September 03, 2014 09:46 AM
There’s no doubt about it. Content marketing is becoming the predominant method of acquiring brand awareness and generating leads. Per dollar spent, it generates three times as much as traditional marketing, according to Content Marketing Institute, which is probably why marketers spend nearly a third of their budget on it.
Recently, NewsCred’s 50 Stats You Need to Know About Content Marketing illustrates just how integral custom content is to growing business. Although good sta...
September 02, 2014 09:45 AM
In Part 1 and Part 2 of this series, I examined the use of background music and visuals in TV commercials, and how similar techniques can be applied to Brainshark presentations. Now, I’m returning to talk about audio, but this time through a different channel: radio.
It is impossible to measure what percent of Brainshark presentations have multiple narrators; but after having watched more than a thousand presentations, my guess is that it’s quite small.
As part of the res...
August 29, 2014 10:53 AM
Are you up against a tight deadline and need to produce professional looking Brainshark presentations?
Perhaps you and your colleagues want to learn the tips and tricks necessary for creating slides and a script worthy of high retention rates?
Or do you simply dislike the sound of your voice so much that you are terrified at the thought of thousands of viewers hearing your recorded slides?
Have no fear, Brainshark’s Professional Services are here!
August 27, 2014 09:26 AM
Accenture recently collaborated with CSO Insights, a leading research and benchmarking resource for chief sales officers (CSOs), to complete an annual study on sales performance optimization. Surveying over 1,200 companies worldwide to assess current sales performance, challenges, and proposed solutions, they synthesized their results into five areas where sales effectiveness can be improved.
Four of the five sales effectiveness pain points identified in the report focus on the processes an...
August 25, 2014 09:47 AM
In Part 1 of this series, we looked at the role music plays in TV commercials and Brainshark presentations. But it’s not all about the music! Half the allure is the visual presentation of commercials (that’s the point of advertising on a TV, right?).
Having watched my fair share of commercials, I’ve been noticing a trend towards TV commercials that have the look and feel of PowerPoint presentations. Perhaps they are appealing to advertisers because they cost less...