Ideas Blog

Not just a Blog...

Read customer success stories, discover new Brainshark and PowerPoint tips and tricks, keep up with video and eLearning trends, and much more. Most importantly, get inspired!

Author: Brendan Cournoyer

5 Basic Sales Enablement Questions to Ask Before 2014

Submitted by: Brendan Cournoyer , Director of Content Marketing, Brainshark

December 16, 2013 09:32 AM

There’s no doubt about it – sales enablement was one of the hottest topics for B2B companies in 2013. Questions around increasing sales productivity and effectiveness dominated this year’s SiriusDecisions Summit, and those same questions continued over the months that followed. Now with the year winding down and Q1 just around the corner, many organizations are well into their sales enablement planning processes for 2014. But for companies that have yet to develop their own...

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Tags: sales enablement, tips and tricks, video

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Top 10 Video Marketing Tips of 2013

Submitted by: Brendan Cournoyer , Director of Content Marketing, Brainshark

December 11, 2013 12:16 PM

As predicted in January, online video has been a hot topic for marketers in 2013. Recent data shows that 73% of B2B companies now actively use video as a content marketing tactic – a two-year growth of 15% from 2011. Over the past 12 months, we’ve posted a host of video marketing tips, tricks and ideas to help marketers hone their strategies in 2013 and beyond. Below are 10 of our most popular posts from the Brainshark Ideas Blog this year, with tips on video content creation, You...

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Tags: content marketing, social media, tips and tricks, video

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Top 10 PowerPoint Tips of 2013

Submitted by: Brendan Cournoyer , Director of Content Marketing, Brainshark

December 10, 2013 09:52 AM

At Brainshark, one of our goals each year is to help audiences get the absolute most out of their PowerPoint presentations. Whether these PowerPoints are being delivered live, shared on-demand, or transformed into voice-enriched videos, we work hard to share ideas for creating more effective, professional-looking content. With the New Year creeping closer, we thought we’d take a look back at some of the most popular PowerPoint blog posts from 2013. Browse the list below to find tips an...

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Tags: tips and tricks

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4 Types of Videos Every Content Marketing Strategy Should Have

Submitted by: Brendan Cournoyer , Director of Content Marketing, Brainshark

December 03, 2013 10:10 AM

While the data shows that more B2B content marketers than ever are now using online video, the numbers don’t say a lot about how they’re using it. Sure, video marketing is a valuable strategy, but the way you utilize it is just as important as the format itself. The good news is that there’s a LOT you can do with online video these days (for example, here are 10 simple video marketing ideas any one can use). But for content teams with limited time and resources, the questio...

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Tags: content marketing, video, tips and tricks

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10 eLearning Thought Leaders to Follow Right Now

Submitted by: Brendan Cournoyer , Director of Content Marketing, Brainshark

November 25, 2013 09:23 AM

Sometimes, it all comes down to who you know. Other times, it’s all about who you follow. While the Brainshark Ideas Blog is a great resource for training specialist and L&D professionals, we’re hardly the only ones talking about ways to deliver more effective eLearning. With that in mind, here’s a short list of some of our favorite (and most influential) figures in the eLearning and online training universe. Jane Bozarth, Bozarthzone Jane is an eLearning professional a...

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Tags: tips and tricks, technology, careers

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