Ideas Blog

Not just a Blog...

Read customer success stories, discover new Brainshark and PowerPoint tips and tricks, keep up with video and eLearning trends, and much more. Most importantly, get inspired!

Author: Brendan Cournoyer

10 eLearning Thought Leaders to Follow Right Now

Submitted by: Brendan Cournoyer , Director of Content Marketing, Brainshark

November 25, 2013 09:23 AM

Sometimes, it all comes down to who you know. Other times, it’s all about who you follow. While the Brainshark Ideas Blog is a great resource for training specialist and L&D professionals, we’re hardly the only ones talking about ways to deliver more effective eLearning. With that in mind, here’s a short list of some of our favorite (and most influential) figures in the eLearning and online training universe. Jane Bozarth, Bozarthzone Jane is an eLearning professional a...

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Tags: tips and tricks, technology, careers

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60% of Marketers Say Video Improves Email Conversion Rates [Report]

Submitted by: Brendan Cournoyer , Director of Content Marketing, Brainshark

November 19, 2013 09:14 AM

New research shows that more marketers believe online video has a major impact on email marketing success. It’s no secret that today’s businesses are finding all sorts of ways to add video to their online marketing strategies, and recent data shows that email is no exception. According to a new report from ReelSEO, 60% of marketers now use video for email marketing purposes, an increase of 8% from 2012. These numbers come from the site’s 2013 Online Video Marketing Survey a...

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Tags: external communications, video

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Sales Preparation Trends Highlight Mobile Content Needs [Report]

Submitted by: Brendan Cournoyer , Director of Content Marketing, Brainshark

November 14, 2013 09:24 AM

In today’s mobile business world, sales preparation can happen anywhere – and according to new data, it pretty much does. Our recent 2013 State of the Sales Rep survey asked 416 salespeople across multiple industries about their meeting preparation habits. About 40% of reps said they typically prepare within a day of an upcoming meeting, with more than 10% often waiting until the day of the presentation. With increased time spent in the field, it’s likely that even those re...

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Tags: corporate travel, iPad, sales enablement, tablet

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8 PowerPoint Design Questions You Might Find Yourself Asking

Submitted by: Brendan Cournoyer , Director of Content Marketing, Brainshark

November 07, 2013 10:03 AM

Some PowerPoint design questions are more common than others. Here are eight that you might find yourself asking when creating your next presentation. Whether you’re creating a PowerPoint slides deck to present live or convert to an on-demand video, a bad design can sink your presentation in a hurry. Fortunately, we’ve compiled a bevy of tips and ideas that even the most inexperienced PowerPoint novices can use to create more compelling, professional looking slides. With tha...

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Tags: tips and tricks

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3 REALLY Simple Ways to Use Video for Social Selling

Submitted by: Brendan Cournoyer , Director of Content Marketing, Brainshark

November 01, 2013 09:33 AM

“Social selling isn't rocket science. It's just the savvy use of social media to connect with people, showcase your expertise and create fresh opportunities.” – Jill Konrath, Does Social Selling Really Work? I like this quote because it really captures the essence of how social media works as a selling tool – in that it’s just another tool. Yet I get the sense that many salespeople are either A) intimidated by the concept of social selling, or B) under the impre...

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Tags: social media, sales enablement, tips and tricks, video

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