Ideas Blog

Not just a Blog...

Read customer success stories, discover new Brainshark and PowerPoint tips and tricks, keep up with video and eLearning trends, and much more. Most importantly, get inspired!

July Release: New functionality? It's in there!

Submitted by: Kristin Simonini , Product Management Director, Brainshark

July 26, 2010 01:30 PM

Whoever said anything about the 'lazy days of summer' obviously never met the Brainshark Product and Development teams.  We have just released our 5th product release of the year, aimed and providing even more functionality to assist you in your use of Brainshark. Whether its publishing your Brainshark to YouTube, being able to give authors a way to personalize content by replacing slides in a presentation, or even seeing geographic data on your viewers - as that old spaghetti ...

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Video with the iPhone4 and HTC Incredible

Submitted by: Irwin Hipsman , Director of Customer Community, Brainshark

July 22, 2010 07:30 AM

Earlier this year, the Brainshark Customer Experience team released a Research Report on the topic of integrating video recorded with the flip ultra and the Kodak Zi8. Since then, both Apple and HTC have released video-enabled smartphones. So, are smartphones a viable option for producing videos? We would say, just about, but there are a few considerations. The iPhone4 (5 megapixel camera) makes it pretty easy by recording in one format, HD and the end result is a ...

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Generation Why? Getting Along in the Workplace

Submitted by: Andy Zimmerman , Chief Marketing Officer, Brainshark

July 12, 2010 09:00 AM

Slowly, but surely, a large shift is occurring in the American workplace. The young, unpolished but ambitious talent no longer vies for the attention of senior management who hold the power and control in an organization. Now it’s the managers who pop their heads up, eyeing the horizon for the “kids” in the office who come to the rescue of a malfunctioning computer, for example, or explain all this “social networking stuff.”   There are four distinctly differ...

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Tags: myBrainshark

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Video Annotations: Creative Ideas for Interactive Marketing

Submitted by: Brendan Cournoyer , Director of Content Marketing, Brainshark

July 07, 2010 05:34 PM

At this point, most people involved with video marketing on YouTube are familiar with video annotations.  In most cases, these annotations involve a call-to-action or URL embedded directly into the video that viewers can click on for more information. In other cases, the annotations display a joke or additional commentary for a particular part of the video. Recently, I read a post by Andy Harvard for Convince & Convert that detailed a different way to leverage video annota...

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Tags: myBrainshark, tips and tricks, video, YouTube

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Biopharma Company Discovers a Better Way to Train Sales

Submitted by: Anonymous , Biopharmaceutical Company

July 07, 2010 12:00 AM

We needed to efficiently and effectively test and educate our staff of 120 sales reps and managers.  Typically, we would achieve this in an off-site meeting in Key West. Prior to the meeting, sales and marketing execs would pre-record a 2-hour live meeting session to level-set before live discussions.  However, this approach proved ineffective as no team present scored better than 50 percent in a post-meeting test. That simply wasn’t good enough. We were able to do better with ...

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Tags: sales enablement, pharmaceutical

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