Brainshark Ideas Blog

Looking to increase your team’s productivity? You’ve come to the right place!
Browse the Ideas Blog for the latest tips and trends on sales enablement, video and content marketing, training and eLearning, business presentations and more.

Updated Brainshark Authoring Interface – Coming Soon!

Submitted by: Kristin Simonini , Product Management Director, Brainshark

October 09, 2014 09:52 AM

The changing of leaves in New England has inspired us to roll out an updated user interface in our authoring application. With our next release scheduled for October 25, Brainshark users will notice a refreshed interface primarily in the Presentations application (below). This is generally the author’s view of Brainshark (accessed through My Content tab) though may also be seen by viewers in situations where a portal is not enabled. It is important to note that this does not include...

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Tags: Brainshark, product updates

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Video More Popular than Ever with B2B Content Marketers [Report]

Submitted by: Brendan Cournoyer , Director of Content Marketing, Brainshark

October 08, 2014 11:09 AM

The numbers don’t lie. Data shows that the use of video continues to rise with B2Bs – and marketers are super-happy with the results.  Fall is here, and that means Content Marketing Institute (CMI) and MarketingProfs have once again joined forces to deliver their annual B2B Content Marketing Benchmarks, Budgets, and Trends report. In years past, we’ve seen a steady (and at times dramatic) rise in the use of video content among B2B marketers, and this year’s resu...

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Tags: content marketing, technology, YouTube, video, SEO

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51 Tips for Delivering Better Sales Presentations [eBook]

Submitted by: Ann Lambert , Content & Social Media Marketing Manager, Brainshark

October 06, 2014 10:36 AM

Presentations are an inevitable and critical part of B2B sales. While even a great sales presentation won’t always lead to a closed deal, a poor one will stop your sale dead nearly every time. In other words – you can’t mess this up! Our exclusive eBook, 51 Tips for Delivering a Better Sales Presentation, draws on ideas and suggestions from real sales reps and experts who understand the importance of a polished, engaging, effective presentation. It not only offers pract...

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Tags: animation, iPad, iPhone, quick tips, sales enablement, technology, tablet, tips and tricks, video

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Aligning Content to Enable Sales [eBook Excerpt]

Submitted by: Ann Lambert , Content & Social Media Marketing Manager, Brainshark

October 03, 2014 03:44 PM

The following is a short excerpt from our exclusive eBook, The 7 Deadly Sins of Sales Enablement Content. Is the content you create aligned with the conversations sales reps are having with prospects? Sometimes communication between marketing and sales is stymied, which leads to content being created in siloes or by the reps themselves. Misaligned content happens when marketers, either out of pride or sloth, churn out content that doesn’t actually reflect the conversations that the...

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Tags: content marketing, sales enablement, quick tips

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Man on the Street: The Scoop on Sales Meetings [Video]

Submitted by: Ann Lambert , Content & Social Media Marketing Manager, Brainshark

October 01, 2014 01:13 PM

This year’s 2014 HubSpot INBOUND conference was buzzing with people from a variety of industries and sectors. We capitalized on the concentrated proximity of so many innovative, successful professionals who have likely been present at (if not directly involved with) more than a few sales meetings… and picked their brains about the experience. Turns out, sales meeting satisfaction could use a boost. Brainshark’s own Alex Salop didn’t miss a beat. Check it out the r...

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Tags: video, tips and tricks, sales enablement, social media, iPhone

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