Brainshark Ideas Blog

Looking to increase your team’s productivity? You’ve come to the right place!
Browse the Ideas Blog for the latest tips and trends on sales enablement, video and content marketing, training and eLearning, business presentations and more.

51 Tips for Delivering Better Sales Presentations [eBook]

Submitted by: Ann Lambert , Content & Social Media Marketing Manager, Brainshark

October 06, 2014 10:36 AM

Presentations are an inevitable and critical part of B2B sales. While even a great sales presentation won’t always lead to a closed deal, a poor one will stop your sale dead nearly every time. In other words – you can’t mess this up! Our exclusive eBook, 51 Tips for Delivering a Better Sales Presentation, draws on ideas and suggestions from real sales reps and experts who understand the importance of a polished, engaging, effective presentation. It not only offers pract...

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Tags: animation, iPad, iPhone, quick tips, sales enablement, technology, tablet, tips and tricks, video

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Aligning Content to Enable Sales [eBook Excerpt]

Submitted by: Ann Lambert , Content & Social Media Marketing Manager, Brainshark

October 03, 2014 03:44 PM

The following is a short excerpt from our exclusive eBook, The 7 Deadly Sins of Sales Enablement Content. Is the content you create aligned with the conversations sales reps are having with prospects? Sometimes communication between marketing and sales is stymied, which leads to content being created in siloes or by the reps themselves. Misaligned content happens when marketers, either out of pride or sloth, churn out content that doesn’t actually reflect the conversations that the...

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Tags: content marketing, sales enablement, quick tips

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Man on the Street: The Scoop on Sales Meetings [Video]

Submitted by: Ann Lambert , Content & Social Media Marketing Manager, Brainshark

October 01, 2014 01:13 PM

This year’s 2014 HubSpot INBOUND conference was buzzing with people from a variety of industries and sectors. We capitalized on the concentrated proximity of so many innovative, successful professionals who have likely been present at (if not directly involved with) more than a few sales meetings… and picked their brains about the experience. Turns out, sales meeting satisfaction could use a boost. Brainshark’s own Alex Salop didn’t miss a beat. Check it out the r...

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Tags: video, tips and tricks, sales enablement, social media, iPhone

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Presentation Etiquette: 4 Tips for Improving Communication & Body Language

Submitted by: Ann Lambert , Content & Social Media Marketing Manager, Brainshark

September 29, 2014 10:06 AM

While proper sales presentation etiquette may seem obvious to some, some reps still make the same critical mistakes over and over again. You may not even realize it – but your prospects certainly will. Before heading to your next presentation, check out these four ideas from our exclusive eBook, 51 Tips for Delivering Better Sales Presentations, for keeping your words and actions in check. #1. Prepare to be quiet for a moment and LISTEN When was the last time someone talked at you i...

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Tags: sales enablement, quick tips, tips and tricks

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The Seven Deadly Sins of Sales Enablement Content [eBook]

Submitted by: Ann Lambert , Content & Social Media Marketing Manager, Brainshark

September 26, 2014 10:08 AM

You may not have noticed, but sales enablement has quickly become a core responsibility for many B2B content marketers. To facilitate more productive sales conversations, reps are increasingly reliant on differentiating, relevant content to more effectively prepare for meetings and engage potential customers. Unfortunately, the often siloed nature of sales and marketing organizations, and their subsequent failure to communicate and collaborate, can give way to issues that inhibit rather t...

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Tags: content marketing, sales enablement

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