Brainshark Ideas Blog

Looking to increase your team’s productivity? You’ve come to the right place!
Browse the Ideas Blog for the latest tips and trends on sales enablement, video and content marketing, training and eLearning, business presentations and more.

What's Driving Tablet Adoption?

Submitted by: Paula Crerar , VP of Product Marketing, Brainshark

February 10, 2012 10:04 AM

Recently, our CEO hosted a roundtable series and had the pleasure of meeting with over 70 executives from a cross section of industries (see the chart).  These executives shared their experiences, plans, challenges, and advantages gained by using tablets in their businesses. Although the findings we’ve compiled are not scientific, they provide some insights on how tablets are shaping our business communications strategies. Of the participants who are using tablets, there’s...

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Tags: external communications, iPad, myBrainshark, tablet


Brainshark for Training with Incentives

Submitted by: Joe Miller , Director, New Business Development, Xceleration, Inc.

February 09, 2012 10:14 AM

As a recognition and incentive solution provider, we are often asked to help increase training participation rates for our clients. Our own experience has demonstrated that providing an incentive can dramatically help this metric – upwards of 30 to 40% in participation rates. However, how this is actually executed makes a big difference in the overall user experience and perception, and the results are not nearly as good if instant gratification isn’t met. In a nutshell, ...

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Why Blogging Isn't Going Anywhere (Despite the Reports)

Submitted by: Gerry Praysman , Product Marketing Manager, Brainshark

February 08, 2012 09:39 AM

Any corporate blogger who visited ReadWriteWeb last week might have had their heart skip a beat. As it turns out, the Inc. 500 saw a large drop in corporate blogging in 2011, while the Fortune 500 seemed to have leveled off. The study suggests that companies are “pivoting” their social strategies away from blogging to focus primarily on core channels such as Facebook and Twitter. This really got me thinking. What the study doesn’t mention is why we are seeing ...

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Tags: external communications, myBrainshark, social media


What Can YouTube Teach Brainshark Authors?

Submitted by: Irwin Hipsman , Director of Customer Community, Brainshark

February 07, 2012 09:30 AM

As part of our on-going series of blog posts related to benchmarking your Brainshark presentations, we recently wrote about the length of presentations.   I just came across the YouTube Creator Playbook. Updated fairly recently (November 2011), it is a resource that compiles tips, best practices, and strategies that help build an audience on YouTube. There are many ideas related to Programming/Producing, Publishing/Optimization, and Community/Social Media. One of the more r...

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Tags: myBrainshark, tips and tricks, video, YouTube


Lead, Follow...or Fail

Submitted by: Beth Cail , National Account Manager, Brainshark

February 06, 2012 09:46 AM

For the past year and a half, I have been building a sales territory in the Houston, TX area.  As you can expect, most of my prospects are in the oil/gas/energy industry – either oil companies themselves or companies providing services and products to the industry. The majority of my initial conversations with these companies include comments such as “we are old-school, most of our employees are in the field/on a rig”, “there’s not enough bandwidth to reach th...

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Tags: myBrainshark, technology, tips and tricks