April 07, 2014 09:38 AM
Marketing can provide content, leads, intelligence and more, but how can you make sure sales and marketing are aligned so that sales gets what they need, when they need it?
In this on-demand webinar, hear from sales enablement experts, Michael Cannon, CEO, Silver Bullet Group, Will Spendlove, VP Product Marketing, Inside View and Marc McNamara, VP Communications Solutions, Brainshark, as they answer four key questions:
What new challenges exist in aligning sales and marketing?
April 03, 2014 09:52 AM
Back in early 2012, around the time when the iPad 3 started flying off shelves, investments in business tablets were also reaching an all-time high. At the time, it was reported that the iPad made up a whopping 97% of all enterprise tablet activations in Q1 of that year.
Part of this was no doubt in response to BYOD trends across industries – particularly in the financial services sector – as businesses found that more and more employees were using their personal tablets for work ...
April 02, 2014 10:36 AM
April’s edition of the Brainshark newsletter introduces SlideShark Anywhere, where SlideShark Team Edition users now have the choice of presenting and broadcasting decks from their iOS mobile devices or using their computer or Windows 8 tablet. It also highlights Brainshark for Work.com for better sales performance management.
Don’t forget to check out our free events to help you become a Brainshark-creating expert! We have both in-person and online events on the way covering a va...
April 01, 2014 09:44 AM
New research shows that technology companies have made video a key part of their content marketing strategies in 2014.
The use of online video content has been on the rise with B2B content marketers for several years now, increasing 15% from 2011 to 2013 according to data from the Content Marketing Institute (CMI). Based on the latest numbers, you might wonder if technology companies are influencing that surge in usage all by themselves.
A new study conducted by CMI and MarketingProfs looks s...
March 31, 2014 09:41 AM
B2B companies are faced with a number of sales training challenges, but you could argue that the biggest one is actually time.
Planning a sales onboarding strategy? That takes time.
Creating learning content and resources? That takes more time.
Delivering that training to the reps who need it? That can take up a whole lot of time for a whole lot of people.
Of course, the issue with sales is that time is – quite literally – money. Taking existing reps off the phones or out of the ...