Brainshark Ideas Blog

Read customer success stories, discover new Brainshark and PowerPoint tips and tricks, keep up with video and eLearning trends, and much more. Most importantly, get inspired!

Video More Popular than Ever with B2B Content Marketers [Report]

Submitted by: Brendan Cournoyer , Director of Content Marketing, Brainshark

October 08, 2014 11:09 AM

The numbers don’t lie. Data shows that the use of video continues to rise with B2Bs – and marketers are super-happy with the results.  Fall is here, and that means Content Marketing Institute (CMI) and MarketingProfs have once again joined forces to deliver their annual B2B Content Marketing Benchmarks, Budgets, and Trends report. In years past, we’ve seen a steady (and at times dramatic) rise in the use of video content among B2B marketers, and this year’s resu...

Read more

Tags: content marketing, technology, YouTube, video, SEO

Comments

51 Tips for Delivering Better Sales Presentations [eBook]

Submitted by: Ann Lambert , Content & Social Media Marketing Manager, Brainshark

October 06, 2014 10:36 AM

Presentations are an inevitable and critical part of B2B sales. While even a great sales presentation won’t always lead to a closed deal, a poor one will stop your sale dead nearly every time. In other words – you can’t mess this up! Our exclusive eBook, 51 Tips for Delivering a Better Sales Presentation, draws on ideas and suggestions from real sales reps and experts who understand the importance of a polished, engaging, effective presentation. It not only offers pract...

Read more

Tags: animation, iPad, iPhone, quick tips, sales enablement, technology, tablet, tips and tricks, video

Comments

Man on the Street: The Scoop on Sales Meetings [Video]

Submitted by: Ann Lambert , Content & Social Media Marketing Manager, Brainshark

October 01, 2014 01:13 PM

This year’s 2014 HubSpot INBOUND conference was buzzing with people from a variety of industries and sectors. We capitalized on the concentrated proximity of so many innovative, successful professionals who have likely been present at (if not directly involved with) more than a few sales meetings… and picked their brains about the experience. Turns out, sales meeting satisfaction could use a boost. Brainshark’s own Alex Salop didn’t miss a beat. Check it out the r...

Read more

Tags: video, tips and tricks, sales enablement, social media, iPhone

Comments

Presentation Etiquette: 4 Tips for Improving Communication & Body Language

Submitted by: Ann Lambert , Content & Social Media Marketing Manager, Brainshark

September 29, 2014 10:06 AM

While proper sales presentation etiquette may seem obvious to some, some reps still make the same critical mistakes over and over again. You may not even realize it – but your prospects certainly will. Before heading to your next presentation, check out these four ideas from our exclusive eBook, 51 Tips for Delivering Better Sales Presentations, for keeping your words and actions in check. #1. Prepare to be quiet for a moment and LISTEN When was the last time someone talked at you i...

Read more

Tags: sales enablement, quick tips, tips and tricks

Comments

The Seven Deadly Sins of Sales Enablement Content [eBook]

Submitted by: Ann Lambert , Content & Social Media Marketing Manager, Brainshark

September 26, 2014 10:08 AM

You may not have noticed, but sales enablement has quickly become a core responsibility for many B2B content marketers. To facilitate more productive sales conversations, reps are increasingly reliant on differentiating, relevant content to more effectively prepare for meetings and engage potential customers. Unfortunately, the often siloed nature of sales and marketing organizations, and their subsequent failure to communicate and collaborate, can give way to issues that inhibit rather t...

Read more

Tags: content marketing, sales enablement

Comments