May 05, 2014 10:39 AM
“One of the core challenges facing sales and marketing teams is that sales knows they want to share content, but don’t know where to find it.”
That’s a quote written by Jamie Shanks in a recent Sales for Life article, How Can Marketing Sales with Content Sharing?, in which he adds that marketers often don’t understand why reps fail to share the content they create.
What he’s describing here is absolutely correct, and represents one of the most common g...
April 28, 2014 10:40 AM
In a recent article about onboarding new reps with online sales training, MindTickle’s Mogit Garg shares four components for a successful program.
Number one on the list? Choosing the right content.
As Mogit writes, when it comes to training, “doing it online is an entirely different thing from doing it face-to-face inside a room. You can’t expect them to sit down for two hours or read text-intensive slides. It will only bore employees to death.”
In other words, when...
April 23, 2014 09:40 AM
The following is a short excerpt from our free Sales Enablement eBook.
These days, buyers spend more time researching products and services before ever engaging with a sales rep. Because of this, it’s more important than ever for marketers to create quality, useful content to help move potential customers through the buying cycle.
Content Marketing Institute reports that creating enough content was among the top challenges for B2B marketing organizations in 2013. To keep up with demands...
April 16, 2014 09:42 AM
Fact: Not every sales communication requires a slide deck.
Other fact: When you do need to deliver a more formal presentation, your slides better be good.
One of the keys to better sales presentations is to avoid the most common traps many presenters fall into. Recently, Kathryn Roy, Managing Partner at Precision Thinking, published a free eBook designed to help with that very problem.
The eBook, titled Ten Steps to a More Engaging Sales Presentation, is packed with simple tips for creating ...
April 15, 2014 09:56 AM
MOOCs have been a trending topic in learning and development circles over the past few years, but not everyone has been in on the conversation.
If you have no idea what all the MOOC talk is about and how it fits into the world of online learning, here’s a short Q&A that will hopefully help clear things up.
So… what exactly does MOOC stand for?
MOOC is an acronym for “massive open online course”, and it’s pronounced exactly how it looks. They’ve become ...