July 12, 2010 09:00 AM
Slowly, but surely, a large shift is occurring in the American workplace. The young, unpolished but ambitious talent no longer vies for the attention of senior management who hold the power and control in an organization. Now it’s the managers who pop their heads up, eyeing the horizon for the “kids” in the office who come to the rescue of a malfunctioning computer, for example, or explain all this “social networking stuff.”
There are four distinctly differ...
July 07, 2010 05:34 PM
At this point, most people involved with video marketing on YouTube are familiar with video annotations. In most cases, these annotations involve a call-to-action or URL embedded directly into the video that viewers can click on for more information. In other cases, the annotations display a joke or additional commentary for a particular part of the video.
Recently, I read a post by Andy Harvard for Convince & Convert that detailed a different way to leverage video annota...
July 07, 2010 12:00 AM
We needed to efficiently and effectively test and educate our staff of 120 sales reps and managers. Typically, we would achieve this in an off-site meeting in Key West. Prior to the meeting, sales and marketing execs would pre-record a 2-hour live meeting session to level-set before live discussions. However, this approach proved ineffective as no team present scored better than 50 percent in a post-meeting test. That simply wasn’t good enough.
We were able to do better with ...
July 02, 2010 09:00 AM
At the recent IQPC Channel Conference in San Jose, CA, I had a number of conversations with channel executives about their reseller programs. One prominent topic was "What makes a successful partner program". Diane Krakora, CEO of Amazon Consulting, responded to the question early the first day and the discussion continued throughout the conference with a key take away - channel partners will work with vendors that can check the box on three key tenets:
Have a pr...
July 01, 2010 02:30 AM
We're very pleased to announce our new affiliate partnership with JAZD Markets, the leading name in directory-driven marketing as a service (MaaS) for B2B publishers, advertisers, and marketing managers. myBrainshark will be available to the entire JAZD community, giving marketers who are in need of professional multimedia content creation and hosting the opportunity to save a lot of time and money. This partnership will bring MaaS and SaaS together to produce an unbeatable benefit f...