December 10, 2012 09:39 AM
There’s no denying that video has become an increasingly powerful tool for content marketers.
But it’s not just that video is big right now – it’s that it’s getting bigger. Earlier this year, Social Media Examiner reported that video was the number one area where marketers planned to increase their investments for 2012. As a result, online video usage rose 12% amongst B2B content marketers, according to a recent Content Marketing Institute (CMI) survey.
For companies, interest in video content...
December 05, 2012 08:48 AM
Online video presentations are valuable tools for content marketing. But are you doing enough to engage your viewers AFTER they’ve finished watching? The following call to action ideas could be a good place to start.
Content marketing is about more than just increasing traffic and pushing brand awareness – it’s about driving more business for your organization. To do that, it’s important to utilize compelling calls to action that encourage your audience to take the next ...
December 03, 2012 12:21 PM
With a reported 12% growth in popularity amongst B2B marketers, 2012 was a big year for online video. During that time, we’ve published a host of content to help organizations develop and hone their video marketing strategies.
Browse the list below to find some of our most popular video marketing tips and tricks from the past year, with ideas for content creation, SEO, YouTube marketing and more.
#1. Converting PowerPoint to Video for Content Marketing
While 70% of B2B marketers now use...
November 30, 2012 09:38 AM
Everyone knows by now that eLearning and on-demand training provide a great way for companies to cut costs and increase the impact of their corporate training programs. And by combining eLearning with online video presentations, business can generate even more effective training content for internal team members, remote workers, channel partners – even customers!
But don’t just take our word for it.
Check out this list of quotes from trainers, bloggers and instructional designers...
November 26, 2012 09:30 AM
Companies can now incorporate video into their LinkedIn Ads campaigns. So what do marketers need to know?
The opportunity to get your brand’s message out with video marketing just got a little bit bigger. For those who haven’t heard, LinkedIn now supports online video for social advertising via LinkedIn Ads. Essentially, this means companies that are paying for text-based ads on LinkedIn can now use video as well via the same program.
It will be interesting to see how marketing or...