May 19, 2014 09:45 AM
New data shows that 85% of companies expect to create more online video content in 2014 than they did last year – but what are they using it for?
There have been plenty of reports over the past few years citing the rising popularity of business video content. Take this one. Or this one.
Or more recently, this one: the new 2014 Online Video Production Trends Report from the Web Video Marketing Council. The report surveyed more than 300 video content professionals, and guess what? Vid...
May 16, 2014 10:16 AM
Extreme Networks, one of the largest providers of networking infrastructure in the world, uses Brainshark as a sales enablement solution to create training content, product launches and other materials for their global sales team.
“Some of the challenges we’ve had prior to using Brainshark have been trying to find an easy way for employees to create content for sales and an easy mechanism for sales to consume that content on any device,” says Ben Doyle, VP of Sales Enableme...
May 14, 2014 09:32 AM
The modern communication ecosystem has dramatically changed in the past few years, and with this change comes both opportunities and challenges. While you can reach your audience anytime, anywhere, how do you truly engage your employees, customers and partners with the content they want and need, on the devices they choose, and in ways that drive business results?
During this on-demand webinar, Brainshark VP of Communications Solutions Marc McNamara tackles this very question, while I...
May 13, 2014 11:10 AM
Why do some sales presentations fail while others succeed? Well… lots of reasons. But while not every factor for a successful meeting is under a rep’s control, salespeople can still stack the deck in their favor my steering clear of some of the most basic and common missteps.
Here are four sales presentation mistakes that the best B2B reps tend to avoid.
#1. Too much ad-libbing, not enough preparation
While stiff, canned speeches can pose their own problems during sales pres...
May 09, 2014 10:15 AM
This past week saw the 3rd annual B2B Content2Conversion Conference come to New York City, presented by Demand Gen Report. While I sadly wasn’t able to make it down for the event, I was sure to follow the stories coming out of the show online to see what folks were talking about this year – and boy were they talking!
Once things kicked into high gear on Tuesday, my news feeds were flooded with #C2C14 quotes and messages around all things content strategy. It seemed to me that m...