May 07, 2013 09:38 AM
What is sales enablement?
That’s the question a lot of business leaders are asking themselves these days – and the answer is not always clear. In fact, Sirius Decisions recently reported that you could ask 10 B2B sales leaders to define sales enablement, and you’d likely get 10 different answers.
The better question, then, might not be what sales enablement is, but instead how today’s organizations can best achieve it. All employees need to do their part to improve s...
May 01, 2013 09:42 AM
Knowing how to dress for video is an often overlooked part of shooting video marketing content – but that doesn’t mean it’s not important.
While converting PowerPoint to video is a great way to generate professional video marketing content quickly, there are still situations where marketers need to shoot live video footage. There are lots of options and formats for putting people in front of the camera, such as:
“Talking head” interviews
April 15, 2013 10:37 AM
During our ongoing Video Marketing University webinar series, one of the themes we’ve emphasized over and over again is the importance of planning and preparation. And when it comes to video marketing content, one of the most basic ways to prep is to put together a script.
Scriptwriting for online videos isn’t meant to be difficult. It simply allows you to have a roadmap for the content you are putting together, whether it involves voice-over narration, talking head interviews, a...
April 12, 2013 09:35 AM
Is social selling in need of sales enablement?
That’s the question posed by sales and marketing influencer Ardath Albee in a recent post for her Marketing Interactions blog. The article is in reference to a joint report from Ardath and Jill Konrath titled Cracking the LinkedIn Sales Code, which covers some of the ways top reps use LinkedIn to prospect and engage with potential customers.
As far as “social selling” goes, I’ve long maintained that LinkedIn is the most a...
April 08, 2013 09:42 AM
Is content the answer to your prospecting struggles? Here are just a few sales prospecting tips to help your reps secure more meetings.
For businesses, the value of quality content stretches far beyond inbound marketing and lead generation. It also serves as an invaluable sales enablement tool after contacts have been established.
Unfortunately, too many content strategies these days fail to make the proper connection between marketing and sales. This is partly due to ongoing deba...