November 05, 2013 10:12 AM
When selecting images for a PowerPoint presentation, it can be easy to fall into the trap of assuming that any image is better than no image at all – but this isn’t always the case. For professional looking slides, it’s a good idea to maintain a consistent look when incorporating images, especially when they fall on the same slide.
While you could spend an endless amount of time searching for that perfect set of complimentary images, chances are there’s an easier way....
November 04, 2013 09:52 AM
This article was originally posted to BrightCarbon.com.
Many sales presentations go on for too long. 40 minutes, 60 minutes, or even more isn’t unheard of – even in a prospecting session. How long should a sales presentation be? There’s no definitive answer, and nor can there be.
Audiences are different, sales cycles are different, and content is different. Essentially, you want to cover your key messages in a compelling and persuasive way. You don’t want to...
November 01, 2013 09:33 AM
“Social selling isn't rocket science. It's just the savvy use of social media to connect with people, showcase your expertise and create fresh opportunities.” – Jill Konrath, Does Social Selling Really Work?
I like this quote because it really captures the essence of how social media works as a selling tool – in that it’s just another tool. Yet I get the sense that many salespeople are either A) intimidated by the concept of social selling, or B) under the impre...
October 31, 2013 09:40 AM
Witches don’t have to be the only ones doing magic this Halloween! Today’s content marketers have a few tricks up their sleeves as well. For example, when used right, the combination of PowerPoint content and online video can help cast a spell on your audience that translates to more content, more traffic, and (hopefully) more opportunities.
How? Here are some quick tips for giving your content strategy a boost with a little bit of PowerPoint know-how, the right technology, and ma...
October 30, 2013 09:57 AM
Boston is a baseball town, and if you forget it for even a second we have an ample supply of beard-adorned fans to remind you…at every street corner, every T station, every restaurant, every- …well, you get the idea. Everywhere you turn in this neck of the woods, people are talking about baseball, so why would we be any different?
As we await the next oddity in a World Series that already includes a game-ending obstruction call and a game-ending pickoff, let’s talk about...