Brainshark Ideas Blog

Looking to increase your team’s productivity? You’ve come to the right place!
Browse the Ideas Blog for the latest tips and trends on sales enablement, video and content marketing, training and eLearning, business presentations and more.

Benchmarking Your Presentations: Presentation Length and Features

Submitted by: Irwin Hipsman , Director of Customer Community, Brainshark

December 22, 2011 11:10 AM

Two of the most frequently asked questions are "how long is the typical presentation?" and "what features are the most commonly used?". Of the thousands and thousands of presentations created this year by customers, the average length is 11 minutes with 16 slides. This translates into 41 seconds of audio per slide which is close to Brainshark’s recommendation of no longer than 30 seconds. An exception to the rule might be a heavily animated or visually rich slide. When you dig a lit...

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Tags: animation, audio, myBrainshark, technology, video, Brainshark


Mobile Media Made Easy for Marketing, Selling and Learning [Webinar Replay]

Submitted by: Jay Wilder , Freemium Product Marketing Director, Brainshark

December 22, 2011 09:49 AM

I recently had the pleasure of joining the discussion on Webinar Wednesdays, a weekly series on business mobile strategy and best practices hosted by Mark Rice, Managing Director of Webinar Resources and Peter Muir, President of Bizucate. The topic was “Mobile Media Made Easy for Marketing, Selling and Learning.”  Joining me was Tom Scontras, VP of Sales and Marketing at Glance Networks, who delivered some great information on social and mobile. Leading things off, Tom p...

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Tags: myBrainshark, QR codes, social media, technology, tips and tricks, webinar replay, video


The Best Ideas Blog Posts of 2011

Submitted by: Gerry Praysman , Product Marketing Manager, Brainshark

December 21, 2011 05:11 PM

As the year is wrapping up, we took a few moments to scan what the Ideas Blog has churned out over the course of 2011. Amongst a variety of categories and topics, from Brainshark authors as well as guests and customers, we picked out a small handful that we thought would be good to put in front of you once again. These posts were chosen based on their popularity at the time of initial publication, relevance, how they fit into the major categories we know you love, and simply put, just...

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Tags: animation, audio, careers, external communications, myBrainshark, tips and tricks, social media, content marketing


7 Ways Video Improves Channel Partner Training

Submitted by: Jon Whitlock , Vice President, Channel Solutions, Brainshark

December 20, 2011 01:08 PM

Claire Schooley’s July 2011 Forrester report “Informal Learning Garners Acceptance As A Legitimate Learning Approach” states that traditional training methods are not meeting the needs of our extended workforce, including our partners. She recommends an informal learning approach that integrates short videos into overall corporate training strategies. By incorporating video into your channel partner training and onboarding, you’ll obtain these benef...

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Tags: channels, internal communications, tips and tricks, video


Designing Slides for Viewing on a Mobile Device

Submitted by: Justin Hill , Multimedia Project Manager, Brainshark, Inc.

December 19, 2011 11:22 AM

While I was visiting my parents over the Thanksgiving holiday, my not-so-computer savvy dad once again opened Pandora’s box and asked me what exactly it is that I do for work. Saying, “I’m a Multimedia Project Manager, Dad,” left him only more confused. So while we were sitting there watching football, I decided to take out my iPhone and show him a few examples of Brainshark video presentations, hoping this would help him understand (it didn’t). What it did do was ...

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Tags: animation, external communications, myBrainshark, tips and tricks, technology