August 04, 2014 10:48 AM
If you were to ask a typical B2B sales reps which social network they find the most valuable, I’m guessing most would be pretty quickly answer, “LinkedIn.”
Social selling has become a key focus at many organizations, with more than a few sales experts beating the drum. Twitter and Facebook hold a lot of value in this regard, but it seems clear that LinkedIn is the network the majority of reps feel most comfortable with. (FYI, I’m basing this on no hard data; just my o...
August 01, 2014 08:52 AM
In a previous blog post, I looked at the use of gamification in marketing to create a network of advocates and habitual content sharers for your organization. Having effectively convinced you to gamify your content marketing efforts (I did, right?), I’m back to share the benefits of a similar approach – specifically for sales teams.
Despite the 2012 Gartner report that called gamification a fad “being driven by novelty and hype” which was sure to die by 2014, gamific...
July 30, 2014 09:30 AM
Last year, Sirius Decisions reported that an average of 70% of all B2B marketing content goes unused. That can mean a lot of things, of course, but the broader point is simple: many B2Bs simply aren’t getting enough out of the content they create.
From a marketing perspective, there’s nothing worse than creating valuable content that barely sees the light of day. Wouldn’t it be great if you had a way to get employees and customers to evangelize and share those resources on ...
July 28, 2014 09:50 AM
When it comes to enabling you to customize your Brainshark experience, we’re continuing to pull out all the stops.
Recently we launched our advanced content portal customization feature that enables you to have your portal your way. It’s easy and it’s free.
If you’re familiar with portal customization and if customizing your Brainshark experience is something you’d like to explore further, then keep reading.
There are already numerous ways to...
July 25, 2014 09:48 AM
This article was submitted by Dave Landry, Global Entrepreneur & Journalist
Social media has long ago declared victory in the eyes of marketers, and digital content now reigns supreme. The question then, is if sales is the engine for growth in every business, how can we use social media to not just market, but nurture the sales funnel?
Let’s take a closer look at the funnel itself, stage by stage.
Social media gives businesses the opportunity to place – and ...