August 25, 2014 09:47 AM
In Part 1 of this series, we looked at the role music plays in TV commercials and Brainshark presentations. But it’s not all about the music! Half the allure is the visual presentation of commercials (that’s the point of advertising on a TV, right?).
Having watched my fair share of commercials, I’ve been noticing a trend towards TV commercials that have the look and feel of PowerPoint presentations. Perhaps they are appealing to advertisers because they cost le...
August 19, 2014 09:25 AM
Media content is unavoidable. Think about how many TV commercials, radio ads, and news stories you see and hear as you’re getting ready for work, on your morning commute, or just lounging at home. But if you watch and listen closely, you’ll find there’s a lot you can learn from these daily media consumptions that can then be applied to your Brainshark presentations.
This is the first article in a three-part series that will explore some of these techniques and how they can...
March 24, 2014 09:35 AM
Have you ever wondered what percentage of your Brainshark views originate internationally? Across all customers, approximately 27% of views in 2013 took place outside of the United States, which is 9 percentage points higher than in 2011 (see the map below for leading countries).
With our new Analytics Dashboard, there are a number of ways to measure your international views. Let’s take a closer look.
All Brainshark authors and administrators have access to the re...
March 20, 2014 08:54 AM
In late February, the Brainshark Customer Community Team visited our customers and prospects in the United Kingdom and Europe. It is great to get out on the road and hear from people about how they’re using SlideShark and Brainshark On-Demand. While in Europe, we participated in events hosted by BrightCarbon and LeadFabric, and held private user group meetings with various customers.
During our time in London, we had the opportunity to meet with the folks from a pretty cool ...
March 07, 2014 09:30 AM
One of the roles of the Brainshark Customer Community team is to look at how customers are using Brainshark and to provide benchmarking reference points for their next series of presentations. We just finished an analysis of presentations created by customers and several factoids jumped out at us.
We will be discussing these and many other things at upcoming User Group Meetings and Workshops. In the meantime, we’ve pulled together a few data points to share with you here.