January 14, 2015 08:40 AM
The other day, my LinkedIn Pulse revealed the first article in a 26-week blog series that Marketo CMO Sanjay Dholakia is writing on “a new era of engagement marketing” in collaboration with the Economist. He interviews John Hagel, co-chairman of Deloitte’s Center for the Edge, who shares some changes that marketers need to be prepared to embrace, lest they be displaced. One that stuck out to me in particular was the shift from “Push to Pull.”
I had heard thi...
January 12, 2015 09:07 AM
Take an in-depth look at the role content plays in the sales enablement process in this exclusive new (and free!) report, Solving the Sales Productivity Problem.
Increasing sales productivity is about more than just driving revenue. It’s about enabling reps to sell better, faster and more efficiently.
Is content the key? It can be.
Today, the best B2B content strategies not only generate leads, but also enable sales reps to make the most of those opportunities with valuable custome...
January 08, 2015 09:16 AM
Sales reps always default to what is easiest. They’re not lazy—but they do have a demanding job. And any way that you can make it easier for them is much appreciated. That’s the role of sales enablement.
Picture water running down a mountain weaving around the obstacles. Sales enablement is pushing boulders out of the way to give the water a clear path.
So what the heck does that mean? Here are some examples:
Suppose that you’ve just created a great piece of m...
January 07, 2015 09:20 AM
How do you become a member of the “10K Business Blogging Club”?
In a recent article, Business Blogging Secrets Revealed, Michael Gerard of Curata writes that “the best marketers have figured out that if you’re going to have long-term success in this content marketing evolution, investment in owned digital properties is mandatory.” He then identifies an elite group that from a study of 428 marketers—from CMOs to specialists—who have been dubbed as ...
January 05, 2015 04:09 PM
Though the term itself is still relatively young, sales enablement has grown into a dominant theme for B2B organizations. Through its evolution, sales enablement has become inextricably tied to both sales and marketing—ensuring that the former has everything it needs from the latter (and then some) so that reps can successfully engage with customers and close more business.
So, where will it go from here? We recently asked a small handful of sales and marketing professionals to sha...