Brainshark Ideas Blog

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Browse the Ideas Blog for the latest tips and trends on sales enablement, video and content marketing, training and eLearning, business presentations and more.

Insight Selling and Developing Solution Acumen: Q&A with Mike Kunkle, Part 4

Submitted by: Ann Lambert , Content & Social Media Marketing Manager, Brainshark

July 09, 2015 09:17 AM

Thus far in this Q&A series, sales force transformation expert Mike Kunkle (@Mike_Kunkle) has articulately discussed insight selling in B2Bs (part 1), sales rep involvement in the buyer’s journey (part 2), and inhibitors to effective insight selling (part 3). But there was one more thing from his article on insight selling that I wanted him to expand upon: his “secret sauce.” He mentioned a number of elements integral to effective selling, and I asked him about what ...

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Tags: sales enablement

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Video Marketing Survival Guide: 13 Essentials for Creating Your Next Marketing Video

Submitted by: Ann Lambert , Content & Social Media Marketing Manager, Brainshark

July 07, 2015 09:23 AM

Consider these stats: 80% of senior executives watch more video in 2015 than they did last year 75% of senior executives watch business related videos on a weekly basis 59% of executives would rather watch a video than read an article. There’s no doubt that online video is popular these days. And B2B marketers are adapting their digital marketing strategies accordingly. But for those late to the party, or looking for up-to-date tips on how to navigate the world of B2B ...

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Tags: audio, channels, content marketing, quick tips, social media, technology, video

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Saying Goodbye to the myBrainshark Service

Submitted by: Greg Flynn , President, Brainshark

July 06, 2015 09:03 AM

When Brainshark was first founded, we started out with a singular purpose: to provide enterprise solutions that transform the way businesses create and share content. Then in 2009 we introduced myBrainshark – a lighter, single-user version of our enterprise Brainshark product for easily creating and sharing online video presentations. We launched the myBrainshark service with two primary goals. First, to give individual users the experience of creating dynamic B...

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Tags: myBrainshark, product updates

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The Biggest Inhibitor to Insight Selling: Q&A with Mike Kunkle, Part 3

Submitted by: Ann Lambert , Content & Social Media Marketing Manager, Brainshark

July 01, 2015 09:24 AM

So far in this Q&A series, sales force transformation leader Mike Kunkle (@Mike_Kunkle), has defined insight selling and discussed how it is applicable throughout the buyer’s journey, regardless of the stage that sales reps become a part of it. Clearly it’s an important skill, but can all reps be good at it with practice? Are there inhibitors to insight selling? I asked exactly that… What would you say is the biggest inhibitor that keeps sales reps from effective...

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Tags: sales enablement

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Can You Boost CRM Adoption with Sales Enablement?

Submitted by: Brendan Cournoyer , Director of Content Marketing, Brainshark

June 29, 2015 09:03 AM

Here’s a stat for you: 63% of CRM initiatives fail. Now, normally this is where I’d expand on the data and try to provide a little more context, but… yikes. 63 percent? That is HIGH. OK – maybe we should back up just a little. Obviously, the definition of “failure” is somewhat subjective, and this particular stat comes from a single 2013 survey. But still, the fact that any study would return such a high number is pretty disturbing. CRMs (like Salesf...

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Tags: sales enablement, technology

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