly should salespeople use social media? Is Facebook a good option? Can you explain to me what a tweet is? (No, I didn’t make that last one up.) Of course, before you can deal with the “what” ...

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Tags: social media, sales enablement

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5 Cool eLearning Posts to Ring in the New Year

Submitted by: Brendan Cournoyer , Director of Content Marketing, Brainshark

December 31, 2013 04:50 PM

It's the dawn of a New Year, and companies everywhere are making their list of resolutions for the months ahead. For most, that means it's time to work harder, sell more, and of course, train better! With that in mind, I thought I'd share some of our most popular eLearning blog posts from the year that was.  Check them out below – and best of luck in 2014! #1. 10 eLearning Thought Leaders to Follow Right Now Looking for more expert insight on the world of eLearning? Here’s a ...

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Tags: tips and tricks

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Happy Holidays from Brainshark!

Submitted by: Brendan Cournoyer , Director of Content Marketing, Brainshark

December 23, 2013 12:26 PM

It’s late December, things are winding down, and the time has come to take stock of the year that was and look forward to celebrating the arrival of 2014. Looking back, a lot has happened in 2013 on the Brainshark Ideas Blog, and I’d like to thank all of our readers, visitors and customers for making this year such a success. With that in mind, we’ve put together a short little holiday greeting in the video below – we hope you like it! You can also relive some of ou...

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Tags: tips and tricks

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