November 20, 2013 09:50 AM
With the emergence of social selling, sales reps across industries are now looking for new ways to take advantage of social media. As one of the most comprehensive and informative social networks, and a place where business professionals have connected and collaborated for years, LinkedIn is a natural channel for reps to launch their social selling efforts.
A successful social selling strategy is contingent on sales reps’ ability to establish themselves as thought leaders in...
November 19, 2013 09:14 AM
New research shows that more marketers believe online video has a major impact on email marketing success.
It’s no secret that today’s businesses are finding all sorts of ways to add video to their online marketing strategies, and recent data shows that email is no exception. According to a new report from ReelSEO, 60% of marketers now use video for email marketing purposes, an increase of 8% from 2012. These numbers come from the site’s 2013 Online Video Marketing Survey a...
November 18, 2013 09:30 AM
Back in April 2013, my colleague Allison Wahl wrote about adding a tracking code to a presentation URL in order to determine who viewed an on-demand video presentation. But that was only half the story! There are many other modifiers, or Link Options, that can be added to the end of a presentation URL to customize the viewing experience.
Let’s imagine a few scenarios, and take a closer look at how Link Options can be used to create a custom viewing experience in each i...
November 15, 2013 09:30 AM
Giving the sales team what they need…when they need it was the topic of a recent webinar featuring speakers John Buelow, VP of Design & Production at Shapiro Negotiations Institute and Marc McNamara, VP of Sales Enablement at Brainshark. In the webinar they discussed what it takes to enable sales teams with 24/7 access to short training modules that are easily accessible on mobile devices just when they need them.
John talked about the importance of agility in order to meet learner...
November 14, 2013 09:24 AM
In today’s mobile business world, sales preparation can happen anywhere – and according to new data, it pretty much does.
Our recent 2013 State of the Sales Rep survey asked 416 salespeople across multiple industries about their meeting preparation habits. About 40% of reps said they typically prepare within a day of an upcoming meeting, with more than 10% often waiting until the day of the presentation. With increased time spent in the field, it’s likely that even those re...