Brainshark Ideas Blog

Looking to increase your team’s productivity? You’ve come to the right place!
Browse the Ideas Blog for the latest tips and trends on sales enablement, video and content marketing, training and eLearning, business presentations and more.

6 Ways Networking Boosts Sales Productivity

Submitted by: Guest Contributor

October 01, 2015 08:55 AM

The article below was submitted by Austin Duck, Content Marketing Manager at CircleBack. It’s no secret that networking is the key to a successful career. After all, the world of business is just people, strategic relationships, and favors for favors, and the more friends you have, the further you’re likely to get.  Done correctly, networking has the ability to streamline the whole process of moving your professional life forward, untangling complicated outreach proces...

Read more

Tags: quick tips, sales enablement, technology

Comments

3 Ways to Prepare Reps for Successful Sales Conversations [eBook Excerpt]

Submitted by: Ann Lambert , Content & Social Media Marketing Manager, Brainshark

September 28, 2015 08:37 AM

We’ve said it before and we’ll say it again: sales reps are busy. Like really busy. They’re constantly on-the-go, juggling the demands of multiple leads, accounts, and opportunities; so sales enablement efforts that cater to that lifestyle will benefit both the rep and the organization as a whole.   Supporting that notion, Sales Enablement Principal Wendy Goeckel writes, “[Reps’] job—reaching the right people and having the right conversations&mda...

Read more

Tags: sales enablement, quick tips

Comments

3 Tips for Becoming a More Informed Sales Manager [eBook Excerpt]

Submitted by: Ann Lambert , Content & Social Media Marketing Manager, Brainshark

September 24, 2015 08:38 AM

You’d be hard pressed to find a sales organization that doesn’t measure results in some way, shape, or form. But are sales managers looking at the right data? Are they gaining insight into how prepared their sales force is to deliver the results that they are forecasting? Do they even have a means to measure those leading indicators? Our exclusive eBook, 22 Tips for Better Sales Readiness, offers tips to help ensure YOUR sales organization’s readiness—from onboard...

Read more

Tags: quick tips, sales enablement

Comments

How Gartner Does Sales Enablement: 5 Key Takeaways

Submitted by: Brendan Cournoyer , Director of Content Marketing, Brainshark

September 21, 2015 08:52 AM

Lisa Redekop, Gartner In a recent podcast for Sales Benchmark Index, Greg Alexander spoke with Gartner’s Lisa Redekop about her approach to sales enablement, and advice others should consider when planning for 2016. What’s interesting about this interview (which is excellent), is that Lisa isn’t speaking as an analyst; she’s a seasoned sales enablement specialist who helps lead Gartner’s own enablement strategy. With over 30 years of experience in the space,...

Read more

Tags: sales enablement

Comments

What Causes Status Quo Bias? Quick Tips for Better Sales Follow-Up

Submitted by: Brendan Cournoyer , Director of Content Marketing, Brainshark

September 17, 2015 09:42 AM

“Sales conversations are a very scary world for marketers.” This was one of my favorite quotes from Content Marketing World 2015, which I was once again lucky enough to attend in Cleveland last week. It came from Tim Riesterer (@triesterer), chief strategy and marketing officer at Corporate Visions. I’ve seen Tim speak a few times before, including as part of a great panel last year that looked at content’s role in the sales enablement process. Basically, when i...

Read more

Tags: content marketing, sales enablement, quick tips

Comments