June 02, 2014 09:02 AM
The goal of channel sales enablement is pretty simple – it’s all about putting partner reps in the best possible position to sell for you. Which means… what, exactly?
Training, for sure, but the road to better channel sales performance goes well beyond a simple one-and-done learning session. After all, your partners are selling for you, but not only you.
So how can you make things better? Here are five simple tips to consider from sales and marketing experts around th...
May 29, 2014 08:30 AM
There’s been a lot of talk about the potential benefits of MOOCs for businesses, such as flexible eLearning, inexpensive course creation, and so on.
But could a MOOC actually help a company attract and keep employees as well? When it comes to the younger generation of workers, the answer could actually be yes.
Related Article: What’s Up with MOOCs? 20 Burning Questions Answered
For a recent report, the folks at Software Advice surveyed nearly 1,500 job seekers in an effort t...
May 23, 2014 09:10 AM
For anyone tasked with creating content these days, the word “engagement” tends to come up quite a bit.
Whether you’re producing content for marketing, sales enablement, training – anything, it’s not enough to just throw something together into a doc and hope for the best. For that content to actually be considered successful, it has to (at least in some way) make an impact with your audience.
This is certainly a burning issue for content marketers, where the e...
May 19, 2014 09:45 AM
New data shows that 85% of companies expect to create more online video content in 2014 than they did last year – but what are they using it for?
There have been plenty of reports over the past few years citing the rising popularity of business video content. Take this one. Or this one.
Or more recently, this one: the new 2014 Online Video Production Trends Report from the Web Video Marketing Council. The report surveyed more than 300 video content professionals, and guess what? Vid...
May 13, 2014 11:10 AM
Why do some sales presentations fail while others succeed? Well… lots of reasons. But while not every factor for a successful meeting is under a rep’s control, salespeople can still stack the deck in their favor my steering clear of some of the most basic and common missteps.
Here are four sales presentation mistakes that the best B2B reps tend to avoid.
#1. Too much ad-libbing, not enough preparation
While stiff, canned speeches can pose their own problems during sales pres...