Brainshark Ideas Blog

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Browse the Ideas Blog for the latest tips and trends on sales enablement, video and content marketing, training and eLearning, business presentations and more.

Author: Brendan Cournoyer

YouTube SEO Best Practices: Titles and Descriptions [eBook Excerpt]

Submitted by: Brendan Cournoyer , Director of Content Marketing, Brainshark

March 19, 2014 08:57 AM

The following is a short excerpt from the free eBook, The Marketer’s Guide to Video SEO. One of the greatest benefits of posting your video content to YouTube is the SEO value that comes with it. YouTube is one of the largest search engines in the world (second only to Google), and with that popularity comes extremely high authority in Google search. When publishing videos to YouTube, it’s important to apply SEO best practices to certain areas of the page. For example: #1. Titles....

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Tags: content marketing, SEO, tips and tricks, video, YouTube

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Global Investments in eLearning to Double by 2015 [Infographic]

Submitted by: Brendan Cournoyer , Director of Content Marketing, Brainshark

March 05, 2014 09:50 AM

Did you know that money spent on “self-paced” eLearning across the globe reached more than $58 billion in 2013? If that sounds like a lot of cash, consider this – that number could actually double within the next two years. That’s how hot eLearning technology is today, according to a recent infographic from eLearning Industry titled 10 eLearning Statistics for 2014. “Corporations now report that eLearning is the second most valuable training method that they use...

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Tags: internal communications, HR, video

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Qualification Rates for Web Conversions Drop with Every Second You Wait [Report]

Submitted by: Brendan Cournoyer , Director of Content Marketing, Brainshark

February 20, 2014 08:48 AM

The expression “time is money” might be a bit of a cliché, but that doesn’t make it any less true for B2Bs – especially when you have the data to prove it. That’s what the folks at Software Advice uncovered from their recent Online B2B Buyer Behavior Report. The goal of the report, which collected data from over 6 million unique website visitors from 2008 through 2013 (talk about a long-term project!), shows a direct correlation between the time reps wait ...

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Tags: external communications, sales enablement

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Video Marketers – Are You Looking Beyond YouTube?

Submitted by: Brendan Cournoyer , Director of Content Marketing, Brainshark

February 12, 2014 09:22 AM

At this point, the merits of online video content no longer need to be ‘sold’ to marketers. The majority of companies are now doing some form of video marketing, and that number continues to rise with each passing year. YouTube remains a major component of most video marketing strategies (as it should), but it’s a mistake to assume that it needs to be the cornerstone of your efforts. In a recent post for ReelSEO, HubShout’s Chad Hill makes “the case against YouTu...

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Tags: Brainshark, content marketing, social media, video, YouTube

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Video Testimonials – Should You Script Them?

Submitted by: Brendan Cournoyer , Director of Content Marketing, Brainshark

February 05, 2014 09:01 AM

Customer testimonials have always been sought after by marketers. Not only do they serve as great marketing resources to post online, but they’re also powerful sales tools for reps to share when communicating with prospects. Video is an especially effective way to tell those stories, but putting together quality video testimonials can take some practice. As with any type of testimonial, securing participation from the customer or client can often be the biggest hurdle. After all, a tes...

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Tags: Brainshark, content marketing, tips and tricks, video

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