April 13, 2015 09:20 AM
“The sales profession is going through a transformation.”
These are the words of Profitable Channels’ Stephen Diorio in his recent Forbes article, It Takes Marketing Leadership to Drive Sales Transformation. He goes on to discuss the key pieces for driving growth in this changing sales landscape, which “will involve a combination of better training, better technology, and better customer content.”
And he’s right. With more people involved in the buyin...
April 09, 2015 09:23 AM
So you want to create a learning culture at work, but you’re not sure how to go about it. First thing’s first. Assess your current situation:
Are your employees spending their day on the road? Ensure learning is mobile-ready.
Are they struggling to find time to attend live training sessions? Ensure learning is accessible on-demand.
Are they zoning out and failing to retain key information? Ensure learning is relevant and interactive.
Are they constantly working in the sam...
April 06, 2015 09:41 AM
This article was submitted by Ali Ernest, Business Solutions Analyst at Park National Bank.
It amazes me sometimes the way that some of my coworkers go about creating a PowerPoint presentation, especially when the plan is to turn it into a Brainshark presentation with audio.
It is not uncommon for someone to cram as many words as possible onto a slide, and then record the slide word for word. To be honest, if I’m required to sit through a word heavy Brainshark presentation, I simp...
April 02, 2015 08:46 AM
Hana Abaza is the VP Marketing at Uberflip, a platform that helps marketers create, manage and optimize content experiences at every stage of the funnel to boost engagement and generate leads. A blend of modern chic, tech geek and entrepreneurial hustle, she combines a data-driven approach with her knack for communicating inspired tech solutions to mainstream audiences to get results.
Say hello on Twitter, but not before getting her take on deal-closing sales content and marketing&rsquo...
March 30, 2015 09:37 AM
I sometimes hear things like, “Sales enablement is EVERYONE’S responsibility at a company.”
And in a way, this is true. Every role plays some part in helping the business succeed, and if you really tried, you could draw a line from every job function to how it impacts sales productivity.
The IT department keeps the network up and running.
Engineers develop quality solutions for reps to sell.
You get the idea; technically, every role – done well – in some way...