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Read customer success stories, discover new Brainshark and PowerPoint tips and tricks, keep up with video and eLearning trends, and much more. Most importantly, get inspired!

Sharkie Deadline Extended: Sharkie-fy Your Presentations and Submit by February 8th

Submitted by: Allison Wahl , Customer Community Specialist, Brainshark

January 31, 2013 08:57 AM

Want a chance at Sharkie fame but still fine-tuning your presentation? Great news! The deadline for Sharkie submissions has been extended to February 8th! To help make sure your content is up to Sharkie snuff, here is a sneak peak at some of the criteria we look for when putting your presentations through the Brainshark ringer.   Organization Did you effectively use the table of contents and chapter titles to guide viewing activity? Tip: Make sure no slides are left untitled, and use ...

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Tags: audio, animation, tips and tricks, video

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myBrainshark January 2013 Newsletter

Submitted by: Marit Fratelli , Sr. Content Marketing Manager, Brainshark

January 30, 2013 12:25 PM

There’s a lot to be excited about in 2013, first and foremost is the extension of the Sharkie Awards submission deadline. That’s right, you now have until Friday, February 8th to submit your presentations to the 2013 Sharkies! In the spirit of creating great content, we would also like to invite you to register to peruse our free catalog of PowerPoint University webinar replays.  Pick up useful tips about PowerPoint design, animations, visuals, and more! Also in this month&rsq...

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Tags: myBrainshark, myBrainshark newsletter

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What Types of Video Marketing Content Work Best for Pinterest?

Submitted by: Brendan Cournoyer , Director of Content Marketing, Brainshark

January 30, 2013 09:31 AM

Recently I wrote post about whether video marketing on Pinterest makes sense for B2B companies. While Pinterest can be a viable social media channel for B2Bs (particularly in regards to referral traffic), it’s clear that not all content is a great fit. So then… what types of marketing content work best for Pinterest? While putting together the original post, I reached out to my colleague in content marketing Jamie Wallace (@suddenlyjamie) of Suddenly Marketing to get her though...

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Tags: content marketing, external communications, social media, video

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Laughter is the Best Marketing: Using Humor in Your Video Marketing Campaigns

Submitted by: Marit Fratelli , Sr. Content Marketing Manager, Brainshark

January 29, 2013 09:36 AM

Bettina Hein, co-author of Video Marketing for Dummies and CEO at Pixability, says that people only click on videos for two reasons: to gather information or to be entertained. She also says that the most successful videos do both, which is why humor in video marketing is such an important and popular tool.  In the article How to Use Humor Effectively for Video Marketing, Bettina writes that humorous videos work because they: Establish a rapport Trigger memorability Create a...

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Tags: content marketing, external communications, video

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Does Video Marketing on Pinterest Make Sense for B2B Companies?

Submitted by: Brendan Cournoyer , Director of Content Marketing, Brainshark

January 28, 2013 09:34 AM

The overall popularity of Pinterest may be undeniable, but B2B organizations still have questions about the value of Pinterest video marketing. Not long ago, ReelSEO (an excellent resource for anyone working with online video) posted an article covering five ways to use Pinterest for video marketing. The article covers many of the same points as other Pinterest-focused content: that Pinterest is now one of the biggest traffic drivers on the Internet, that it generates more referral traffic tha...

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Tags: content marketing, external communications, video, YouTube

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