July 14, 2014 10:41 AM
SlideShark has been nominated for a 2014 Stevie!
If you’re not familiar with the Stevie Awards, they “are the world's premier business awards.” Created in 2002 to recognize the achievements and positive contributions of businesses and professionals around the world, they have become a distinguished honor—and SlideShark is in the running this year!
Not only is the latest SlideShark release a finalist in the Stevies’ American Business Awards Program...
July 10, 2014 09:06 AM
Remember the 1974 Burger King ad campaign promoting the “Have it your way” approach to getting a hamburger just the way you wanted it? If not, then know that there was a time when all burgers were the same burger: a plop of ketchup and mustard, two pickles and a bun. No variation, no unique user experience. Your burger, my burger, they were all the same burger.
Figure 1: Whose portal is this anyway?
Now, think back to your original Brainshark Content Portal experience. ...
July 08, 2014 09:55 AM
Is there a really GOOD reason to make eLearning a larger part of your sales training strategy? Actually, there are several.
In a recent article from eLearning services company Sponge UK, Kate Pasterfield offers several reasons why your sales staff need eLearning. While the article spends a fair bit of time going over the benefits of online training in general, the main focus is all about what it means for sales specifically.
With that in mind, here are three highlights from Kate’s a...
July 07, 2014 09:36 AM
As marketers continue to create innovative ways to generate demand, whether in the B2C or B2B world, they must have some sort of volume of data to support it. After all, what’s a great piece of marketing content without the proper audience to campaign to, right?
There’s no doubt that like most things in life, we play the “quality vs. quantity” game in the world of lead acquisition. Is it better to maximize the number of available leads, no matter the temperature,...
July 03, 2014 10:09 AM
As of July 1, 2014, the majority of the Canadian Anti-Spam Law (CASL) is now being enforced. While CASL is very similar to the current EU anti-spam regulations, it is said to be the world's toughest and most stringent anti-spam law. The law establishes strict requirements for sending Commercial Electronic Messages (CEM) where the sender or recipient is in Canada.
A CEM is defined as any electronic message, sent by any means of telecommunications, to an electronic address (e.g. email, telephone...