December 10, 2014 08:35 AM
“Is sales enablement making salespeople stupid?”
That’s the topic of a recent two-part blog series from sales enablement thought leader Tamara Schenk, research director at Miller Heiman. Of course, that’s just the headline. The real questions dig a bit deeper.
In part two, she asks, “Has sales enablement led to an inability [for reps] to communicate value messages?” Studies have consistently shown that, for salespeople, the ability to communicate value e...
December 05, 2014 08:49 AM
Last year we introduced the Rockstar Administrator category as part of the annual Sharkie Awards, which produced five well-deserving winners. This year, we’re not only repeating the category, we’re separating it from the Sharkies and building a whole new awards ceremony!
The Rockstar Awards were created to recognize outstanding Brainshark use from company administrators (Rockstar Admin Award) as well as companies as a whole (Business Impact Award).
Let’s break down the...
December 03, 2014 03:37 PM
A recent Forrester Research report demonstrated that when it comes to successful sales meetings, sellers and buyers are not on the same page. While most sales reps believe they’re doing quite well, buyers are less than impressed at the quality of their sales meetings.
In fact, executive buyers consider only 19% of the meetings they have with salespeople to be a valuable use of their time. Meanwhile, salespeople give themselves A’s in their self-assessments for understandin...
December 03, 2014 09:15 AM
The objective of a “Getting Social With…” blog post is to pick the brain of a relevant thought leader in the sales and marketing industries, getting to know them on a personal and professional level. For the first of the series, I decided to conduct a Q & A with Michael Brenner, Head of Strategy for NewsCred. As Brenner is a Forbes Top 40 Social Media Marketer, a Top Content Marketing Influencer and Most Mentioned Marketer on Twitter, he was...
December 01, 2014 09:45 AM
This is the second in a 3-part deep dive for Brainshark authors into best practices covered during our fall User Groups and Build a Better BrainsharkWorkshops. Part 1 covered the use of audio in Brainshark presentations. Today’s post will focus on slides.
We also suggest you look at 10 Keys to Creating Engaging Brainshark Presentations, which focuses on planning your presentation.
About 78% of all Brainshark presentations include PowerPoint slides. In addition to PowerPoin...