Ideas Blog

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Read customer success stories, discover new Brainshark and PowerPoint tips and tricks, keep up with video and eLearning trends, and much more. Most importantly, get inspired!

YouTube SEO Best Practices: Titles and Descriptions [eBook Excerpt]

Submitted by: Brendan Cournoyer , Director of Content Marketing, Brainshark

March 19, 2014 08:57 AM

The following is a short excerpt from the free eBook, The Marketer’s Guide to Video SEO. One of the greatest benefits of posting your video content to YouTube is the SEO value that comes with it. YouTube is one of the largest search engines in the world (second only to Google), and with that popularity comes extremely high authority in Google search. When publishing videos to YouTube, it’s important to apply SEO best practices to certain areas of the page. For example: #1. Titles....

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Tags: content marketing, SEO, tips and tricks, video, YouTube

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Announcing SlideShark Anywhere: Presenting and Broadcasting from a Computer or Windows 8 Tablet

Submitted by: David Klein , Vice President of Product Management, Brainshark

March 17, 2014 04:48 PM

Today, we’re incredibly excited to announce one of the most significant additions to SlideShark since its inception in 2011. With SlideShark Anywhere, Team Edition users can now present and broadcast their content from a PC/Mac computer or Windows 8 tablet via web browser. Presenters have the choice of presenting their approved decks from either their mobile device (iPad, iPhone, or iPod Touch) or now their computer or Windows 8 tablet, as all of their SlideShark content is easily acces...

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Tags: tablet, product updates

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Adding Emphasis to PowerPoint Images: It’s Black and White

Submitted by: Sabrina Cote , Social Media Marketing Manager, Brainshark

March 17, 2014 09:58 AM

When it comes to creating compelling PowerPoint presentations, more and more emphasis is being placed on limiting text and opting for visuals to communicate the message.  The right images can make a world of difference when it comes to engaging an audience, and keeping them focused on the speaker’s message rather than on reading a slide. Presenters and PowerPoint designers can draw from an array of tricks to create consistent sets of images for cohesive presentations, tips for&nbs...

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Tags: animation, tips and tricks

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The Content Sherpa: A Shift in Approach for Improved Content Production

Submitted by: Marc McNamara , VP Communication Solutions, Brainshark

March 13, 2014 10:08 AM

Welcome to the second installment of The Content Sherpa video blog series dedicated to examining the changing landscape of business communications.  In the first segment of the series I set the stage with a look at what’s driving content needs and challenges around business communications, how mobility is changing the game, and why video can be a breakthrough.  Keeping in mind the types of content that are ideal for business communications, this week I’ll take a step b...

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Tags: content marketing, external communications, internal communications, video

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Brainshark for Work.com: Accelerating Sales Performance

Submitted by: Alex Salop , Director of Enterprise Product Marketing, Brainshark

March 12, 2014 09:03 AM

How can Salesforce’s Work.com get even better?  Add Brainshark, of course!  Work.com, the leading sales performance management application from Salesforce.com, helps people advance their careers, teams achieve their goals faster, and companies retain their top performers.  Brainshark integrates easy-to-access video content and powerful analytics to turbo-charge productivity. Using Brainshark for Work.com turns the Chatter profile into a one-stop shop for onboarding, co...

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Tags: Brainshark On-Demand, internal communications, sales enablement, product updates

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