Brainshark Ideas Blog

Looking to increase your team’s productivity? You’ve come to the right place!
Browse the Ideas Blog for the latest tips and trends on sales enablement, video and content marketing, training and eLearning, business presentations and more.

The One-Two Punch of Effective Lead Engagement [Webinar Replay]

Submitted by: Amy Marks , Sr. Marketing Programs Manager, Brainshark

March 13, 2012 10:28 AM

Last week, we hosted a webinar with Brian Carroll,  Executive Director of Revenue Optimization at MECLABS. Brian stopped by to dig deep into the concept of lead nurturing, "a relevant, consistent conversation with viable potential customers, regardless of their timing to buy." The webinar includes a case study and quickly jumps into the four key steps to effective lead engagement: 1. Develop a foundational database 2. Desgin a content library 3. Measure and tweak 4. Cycle back to impro...

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Tags: external communications, myBrainshark, social media, tips and tricks, webinar replay, content marketing


eLearning Trends: How Hot is Mobile Learning in 2012?

Submitted by: Brendan Cournoyer , Director of Content Marketing, Brainshark

March 12, 2012 09:34 AM

There’s no denying that the increase in smartphone and tablet adoption has spurred a lot of action in the mobile learning space. But while the opportunity is there for businesses and higher education, is mobile learning really the eLearning trend to watch for this year? It’s certainly near the top of the list. A recent article by InteSolv cites a study from Brandon Hall research that determined about “28 percent of smartphone users use their phone as their primary w...

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Tags: myBrainshark, technology


Guest Post: What Ads Say (and how consumers hear them)

Submitted by: Tom Fishburne , Founder and CEO, marketoonist

March 09, 2012 03:07 PM

This cartoon is inspired by one of my favorite Gary Larson cartoons, showing two panels of a dog owner scolding his pet to stay out of the garbage. The first panel illustrates “what we say to dogs”. The second panel shows “what they hear”, with every word (except the dog’s name) replaced by “blah blah blah”. Consumers have this same type of selective hearing. They are increasingly equipped to tune out marketing messaging in every medium, particularly...

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Tags: myBrainshark, tips and tricks, content marketing


Announcing the Winners of February's "Share the Love" $250 Blog Contest

Submitted by: Jay Wilder , Freemium Product Marketing Director, Brainshark

March 09, 2012 10:59 AM

Last month, our myBrainshark users were invited to use their blogs to post reviews of their myBrainshark experiences as part of our February “Share the Love” contest. Bloggers who participated were entered into a 10-prize drawing with 1 first prize award of $250 cash and 9 second place awards of 50 Sharkbucks each (for use in purchasing wonderful Brainshark and SlideShark items at our online store!) Thank you so much to all of the bloggers who submitted entries! The review...

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Tags: myBrainshark, social media


Office Hours Recap: Creating, Distributing, and Tracking Compliance Content

Submitted by: Sabrina Cote , Social Media Marketing Manager, Brainshark

March 08, 2012 03:02 PM

Here is the recap of our last Office Hours Session focusing on compliance content. This review covers the full scope of compliance content from the creation process to analysis. We discuss: Creating dynamic content Utilizing guest books Security and viewer options Completion criteria Reporting View presentation in a separate window. Keep in mind that the attachments tab of the presentation also holds some valuable resources to help you along y...

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Tags: support, tips and tricks, external communications, internal communications