Brainshark Ideas Blog

Looking to increase your team’s productivity? You’ve come to the right place!
Browse the Ideas Blog for the latest tips and trends on sales enablement, video and content marketing, training and eLearning, business presentations and more.

Is It Time to Give Your PowerPoint Slide Decks a Voice?

Submitted by: Marit Fratelli , Sr. Content Marketing Manager, Brainshark

September 28, 2012 09:22 AM

“Can you send me those slides?” It’s one of the most common questions heard after a PowerPoint presentation. But what good are slides without narration? Garr Reynolds, author of Presentation Zen, has made a living connecting the principles of Zen to corporate PowerPoint design. When creating PowerPoint presentations, his main points are to use vibrant images, sparse text with large font, and great voice-over to hold your audiences’ attention. In theory, this is a relati...

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Tags: audio, tips and tricks, video


It's Tough Out There: The Case for Video-Based Marketing

Submitted by: Trip Kucera , Senior Research Analyst , Aberdeen Research

September 27, 2012 09:53 AM

Man, it’s tough out there. It’s just so difficult to get heard above the noise. Even if you have a clear, compelling, and differentiated marketing message, there’s no guarantee that buyers who are inundated with hundreds if not thousands of messages every day will hear you. How do you break on through and cut through the clutter and noise? This is the enduring challenge of Marketing. It’s enduring because the job is never really done; messaging must be constantly reinve...

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Tags: video, content marketing, SEO


Do You Love Your iPad More Than Your Spouse? [Infographic]

Submitted by: Brendan Cournoyer , Director of Content Marketing, Brainshark

September 26, 2012 09:31 AM

A new survey shows that practically no situation is safe from Apple’s iPad these days. Yes, yes – the iPad is popular. I know, it’s not exactly a shocking proclamation, what with sales expected to reach 66 million this year, a number that includes 94% of all enterprise tablet activations in Q2 2012. But what might surprise you is just how big an impact the iPad has had on the lives of its owners. In a recent survey, Brainshark asked over 1,300 people about how they use their i...

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Tags: iPad, corporate travel, tablet, technology


SlideShark Takes Home the Gold...Twice!

Submitted by:

September 25, 2012 12:52 PM

We are proud to announce that SlideShark was the winner of not one, but two gold Stevie Awards at the 10th annual American Business Awards last week in San Francisco! SlideShark was named the victor in the categories of Best App: Utilities & Services and Best New Product or Service: Software – Mobile On-Demand Application, and we could not be more proud to accept this prestigious honor! This year, the American Business Awards received more than 3,000 nominations from businesses of a...

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Tags: iPad, iPhone, iPod


myBrainshark Featured Presentation: Laura M. Foley Design uses myBrainshark for High Impact Marketing

Submitted by: Laura M. Foley , Principal, Laura M. Foley Design

September 25, 2012 09:10 AM

“Laura M. Foley Design helps people to Cheat Death by PowerPoint through customized PowerPoint training and presentation design. As a sole proprietor, it's up to me to do all of my own marketing, so I need to be sure that all of my efforts have maximum impact. myBrainshark presentations are a big part of my marketing mix because they allow me to do content marketing, which can be much more effective and far reaching than traditional marketing methods. I'm able to demonstrate some of t...

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Tags: myBrainshark, content marketing