Ideas Blog

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Read customer success stories, discover new Brainshark and PowerPoint tips and tricks, keep up with video and eLearning trends, and much more. Most importantly, get inspired!

5 Annoying Email Marketing Mistakes and How to Avoid Them

Submitted by: Lauren Pettiglio , Marketing Campaign Manager, Brainshark

June 09, 2014 10:37 AM

We’ve all seen it. That email pops into your inbox that makes you cringe (and simultaneously comforts you that you weren’t the one that sent it). But those annoying messages aren’t all bad. In fact, they are one of the easiest ways to make sure your campaigns will crush their goals because you get to learn from others’ mistakes without having to make them yourself. The best part about being an email marketer is that you are your own audience. That is, you have an i...

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Tags: tips and tricks

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10 Mobile Learning Stats You Need to See and Why

Submitted by: Brendan Cournoyer , Director of Content Marketing, Brainshark

June 06, 2014 09:27 AM

For a survey not too long ago, the E-Learning 24/7 Blog found that 69% of L&D professionals considered mobile learning to be an essential part of their ideal LMS. Flash-forward to now, and the folks at Learnnovators have predicted that mobile learning will be “the most disruptive game changer in 2014.” Obviously, mobile learning is a hot topic for training professionals, and has been for some time. Why? Here are 10 fascinating mobile learning stats that help tell the sto...

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Tags: mobile-learning

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Extreme Networks Educates Future Generations with a Brainshark-Powered MOOC

Submitted by: Marit Fratelli , Sr. Content Marketing Manager, Brainshark

June 04, 2014 09:37 AM

Extreme Networks, one of the largest providers of networking infrastructure in the world, used Brainshark to create a massive open online course (MOOC). “Something that we believe in as a business is educating future generations on networking technology,” says Ben Doyle, VP of Sales Enablement. “We powered that whole program, that MOOC, with Brainshark.” In the success story below, Ben shares how Brainshark helped them deploy an educational series to 1,500 learners.&...

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Tags: video

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5 Expert Tips to Increase Channel Sales Performance

Submitted by: Brendan Cournoyer , Director of Content Marketing, Brainshark

June 02, 2014 09:02 AM

The goal of channel sales enablement is pretty simple – it’s all about putting partner reps in the best possible position to sell for you. Which means… what, exactly? Training, for sure, but the road to better channel sales performance goes well beyond a simple one-and-done learning session. After all, your partners are selling for you, but not only you. So how can you make things better? Here are five simple tips to consider from sales and marketing experts around th...

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Tags: sales enablement

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Can MOOCs Help Improve Employee Acquisition and Retention?

Submitted by: Brendan Cournoyer , Director of Content Marketing, Brainshark

May 29, 2014 08:30 AM

There’s been a lot of talk about the potential benefits of MOOCs for businesses, such as flexible eLearning, inexpensive course creation, and so on. But could a MOOC actually help a company attract and keep employees as well? When it comes to the younger generation of workers, the answer could actually be yes. Related Article: What’s Up with MOOCs? 20 Burning Questions Answered For a recent report, the folks at Software Advice surveyed nearly 1,500 job seekers in an eff...

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Tags: HR

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