Brainshark Ideas Blog

Looking to increase your team’s productivity? You’ve come to the right place!
Browse the Ideas Blog for the latest tips and trends on sales enablement, video and content marketing, training and eLearning, business presentations and more.

4 Easy Social Selling Tips from a Rep Who Knows

Submitted by: Liz Couchon , Director of Sales Knowledge Management , Brainshark

August 13, 2015 09:14 AM

At Brainshark, we are in the midst of rolling out a full-scale program for social selling. During this project, I’ve been lucky enough to get some help from Bob Hutchinson, one of my colleagues in sales who happens to be an expert on social selling. Here are some of the things he’s taught me about how to be an effective social seller. #1. Don’t be anonymous You can set your LinkedIn security settings to hide your name when you are checking out other people’s profil...

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Tags: quick tips, sales enablement, social media, technology, tips and tricks

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Making the Commitment to Continuous Learning: Q&A with Andy Paul, Part 1

Submitted by: Ann Lambert , Content & Social Media Marketing Manager, Brainshark

August 10, 2015 10:40 AM

Andy Paul (@zerotimeselling) is a leading sales acceleration writer, speaker and coach. He is the author of two books: the Amazon best-seller Amp Up Your Sales: Powerful Strategies That Move Customers To Make Fast, Favorable Decisions, which was recently named by HubSpot as one of the 20 highest-rated sales books of all time; and, the award-winning Zero-Time Selling: 10 Essential Steps to Accelerate Every Company's Sales, which was recognized by Top Sales World as one of the Top 3 S...

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Tags: sales enablement

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On the Razor’s Edge: Closing the Sales Productivity Gap [Podcast]

Submitted by: Ann Lambert , Content & Social Media Marketing Manager, Brainshark

August 06, 2015 09:00 AM

What’s the sales productivity gap – and how do you close it? Recently, Brainshark’s Chief Marketing Officer Robin Saitz was a guest on Barb Giamanco’s podcast, The Razor’s Edge. Barb is a sales and social selling influencer, whose “passion is in helping salespeople and sales teams sell more, more often.” It’s fitting then, that she chatted with Robin about ways companies can do just that—increase sales productivity. Barb likes to bring...

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Tags: sales enablement, quick tips

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Brainshark Analytics Shed New Light on Sales Content and Activities

Submitted by: Alex Salop , Director of Enterprise Product Marketing, Brainshark

August 04, 2015 09:55 AM

Enabling your sales reps to find the right content every time is a great idea, but what’s the “right” content? You need more than anecdotal evidence to determine what content improves your reps’ productivity and drives more business, or you’re likely to make mistakes that will exact a toll in missed opportunities and lost sales.  Sales Accelerator to the rescue The Brainshark Sales Accelerator is already a great solution for serving content to your rep...

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Tags: product updates

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Targeted Sales Content Fuels High-Performing Sales Teams [Report]

Submitted by: Brendan Cournoyer , Director of Content Marketing, Brainshark

August 03, 2015 08:56 AM

A new study from Salesforce highlights the important role content plays in the present and future of B2B sales – something top-performing organizations are already well aware of. In June, Salesforce released its 2015 State of Sales report, a detailed study aimed to uncover the top trends that are driving the future of sales. This is the first time Salesforce has released this type of report, and the company polled more than 2,300 sales leaders to examine what currently separates to...

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Tags: content marketing, sales enablement

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