February 27, 2014 09:16 AM
Every year, Training Magazine chooses its Training Top 125, a list of the leading employer-sponsored workforce training and development organizations from nominees across various industries. The 2014 winners include Jiffy Lube, Keller-Williams, CHG Healthcare Services, Mohawk Industries and Capital BlueCross. (For the full list of winners, click here.)
Each company was measured on quantitative (70% of score) and qualitative (30% of score) data. Factors influencing the rankings include tr...
February 26, 2014 09:35 AM
Advocate marketing is fast becoming a hot topic among marketers, as they strive to bottle customers’ passion for their products and brand, and transform it into meaningful and measurable advocacy. In fact, a recent Forbes article on 2014 Digital Marketing Trends and Predictions, forecasts advocate marketing as a top trend for the year.
Like any type of marketing, the key to a successful advocate marketing strategy is finding ways to create engagement among influencers and br...
February 25, 2014 09:14 AM
When it comes to in-house video production, many marketers are met with uncertainties about where to start, whether in-house video will make their company look unprofessional, and what type of equipment is necessary. The good news is in-house video production is a lot less scary than you think.
In a recent webinar, director of content marketing Brendan Cournoyer, graphic designer Jason Petrucci, and guest speaker Michael Helton of Combined Insurance offered actionable advice and best pr...
February 24, 2014 09:36 AM
As a Brainshark author, you know that you have the option to tag your presentations to help categorize them.
This does several great things.
First, those tags are searchable via text search, so if a viewer’s query includes a word or phrase that is also a tag, presentations that have that specific tag will be returned in the search results. Second, tags are available as a filter in the new Content Portal, making it easy for viewers to narrow down results to find ...
February 20, 2014 08:48 AM
The expression “time is money” might be a bit of a cliché, but that doesn’t make it any less true for B2Bs – especially when you have the data to prove it.
That’s what the folks at Software Advice uncovered from their recent Online B2B Buyer Behavior Report. The goal of the report, which collected data from over 6 million unique website visitors from 2008 through 2013 (talk about a long-term project!), shows a direct correlation between the time reps wait ...