Ideas Blog

Not just a Blog...

Read customer success stories, discover new Brainshark and PowerPoint tips and tricks, keep up with video and eLearning trends, and much more. Most importantly, get inspired!

What Type of Sales Presenter Are You?

Submitted by: Ann Lambert , Content & Social Media Marketing Manager, Brainshark

September 08, 2014 10:31 AM

There’s not one right way to give a sales presentation. Different sales presentations vary by style, industry, persona and more. But since presentation execution is critical for sales success, it’s always helpful to brush up on ways to knock it out of the park. The first step to improving your presentation skills is self-awareness. What are your existing strengths? How can you bring more value? Once you understand the type of sales presenter you are, you can zero in on ways to...

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Tags: quick tips, sales enablement, tips and tricks

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The Problem with Selling Great Products

Submitted by: Wendy Goeckel , Director of Sales Enablement, Brainshark Inc.

September 05, 2014 09:44 AM

Not the worst problem to have… I’m the head of sales enablement at Brainshark. And I love our product. It’s why I joined – super easy to use to create and manage great content. Genius in its simplicity with functionality for days. At Brainshark, our sales reps love our product too, and they tend to have great first calls. They can get a prospect excited about Brainshark, talk about how easy it is to create video presentations, all its possible uses, and everyone...

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Tags: sales enablement, quick tips

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What’s Your Point? 6 Content Marketing Stats & Why They Matter

Submitted by: Ann Lambert , Content & Social Media Marketing Manager, Brainshark

September 03, 2014 09:46 AM

There’s no doubt about it. Content marketing is becoming the predominant method of acquiring brand awareness and generating leads. Per dollar spent, it generates three times as much as traditional marketing, according to Content Marketing Institute, which is probably why marketers spend nearly a third of their budget on it. Recently, NewsCred’s 50 Stats You Need to Know About Content Marketing illustrates just how integral custom content is to growing business. Although good sta...

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Tags: content marketing

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Audio Lessons for Brainshark Authors: What You Can Learn from the Radio

Submitted by: Irwin Hipsman , Director of Customer Community, Brainshark

September 02, 2014 09:45 AM

In Part 1 and Part 2 of this series, I examined the use of background music and visuals in TV commercials, and how similar techniques can be applied to Brainshark presentations. Now, I’m returning to talk about audio, but this time through a different channel: radio. It is impossible to measure what percent of Brainshark presentations have multiple narrators; but after having watched more than a thousand presentations, my guess is that it’s quite small.  As part of the res...

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Tags: audio, Brainshark On-Demand, quick tips, tips and tricks

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Brainshark Professional Services to the Rescue!

Submitted by: Diane Gordon , SVP Customer Care, Brainshark, Inc.

August 29, 2014 10:53 AM

Are you up against a tight deadline and need to produce professional looking Brainshark presentations?  Perhaps you and your colleagues want to learn the tips and tricks necessary for creating slides and a script worthy of high retention rates?  Or do you simply dislike the sound of your voice so much that you are terrified at the thought of thousands of viewers hearing your recorded slides?  Have no fear, Brainshark’s Professional Services are here!  Brainshark&rs...

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Tags: Brainshark On-Demand, services

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