Brainshark Ideas Blog

Looking to increase your team’s productivity? You’ve come to the right place!
Browse the Ideas Blog for the latest tips and trends on sales enablement, video and content marketing, training and eLearning, business presentations and more.

Value Messaging and the Sales Enablement Process with Tamara Schenk [Q&A]

Submitted by: Brendan Cournoyer , Director of Content Marketing, Brainshark

December 10, 2014 08:35 AM

“Is sales enablement making salespeople stupid?” That’s the topic of a recent two-part blog series from sales enablement thought leader Tamara Schenk, research director at Miller Heiman. Of course, that’s just the headline. The real questions dig a bit deeper. In part two, she asks, “Has sales enablement led to an inability [for reps] to communicate value messages?” Studies have consistently shown that, for salespeople, the ability to communicate value e...

Read more

Tags: sales enablement

Comments

New Brainshark Awards Ceremony: “The Rockstars”

Submitted by: Andrew Ahern , Customer Marketing Associate, Brainshark Inc.

December 05, 2014 08:49 AM

Last year we introduced the Rockstar Administrator category as part of the annual Sharkie Awards, which produced five well-deserving winners. This year, we’re not only repeating the category, we’re separating it from the Sharkies and building a whole new awards ceremony! The Rockstar Awards were created to recognize outstanding Brainshark use from company administrators (Rockstar Admin Award) as well as companies as a whole (Business Impact Award). Let’s break down the...

Read more

Tags: Brainshark

Comments

Rank Your Reps: How Prepared Are They for Meetings?

Submitted by: Eileen Chow , Online Marketing Campaign Specialist, Brainshark

December 03, 2014 03:37 PM

A recent Forrester Research report demonstrated that when it comes to successful sales meetings, sellers and buyers are not on the same page. While most sales reps believe they’re doing quite well, buyers are less than impressed at the quality of their sales meetings. In fact, executive buyers consider only 19% of the meetings they have with salespeople to be a valuable use of their time. Meanwhile, salespeople give themselves A’s in their self-assessments for understandin...

Read more

Tags: sales enablement

Comments

Getting Social With: Michael Brenner, NewsCred (Q&A)

Submitted by: Ann Lambert , Content & Social Media Marketing Manager, Brainshark

December 03, 2014 09:15 AM

The objective of a “Getting Social With…” blog post is to pick the brain of a relevant thought leader in the sales and marketing industries, getting to know them on a personal and professional level. For the first of the series, I decided to conduct a Q & A with Michael Brenner, Head of Strategy for NewsCred. As Brenner is a Forbes Top 40 Social Media Marketer, a Top Content Marketing Influencer and Most Mentioned Marketer on Twitter, he was...

Read more

Tags: content marketing, sales enablement

Comments

Brainshark Fall 2014 User Group and Workshop Recap: Part 2 – Slides

Submitted by: Irwin Hipsman , Director of Customer Community, Brainshark

December 01, 2014 09:45 AM

This is the second in a 3-part deep dive for Brainshark authors into best practices covered during our fall User Groups and Build a Better BrainsharkWorkshops. Part 1 covered the use of audio in Brainshark presentations. Today’s post will focus on slides. We also suggest you look at 10 Keys to Creating Engaging Brainshark Presentations, which focuses on planning your presentation. Slides About 78% of all Brainshark presentations include PowerPoint slides. In addition to PowerPoin...

Read more

Tags: animation, audio, Brainshark, quick tips, tips and tricks, video

Comments