February 11, 2015 09:16 AM
Marketing and sales are a one-two punch for B2Bs; neither one has the same impact without the other. Sales needs marketing to develop content and resources that will help them win more business, and marketing needs to sales to be the eyes and the ears of the organization’s customers and prospects so they know what messages to drive home. Together, they’re a powerhouse. But they don’t always harness that power to optimize their messages.
We recently highlighted executive ...
February 09, 2015 08:11 AM
It’s no secret that part of the value of live and in-person sales training is the opportunity to engage in discussion and practice the art of selling through real-life simulations and role play. And of course, in-person training provides sales trainers with the opportunity to test reps in-person on their skills and readiness, and ultimately deem them certified.
But there are drawbacks to live training as well – scheduling conflicts and cost issues to name a few. Studies also ...
February 05, 2015 09:04 AM
Incorporating a video shot with a camera or a screen capture tool can enhance the viewing experience for your audience. In 2014, adding video became the second most popular feature used by Brainshark authors with 33% of presentations incorporating some type of video.
What is interesting to note is the average length of an uploaded video is 4 minutes; this just so happens to be the same for YouTube. However, unlike YouTube, there are usually slides, questions and other content incorporate...
February 04, 2015 09:06 AM
What can content bring to sales enablement? If you’re being collaborative, strategic, and smart about your content creation, the answer is a lot. But don’t take my word for it. Thought leaders far and wide are talking about how content and sales enablement are becoming a quintessential combination for B2B success. Here are some of our favorite quotes about the dynamic duo from around the web.
#1. “Content marketing is all about sales, and B2B organizations are begin...
February 02, 2015 08:26 AM
I normally don’t participate in LinkedIn discussions, but I found a recent one very interesting. In the LinkedIn Group, Sales Training & Sales Enablement Pro’s, Pat Mustico, PhD posed the question: Which is it best to train first, sales methodology or your company’s products while onboarding? What a discussion!
Lots of people weighed in that product training comes first. Some of the reasons they gave were: reps must have confidence in what they’re selling...