February 26, 2014 09:35 AM
Advocate marketing is fast becoming a hot topic among marketers, as they strive to bottle customers’ passion for their products and brand, and transform it into meaningful and measurable advocacy. In fact, a recent Forbes article on 2014 Digital Marketing Trends and Predictions, forecasts advocate marketing as a top trend for the year.
Like any type of marketing, the key to a successful advocate marketing strategy is finding ways to create engagement among influencers and br...
February 25, 2014 09:14 AM
When it comes to in-house video production, many marketers are met with uncertainties about where to start, whether in-house video will make their company look unprofessional, and what type of equipment is necessary. The good news is in-house video production is a lot less scary than you think.
In a recent webinar, director of content marketing Brendan Cournoyer, graphic designer Jason Petrucci, and guest speaker Michael Helton of Combined Insurance offered actionable advice and best pr...
February 18, 2014 09:49 AM
A few months ago, Brendan Cournoyer explored the question: do tables really belong in PowerPoint, or should you kill them all together? In his review, Brendan shared some helpful tips from business presentation guru Laura M. Foley on the best ways to represent data in PowerPoint.
Through a simple example, Laura makes the case for ditching tables and opting for graphs to communicate data in a more visual way. She explains that tables often force the audience to divide their attention be...
February 14, 2014 09:54 AM
A few weeks back, Brendan Cournoyer wrote about how marketers can capitalize on live events to create a variety of video content assets featuring experts and speakers. In many of the same ways that live events are content havens, so is also true of webinars.
Just as with events, subject matter experts and industry leaders who present during webinars share a wealth of information, typically accompanied by slide content to help support their talk. From a repurposing perspecti...
February 11, 2014 08:47 AM
With experts predicting that cloud-based training will become the norm for the future of eLearning, organizations continue to seek more convenient ways to educate their employees. Additionally, business leaders are making it a priority to identify a more efficient means of creating and managing their eLearning content to improve scalability and effectiveness of their programs.
We recently had the opportunity to speak with Melissa Rittenhouse, Director of Global Presales Readiness at SA...