Brainshark Ideas Blog

Looking to increase your team’s productivity? You’ve come to the right place!
Browse the Ideas Blog for the latest tips and trends on sales enablement, video and content marketing, training and eLearning, business presentations and more.

5 Features to Look for in a Sales Enablement Solution

Submitted by: Brendan Cournoyer , Director of Content Marketing, Brainshark

June 02, 2015 09:38 AM

The following post is a brief excerpt from the free eBook, Sales Enablement for Dummies. Sales enablement is a complex issue. It requires systems that empower both reps and managers. But, most important, it needs to free up salespeople to do what they do best: Sell! Here are five features that you should look for when you’re searching for a sales enablement solution: #1. CRM Integration The ability to deliver the content, training and analytics sales teams need to sell more effecti...

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Tags: quick tips, technology, sales enablement

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Spring 2015 User Group Tour Recap, Part 1: PowerPoint Training

Submitted by: Irwin Hipsman , Director of Customer Community, Brainshark

June 01, 2015 09:29 AM

From March to May, the Brainshark Customer Community Team met with hundreds of customers in 21 cities. The focus of this User Group series was Building a Better Brainshark Presentation.  In the coming weeks we will be blogging about some of the themes that emerged. Sourcing royalty-free music, videos and photography Where to get PowerPoint training Embedding presentations into webpages Storyboard templates for Brainshark presentations There are so many versions o...

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Tags: animation, audio, quick tips, technology

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How to Create a PowerPoint Design Template for Brainshark

Submitted by: Amy O'Brien , Training Manager, Brainshark

May 28, 2015 09:31 AM

One of the things we hear from Brainshark authors who take our workshops is this: “We have a standard PowerPoint template that I have to use, so I’m not sure how I can design more effective Brainsharks when I have to adhere to this deck.”    The decks are typically bullet-driven with too many background graphics taking up the slide space. They’re built for live presentations, not on-demand video communications, but because people learn that Brainshark is...

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Tags: animation, quick tips, tips and tricks, video

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Why Sales Interactions (with Humans) Still Drive the B2B Buyer’s Journey [Report]

Submitted by: Brendan Cournoyer , Director of Content Marketing, Brainshark

May 26, 2015 09:24 AM

For years now, inbound marketers have trumpeted stats stating that the majority of the B2B buyer’s journey is complete before a customer ever speaks with a salesperson. But a recent SiriusDecisions study argues that sales interactions with reps still have the greatest impact on buying decisions. In my recap of SiriusDecisions Summit 2015, I noted that a key takeaway from the event was that it’s finally time to retire old stats like “67% of the buyer’s journey ...

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Tags: sales enablement

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5 Questions to Guide Your Sales Enablement Strategy

Submitted by: Ann Lambert , Content & Social Media Marketing Manager, Brainshark

May 21, 2015 08:55 AM

89% of sales calls provide no value to buyers, according to Forrester Research. This may sound harsh, but just think about the sales calls where reps provide redundant information that prospects have already acquired through their own research. Opportunities to communicate value and redefine prospects’ vision for your product are missed. This is a problem. And it requires a sales enablement strategy to really arm reps with the content and confidence they need to have a GREAT sales c...

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Tags: sales enablement, quick tips, tips and tricks

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