Brainshark Ideas Blog

Read customer success stories, discover new Brainshark and PowerPoint tips and tricks, keep up with video and eLearning trends, and much more. Most importantly, get inspired!

Author: Amy Marks

Extended Webinar Q&A: What Does it Really Take to Create a Memorable Presentation?

Submitted by: Amy Marks , Sr. Marketing Programs Manager, Brainshark

December 19, 2013 09:48 AM

Last week, Carmen Simon, PhD, from Rexi Media, presented a Brainshark webinar exploring the question, “What does it really take to create a memorable presentation?” In this popular webinar, Dr. Simon presented four neuroscience principles that enable presenters to capture their audience’s attention.  Through examples and exercises, attendees learned practical ways to implement these principles right away to make any content memorable. View the webinar replay to learn ...

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Tags: external communications, tips and tricks

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Selling New Products – What Works & Doesn’t [Webinar Replay]

Submitted by: Amy Marks , Sr. Marketing Programs Manager, Brainshark

December 02, 2013 09:35 AM

When 65% of new product launches fail, at a cost of billions of dollars, companies need to change the way they communicate new products to the sales force and to customers. Brainshark recently sponsored a Sales Management Association webinar where Professor Michael Ahearne, University of Houston and Associate Professor, Thomas Steenburgh, University of Virginia, shared the results of new research that explored why conventional approaches to selling new, innovative products are ineffectiv...

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Tags: sales enablement, webinar replay

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Giving the Sales Team What They Need…When They Need It [Webinar Replay]

Submitted by: Amy Marks , Sr. Marketing Programs Manager, Brainshark

November 15, 2013 09:30 AM

Giving the sales team what they need…when they need it was the topic of a recent webinar featuring speakers John Buelow, VP of Design & Production at Shapiro Negotiations Institute and Marc McNamara, VP of Sales Enablement at Brainshark. In the webinar they discussed what it takes to enable sales teams with 24/7 access to short training modules that are easily accessible on mobile devices just when they need them. John talked about the importance of agility in order to meet learner...

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Tags: internal communications, sales enablement, video, webinar replay

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Upcoming Webinar: Using Video to Improve Demand Generation & Sales Enablement

Submitted by: Amy Marks , Sr. Marketing Programs Manager, Brainshark

October 28, 2013 09:47 AM

The power of video allows companies to tell their unique story and communicate their value proposition in a way that grabs attention and ensures greater retention – both for prospects and salespeople. In our upcoming webinar, Andy Zimmerman, CMO at Brainshark, will show you how leading companies are using video for both demand generation and sales enablement. He will discuss how these organizations have used video to: clearly demonstrate their value drive successful demand gene...

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Tags: content marketing, external communications, sales enablement, video

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Content Strategies for the New Buyer's Journey [Webinar Replay]

Submitted by: Amy Marks , Sr. Marketing Programs Manager, Brainshark

October 23, 2013 09:32 AM

Last week, Mark Synek, Principal of the Sales Benchmark Index and Paula Crerar, Sr. Director of Content & Product Marketing at Brainshark, presented a webinar describing how the buying decision process has changed and how that impacts the types of content needed along the buyer’s journey. Buyers are now armed with the ability to research new products on the web and validate vendors through social media. When they finally talk to a vendor, they have often completed more than half of...

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Tags: content marketing, external communications, video, webinar replay

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