Ideas Blog

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Read customer success stories, discover new Brainshark and PowerPoint tips and tricks, keep up with video and eLearning trends, and much more. Most importantly, get inspired!

Adding Emphasis to PowerPoint Images: It’s Black and White

Submitted by: Sabrina Cote , Social Media Marketing Manager, Brainshark

March 17, 2014 09:58 AM

When it comes to creating compelling PowerPoint presentations, more and more emphasis is being placed on limiting text and opting for visuals to communicate the message.  The right images can make a world of difference when it comes to engaging an audience, and keeping them focused on the speaker’s message rather than on reading a slide. Presenters and PowerPoint designers can draw from an array of tricks to create consistent sets of images for cohesive presentations, tips for&nbs...

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Tags: animation, tips and tricks

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The Content Sherpa: A Shift in Approach for Improved Content Production

Submitted by: Marc McNamara , VP Communication Solutions, Brainshark

March 13, 2014 10:08 AM

Welcome to the second installment of The Content Sherpa video blog series dedicated to examining the changing landscape of business communications.  In the first segment of the series I set the stage with a look at what’s driving content needs and challenges around business communications, how mobility is changing the game, and why video can be a breakthrough.  Keeping in mind the types of content that are ideal for business communications, this week I’ll take a step b...

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Tags: content marketing, external communications, internal communications, video

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Brainshark for Work.com: Accelerating Sales Performance

Submitted by: Alex Salop , Director of Enterprise Product Marketing, Brainshark

March 12, 2014 09:03 AM

How can Salesforce’s Work.com get even better?  Add Brainshark, of course!  Work.com, the leading sales performance management application from Salesforce.com, helps people advance their careers, teams achieve their goals faster, and companies retain their top performers.  Brainshark integrates easy-to-access video content and powerful analytics to turbo-charge productivity. Using Brainshark for Work.com turns the Chatter profile into a one-stop shop for onboarding, co...

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Tags: Brainshark On-Demand, internal communications, sales enablement, product updates

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10 Powerful Video Marketing Statistics (and What They Mean to You)

Submitted by: Sabrina Cote , Social Media Marketing Manager, Brainshark

March 11, 2014 09:56 AM

The popularity of video content continues to grow, and it’s more important than ever for marketers to develop an engaging video marketing strategy to capitalize on the power of the ever-growing video content phenomenon.  In their recent report, Video Statistics: The Marketer’s Summary 2014, Invodo highlights a multitude of video marketing trends around the growth of video for mobile and social, as well as the impact that video continues to have on search engine results as wel...

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Tags: content marketing, video

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How to Impact Your Sales with Effective Content [Webinar Replay]

Submitted by: Marit Fratelli , Sr. Content Marketing Manager, Brainshark

March 10, 2014 09:50 AM

Sales content is critical to the effectiveness of training, productivity, enablement and ultimately, your overall sales program. Yet, between 60-70% of marketing-generated content is not even used by sales teams. Is it time to revisit your content to improve ROI? In this webinar replay, hear from sales strategy expert Stephen Diorio of Profitable Channels, and Brainshark’s own Paula Crerar, as they outline what it takes to create more effective content that directly impacts sales effect...

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Tags: content marketing, external communications, sales enablement

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