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Read customer success stories, discover new Brainshark and PowerPoint tips and tricks, keep up with video and eLearning trends, and much more. Most importantly, get inspired!

Author: Sabrina Cote

5 Types of Videos to Fuel Your Social Media Marketing Strategy

Submitted by: Sabrina Cote , Social Media Marketing Manager, Brainshark

April 08, 2014 09:27 AM

Everywhere you look, experts are predicting that video will be a top social media trend again this year, but they’re not the only ones placing added emphasis on social video. Top social media channels are showing their commitment to video in the form of platform updates that more prominently feature video – like Facebook’s introduction of auto-play videos in its newsfeed, Twitter’s Vine and many more.  It’s important to have a strategy in place to guide the...

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Tags: content marketing, social media, video

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Adding Emphasis to PowerPoint Images: It’s Black and White

Submitted by: Sabrina Cote , Social Media Marketing Manager, Brainshark

March 17, 2014 09:58 AM

When it comes to creating compelling PowerPoint presentations, more and more emphasis is being placed on limiting text and opting for visuals to communicate the message.  The right images can make a world of difference when it comes to engaging an audience, and keeping them focused on the speaker’s message rather than on reading a slide. Presenters and PowerPoint designers can draw from an array of tricks to create consistent sets of images for cohesive presentations, tips for&nbs...

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Tags: animation, tips and tricks

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10 Powerful Video Marketing Statistics (and What They Mean to You)

Submitted by: Sabrina Cote , Social Media Marketing Manager, Brainshark

March 11, 2014 09:56 AM

The popularity of video content continues to grow, and it’s more important than ever for marketers to develop an engaging video marketing strategy to capitalize on the power of the ever-growing video content phenomenon.  In their recent report, Video Statistics: The Marketer’s Summary 2014, Invodo highlights a multitude of video marketing trends around the growth of video for mobile and social, as well as the impact that video continues to have on search engine results as wel...

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Tags: content marketing, video

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Is Video Part of Your Advocate Marketing Strategy?

Submitted by: Sabrina Cote , Social Media Marketing Manager, Brainshark

February 26, 2014 09:35 AM

Advocate marketing is fast becoming a hot topic among marketers, as they strive to bottle customers’ passion for their products and brand, and transform it into meaningful and measurable advocacy.  In fact, a recent Forbes article on 2014 Digital Marketing Trends and Predictions, forecasts advocate marketing as a top trend for the year.  Like any type of marketing, the key to a successful advocate marketing strategy is finding ways to create engagement among influencers and b...

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Tags: content marketing, video

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In-House Video Production: Planning a Successful Shoot in 3 Steps

Submitted by: Sabrina Cote , Social Media Marketing Manager, Brainshark

February 25, 2014 09:14 AM

When it comes to in-house video production, many marketers are met with uncertainties about where to start, whether in-house video will make their company look unprofessional, and what type of equipment is necessary. The good news is in-house video production is a lot less scary than you think.  In a recent webinar, director of content marketing Brendan Cournoyer, graphic designer Jason Petrucci, and guest speaker Michael Helton of Combined Insurance offered actionable advice and best p...

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Tags: content marketing, tips and tricks, video

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