February 19, 2015 09:27 AM
This article was submitted by Stephanie VanGilder, Senior Business Operations Specialist at Mercy Hospital, St. Louis.
Stephanie has over thirteen years of training experience, and has been a Brainshark customer and user for four years. At Mercy, she develops, manages, supports, and generates reports for e-Learning modules.
We’ve all experienced it: viewing an overly-animated PowerPoint to the point that you either cover your eyes or run out of the room to prevent the imminent nause...
February 18, 2015 09:26 AM
Sales enablement has started to become a key responsibility for B2B content marketers. Sales reps rely on the right content to engage buyers and support their sales conversations, and it’s often up to marketers to deliver those resources for them.
Of course, that doesn’t mean marketers always do a particularly great job at it.
In the short video below, Brainshark’s Brendan Cournoyer outlines 3 things marketers should avoid when delivering content for sales enablement.
February 16, 2015 09:40 AM
Sales reps are competitive by nature. They have lofty goals to meet each quarter, and they have to be scrappy, persistent, and determined to reach them. But their individual quotas and competitive spirit don’t minimize the opportunity for teamwork. After all, sales teams as a whole also have numbers they strive to meet, and the ultimate shared goal of driving more business for the company is ever-present.
So, in a role that seems to operate in isolation on a day-to-day basis, how c...
February 12, 2015 09:10 AM
“More social?!” you’re exclaiming at your computer. “How the heck can sales reps get any more social?”
Relax. Let’s be real. Sales reps are often the social butterflies of your company. No need to hone their communication skills (unless there is, and then there’s a different blog post you should be reading). But now that I’ve gotten your attention, I can clarify: social media.
Sales reps can always up their social media game. No matter who...
February 11, 2015 09:16 AM
Marketing and sales are a one-two punch for B2Bs; neither one has the same impact without the other. Sales needs marketing to develop content and resources that will help them win more business, and marketing needs to sales to be the eyes and the ears of the organization’s customers and prospects so they know what messages to drive home. Together, they’re a powerhouse. But they don’t always harness that power to optimize their messages.
We recently highlighted executive ...