Brainshark Ideas Blog

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Browse the Ideas Blog for the latest tips and trends on sales enablement, video and content marketing, training and eLearning, business presentations and more.

Author: Brendan Cournoyer

Video Testimonials – Should You Script Them?

Submitted by: Brendan Cournoyer , Director of Content Marketing, Brainshark

February 05, 2014 09:01 AM

Customer testimonials have always been sought after by marketers. Not only do they serve as great marketing resources to post online, but they’re also powerful sales tools for reps to share when communicating with prospects. Video is an especially effective way to tell those stories, but putting together quality video testimonials can take some practice. As with any type of testimonial, securing participation from the customer or client can often be the biggest hurdle. After all, a tes...

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Tags: Brainshark, content marketing, tips and tricks, video

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Using Experts to Squeeze More Video Content Out of Your Next Event

Submitted by: Brendan Cournoyer , Director of Content Marketing, Brainshark

January 28, 2014 09:59 AM

While many organizations understand the value of live, in-person events, it feels like some still underestimate the content benefits to be gained. Simply put, live events are content havens. This is especially true for large conferences with lots of different keynotes and sessions spread out over multiple days. With so many different smart people gathered in one place, there’s no shortage of great ideas being shared, and even the laziest content marketer could turn all that informatio...

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Tags: content marketing, social media, tips and tricks, video, webinar strategy

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Video Content Analytics: 3 Metrics that Help Reps Sell

Submitted by: Brendan Cournoyer , Director of Content Marketing, Brainshark

January 22, 2014 09:51 AM

Video marketing and Big Data can be a powerful combination for organizations. But it’s not just about the numbers you see; it’s how you use them that matters. With that in mind, here are three simple ways sales reps can get more out of video content analytics. One of the biggest (and most underrated) benefits of content marketing is its value as a sales enablement strategy for reps. Simply put, great content helps reps sell better, and online video has become an especially valuabl...

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Tags: external communications, sales enablement, video

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Is Video Content Part of Your Event Marketing Strategy?

Submitted by: Brendan Cournoyer , Director of Content Marketing, Brainshark

January 15, 2014 09:49 AM

Did you know – 70% of B2B marketers consider event marketing to be the most effective content strategy. Not blogging. Not whitepapers. Not social media. EVENTS. I’ve seen a lot of stats like these over the past few months, most recently in a cool infographic put together by the folks at WebDAM. It’s certainly interesting that with so much attention paid to online and digital messaging, that in-person events still top the list of valuable marketing tactics for B2Bs. Of cours...

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Tags: content marketing, external communications, video

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Which Social Video Trends Will Keep Growing in 2014?

Submitted by: Brendan Cournoyer , Director of Content Marketing, Brainshark

January 03, 2014 10:00 AM

Video marketing is hot these days. Social media marketing? That’s pretty darn hot too. So it’s only natural that the two would come together – and boy have they. As  Unruly’s Phil Townend writes, 2013 was a huge year for social video, with new trends popping up all across the marketing landscape. It’s not just high-budget ads anymore either; investments in content marketing have opened up a whole world of opportunities for today’s business.  So w...

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Tags: content marketing, social media, video

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