December 02, 2013 09:35 AM
When 65% of new product launches fail, at a cost of billions of dollars, companies need to change the way they communicate new products to the sales force and to customers.
Brainshark recently sponsored a Sales Management Association webinar where Professor Michael Ahearne, University of Houston and Associate Professor, Thomas Steenburgh, University of Virginia, shared the results of new research that explored why conventional approaches to selling new, innovative products are ineffective...
November 26, 2013 04:23 PM
This article was originally posted to BrightCarbon.com.
Do you hate presenting? Do you wish you were a more confident presenter? Have you spent time working on your breathing, nerves, or body language to try and improve how you present?
It probably didn’t work. You most likely still dislike presenting. You may feel like not presenting well is some sort of deficiency in your professional skill-set that’s somehow holding you back. Good news. It’s not your fault.
November 26, 2013 09:34 AM
This article was submitted by Warwick Sharp, Sales Operations Manager, Nine Network.
Nine Network, Australia’s number one television broadcaster, recently provided iPads to all 115 members of their sales team. In the success story below, Warwick Sharp, Group Sales Operations Manager, shares how SlideShark Team Edition resolved their PowerPoint on the iPad issue, provided a way to easily distribute content to their sales team and empowered them to give dynamic presentations on the go.
November 25, 2013 09:23 AM
Sometimes, it all comes down to who you know. Other times, it’s all about who you follow.
While the Brainshark Ideas Blog is a great resource for training specialist and L&D professionals, we’re hardly the only ones talking about ways to deliver more effective eLearning. With that in mind, here’s a short list of some of our favorite (and most influential) figures in the eLearning and online training universe.
Jane Bozarth, Bozarthzone
Jane is an eLearning professional a...
November 22, 2013 09:45 AM
The power of video allows companies to tell their unique story and communicate their value proposition in a way that grabs attention and ensures greater retention – both for prospects and for salespeople.
In a recent webinar, Using Video to Improve Demand Generation and Sales Enablement, I demonstrated how leading companies are using video to drive demand generation campaigns, initiate and drive sales conversations, train sales reps and partners, and help close more business.