February 23, 2015 09:20 AM
For B2B reps, effective social selling starts with a solid social profile. Here are four easy LinkedIn profile tips that can help.
A lot of people think of their LinkedIn profiles as a sort of online resume for recruiters, outlining what you do and what you’ve done. And sure – that’s one way of looking at it.
I prefer to think of it a little differently though: as a way of promoting your personal and professional brand. This, of course, is a basic element of effective soci...
February 19, 2015 09:27 AM
This article was submitted by Stephanie VanGilder, Senior Business Operations Specialist at Mercy Hospital, St. Louis.
Stephanie has over thirteen years of training experience, and has been a Brainshark customer and user for four years. At Mercy, she develops, manages, supports, and generates reports for e-Learning modules.
We’ve all experienced it: viewing an overly-animated PowerPoint to the point that you either cover your eyes or run out of the room to prevent the imminent nause...
February 18, 2015 09:26 AM
Sales enablement has started to become a key responsibility for B2B content marketers. Sales reps rely on the right content to engage buyers and support their sales conversations, and it’s often up to marketers to deliver those resources for them.
Of course, that doesn’t mean marketers always do a particularly great job at it.
In the short video below, Brainshark’s Brendan Cournoyer outlines 3 things marketers should avoid when delivering content for sales enablement.
February 16, 2015 09:40 AM
Sales reps are competitive by nature. They have lofty goals to meet each quarter, and they have to be scrappy, persistent, and determined to reach them. But their individual quotas and competitive spirit don’t minimize the opportunity for teamwork. After all, sales teams as a whole also have numbers they strive to meet, and the ultimate shared goal of driving more business for the company is ever-present.
So, in a role that seems to operate in isolation on a day-to-day basis, how c...
February 12, 2015 09:10 AM
“More social?!” you’re exclaiming at your computer. “How the heck can sales reps get any more social?”
Relax. Let’s be real. Sales reps are often the social butterflies of your company. No need to hone their communication skills (unless there is, and then there’s a different blog post you should be reading). But now that I’ve gotten your attention, I can clarify: social media.
Sales reps can always up their social media game. No matter who...