August 08, 2013 09:30 AM
There are lots of reasons why online video has surged in popularity with today’s content marketers. Some of the key advantages include higher engagement rates, new channels to extend your message, powerful sales enablement tools, and of course, the search engine optimization (SEO) factor.
For a while now, SEO experts have been preaching about the value that video marketing can bring to your company’s overall search strategy – and the numbers back it up. It seems each year we...
August 02, 2013 09:29 AM
More salespeople are delivering iPad presentations to prospects and clients than ever before. Here are just a few ways to make those presentations even more effective.
A while back, I wrote that the iPad was quickly becoming the preferred tool for salespeople, especially when it came to presenting PowerPoint and other content to potential customers on the road. The benefits of PowerPoint for tablets were simple to identify – iPad devices are super flexible, “always on”, and ...
July 29, 2013 09:36 AM
In a recent blog post for SiriusDecision, Jim Ninivaggi wrote, “Unlike established corporate functions like accounting, finance and marketing, sales enablement is still evolving, and the term means different things to different companies.”
This assessment couldn’t be more spot-on (he even points out that the word “enablement” isn’t technically a word at all). While nearly every organization today has some sort of sales enablement function, only some are for...
July 25, 2013 09:42 AM
There’s no denying that quality content and sales enablement go hand-in-hand. The fact is, from the moment a new rep walks through the door, content plays a critical role in their productivity and effectiveness.
Think about it…
Employee onboarding requires training content and materials. So does continuous updates and just-in-time learning for existing reps. Then you have the resources required for effective demand generation and lead nurturing. And what about live meetings? It...
July 22, 2013 09:46 AM
Our recent Sales Enablement eBook states that ultimately, it’s the responsibility of everyone at an organization to help enable sales teams to sell. And while that’s true, some business functions still have a more direct impact on sales effectiveness than others – and marketing definitely falls into that category.
If content is the key to increasing sales productivity, than it’s up to marketing to provide the resources and communications necessary to enable their reps...