Brainshark Ideas Blog

Looking to increase your team’s productivity? You’ve come to the right place!
Browse the Ideas Blog for the latest tips and trends on sales enablement, video and content marketing, training and eLearning, business presentations and more.

Save Time: Establish a Buying Process

Submitted by: John H. Binda , Account Executive, Brainshark, Inc.

November 30, 2011 10:35 AM

Everybody keeps saying that selling in our current economic conditions is difficult, and I would have to agree. "Lack of budget", "too busy", "maybe later", "need more time, call me next quarter", and "can’t spend right now", are all things that we hear as sales people. Every good sales organization has an established sales process, but it is becoming harder and harder to keep prospects on a specific track. Sales success is achieved when you can match up your selling process, w...

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Tags: myBrainshark, tips and tricks

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Recap of Elliot Masie's Learning 2011 Conference

Submitted by: Audrey Polce , Solutions Consultant/L&D, Brainshark

November 29, 2011 08:51 AM

I recently returned from Elliott Masie’s Learning 2011 conference in Orlando and was among more than 2,046 attendees.  After last year’s conference I ended my blog with: “Will the same topics still be "the buzz" next year?  My opinion, yes, and I feel that next year we won't be discussing "if" social media and delivering mobile learning is an important business strategy, but instead "what tools has your organization implemented, that support these strategies?"&...

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Tags: animation, myBrainshark, tablet, technology, tips and tricks

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A Strategy for Creating Your Company's Mobile Website

Submitted by: Ian Macomber , Software Engineer, Brainshark, Inc.

November 28, 2011 09:33 AM

One of the more recent challenges facing the modern business world is identifying efficient and cost-effective means for leveraging the mobile market. When businesses consider reaching out to the mobile community, they typically have two major options:  create native apps that are downloaded and installed on mobile devices, or create/enhance a website that is optimized for viewing and interacting from a mobile device.  While the former solution involves specialized information an...

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Tags: myBrainshark, technology, tips and tricks

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Getting 46% Click-Throughs on Your Follow-Ups with a Prize-in-the-Cereal-Box Approach

Submitted by: Joan Babinski , Vice President of Marketing, Brainshark

November 27, 2011 08:33 PM

Sometimes, marketing results surprise you. We’ve discovered one approach that works particularly well in using Brainshark presentations to follow-up with those people that visit with us at trade show events throughout the year.   Depending on the dynamics of any show, the opportunities for a booth visitor to learn a lot about you can vary greatly – in some cases, you may have the ability to have meaningful conversations, in others you may be struggling to talk ...

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Tags: external communications, myBrainshark, tips and tricks

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myBrainshark November 2011 Newsletter

Submitted by: Jay Wilder , Freemium Product Marketing Director, Brainshark

November 26, 2011 02:27 PM

Here is the recently sent out myBrainshark newsletter for the month of November. This month, we focus on sharpening up your PowerPoint skills with an upcoming webinar with a Microsoft MVP (there are only 37 in the entire world)! Also, check out some animation templates and some of the great buzz we've been getting around our new PowerPoint for iPad app, SlideShark. Also, some quick links and more in this month's newsletter. Click on the screenshot below to be taken there directly:&nb...

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Tags: myBrainshark, tips and tricks

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