Ideas Blog

Not just a Blog...

Read customer success stories, discover new Brainshark and PowerPoint tips and tricks, keep up with video and eLearning trends, and much more. Most importantly, get inspired!

Build a Better Website with Brainshark

Submitted by: Justin Veras , Web Marketing Specialist, AXA Equitable

July 18, 2011 06:01 PM

Prior to joining the Marketing team, I was a Relationship Manager.  I would heard it all, the good, the bad, the ugly.  One of the biggest (if not THE biggest) pain points for our customers was our website.  They didn't know where to find information, how to use it, or what we offered on it.  It became so difficult that our customers refused to even check our website to look up information.  When I joined the Marketing team as a Web Specialist, I was determined t...

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Tags: animation, myBrainshark


Cut it out! Using screenshots in Brainshark

Submitted by: Jay Wilder , Freemium Product Marketing Director, Brainshark

July 13, 2011 11:23 AM

In this post, we’re going to look at using Snipping Tool in Windows 7 (free) to capture screenshots for placement and animation in PowerPoint and ultimately our video presentations.  Screenshots allow us to snip visuals from web pages or documents that already exist, enabling us to tell our story visually while minimizing the text on each slide.  This contributes to an engaging experience for the audience, putting added focus on the voice with visuals acting as reinforcemen...

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Tags: animation, myBrainshark, tips and tricks


Brainshark Delivers Training for Large International Corporation

Submitted by: Fady Kais , Web Services Specialist, at Dow Chemical

July 13, 2011 10:14 AM

I work for one of the largest international corporations in the world, employing over 50,000 at 188 sites in 35 countries across the globe. We currently use Brainshark Services to assist in our digital communication. My plan is to use Brainshark for everything. The Brainshark development team is looking into transferring one of our online training and certification programs (which is outdated and hard to use) into an easy, self-paced corporate training program, consisting of min...

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Tags: internal communications, tips and tricks, services


Brainshark July 2011 Newsletter

Submitted by: Irwin Hipsman , Director of Customer Community, Brainshark

July 12, 2011 09:46 AM

Our most recent newsletter is out with some exciting updates. Check out the newly released Brainshark App for Android and join in on our hot iPad 2 contest. One has already been given away! Also, find out about our upcoming webinars and please vote for Brainshark in the Best of eLearning Awards.   Just click on the screenshot below to be taken directly to the newsletter:   Learn more about myBrainshark, our free presentation software solution.

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Tags: Brainshark newsletter, iPad


The Content Marketing Shift: Selling is not on your terms any more

Submitted by: Andy Zimmerman , Chief Marketing Officer, Brainshark

July 11, 2011 12:12 PM

Over the years, B2B marketing and sales has undergone some major changes.  It used to be that marketing would run programs to generate leads, qualify them, and then toss them over the wall to a sales rep who would then try to take prospects through numerous steps in a sales process.  There was also a time when prospects couldn’t get much information about a company’s products and services without talking to a rep.  Sales controlled the flow of information and hence co...

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Tags: myBrainshark, social media, services, YouTube