June 14, 2013 09:53 AM
I recently read a great article in the McKinsey Quarterly called Givers Take All by Adam Grant. The article discusses a team of Harvard psychologists that studied the U.S. intelligence system to determine what makes a unit effective.
They studied 64 groups and ranked them from best to worst based on a comprehensive list of factors that drive effectiveness. What they found was that the single most important factor driving the effectiveness of a given unit was not even one they ha...
April 11, 2013 10:23 AM
I was recently reminded how critical it is that each time we interact with a customer we should be conscious of the lasting impact of the interaction. In a recent blog post for Beyond Philosophy, Colin Shaw discusses the psychology of experience vs. memory. He pulls from Professor Daniel Kahneman, who says that “there is a big difference between an experience and the memory of an experience”. This is an important distinction for us to contemplate.
In the wo...
January 09, 2012 09:45 AM
I certainly didn't coin the phrase “Less is more” but I'll apply it to mobile multimedia content because it captures the essence of what should be guiding your content development when building for mobile distribution. On a mobile device your viewer will have less real estate for the visual aspects to appear. This makes your use of text critical, and your reduction of the use of text even more critical.
The key is that your visuals supports the narration and not the ...
January 03, 2012 02:41 PM
Over the last couple of weeks, we've been blogging about some best practices around designing content for mobile devices. An important chapter to mobile content design is the audio! The first thing to consider is that your viewer literally is mobile - they might be in a cab going from midtown to downtown Manhattan; on the train from O’Hare to downtown Chicago; in rental car in the Ted Williams tunnel or sitting in LAX waiting for the next fligh...
December 30, 2010 08:00 PM
The following is an email I received from Jill Greenbaum, Founder & CEO of Schools Unite Network SUN. The Schools Unite Network received a grant from Brainshark last year to use the Brainshark platform for their non-profit activities. Brainshark also awards grant recipients free service hours with a Consultant to help the non-profit apply the platform to their communication needs effectively.
"My thanks to you and your wonderfully helpful team for creating s...