Brainshark Ideas Blog

Looking to increase your team’s productivity? You’ve come to the right place!
Browse the Ideas Blog for the latest tips and trends on sales enablement, video and content marketing, training and eLearning, business presentations and more.

Author: Guest Contributor

Sales Enablement for Pharma: Reps Need Engaging Content Too

Submitted by: Guest Contributor

October 20, 2014 09:02 AM

By Karl Tiedemann, Partner, Rosetta This article originally appeared on the PharmaExecBlog. Managing the pharma sales force has always been challenging. Reps are spread out geographically, often far from corporate offices, preventing them from taking part in the on-site activities and face-to-face interactions that typically foster a connection to the company. In order to help the sales force achieve their primary goal — educating physicians — they require frequent training ...

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Tags: internal communications, life sciences, pharmaceutical, sales enablement, technology

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Nurturing the Social Sales Funnel [Infographic]

Submitted by: Guest Contributor

July 25, 2014 09:48 AM

This article was submitted by Dave Landry, Global Entrepreneur & Journalist  Social media has long ago declared victory in the eyes of marketers, and digital content now reigns supreme. The question then, is if sales is the engine for growth in every business, how can we use social media to not just market, but nurture the sales funnel? Let’s take a closer look at the funnel itself, stage by stage. Awareness Social media gives businesses the opportunity to place – and ...

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Tags: social media

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Nine Network Improves Content Distribution for iPad Presentations with SlideShark Team Edition

Submitted by: Guest Contributor

November 26, 2013 09:34 AM

This article was submitted by Warwick Sharp, Sales Operations Manager, Nine Network. Nine Network, Australia’s number one television broadcaster, recently provided iPads to all 115 members of their sales team. In the success story below, Warwick Sharp, Group Sales Operations Manager, shares how SlideShark Team Edition resolved their PowerPoint on the iPad issue, provided a way to easily distribute content to their sales team and empowered them to give dynamic presentations on the go. ...

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Tags: iPad, tablet, sales enablement

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Kennesaw State University Uses Brainshark to Train New Hires and Reduce Support Calls

Submitted by: Guest Contributor

October 29, 2013 09:43 AM

This article was submitted by Brad Smith, Director of HRIS and Payroll Services, Kennesaw State University. Here at Kennesaw State University (KSU), we are embedding Brainshark videos in welcome emails to new faculty, staff and student employees.  These videos have been a tremendous help in getting our new employees registered for the KSU self-service portal and also assisting them in downloading the correct timekeeping application so that they can report their hours. KSU has over 5,000...

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Tags: Brainshark, internal communications, video, HR

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South Texas Money Management Uses Brainshark to Edge Out Their Competition

Submitted by: Guest Contributor

October 22, 2013 09:39 AM

The article below was submitted by Danny Aleman, CIO, South Texas Money Management.  South Texas Money Management is an investment management firm with locations in San Antonio, Austin, Houston and Dallas. As Chief Information Officer, I manage and oversee our IT department. One of our biggest challenges was finding a solid, dependable platform in which to host our webcast presentations. Prior to Brainshark, we were delivering our presentations using Quick Time and ran into a lot of tec...

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Tags: Brainshark, financial services, external communications, webinar strategy

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