Brainshark Ideas Blog

Looking to increase your team’s productivity? You’ve come to the right place!
Browse the Ideas Blog for the latest tips and trends on sales enablement, video and content marketing, training and eLearning, business presentations and more.

4 Things to Question When Building a New Website

Submitted by: Kathy Doherty , Professional Services Developer, Brainshark

October 17, 2011 12:00 PM

Are you ready to design your own website? Perhaps you want to create a web presence to sell a product, promote an event or raise awareness about a special cause. With some careful consideration, organization and implementation of best practices, you can create a unique web presence that can help you achieve your goal. Yes, you can build a site using whatever means you choose, but that doesn’t necessarily equate into visits and/or a successful website. If users cannot identify the primary ...

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Tags: myBrainshark, tips and tricks

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Brainshark Stops by Light the Night on the Boston Common

Submitted by: Christine Pechter , Operations Technology Manager, Brainshark, Inc.

October 14, 2011 03:28 PM

Making the World a Brighter Place With a canopy of glowing balloons lighting up the twilight sky and a misty fog adding an iridescent sparkling coat to the thousands of people beneath them, you can’t help but pause to appreciate that something practically magical is going on. No, we are not at Disney World or an enormous community birthday party, but the electric excitement that encompasses and unites the crowd, feels similar. We are one people drawn together for a common posit...

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Tags: myBrainshark

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Bostonian Group Communicates Their Benefit Platforms with Brainshark

Submitted by: Robert Daley , Vice President of Sales, Bostonian Group

October 14, 2011 10:22 AM

My company, Bostonian Group, added Brainshark to our toolbox late last year.  Like lots of other shiny new toys that are dusted off and introduced to our company, many that never gain traction or deliver what is promised, Brainshark was met with a healthy dose of skepticism (Ex: Seems like a lot of work; I don’t want to use MY voice, yadda, yadda, yadda). And so our new present sat in its box like an ill-conceived “fitness” product or a new fangled vacuum purcha...

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Tags: external communications, internal communications, insurance

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Introducing Office Hours: Addressing Questions Before they Arise

Submitted by: Allison Wahl , Customer Community Specialist, Brainshark

October 13, 2011 10:27 AM

We’re on the phones. We’re in the chats. We’re behind the e-mails. And now we’re taking Support to the office…Office Hours that is. Have you ever wondered who's really behind the Customer Success team? Do you desire to dig deeper into Brainshark beyond your how-to's and cases? Because the Success team, like Brainshark itself, has many layers beyond what meets the eye (or ear, rather), we’re launching an initiative to introduce ourselves further. Through Offi...

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Tags: myBrainshark, tips and tricks

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A Quick Note on Culture and Your Digital Brand

Submitted by: Gerry Praysman , SlideShark Product Marketing Manager, Brainshark

October 12, 2011 10:20 AM

As a company establishes its digital presence, one of the easiest things for it to lose sight of in the midst of the digital world is, well, itself. Brands are often so busy creating and promoting their own or even others’ content that they miss the boat on the essence of what social media really is – a place to be social. One of the greatest resources to fuel your social fire should always be who you are, so for brands this should stem from company culture. Yet, company culture is ...

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Tags: external communications, myBrainshark, social media, tips and tricks

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