Brainshark Ideas Blog

Looking to increase your team’s productivity? You’ve come to the right place!
Browse the Ideas Blog for the latest tips and trends on sales enablement, video and content marketing, training and eLearning, business presentations and more.

Author: Brendan Cournoyer

The Number 1 Reason Sales Reps Fail to Hit Quota? Survey Says…

Submitted by: Brendan Cournoyer , Director of Content Marketing, Brainshark

May 08, 2014 10:08 AM

Imagine you’re playing Family Feud, it’s your turn at the buzzer, and the question is: “According to hundreds of sales managers surveyed, what is the NUMBER ONE reason why salespeople miss their quota?” You hit the buzzer and blurt out… what? Not enough leads? Lack of training? Poor sales process? Each of these could certainly be on the board, but none would be the number one answer. At least not according to a report from the folks at SiriusDecisions, who actu...

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Tags: sales enablement

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Content Awareness: Does Your Sales Team Know What to Look For?

Submitted by: Brendan Cournoyer , Director of Content Marketing, Brainshark

May 05, 2014 10:39 AM

“One of the core challenges facing sales and marketing teams is that sales knows they want to share content, but don’t know where to find it.” That’s a quote written by Jamie Shanks in a recent Sales for Life article, How Can Marketing Sales with Content Sharing?, in which he adds that marketers often don’t understand why reps fail to share the content they create. What he’s describing here is absolutely correct, and represents one of the most common g...

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Tags: content marketing, sales enablement

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Is Shorter Content the Key to Better Online Sales Training?

Submitted by: Brendan Cournoyer , Director of Content Marketing, Brainshark

April 28, 2014 10:40 AM

In a recent article about onboarding new reps with online sales training, MindTickle’s Mogit Garg shares four components for a successful program. Number one on the list? Choosing the right content. As Mogit writes, when it comes to training, “doing it online is an entirely different thing from doing it face-to-face inside a room. You can’t expect them to sit down for two hours or read text-intensive slides. It will only bore employees to death.” In other words, when...

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Tags: sales enablement

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How Content Marketers Help Sales Teams Sell [eBook Excerpt]

Submitted by: Brendan Cournoyer , Director of Content Marketing, Brainshark

April 23, 2014 09:40 AM

The following is a short excerpt from our free Sales Enablement eBook. These days, buyers spend more time researching products and services before ever engaging with a sales rep. Because of this, it’s more important than ever for marketers to create quality, useful content to help move potential customers through the buying cycle. Content Marketing Institute reports that creating enough content was among the top challenges for B2B marketing organizations in 2013. To keep up with demands...

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Tags: content marketing, sales enablement

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10 Ideas for Better Sales Presentation Slides

Submitted by: Brendan Cournoyer , Director of Content Marketing, Brainshark

April 16, 2014 09:42 AM

Fact: Not every sales communication requires a slide deck. Other fact: When you do need to deliver a more formal presentation, your slides better be good. One of the keys to better sales presentations is to avoid the most common traps many presenters fall into. Recently, Kathryn Roy, Managing Partner at Precision Thinking, published a free eBook designed to help with that very problem. The eBook, titled Ten Steps to a More Engaging Sales Presentation, is packed with simple tips for creating ...

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Tags: external communications, sales enablement, tips and tricks

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