November 03, 2014 09:48 AM
As the year winds down, B2Bs are starting to talk about trends: what has worked, what hasn’t, what are plans for next year? Several sources this year have commented on the popularity of video as a content marketing tool. And we’re very familiar with stats that support its versatility and how widely video is being consumed.
It comes as no surprise then, that Software Advice’s recent B2B Demand Generation Benchmark Report falls right in step with the video marketing fanfare&...
October 30, 2014 09:22 AM
Last week, I read a pretty compelling post from Adrian Davis (@thesalesoracle) on the Salesforce blog titled, Three Reasons Why Your Sales Enablement Efforts Will Fail. I recommend checking out the post for yourself, but for those eager to get to the meat, it makes a good case for why automation will ultimately destroy the very necessary human elements that lead to closed business.
But while Adrian’s post focused on ways your sales enablement efforts could fail, it got me thinking...
October 29, 2014 09:35 AM
Self-assessments are never an easy task. And when you’ve completed the process, how can you be sure you have an accurate perception of yourself and your work? A great way to keep yourself in check is to counterbalance your self-assessment with input on the same criteria from peers or customers. That is, have someone else grade you.
In facilitating this exercise for sales reps and buyers, Forrester Research found an alarming discrepancy between the grades reps gave themselves versus th...
October 27, 2014 09:33 AM
Sales reps are constantly communicating with important stakeholders and serving as the face of the organization. It should come as no surprise, then, that silly mistakes come at a frighteningly high cost.
We’re all human (unless you're a zombie), so it’s easy to succumb to these pitfalls. I’m highlighting a few of them below, so hopefully this Halloween is only treats…no tricks… for sales reps.
#1. Not effectively communicating value
A recent SiriusDecisi...
October 23, 2014 09:25 AM
Searching for a read that piques your interest? There are thousands of articles to choose from every day—you shouldn’t have to look hard. But you may have to sift through quite a few to find a high quality piece of content. Unless, of course, the brand or author has done an excellent job of distributing it.
I recently came across an AdAge article on the importance of supporting great content with smart distribution (it popped up in my Google Alerts for video content marketing...