January 07, 2015 09:20 AM
How do you become a member of the “10K Business Blogging Club”?
In a recent article, Business Blogging Secrets Revealed, Michael Gerard of Curata writes that “the best marketers have figured out that if you’re going to have long-term success in this content marketing evolution, investment in owned digital properties is mandatory.” He then identifies an elite group that from a study of 428 marketers—from CMOs to specialists—who have been dubbed as ...
January 05, 2015 04:09 PM
Though the term itself is still relatively young, sales enablement has grown into a dominant theme for B2B organizations. Through its evolution, sales enablement has become inextricably tied to both sales and marketing—ensuring that the former has everything it needs from the latter (and then some) so that reps can successfully engage with customers and close more business.
So, where will it go from here? We recently asked a small handful of sales and marketing professionals to sha...
December 22, 2014 10:24 AM
Consumer applications (translation: everyday apps available to the public) are great. Who doesn’t love a good Candy Crush binge or round of restaurant roulette with UrbanSpoon? Now take that same concept—entertainment or information available at the tip of your fingers—and apply it to the workplace.
Enterprise applications (apps that help you do your job) are equally as valuable. In particular, mobile-friendly enterprise apps can be the secret weapon of any B2B organiz...
December 18, 2014 09:05 AM
This is the third in a 3-part deep dive for Brainshark authors into best practices covered during our fall User Groups and Build a Better Brainshark Workshops. Parts 1 and 2 covered audio and slides, respectively. This final post will look at the end-user experience.
Once again, we also suggest you look at 10 Keys to Creating Engaging Brainshark Presentations, which focuses on planning your presentation.
End User Experience
A Brainshark presentation can be viewed on any device, i...
December 17, 2014 08:35 AM
Live training. Mobile training. Video training. Any way you spin it, sales training professionals are facing some serious challenges getting through to reps. So much so that 40% of those we surveyed would rather deal with their computer crashing than a disengaged trainee (woah).
So what’s the solution?
According to our 2014 State of Sales Training report, organizations have experimented with a variety of formats and channels for delivering sales training to reps. While their ...