December 19, 2013 09:48 AM
Last week, Carmen Simon, PhD, from Rexi Media, presented a Brainshark webinar exploring the question, “What does it really take to create a memorable presentation?”
In this popular webinar, Dr. Simon presented four neuroscience principles that enable presenters to capture their audience’s attention. Through examples and exercises, attendees learned practical ways to implement these principles right away to make any content memorable.
View the webinar replay to learn ...
December 02, 2013 09:35 AM
When 65% of new product launches fail, at a cost of billions of dollars, companies need to change the way they communicate new products to the sales force and to customers.
Brainshark recently sponsored a Sales Management Association webinar where Professor Michael Ahearne, University of Houston and Associate Professor, Thomas Steenburgh, University of Virginia, shared the results of new research that explored why conventional approaches to selling new, innovative products are ineffectiv...
November 15, 2013 09:30 AM
Giving the sales team what they need…when they need it was the topic of a recent webinar featuring speakers John Buelow, VP of Design & Production at Shapiro Negotiations Institute and Marc McNamara, VP of Sales Enablement at Brainshark. In the webinar they discussed what it takes to enable sales teams with 24/7 access to short training modules that are easily accessible on mobile devices just when they need them.
John talked about the importance of agility in order to meet learner...
October 28, 2013 09:47 AM
The power of video allows companies to tell their unique story and communicate their value proposition in a way that grabs attention and ensures greater retention – both for prospects and salespeople.
In our upcoming webinar, Andy Zimmerman, CMO at Brainshark, will show you how leading companies are using video for both demand generation and sales enablement. He will discuss how these organizations have used video to:
clearly demonstrate their value
drive successful demand gene...
October 23, 2013 09:32 AM
Last week, Mark Synek, Principal of the Sales Benchmark Index and Paula Crerar, Sr. Director of Content & Product Marketing at Brainshark, presented a webinar describing how the buying decision process has changed and how that impacts the types of content needed along the buyer’s journey.
Buyers are now armed with the ability to research new products on the web and validate vendors through social media. When they finally talk to a vendor, they have often completed more than half of...