Ideas Blog

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Read customer success stories, discover new Brainshark and PowerPoint tips and tricks, keep up with video and eLearning trends, and much more. Most importantly, get inspired!

Author: Brendan Cournoyer

How Content Marketers Help Sales Teams Sell [eBook Excerpt]

Submitted by: Brendan Cournoyer , Director of Content Marketing, Brainshark

April 23, 2014 09:40 AM

The following is a short excerpt from our free Sales Enablement eBook. These days, buyers spend more time researching products and services before ever engaging with a sales rep. Because of this, it’s more important than ever for marketers to create quality, useful content to help move potential customers through the buying cycle. Content Marketing Institute reports that creating enough content was among the top challenges for B2B marketing organizations in 2013. To keep up with demands...

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Tags: content marketing, sales enablement

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10 Ideas for Better Sales Presentation Slides

Submitted by: Brendan Cournoyer , Director of Content Marketing, Brainshark

April 16, 2014 09:42 AM

Fact: Not every sales communication requires a slide deck. Other fact: When you do need to deliver a more formal presentation, your slides better be good. One of the keys to better sales presentations is to avoid the most common traps many presenters fall into. Recently, Kathryn Roy, Managing Partner at Precision Thinking, published a free eBook designed to help with that very problem. The eBook, titled Ten Steps to a More Engaging Sales Presentation, is packed with simple tips for creating ...

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Tags: external communications, sales enablement, tips and tricks

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What’s Up with MOOCs? 20 Burning Questions Answered

Submitted by: Brendan Cournoyer , Director of Content Marketing, Brainshark

April 15, 2014 09:56 AM

MOOCs have been a trending topic in learning and development circles over the past few years, but not everyone has been in on the conversation. If you have no idea what all the MOOC talk is about and how it fits into the world of online learning, here’s a short Q&A that will hopefully help clear things up. So… what exactly does MOOC stand for? MOOC is an acronym for “massive open online course”, and it’s pronounced exactly how it looks. They’ve become ...

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Tags: video, external communications

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What’s the Most Important Aspect of Training New Sales Hires?

Submitted by: Brendan Cournoyer , Director of Content Marketing, Brainshark

April 09, 2014 09:32 AM

Our recent Sales Training eBook features a collection of articles and ideas from sales and learning experts on developing a more effective sales training program. While putting the eBook together, we reached out to some of the sharpest sales minds in the business with a single question: What is the MOST important thing to focus on when training and onboarding new sales hires? The issue with onboarding new reps is that they have a LOT to learn; from general selling skills to product training ...

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Tags: Brainshark On-Demand, internal communications, sales enablement, tips and tricks

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iPads Still Winning the Enterprise Tablet Race – by a Mile [Report]

Submitted by: Brendan Cournoyer , Director of Content Marketing, Brainshark

April 03, 2014 09:52 AM

Back in early 2012, around the time when the iPad 3 started flying off shelves, investments in business tablets were also reaching an all-time high. At the time, it was reported that the iPad made up a whopping 97% of all enterprise tablet activations in Q1 of that year. Part of this was no doubt in response to BYOD trends across industries – particularly in the financial services sector – as businesses found that more and more employees were using their personal tablets for work ...

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Tags: iPad, tablet

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