January 28, 2015 09:17 AM
Red Sox vs. Yankees.
PlayStation vs. Xbox.
Justin Bieber vs. shirts.
These are rivalries, with each party battling for supremacy over the other at all times. And let’s face it – sometimes it gets ugly.
But content marketing vs. sales enablement? That’s no heated rivalry. It’s not even a mild disagreement. On the contrary; it’s actually a straight-up love fest.
Not everyone agrees, unfortunately. Recently, someone sent me an article from VentureBeat th...
January 12, 2015 09:07 AM
Take an in-depth look at the role content plays in the sales enablement process in this exclusive new (and free!) report, Solving the Sales Productivity Problem.
Increasing sales productivity is about more than just driving revenue. It’s about enabling reps to sell better, faster and more efficiently.
Is content the key? It can be.
Today, the best B2B content strategies not only generate leads, but also enable sales reps to make the most of those opportunities with valuable custome...
December 10, 2014 08:35 AM
“Is sales enablement making salespeople stupid?”
That’s the topic of a recent two-part blog series from sales enablement thought leader Tamara Schenk, research director at Miller Heiman. Of course, that’s just the headline. The real questions dig a bit deeper.
In part two, she asks, “Has sales enablement led to an inability [for reps] to communicate value messages?” Studies have consistently shown that, for salespeople, the ability to communicate value e...
October 13, 2014 10:40 AM
If you’ve stopped by Brainshark.com today (and you’re reading this, so…), you’ve probably noticed that things have changed a bit since your last visit. OK, they’ve changed a lot.
That’s because after months of hard work, late nights, and countless bottles of Diet Coke (don’t ask), we’re excited to finally present the new, improved – and let’s face it, prettier – Brainshark.com.
The old website was with us for a while, and ...
October 08, 2014 11:09 AM
The numbers don’t lie. Data shows that the use of video continues to rise with B2Bs – and marketers are super-happy with the results.
Fall is here, and that means Content Marketing Institute (CMI) and MarketingProfs have once again joined forces to deliver their annual B2B Content Marketing Benchmarks, Budgets, and Trends report. In years past, we’ve seen a steady (and at times dramatic) rise in the use of video content among B2B marketers, and this year’s resu...