March 13, 2012 10:28 AM
Last week, we hosted a webinar with Brian Carroll, Executive Director of Revenue Optimization at MECLABS. Brian stopped by to dig deep into the concept of lead nurturing, "a relevant, consistent conversation with viable potential customers, regardless of their timing to buy." The webinar includes a case study and quickly jumps into the four key steps to effective lead engagement:
1. Develop a foundational database
2. Desgin a content library
3. Measure and tweak
4. Cycle back to impro...
March 12, 2012 09:34 AM
There’s no denying that the increase in smartphone and tablet adoption has spurred a lot of action in the mobile learning space. But while the opportunity is there for businesses and higher education, is mobile learning really the eLearning trend to watch for this year?
It’s certainly near the top of the list. A recent article by InteSolv cites a study from Brandon Hall research that determined about “28 percent of smartphone users use their phone as their primary w...
March 09, 2012 03:07 PM
This cartoon is inspired by one of my favorite Gary Larson cartoons, showing two panels of a dog owner scolding his pet to stay out of the garbage. The first panel illustrates “what we say to dogs”. The second panel shows “what they hear”, with every word (except the dog’s name) replaced by “blah blah blah”.
Consumers have this same type of selective hearing. They are increasingly equipped to tune out marketing messaging in every medium, particularly...
March 09, 2012 10:59 AM
Last month, our myBrainshark users were invited to use their blogs to post reviews of their myBrainshark experiences as part of our February “Share the Love” contest. Bloggers who participated were entered into a 10-prize drawing with 1 first prize award of $250 cash and 9 second place awards of 50 Sharkbucks each (for use in purchasing wonderful Brainshark and SlideShark items at our online store!) Thank you so much to all of the bloggers who submitted entries! The review...
March 08, 2012 03:02 PM
Here is the recap of our last Office Hours Session focusing on compliance content. This review covers the full scope of compliance content from the creation process to analysis.
Creating dynamic content
Utilizing guest books
Security and viewer options
View presentation in a separate window.
Keep in mind that the attachments tab of the presentation also holds some valuable resources to help you along y...