Brainshark Ideas Blog

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Browse the Ideas Blog for the latest tips and trends on sales enablement, video and content marketing, training and eLearning, business presentations and more.

Insight Selling and the Buyer’s Journey: Q&A with Mike Kunkle, Part 2

Submitted by: Ann Lambert , Content & Social Media Marketing Manager, Brainshark

June 25, 2015 08:42 AM

In Part 1 of my Q&A with sales force transformation expert Mike Kunkle (@Mike_Kunkle), he outlined what, exactly, insight selling is and why it has become “mainstream” in the current B2B sales landscape. But I was curious, given all of the latest SiriusDecisions research debunking the myth that sales reps are becoming almost obsolete in the buyer’s journey, what his thoughts were on the implications for insight selling. So I asked… For a while now, there&rs...

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Tags: sales enablement

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Spring 2015 User Group Tour Recap, Part 3: Sourcing Media for Your Presentations

Submitted by: Irwin Hipsman , Director of Customer Community, Brainshark

June 22, 2015 09:10 AM

In the first two blog posts of this series we discussed PowerPoint training resources and how to create a lightwindow for Brainshark videos on your website. Another theme that emerged from the Spring User Groups was sourcing royalty-free images, music and video for presentations. We did the research and held an online Power Hour/User Group meeting on this topic in May. Our guest speakers included a multimedia presentation designer and a marketing project manager, and they covered the foll...

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Tags: audio, quick tips, technology, video

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Insight Selling for B2Bs: Q&A with Mike Kunkle, Part 1

Submitted by: Ann Lambert , Content & Social Media Marketing Manager, Brainshark

June 18, 2015 08:47 AM

Mike Kunkle (@Mike_Kunkle) is a training and organization effectiveness leader with special expertise in sales force transformation. His blog, MikeKunkle.com, provides proven practices, ideas and commentary around sales transformation and development. Having read an article of his on insight selling, I followed up with some questions to get a deeper understanding of his opinion on the current B2B sales landscape in light of recent trends. Mike diligently responded with enough thoughts ...

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Tags: sales enablement

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How to Create a Brainshark Video Modal for Your Website

Submitted by: Michael LaLiberte , Web Production Manager, Brainshark Inc.

June 16, 2015 09:17 AM

During the Brainshark 2015 Spring User Group series, customers expressed an interest in learning ways to embed presentations and videos into their company website. This blog post is a product of those requests. For other relevant resources for Brainshark customers, check out Spring 2015 User Group Tour Recap, Part 1: PowerPoint Training. _____________________ The average internet user spends 88% more time on a website with video, according to Adelie Studios. All the more reason to ensure...

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Tags: quick tips, video

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Why SlideShark Will No Longer Be Free (and Why It’s OK)

Submitted by: Greg Flynn , President, Brainshark

June 15, 2015 08:58 AM

When Apple released the original iPad in April 2010, I immediately became addicted. I thought I had finally found a lightweight business tool that would help me be more productive during my extensive travel schedule – and finally release me from the burden of dragging my 10 lbs. laptop across the country (after one rotator cuff surgery, my shoulder was especially thankful). Unfortunately, I quickly became frustrated with the lack of full support for PowerPoint on the ...

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Tags: iPad, iPod, iPhone, tablet

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