Brainshark Ideas Blog

Looking to increase your team’s productivity? You’ve come to the right place!
Browse the Ideas Blog for the latest tips and trends on sales enablement, video and content marketing, training and eLearning, business presentations and more.

FALL into the New Brainshark Author Training Series

Submitted by: Amy O'Brien , Training Manager, Brainshark

September 11, 2014 09:35 AM

September marks the beginning of a whole new school year.  Even if it’s been a while since you graduated, something about September still remains the time when we reluctantly put away the beach towels, carry a sweater with us when we go out at night, and decide to learn something new or recommit to a personal and professional improvement project we already started. One of our goals in the Learning & Development Office was to completely revamp our program for new Brainshark A...

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Tags: Brainshark On-Demand, animation, audio, support

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4 Ways to Promote Brainshark at Your Company: Insights from Rock Star Administrators

Submitted by: Irwin Hipsman , Director of Customer Community, Brainshark

September 09, 2014 09:24 AM

There are typically three types of people that interact with Brainshark at your company: content creators/authors, business sponsors who manage the overall relationship, and of course, Company Administrators who manage the day-day of the Brainshark site. (These roles can also overlap.) We have found that the more involved the Administrator is with Brainshark, the more engaging the company’s Brainshark presentations will be, and the more value the company will receive from their licens...

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Tags: Brainshark On-Demand, quick tips, tips and tricks, video

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What Type of Sales Presenter Are You?

Submitted by: Ann Lambert , Content & Social Media Marketing Manager, Brainshark

September 08, 2014 10:31 AM

There’s not one right way to give a sales presentation. Different sales presentations vary by style, industry, persona and more. But since presentation execution is critical for sales success, it’s always helpful to brush up on ways to knock it out of the park. The first step to improving your presentation skills is self-awareness. What are your existing strengths? How can you bring more value? Once you understand the type of sales presenter you are, you can zero in on ways to...

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Tags: quick tips, sales enablement, tips and tricks

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The Problem with Selling Great Products

Submitted by: Wendy Goeckel , Director of Sales Enablement, Brainshark Inc.

September 05, 2014 09:44 AM

Not the worst problem to have… I’m the head of sales enablement at Brainshark. And I love our product. It’s why I joined – super easy to use to create and manage great content. Genius in its simplicity with functionality for days. At Brainshark, our sales reps love our product too, and they tend to have great first calls. They can get a prospect excited about Brainshark, talk about how easy it is to create video presentations, all its possible uses, and everyone...

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Tags: sales enablement, quick tips

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What’s Your Point? 6 Content Marketing Stats & Why They Matter

Submitted by: Ann Lambert , Content & Social Media Marketing Manager, Brainshark

September 03, 2014 09:46 AM

There’s no doubt about it. Content marketing is becoming the predominant method of acquiring brand awareness and generating leads. Per dollar spent, it generates three times as much as traditional marketing, according to Content Marketing Institute, which is probably why marketers spend nearly a third of their budget on it. Recently, NewsCred’s 50 Stats You Need to Know About Content Marketing illustrates just how integral custom content is to growing business. Although good sta...

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Tags: content marketing

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