August 27, 2014 09:26 AM
Accenture recently collaborated with CSO Insights, a leading research and benchmarking resource for chief sales officers (CSOs), to complete an annual study on sales performance optimization. Surveying over 1,200 companies worldwide to assess current sales performance, challenges, and proposed solutions, they synthesized their results into five areas where sales effectiveness can be improved.
Four of the five sales effectiveness pain points identified in the report focus on the processes an...
August 25, 2014 09:47 AM
In Part 1 of this series, we looked at the role music plays in TV commercials and Brainshark presentations. But it’s not all about the music! Half the allure is the visual presentation of commercials (that’s the point of advertising on a TV, right?).
Having watched my fair share of commercials, I’ve been noticing a trend towards TV commercials that have the look and feel of PowerPoint presentations. Perhaps they are appealing to advertisers because they cost less...
August 22, 2014 09:46 AM
Any graphic designer will tell you that visuals are essential to what they do. Visual stimulation is the impetus for audiences to look at, be drawn to, and engage with their work.
This is also true for any form of business communications. Whether you are producing the content, enabling sales reps, training staff, or marketing to generate leads, the power of the visual is real.
I recently downloaded a NewsCred eBook: The Power of Visual Storytelling. They teamed up with Getty to present the...
August 21, 2014 09:12 AM
Sales enablement continues to be a popular topic these days. But while there are lots of people talking about it, not everyone is saying the same things.
There are lots of varying definitions out there, for example, and new posts and opinions on the topic seem to hit the Web every day.
I came across one of these articles recently on the Business2Community site that immediately captured my attention – but not in a particularly positive way. The post (which I believe originally appe...
August 19, 2014 09:25 AM
Media content is unavoidable. Think about how many TV commercials, radio ads, and news stories you see and hear as you’re getting ready for work, on your morning commute, or just lounging at home. But if you watch and listen closely, you’ll find there’s a lot you can learn from these daily media consumptions that can then be applied to your Brainshark presentations.
This is the first article in a three-part series that will explore some of these techniques and how they can...