May 23, 2014 09:10 AM
For anyone tasked with creating content these days, the word “engagement” tends to come up quite a bit.
Whether you’re producing content for marketing, sales enablement, training – anything, it’s not enough to just throw something together into a doc and hope for the best. For that content to actually be considered successful, it has to (at least in some way) make an impact with your audience.
This is certainly a burning issue for content marketers, where the e...
May 19, 2014 09:45 AM
New data shows that 85% of companies expect to create more online video content in 2014 than they did last year – but what are they using it for?
There have been plenty of reports over the past few years citing the rising popularity of business video content. Take this one. Or this one.
Or more recently, this one: the new 2014 Online Video Production Trends Report from the Web Video Marketing Council. The report surveyed more than 300 video content professionals, and guess what? Vid...
May 13, 2014 11:10 AM
Why do some sales presentations fail while others succeed? Well… lots of reasons. But while not every factor for a successful meeting is under a rep’s control, salespeople can still stack the deck in their favor my steering clear of some of the most basic and common missteps.
Here are four sales presentation mistakes that the best B2B reps tend to avoid.
#1. Too much ad-libbing, not enough preparation
While stiff, canned speeches can pose their own problems during sales pres...
May 09, 2014 10:15 AM
This past week saw the 3rd annual B2B Content2Conversion Conference come to New York City, presented by Demand Gen Report. While I sadly wasn’t able to make it down for the event, I was sure to follow the stories coming out of the show online to see what folks were talking about this year – and boy were they talking!
Once things kicked into high gear on Tuesday, my news feeds were flooded with #C2C14 quotes and messages around all things content strategy. It seemed to me that m...
May 08, 2014 10:08 AM
Imagine you’re playing Family Feud, it’s your turn at the buzzer, and the question is:
“According to hundreds of sales managers surveyed, what is the NUMBER ONE reason why salespeople miss their quota?”
You hit the buzzer and blurt out… what?
Not enough leads? Lack of training? Poor sales process?
Each of these could certainly be on the board, but none would be the number one answer. At least not according to a report from the folks at SiriusDecisions, who actu...