Ideas Blog

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Read customer success stories, discover new Brainshark and PowerPoint tips and tricks, keep up with video and eLearning trends, and much more. Most importantly, get inspired!

Email Marketing Trends: Why Social is the New Lead Source

Submitted by: Kate Sarkissian , Database Marketing Manager, Brainshark

July 07, 2014 09:36 AM

As marketers continue to create innovative ways to generate demand, whether in the B2C or B2B world, they must have some sort of volume of data to support it. After all, what’s a great piece of marketing content without the proper audience to campaign to, right?  There’s no doubt that like most things in life, we play the “quality vs. quantity” game in the world of lead acquisition. Is it better to maximize the number of available leads, no matter the temperature,...

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Tags: social media, sales enablement


Canadian Anti-Spam Law (CASL) and Brainshark

Submitted by: Art Gehring , Vice President of Demand Generation, Brainshark

July 03, 2014 10:09 AM

As of July 1, 2014, the majority of the Canadian Anti-Spam Law (CASL) is now being enforced. While CASL is very similar to the current EU anti-spam regulations, it is said to be the world's toughest and most stringent anti-spam law. The law establishes strict requirements for sending Commercial Electronic Messages (CEM) where the sender or recipient is in Canada. A CEM is defined as any electronic message, sent by any means of telecommunications, to an electronic address (e.g. email, telephone...

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Tags: quick tips, support, product updates


Coming Soon: SlideShark Will Support PDFs this Summer!

Submitted by: Gerry Praysman , SlideShark Product Marketing Manager, Brainshark

July 01, 2014 10:28 AM

We have big plans for the rest of 2014 here at Brainshark, and making the SlideShark app bigger and stronger is a major part of our vision. With that in mind, we’re excited to announce that SlideShark will soon support PDF documents – a huge step to expanding the SlideShark story! This summer, SlideShark Team Edition users (and trialers), will soon be able to present PDF documents in addition to the PowerPoint file-types they’ve already been using. More details on the ex...

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Tags: iPad, iPhone


10 Social Selling Thought Leaders to Follow Right Now

Submitted by: Bridgette Kosek , Brainshark

June 30, 2014 09:42 AM

Lots of sales reps these days are wondering how social media platforms like LinkedIn and Twitter can help them prospect and win more deals. So who has the answers? Here is a short list of some of the most popular social selling minds on the web today. Brian Bachofner, Social Selling Guru Brian has over 10 years of experience in the B2B Data and Sales Intelligence market. He manages the content for Social Selling University, the leading source for best practices and advice for deploying socia...

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Tags: sales enablement, social media


Is Your Sales Enablement Content Creating Too Much Noise?

Submitted by: Brendan Cournoyer , Director of Content Marketing, Brainshark

June 24, 2014 08:37 AM

The conversation around B2B sales enablement has certainly gotten louder over the past year, with a lot of the talk focused on the role of content. What do reps need? Where do they find it? How do they use it? You know, questions like that. Recently, I listened in on a great webinar hosted by Mark Synek of Sales Benchmark Index (SBI) titled Equip Your Sales Team with Content That Creates Value, Not Noise. The panel of experts covered quite a few topics and issues that can impact ...

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Tags: sales enablement