Brainshark Ideas Blog

Looking to increase your team’s productivity? You’ve come to the right place!
Browse the Ideas Blog for the latest tips and trends on sales enablement, video and content marketing, training and eLearning, business presentations and more.

Author: Brendan Cournoyer

What’s the Most Important Aspect of Training New Sales Hires?

Submitted by: Brendan Cournoyer , Director of Content Marketing, Brainshark

April 09, 2014 09:32 AM

Our recent Sales Training eBook features a collection of articles and ideas from sales and learning experts on developing a more effective sales training program. While putting the eBook together, we reached out to some of the sharpest sales minds in the business with a single question: What is the MOST important thing to focus on when training and onboarding new sales hires? The issue with onboarding new reps is that they have a LOT to learn; from general selling skills to product training ...

Read more

Tags: Brainshark, internal communications, sales enablement, tips and tricks

Comments

iPads Still Winning the Enterprise Tablet Race – by a Mile [Report]

Submitted by: Brendan Cournoyer , Director of Content Marketing, Brainshark

April 03, 2014 09:52 AM

Back in early 2012, around the time when the iPad 3 started flying off shelves, investments in business tablets were also reaching an all-time high. At the time, it was reported that the iPad made up a whopping 97% of all enterprise tablet activations in Q1 of that year. Part of this was no doubt in response to BYOD trends across industries – particularly in the financial services sector – as businesses found that more and more employees were using their personal tablets for work ...

Read more

Tags: iPad, tablet

Comments

Video Content Ranks High with Technology Marketers [Report]

Submitted by: Brendan Cournoyer , Director of Content Marketing, Brainshark

April 01, 2014 09:44 AM

New research shows that technology companies have made video a key part of their content marketing strategies in 2014. The use of online video content has been on the rise with B2B content marketers for several years now, increasing 15% from 2011 to 2013 according to data from the Content Marketing Institute (CMI). Based on the latest numbers, you might wonder if technology companies are influencing that surge in usage all by themselves. A new study conducted by CMI and MarketingProfs looks s...

Read more

Tags: content marketing, technology, video

Comments

Prepare Your Sales Force with Better Onboarding and Training [eBook]

Submitted by: Brendan Cournoyer , Director of Content Marketing, Brainshark

March 31, 2014 09:41 AM

B2B companies are faced with a number of sales training challenges, but you could argue that the biggest one is actually time. Planning a sales onboarding strategy? That takes time. Creating learning content and resources? That takes more time. Delivering that training to the reps who need it? That can take up a whole lot of time for a whole lot of people. Of course, the issue with sales is that time is – quite literally – money. Taking existing reps off the phones or out of the ...

Read more

Tags: internal communications, sales enablement, video

Comments

5 (Mostly) New Books for the Social Salesperson

Submitted by: Brendan Cournoyer , Director of Content Marketing, Brainshark

March 25, 2014 05:18 PM

I originally titled this post “5 Must-Read Books for the Social Salesperson”, but to be honest, I’m not a huge fan of that term. Who am I to say that you must read something, right? That being said, there’s no doubt that social selling has become a hot topic for B2Bs, particularly over the past year or so. Lots of experts are talking about it, and I’ve spoken to enough salespeople myself to know that a large number of reps are interested in finding new ways to ta...

Read more

Tags: social media, sales enablement, tips and tricks

Comments