Brainshark Ideas Blog

Looking to increase your team’s productivity? You’ve come to the right place!
Browse the Ideas Blog for the latest tips and trends on sales enablement, video and content marketing, training and eLearning, business presentations and more.

The 5 Pillars of Lead Qualification

Submitted by: John H. Binda , Account Executive, Brainshark, Inc.

October 19, 2011 08:09 AM

I have been in technology sales for over 15 years, and have used a variety of sales methodologies.  They all have their strengths, and they all focus on establishing a proven process to ensure success.  This is very important, and I encourage everyone to find a solid sales methodology, and stick to it. The first step of most sales methodologies is "qualification". I would argue that after closing the deal, this is the second most important step in the process. It will be us...

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Tags: myBrainshark, tips and tricks

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PowerPoint on the iPad? Enter SlideShark.

Submitted by: David Klein , Vice President of Product Management, Brainshark

October 18, 2011 02:39 AM

You just got issued your brand new iPad from work; the Marketing team has recently armed your team with some phenomenal PowerPoint slides; and you’re ready to succeed as the corporate road warrior.  Now to break out the ammunition:  Email app… check. Contact management app…check.  PowerPoint app… ouch! The native iPad PowerPoint viewer is extremely simplistic, and there’s nothing else available that will allow you to view and present you...

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Tags: external communications, internal communications, iPad, myBrainshark, product updates

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4 Things to Question When Building a New Website

Submitted by: Kathy Doherty , Professional Services Developer, Brainshark

October 17, 2011 12:00 PM

Are you ready to design your own website? Perhaps you want to create a web presence to sell a product, promote an event or raise awareness about a special cause. With some careful consideration, organization and implementation of best practices, you can create a unique web presence that can help you achieve your goal. Yes, you can build a site using whatever means you choose, but that doesn’t necessarily equate into visits and/or a successful website. If users cannot identify the primary ...

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Tags: myBrainshark, tips and tricks

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Brainshark Stops by Light the Night on the Boston Common

Submitted by: Christine Pechter , Operations Technology Manager, Brainshark, Inc.

October 14, 2011 03:28 PM

Making the World a Brighter Place With a canopy of glowing balloons lighting up the twilight sky and a misty fog adding an iridescent sparkling coat to the thousands of people beneath them, you can’t help but pause to appreciate that something practically magical is going on. No, we are not at Disney World or an enormous community birthday party, but the electric excitement that encompasses and unites the crowd, feels similar. We are one people drawn together for a common posit...

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Tags: myBrainshark

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Bostonian Group Communicates Their Benefit Platforms with Brainshark

Submitted by: Robert Daley , Vice President of Sales, Bostonian Group

October 14, 2011 10:22 AM

My company, Bostonian Group, added Brainshark to our toolbox late last year.  Like lots of other shiny new toys that are dusted off and introduced to our company, many that never gain traction or deliver what is promised, Brainshark was met with a healthy dose of skepticism (Ex: Seems like a lot of work; I don’t want to use MY voice, yadda, yadda, yadda). And so our new present sat in its box like an ill-conceived “fitness” product or a new fangled vacuum purcha...

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Tags: external communications, internal communications, insurance

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