Brainshark Ideas Blog

Looking to increase your team’s productivity? You’ve come to the right place!
Browse the Ideas Blog for the latest tips and trends on sales enablement, video and content marketing, training and eLearning, business presentations and more.

SiriusDecisions Summit 2015 Preview: 3 Sales Enablement Sessions to Check Out

Submitted by: Brendan Cournoyer , Director of Content Marketing, Brainshark

May 05, 2015 08:37 AM

SiriusDecisions Summit 2015 is just around the corner, and as in past years, sales enablement is bound to be a hot topic throughout the week. So which sessions should you circle on your agenda this year? If you’re headed to Nashville and looking to get your “enablement” on, here are three you might want to check out. (In between these sessions, be sure to swing by the Brainshark booth! You can meet our executive team, get a look at the Brainshark Sales Accelerator for ...

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Tags: content marketing, sales enablement, technology, tips and tricks, quick tips

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SlideShark v4.1 – New Features and Fixes!

Submitted by: Lindsay Harrington , Product Marketing Manager, Brainshark

May 04, 2015 10:27 AM

We’re kicking off Q2 with some great new improvements to SlideShark. Feedback from our user base prompted the following feature updates: Option to Mirror One of the many benefits of using SlideShark is Presenter Mode – the ability for the presenter to see a view that includes slide notes during a presentation while the audience sees only the slide content. Similarly, when a presenter navigates through the app to view a catalog of all presentations or information in the reporti...

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Tags: social media, technology, product updates

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B2B Marketing and the Shift to Customer-Focused Sales Enablement [Report]

Submitted by: Ann Lambert , Content & Social Media Marketing Manager, Brainshark

April 30, 2015 09:01 AM

As a buyer, there’s nothing more frustrating than seeking genuine responses about a product and being met with an impersonal marketing message churned out by and automated system. Prospects want people, not machines. As Forrester’s Laura Ramos writes in a recent report, it’s time to humanize the sales process—and marketing needs to support that transition through customer-focused sales enablement. In the report, titled From Priming the Pipeline to Engaging Buyers:...

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Tags: content marketing, technology, sales enablement, quick tips

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Spread the Wealth! Introducing Updated Permissions for Brainshark Folder Administrators

Submitted by: Kristin Simonini , Senior Director of Product Management , Brainshark

April 28, 2015 12:07 PM

As a Company Administrator, there may be times when you feel like a one person show responsible for all the content in your site. But what can you do? Make others full administrators like yourself?  Admittedly this is not really the most ideal solution as it can provide too much access to too large a group. No doubt you have found yourself feeling a bit like Tom Hanks ala Castaway -- deserted in your efforts to manage great on-demand video content. Good news! Today we’re gettin...

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Tags: Brainshark, internal communications, quick tips

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What Is Content in Context (and Why it Matters for Sales) [Video]

Submitted by: Ann Lambert , Content & Social Media Marketing Manager, Brainshark

April 27, 2015 09:22 AM

Studies have shown that reps waste 40% of their time just looking for the right content to use. Putting sales content “in context” can reduce that productivity loss—but what does that even mean? In the short video below, Brainshark’s Brendan Cournoyer breaks it down, outlining four different ways that content can be delivered in context with the selling situation.  For more details, download our free whitepaper, What Is Content in Context? (and Why It Matters ...

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Tags: mobile-learning, sales enablement, technology, video

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