February 12, 2014 09:22 AM
At this point, the merits of online video content no longer need to be ‘sold’ to marketers. The majority of companies are now doing some form of video marketing, and that number continues to rise with each passing year. YouTube remains a major component of most video marketing strategies (as it should), but it’s a mistake to assume that it needs to be the cornerstone of your efforts.
In a recent post for ReelSEO, HubShout’s Chad Hill makes “the case against YouTu...
February 11, 2014 08:47 AM
With experts predicting that cloud-based training will become the norm for the future of eLearning, organizations continue to seek more convenient ways to educate their employees. Additionally, business leaders are making it a priority to identify a more efficient means of creating and managing their eLearning content to improve scalability and effectiveness of their programs.
We recently had the opportunity to speak with Melissa Rittenhouse, Director of Global Presales Readiness at SA...
February 07, 2014 09:36 AM
Business communications are vital to the success of any organization, and the landscape surrounding how businesses communicate is ever-evolving. This coupled with disruptions in technology, makes it more important than ever for businesses to account for these changes when developing content to drive their communications.
With that topic in mind, I’m pleased to introduce a new video blog (vlog!) series dedicated to examining the changing landscape of business communications, and pr...
February 06, 2014 09:55 AM
February’s edition of the Brainshark newsletter highlights our new Analytics Dashboard that provides Brainshark users with real-time graphical insights into the effectiveness of their content!
We also have more free things for you! Check out the two upcoming free webinars on video, mobile and social training and iPad presentations.
There’s still time to submit a presentation to the Sharkie Awards! We’ve extended the deadline to Friday, February 7 so submit today for a chance...
February 05, 2014 09:01 AM
Customer testimonials have always been sought after by marketers. Not only do they serve as great marketing resources to post online, but they’re also powerful sales tools for reps to share when communicating with prospects.
Video is an especially effective way to tell those stories, but putting together quality video testimonials can take some practice. As with any type of testimonial, securing participation from the customer or client can often be the biggest hurdle. After all, a tes...