July 22, 2014 09:23 AM
Last year, HubSpot’s 2013 State of Inbound Marketing report found that only 24% of marketers surveyed had a defined lead handoff agreement with its sales teams. This prompted B2B marketing writer and speaker Tony Zambito to post that 76% of content marketers were forgetting about sales enablement.
Tony makes some great points in the article, but it’s also an interesting take that speaks to the evolving perception of sales enablement amongst B2Bs.
It’s hard to deny th...
July 17, 2014 09:01 AM
As I was perusing this Forbes list offering sage wisdom from top sales experts, I couldn’t help but be drawn to those quotes that dealt less with the sales pitch and more with the sales conversation.
It’s no secret that sales teams’ goals are closely entwined with closing deals and meeting quotas. But it may be a secret to some that engaging the customer with sales conversations, rather than canned speeches, are the way to drive success.
In a sea of (albeit help...
July 16, 2014 09:33 AM
Every marketer knows the value of delivering the right message to the right person at the right time.
E-commerce giant Amazon pioneered the now ubiquitous "Customers Who Bought This Item Also Bought” feature to offer personalized recommendations, Intuit keeps their blog fresh with adaptable calls to action, and targeted email campaigns are a dime a dozen. Marketers are able to gather and analyze more data than ever at each stage of the buying cycle. In fact, marketers cited pe...
July 14, 2014 10:41 AM
SlideShark has been nominated for a 2014 Stevie!
If you’re not familiar with the Stevie Awards, they “are the world's premier business awards.” Created in 2002 to recognize the achievements and positive contributions of businesses and professionals around the world, they have become a distinguished honor—and SlideShark is in the running this year!
Not only is the latest SlideShark release a finalist in the Stevies’ American Business Awards Program...
July 10, 2014 09:06 AM
Remember the 1974 Burger King ad campaign promoting the “Have it your way” approach to getting a hamburger just the way you wanted it? If not, then know that there was a time when all burgers were the same burger: a plop of ketchup and mustard, two pickles and a bun. No variation, no unique user experience. Your burger, my burger, they were all the same burger.
Figure 1: Whose portal is this anyway?
Now, think back to your original Brainshark Content Portal experience. ...