December 05, 2011 10:15 AM
Last week, I blogged about an idea that has consistently produced over 30%, and even over 40% clickthroughs to the post-show followup emails we send.
As you think about how to increase the ROI of your trade show investment in 2012, here are 5 ideas for using Brainshark to increase the impact of your trade show presence.
- Booth Staff Briefings – for Sales staff and others that will be manning the booth at your events...
December 05, 2011 04:24 AM
Turkey Day is in the rearview mirror here in the States and we have nothing but a continuous round of holidays around the corner to look forward to. This month, we had over 15 customer article submissions for an iPad 2 and the lucky winner for November is our first international luck of the draw. Congratulations to Jason Feeley, Marketing Projects Manager at Canada Life - all the way in the United Kingdom. He creates both online and offline campaigns and manages a number of external m...
December 02, 2011 12:04 PM
As we all know, Brainshark is a great tool for interaction with the learner and testing their knowledge of the given subject matter. If you’ve been seeking to up the ante as far as the quality of education/retention that you’re attempting to get out of Brainshark, consider becoming more introspective with the questions that you’re asking. The quality of the questions you ask will directly impact the experience and benefit of both the end user and the organization. Allow me to ...
December 01, 2011 10:47 AM
This is the first in a series of blog posts that will look at the ways customers use a wide range of Brainshark features. This data is preliminary, a research report will be made in January that will aggregate and benchmark author and viewing activity during 2011.
The ability to upload video to your Brainshark presentation has been available since 2008 and, this year, we added support for 100+ video file types, larger video uploads, and multiple aspect ratios (see below). ...
November 30, 2011 10:35 AM
Everybody keeps saying that selling in our current economic conditions is difficult, and I would have to agree. "Lack of budget", "too busy", "maybe later", "need more time, call me next quarter", and "can’t spend right now", are all things that we hear as sales people.
Every good sales organization has an established sales process, but it is becoming harder and harder to keep prospects on a specific track. Sales success is achieved when you can match up your selling process, w...