Brainshark Ideas Blog

Looking to increase your team’s productivity? You’ve come to the right place!
Browse the Ideas Blog for the latest tips and trends on sales enablement, video and content marketing, training and eLearning, business presentations and more.

Report: Why Video is an Email Marketing Goldmine

Submitted by: Brendan Cournoyer , Director of Content Marketing, Brainshark

April 30, 2012 11:41 AM

What kind of role will video content play in the future of email marketing? According to a new report published in April, a MAJOR one. I’ve recently written about the value video marketing can offer when promoting webinars and events via email. Now, a new study from Experian Marketing Services has dug even deeper into how companies are using multimedia to improve their overall email marketing strategies. According to the company’s 2012 Digital Marketer Benchmark and Tren...

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Tags: myBrainshark, tips and tricks, video

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myBrainshark April 2012 Newsletter

Submitted by: Jay Wilder , Freemium Product Marketing Director, Brainshark

April 27, 2012 04:04 PM

We've got another good one for you this month. Other than an excellent webinar on iSelling we have coming up, we show you how one customer is using myBrainshark (be sure to submit how you're doing it too!) and we answer another question from a submission we received in April. Also, we pack in some more great PowerPoint tips, feature one of our new Premier Learning Providers, and more with this month's piece. Click on the screenshot below to be taken directly to the newsletter: Learn mo...

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Tags: myBrainshark, myBrainshark newsletter

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The Simplicity of SlideShark Helps LBDesign

Submitted by: Liam Dempsey , Director/Designer, lbdesign

April 27, 2012 02:28 PM

The concept behind SlideShark is wonderfully simple: keep creating presentations on the same program that you have been for years … but deliver those presentations on the light, easy to carry iPad. Through SlideShark, you can transfer PowerPoint presentations to your iPad easily and have them available anywhere, regardless of an internet connection.  Racing to complete my presentation on time, I could spare only scant attention to the process of downloading and configuring SlideSh...

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Tags: iPad

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Video Annotations: Creative Ideas for Interactive Marketing

Submitted by: Brendan Cournoyer , Director of Content Marketing, Brainshark

April 26, 2012 05:34 PM

At this point, most people involved with video marketing on YouTube are familiar with video annotations.  In most cases, these annotations involve a call-to-action or URL embedded directly into the video that viewers can click on for more information. In other cases, the annotations display a joke or additional commentary for a particular part of the video. Recently, I read a post by Andy Harvard for Convince & Convert that detailed a different way to leverage video annotati...

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Tags: myBrainshark, tips and tricks, video, YouTube

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It’s a Bird, It’s a Plane, It’s…a New Question Type!

Submitted by: Kristin Simonini , Product Management Director, Brainshark

April 26, 2012 09:41 AM

Code Name:  MCMCAE? (multiple choice, multiple correct answer examination question).   It’s a new and exciting addition to the Brainshark family. For those who regularly add examination questions to their Brainsharks, we have heard your request to include a multiple choice question that has multiple correct answers that a viewer must select.  For example: Which of the following are prime numbers? a)      3 b)     ...

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Tags: Brainshark, product updates

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