April 06, 2015 09:41 AM
This article was submitted by Ali Ernest, Business Solutions Analyst at Park National Bank.
It amazes me sometimes the way that some of my coworkers go about creating a PowerPoint presentation, especially when the plan is to turn it into a Brainshark presentation with audio.
It is not uncommon for someone to cram as many words as possible onto a slide, and then record the slide word for word. To be honest, if I’m required to sit through a word heavy Brainshark presentation, I simp...
April 02, 2015 08:46 AM
Hana Abaza is the VP Marketing at Uberflip, a platform that helps marketers create, manage and optimize content experiences at every stage of the funnel to boost engagement and generate leads. A blend of modern chic, tech geek and entrepreneurial hustle, she combines a data-driven approach with her knack for communicating inspired tech solutions to mainstream audiences to get results.
Say hello on Twitter, but not before getting her take on deal-closing sales content and marketing&rsquo...
March 30, 2015 09:37 AM
I sometimes hear things like, “Sales enablement is EVERYONE’S responsibility at a company.”
And in a way, this is true. Every role plays some part in helping the business succeed, and if you really tried, you could draw a line from every job function to how it impacts sales productivity.
The IT department keeps the network up and running.
Engineers develop quality solutions for reps to sell.
You get the idea; technically, every role – done well – in some way...
March 26, 2015 09:24 AM
We recently announced the availability of a new feature making it easier for you to point to your content that lives outside of Brainshark. This might be useful to you if you are just getting started with Brainshark and have not yet had the opportunity to truly sharkify your content, or if you simply want to keep certain materials in their original location and not load them into your Brainshark site (think blog content, press releases, company web pages etc).
When you create new content,...
March 25, 2015 09:52 AM
“Is your sales content drowning your sales force?”
That’s the question (and it’s an important one) posed in a recent blog post by Scott Santucci of The Alexander Group. The article takes a good hard look at the critical role content plays in complex B2B sales. It’s an interesting read, and you can check out the full post here, but I’m warning you – It’s LONG. Like, closing in on 5,000 words long.
Now, if I were to break it down to under 140...