February 12, 2014 09:22 AM
At this point, the merits of online video content no longer need to be ‘sold’ to marketers. The majority of companies are now doing some form of video marketing, and that number continues to rise with each passing year. YouTube remains a major component of most video marketing strategies (as it should), but it’s a mistake to assume that it needs to be the cornerstone of your efforts.
In a recent post for ReelSEO, HubShout’s Chad Hill makes “the case against YouTu...
February 05, 2014 09:01 AM
Customer testimonials have always been sought after by marketers. Not only do they serve as great marketing resources to post online, but they’re also powerful sales tools for reps to share when communicating with prospects.
Video is an especially effective way to tell those stories, but putting together quality video testimonials can take some practice. As with any type of testimonial, securing participation from the customer or client can often be the biggest hurdle. After all, a tes...
January 28, 2014 09:59 AM
While many organizations understand the value of live, in-person events, it feels like some still underestimate the content benefits to be gained.
Simply put, live events are content havens.
This is especially true for large conferences with lots of different keynotes and sessions spread out over multiple days. With so many different smart people gathered in one place, there’s no shortage of great ideas being shared, and even the laziest content marketer could turn all that informatio...
January 22, 2014 09:51 AM
Video marketing and Big Data can be a powerful combination for organizations. But it’s not just about the numbers you see; it’s how you use them that matters. With that in mind, here are three simple ways sales reps can get more out of video content analytics.
One of the biggest (and most underrated) benefits of content marketing is its value as a sales enablement strategy for reps. Simply put, great content helps reps sell better, and online video has become an especially valuabl...
January 15, 2014 09:49 AM
Did you know – 70% of B2B marketers consider event marketing to be the most effective content strategy. Not blogging. Not whitepapers. Not social media. EVENTS.
I’ve seen a lot of stats like these over the past few months, most recently in a cool infographic put together by the folks at WebDAM. It’s certainly interesting that with so much attention paid to online and digital messaging, that in-person events still top the list of valuable marketing tactics for B2Bs.