October 14, 2013 09:29 AM
Studies show that video content remains a top area of investment for B2B marketers this year – and it shows no signs of slowing down.
It’s that time of year again -- the folks at Content Marketing Institute (CMI) and MarketingProfs have once again published their annual B2B Content Marketing Benchmarks, Budgets and Trends report. Last year’s survey saw a major increase in the use of video marketing across North America, and this year’s edition shows more of the sam...
October 09, 2013 09:47 AM
By adding structured data to Brainshark presentations on your website, you can drive more traffic to your pages while making it easier for search engines to index your content.
It’s been well established that online video content has a lot to offer when it comes to search engine optimization (SEO). Unlike with plain text, however, Google can’t extract the details of your videos on its own. In order for search engines to know what your video content is about, you need to tell t...
October 04, 2013 10:39 AM
First there were Pandas. Then came Penguins. Now? It’s the time of the Hummingbird!
That’s right – news broke recently that Google has once again released a new “adorable animal that may or may not destroy your website’s search rankings” into the wild, leaving marketing and SEO professionals hummin—err… buzzing.
If you’ve read the news, you’ve probably heard some variation of the following:
90% of all searches will likel...
October 03, 2013 09:35 AM
There’s a lot of buzz right now in B2B circles around sales enablement – even the term itself is a hot topic of conversation.
A recent SiriusDecisions study looked at the evolving definition of sales enablement, noting that it typically varies from company to company. With that said, most attribute it to improving sales productivity through content and communications, with the most common areas of overlap including sales asset creation and product training
I cited this recently i...
September 27, 2013 09:57 AM
When it comes to keeping learners engaged with on-demand training, the right quiz question types can make all the difference.
For organizations, the value of eLearning comes from the ability to save time and reduce training costs, while enabling team members to learn at their own convenience. One of the challenges, however, is to still hold the attention of learners and keep them engaged without the benefit of face-to-face interaction.
Earlier this year, we published a short eBook tit...