Brainshark Ideas Blog

Looking to increase your team’s productivity? You’ve come to the right place!
Browse the Ideas Blog for the latest tips and trends on sales enablement, video and content marketing, training and eLearning, business presentations and more.

Did You Know? (What Brainshark Did in 2011)

Submitted by: Gerry Praysman , Product Marketing Manager, Brainshark

February 13, 2012 12:06 PM

Like every other company, we took a look at everything our product and team accomplished over the course of 2011. Our Director of Customer Community, Irwin Hipsman, recently blogged on several benchmarking statistics to give Brainshark authors some better direction during their creation process. We decided to pull some other cool, interesting, and fun statistics we found and make a quick video infographic! I bet you didn’t know this about your friendly neighborhood Brainshark softwar...

Read more

Tags: myBrainshark, tips and tricks

Comments

What's Driving Tablet Adoption?

Submitted by: Paula Crerar , VP of Product Marketing, Brainshark

February 10, 2012 10:04 AM

Recently, our CEO hosted a roundtable series and had the pleasure of meeting with over 70 executives from a cross section of industries (see the chart).  These executives shared their experiences, plans, challenges, and advantages gained by using tablets in their businesses. Although the findings we’ve compiled are not scientific, they provide some insights on how tablets are shaping our business communications strategies. Of the participants who are using tablets, there’s...

Read more

Tags: external communications, iPad, myBrainshark, tablet

Comments

Brainshark for Training with Incentives

Submitted by: Joe Miller , Director, New Business Development, Xceleration, Inc.

February 09, 2012 10:14 AM

As a recognition and incentive solution provider, we are often asked to help increase training participation rates for our clients. Our own experience has demonstrated that providing an incentive can dramatically help this metric – upwards of 30 to 40% in participation rates. However, how this is actually executed makes a big difference in the overall user experience and perception, and the results are not nearly as good if instant gratification isn’t met. In a nutshell, ...

Read more

Tags:

Comments

Why Blogging Isn't Going Anywhere (Despite the Reports)

Submitted by: Gerry Praysman , Product Marketing Manager, Brainshark

February 08, 2012 09:39 AM

Any corporate blogger who visited ReadWriteWeb last week might have had their heart skip a beat. As it turns out, the Inc. 500 saw a large drop in corporate blogging in 2011, while the Fortune 500 seemed to have leveled off. The study suggests that companies are “pivoting” their social strategies away from blogging to focus primarily on core channels such as Facebook and Twitter. This really got me thinking. What the study doesn’t mention is why we are seeing ...

Read more

Tags: external communications, myBrainshark, social media

Comments

What Can YouTube Teach Brainshark Authors?

Submitted by: Irwin Hipsman , Director of Customer Community, Brainshark

February 07, 2012 09:30 AM

As part of our on-going series of blog posts related to benchmarking your Brainshark presentations, we recently wrote about the length of presentations.   I just came across the YouTube Creator Playbook. Updated fairly recently (November 2011), it is a resource that compiles tips, best practices, and strategies that help build an audience on YouTube. There are many ideas related to Programming/Producing, Publishing/Optimization, and Community/Social Media. One of the more r...

Read more

Tags: myBrainshark, tips and tricks, video, YouTube

Comments