September 11, 2013 09:36 AM
As long as people have to type phrases into a search engine, keywords will play an important role in SEO. So what does that mean for video marketing?
While video SEO best practices are a little different than those for plain-text pages, it still all begins with effective keyword research. Fortunately, there are many free keyword research tools available to help marketers identify the right terms for optimizing their videos. Here are three to consider.
#1. Google AdWords Keyword Planner
September 04, 2013 08:47 AM
For some time now, it’s been incredibly easy to take video presentations created in Brainshark On-Demand and publish them to your brand’s YouTube channel. (For details on just how simple it is, check out this document.)
With that being said, from time to time customers still ask, “Why would we want to put our Brainshark content on YouTube anyway?”
It’s a fair question, especially when you consider the many benefits of Brainshark On-Demand, such as:
August 27, 2013 09:43 AM
Earlier this month, the folks at Pixability released a detailed study titled The Top 100 Global Brands: Key Lessons for Success on YouTube. The report takes an in-depth look at the way many of the world’s most successful organizations use video marketing to increase their brand presence, drive traffic and engage new and existing audiences.
Now when I say top global brands, that’s exactly what I mean. The report features a host of big names like Disney, Samsung, Nike – heck ...
August 21, 2013 09:43 AM
It’s no secret that when delivering a PowerPoint presentation, sometimes you need to go outside the realm of your slide deck to reinforce your message.
Obviously, this is pretty easy – just insert a hyperlink like you would in any other Office document, then click on it to exit your presentations to visit a website, show a video, and so on.
But did you know you can also insert internal hyperlinks to jump to different slides within your presentation? This could be useful when deli...
August 12, 2013 09:29 AM
A recent study took a look at the different types of content that appears in Google universal search results – and guess what? Video is at the top of the list.
So what exactly are “universal search results”? Basically, several years back, Google made some changes to extend search result beyond the usual 10 blue links per page. Obviously, these days we see LOTS of stuff on Google search pages – paid links, images, maps, recent news items, and so on.
The research, conduct...