June 07, 2013 08:17 AM
Following two recent product launches here at Brainshark, our Senior Director of Product and Content Marketing, Paula Crerar, shared some tools and resources for a successful product launch. As Paula highlights in her post, there are many crucial elements to a successful product launch including planning, execution and post launch promotion.
One important piece of any major product launch or rebranding is ensuring that your social media profiles align with the new messaging. Wheth...
May 17, 2013 02:07 PM
We recently came across a fantastic YouTube video created by Tom Kenny, associate professor of linguistics at Nagoya University of Foreign Studies in central Japan, which highlights how he and his students have been using SlideShark in the classroom on both the iPad and the iPhone.
The video tells a great story of how SlideShark has helped enable students to deliver more effective PowerPoint presentations to their classmates. I spoke with Tom recently to learn more, and here&r...
May 14, 2013 09:52 AM
A recent report from video service provider Invodo compiles some interesting statistics about product video content and its effect on consumers. While the report, titled Video Statistics: The Marketer’s Summary, is focused mostly on B2C organizations, it still underscores the vital importance of video for B2Bs as well.
The report draws from sources such as Forbes, MediaPost, and Internet Retailer to gain insight into the role product video content plays when it comes to areas like consu...
May 03, 2013 10:32 AM
Everyone knows that posting to YouTube is easy. But by making a few extra efforts, marketers can ensure more people find their videos, share their content, and ultimately, learn more about their brand.
Following our recent webinar on video marketing with YouTube and beyond, I wrote about the new YouTube channel design changes and what they mean for video marketers. Of course, there’s much more to talk about on the subject of video marketing with YouTube.
Before you can take adva...
April 29, 2013 10:06 AM
With the March 7th release of the new YouTube channel design, the world of video marketing with YouTube saw some significant enhancements. YouTube’s popularity is undisputed, making it more important than ever that your brand have a YouTube presence, and these channel design enhancements offer more opportunities for you to brand your channel and share your message.
After optimizing our YouTube channel to get the most out of the new design, here’s a review of the new f...