June 29, 2015 09:03 AM
Here’s a stat for you: 63% of CRM initiatives fail.
Now, normally this is where I’d expand on the data and try to provide a little more context, but… yikes. 63 percent? That is HIGH.
OK – maybe we should back up just a little. Obviously, the definition of “failure” is somewhat subjective, and this particular stat comes from a single 2013 survey. But still, the fact that any study would return such a high number is pretty disturbing.
CRMs (like Salesf...
June 25, 2015 08:42 AM
In Part 1 of my Q&A with sales force transformation expert Mike Kunkle (@Mike_Kunkle), he outlined what, exactly, insight selling is and why it has become “mainstream” in the current B2B sales landscape.
But I was curious, given all of the latest SiriusDecisions research debunking the myth that sales reps are becoming almost obsolete in the buyer’s journey, what his thoughts were on the implications for insight selling. So I asked…
For a while now, there&rs...
June 22, 2015 09:10 AM
In the first two blog posts of this series we discussed PowerPoint training resources and how to create a lightwindow for Brainshark videos on your website. Another theme that emerged from the Spring User Groups was sourcing royalty-free images, music and video for presentations.
We did the research and held an online Power Hour/User Group meeting on this topic in May. Our guest speakers included a multimedia presentation designer and a marketing project manager, and they covered the foll...
June 18, 2015 08:47 AM
Mike Kunkle (@Mike_Kunkle) is a training and organization effectiveness leader with special expertise in sales force transformation. His blog, MikeKunkle.com, provides proven practices, ideas and commentary around sales transformation and development.
Having read an article of his on insight selling, I followed up with some questions to get a deeper understanding of his opinion on the current B2B sales landscape in light of recent trends.
Mike diligently responded with enough thoughts ...
June 16, 2015 09:17 AM
During the Brainshark 2015 Spring User Group series, customers expressed an interest in learning ways to embed presentations and videos into their company website. This blog post is a product of those requests. For other relevant resources for Brainshark customers, check out Spring 2015 User Group Tour Recap, Part 1: PowerPoint Training.
The average internet user spends 88% more time on a website with video, according to Adelie Studios. All the more reason to ensure...