Brainshark Ideas Blog

Looking to increase your team’s productivity? You’ve come to the right place!
Browse the Ideas Blog for the latest tips and trends on sales enablement, video and content marketing, training and eLearning, business presentations and more.

SlideShark Gets Appy! Thanks to all our users!

Submitted by: Jay Wilder , Freemium Product Marketing Director, Brainshark

March 20, 2012 09:34 AM

We here at Brainshark are incredibly proud and humbled to share that SlideShark just won its first Appy Award last night in San Francisco! The Appy Awards recognize the world’s “finest and most exciting” apps from every device, platform, and category.  This year, the Jury consisted of representatives from some of the frontline companies and media outlets in the tech and mobile space like Zynga, Mullen, Macworld, and Engadget. The list of this year’s finalist...

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Tags: iPad

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Q&A: Does Video Make Your Marketing Content More Shareable?

Submitted by: Brendan Cournoyer , Director of Content Marketing, Brainshark

March 19, 2012 09:32 AM

Video marketing has clearly become a more popular and effective component of a sound content strategy. But for businesses, creating a viral marketing campaign isn’t just about getting people to view your videos, but encouraging them to share them. Recently, I spoke with Jason Acidre, CEO and Lead Marketing Strategist at Xight Interactive, to get his thoughts on some of the ways video content can be used to improve SEO and visibility for your most critical marketing messages. ...

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Tags: myBrainshark, social media, tips and tricks, video, YouTube, content marketing

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Brainshark March 2012 Newsletter

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March 17, 2012 03:44 PM

For your viewing pleasure, here is the March 2012 newsletter that has been sent out to our opted-in customers. This month we have some real treats for you. Other than our absolutely excellent assortment of webinars around presentation creation, we have a YouTube contest and our Sharkie Awards - which we need your help on! Be sure to vote and check out our other newsletter trinkets such as a cool new survey and outtakes from the Ideas Blog (plus more). Click on the screenshot below to be taken ...

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Tags: Brainshark newsletter

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Converting PowerPoint to Video for Content Marketing

Submitted by: Brendan Cournoyer , Director of Content Marketing, Brainshark

March 16, 2012 11:20 AM

Though the use of video for content marketing continues to grow, you could argue that it’s still a somewhat underutilized tool for most companies. As sites like YouTube continue to dominate the search engine universe and increased tablet adoption allows more people to view videos whenever they want, marketing organizations that don’t leverage the power of video are likely missing a huge opportunity. But while content marketing guru Joe Pulizzi recently noted that “B...

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Tags: myBrainshark, social media, tips and tricks, video, webinar strategy, content marketing

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How I Made the Sale with SlideShark

Submitted by: Randy Lewis , Alloy Engineering Company

March 16, 2012 10:45 AM

I recently called on a customer and was discussing our capabilities. I had made a PPT with 105 pictures of different high nickel metal fabrications that we have done. While discussing their application, I jumped into my pictures in the SlideShark presentation on my iPad and showed him similar parts. He was so impressed with my pictures that he immediatly gained confidence in partnering with us on their new project. He said, and I quote "you just paid for that iPad with that prese...

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Tags: animation, iPad

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