Ideas Blog

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Read customer success stories, discover new Brainshark and PowerPoint tips and tricks, keep up with video and eLearning trends, and much more. Most importantly, get inspired!

Author: Brendan Cournoyer

Tablet Use Still Rising with Healthcare Professionals [Report]

Submitted by: Brendan Cournoyer , Director of Content Marketing, Brainshark

September 26, 2013 09:31 AM

Last year, Good Technology ranked healthcare as the third most active industry for iPad use in the U.S., and recent numbers show that trend is still growing. A new report from Epocrates states that 53% of physicians now use tablets at work (quite a jump up from 34% last year). Ken Terry writes for Information Week that tablet adoption is primarily driving the increase in mobile device usage amongst healthcare professionals, “Nearly two years ago, 80% of physicians reported using mobile...

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Tags: Brainshark On-Demand, healthcare, iPad, tablet, video

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PowerPoint Tables – Keep ‘Em or Kill ‘Em?

Submitted by: Brendan Cournoyer , Director of Content Marketing, Brainshark

September 24, 2013 09:50 AM

Everyone knows that tables provide a simple way to present data in Word docs and spreadsheets – but what about PowerPoint? Do PowerPoint tables make sense? As part of our recent PowerPoint University webinar series, business presentation guru Laura M. Foley shared some valuable tips for creating better, more impactful slide designs. Over the course of an hour, she covered many of the good, the bad, and (in her words) just plain awful ways people use PowerPoint these days. One topic she ...

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Tags: tips and tricks

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5 Expert Predictions for the Future of eLearning

Submitted by: Brendan Cournoyer , Director of Content Marketing, Brainshark

September 16, 2013 09:32 AM

You don’t need a crystal ball to know that technology has forced the world of eLearning into a constant state of evolution. Last year, mobile learning was among the hottest trends for corporate training and higher education organizations alike. So what does the future hold for the rest of 2013 and beyond? Here are five expert predictions from around the web on what to expect from eLearning and online training going forward. #1. Cloud-based learning will become the norm. Jeffrey Roth o...

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Tags: video, tablet, iPad

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3 Free Keyword Research Tools for Video SEO

Submitted by: Brendan Cournoyer , Director of Content Marketing, Brainshark

September 11, 2013 09:36 AM

As long as people have to type phrases into a search engine, keywords will play an important role in SEO. So what does that mean for video marketing? While video SEO best practices are a little different than those for plain-text pages, it still all begins with effective keyword research. Fortunately, there are many free keyword research tools available to help marketers identify the right terms for optimizing their videos. Here are three to consider. #1. Google AdWords Keyword Planner Arguab...

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Tags: tips and tricks, technology, video, SEO

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When (and Why) to Publish Brainshark Presentations to YouTube

Submitted by: Brendan Cournoyer , Director of Content Marketing, Brainshark

September 04, 2013 08:47 AM

For some time now, it’s been incredibly easy to take video presentations created in Brainshark On-Demand and publish them to your brand’s YouTube channel.  (For details on just how simple it is, check out this document.) With that being said, from time to time customers still ask, “Why would we want to put our Brainshark content on YouTube anyway?”  It’s a fair question, especially when you consider the many benefits of Brainshark On-Demand, such as: ...

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Tags: Brainshark On-Demand, content marketing, YouTube, video

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