Brainshark Ideas Blog

Looking to increase your team’s productivity? You’ve come to the right place!
Browse the Ideas Blog for the latest tips and trends on sales enablement, video and content marketing, training and eLearning, business presentations and more.

Sales Enablement at Dreamforce: 14 Buzzworthy Tweets from #DF14

Submitted by: Ann Lambert , Content & Social Media Marketing Manager, Brainshark

October 16, 2014 03:24 PM

Though Dreamforce 2014 came to a close last night, the tweets and social shares are still pouring in, echoing the excitement, innovation, and thought leadership of Salesforce.com’s four-day conference in San Francisco.   On the heels of the launch of our new Sales Accelerator solution earlier this week (check out the shot above of our team representing at booth N1026!), I was eager to see how the overarching sales enablement message was resonating with the greater tech c...

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Tags: sales enablement, social media, technology

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More Deals in Less Time – with the Brainshark Sales Accelerator

Submitted by: Greg Flynn , President, Brainshark

October 14, 2014 09:27 AM

Today, we’re incredibly proud and excited to announce the launch of Brainshark’s newest and most effective Sales Enablement product: the Brainshark Sales Accelerator for Salesforce.com. We set out to create a solution that helps sales reps win more deals in less time by enabling them to have better sales conversations with their customers and prospects. But how? By enabling subject-matter experts to create and deliver better training, managers to coach more effectively,...

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Tags: product updates, sales enablement, video

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Hey, Something Looks Different… The New Brainshark.com

Submitted by: Brendan Cournoyer , Director of Content Marketing, Brainshark

October 13, 2014 10:40 AM

If you’ve stopped by Brainshark.com today (and you’re reading this, so…), you’ve probably noticed that things have changed a bit since your last visit. OK, they’ve changed a lot. That’s because after months of hard work, late nights, and countless bottles of Diet Coke (don’t ask), we’re excited to finally present the new, improved – and let’s face it, prettier – Brainshark.com. The old website was with us for a while, and ...

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Updated Brainshark Authoring Interface – Coming Soon!

Submitted by: Kristin Simonini , Product Management Director, Brainshark

October 09, 2014 09:52 AM

The changing of leaves in New England has inspired us to roll out an updated user interface in our authoring application. With our next release scheduled for October 25, Brainshark users will notice a refreshed interface primarily in the Presentations application (below). This is generally the author’s view of Brainshark (accessed through My Content tab) though may also be seen by viewers in situations where a portal is not enabled. It is important to note that this does not include...

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Tags: Brainshark, product updates

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Video More Popular than Ever with B2B Content Marketers [Report]

Submitted by: Brendan Cournoyer , Director of Content Marketing, Brainshark

October 08, 2014 11:09 AM

The numbers don’t lie. Data shows that the use of video continues to rise with B2Bs – and marketers are super-happy with the results.  Fall is here, and that means Content Marketing Institute (CMI) and MarketingProfs have once again joined forces to deliver their annual B2B Content Marketing Benchmarks, Budgets, and Trends report. In years past, we’ve seen a steady (and at times dramatic) rise in the use of video content among B2B marketers, and this year’s resu...

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Tags: content marketing, technology, YouTube, video, SEO

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