Brainshark Ideas Blog

Looking to increase your team’s productivity? You’ve come to the right place!
Browse the Ideas Blog for the latest tips and trends on sales enablement, video and content marketing, training and eLearning, business presentations and more.

How to Tell a Great Story in Sales

Submitted by: Ann Lambert , Content & Social Media Marketing Manager, Brainshark

March 18, 2015 09:28 AM

“You can have a great story, but you must make it apparently obvious.” These were the words of Corporate Visions Chief Strategy and Marketing Officer, Tim Riesterer, as he addressed our company at a recent meeting. He started with a story of man named Morton Grodzins, whose research and publications were the basis for Malcom Gladwell’s Tipping Point. Never heard of Grodzins? His point exactly. Gladwell, on the other hand, is renowned for a work that was quite literally h...

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Tags: external communications, quick tips, sales enablement, tips and tricks

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Should Sales Reps Care About Twitter? (and Other Social Selling Questions)

Submitted by: Brendan Cournoyer , Director of Content Marketing, Brainshark

March 16, 2015 10:04 AM

Sales reps have a lot of questions about social selling these days. For example – what’s the deal with Twitter? With that in mind, here is a short Q&A to help answer some of your most burning Twitter and social selling questions. Pretend I’m a rep who knows absolutely nothing about social selling – why should I care about any of this? Social selling is a great way to engage directly with audiences who MIGHT be interested in learning more about your product...

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Tags: quick tips, sales enablement, social media, tips and tricks

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3 Social Selling Learning Risks Sales Enablement Should Be Mitigating Now

Submitted by: Guest Contributor

March 11, 2015 09:46 AM

This article was submitted by Amar Sheth, Sales for Life It’s 2015 and social selling is catching on.  In fact, it will be one of the core, strategic programs that sales enablement will have to address and deploy across the enterprise for the coming years. Chances are, sales professionals in your company have heard about social selling.  In fact, you may already have a few pockets of excellence emerging within the sales team. Managing Multiple Levels of Learning While...

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Tags: sales enablement, quick tips, social media, tips and tricks

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2014 Brainshark Presentation Stats: A Year in Review

Submitted by: Irwin Hipsman , Director of Customer Community, Brainshark

March 09, 2015 10:05 AM

Over the course of the year, the Customer Community team monitors the ways authors utilize Brainshark. The data provides benchmarking reference points to consider when planning a presentation. We just finished the 2014 analysis, and several factoids jumped out at us. We will be discussing these, among other agenda items, at upcoming User Group Meetings, Power Hours and Workshops.     1. Most Popular Features Use of video continues to climb and is now the second most popular fea...

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Tags: animation, audio, Brainshark, video

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In Honor of National Sales Person Day: 8 Sales Tips for Reps, from Reps

Submitted by: Ann Lambert , Content & Social Media Marketing Manager, Brainshark

March 06, 2015 09:16 AM

Happy National Salesperson Day! Did you know such a holiday existed? Us either! That’s why we’re bringing it into the limelight: because there’s an entire day dedicated to honoring some of the hardest working folks in the game, and we thought it was about time that we recognize it. And what better way to put National Salesperson Day on the map than to celebrate the knowledge and expertise of some of the best? I recently sat down with three reps and picked their brain ab...

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Tags: quick tips, sales enablement, tips and tricks

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