Ideas Blog

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Read customer success stories, discover new Brainshark and PowerPoint tips and tricks, keep up with video and eLearning trends, and much more. Most importantly, get inspired!

10 Powerful Video Marketing Statistics (and What They Mean to You)

Submitted by: Sabrina Cote , Social Media Marketing Manager, Brainshark

March 11, 2014 09:56 AM

The popularity of video content continues to grow, and it’s more important than ever for marketers to develop an engaging video marketing strategy to capitalize on the power of the ever-growing video content phenomenon.  In their recent report, Video Statistics: The Marketer’s Summary 2014, Invodo highlights a multitude of video marketing trends around the growth of video for mobile and social, as well as the impact that video continues to have on search engine results as wel...

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Tags: content marketing, video

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How to Impact Your Sales with Effective Content [Webinar Replay]

Submitted by: Marit Fratelli , Sr. Content Marketing Manager, Brainshark

March 10, 2014 09:50 AM

Sales content is critical to the effectiveness of training, productivity, enablement and ultimately, your overall sales program. Yet, between 60-70% of marketing-generated content is not even used by sales teams. Is it time to revisit your content to improve ROI? In this webinar replay, hear from sales strategy expert Stephen Diorio of Profitable Channels, and Brainshark’s own Paula Crerar, as they outline what it takes to create more effective content that directly impacts sales effect...

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Tags: content marketing, external communications, sales enablement

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Brainshark Presentation Utilization Factoids – 2014

Submitted by: Irwin Hipsman , Director of Customer Community, Brainshark

March 07, 2014 09:30 AM

One of the roles of the Brainshark Customer Community team is to look at how customers are using Brainshark and to provide benchmarking reference points for their next series of presentations. We just finished an analysis of presentations created by customers and several factoids jumped out at us. We will be discussing these and many other things at upcoming User Group Meetings and Workshops.  In the meantime, we’ve pulled together a few data points to share with you here. 1. Pre...

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Tags: Brainshark On-Demand, animation, audio

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Brainshark March 2014 Newsletter

Submitted by: Marit Fratelli , Sr. Content Marketing Manager, Brainshark

March 06, 2014 09:31 AM

March’s edition of the Brainshark newsletter highlights our free events to help you become a Brainshark-creating expert! We have both in-person and online events on the way covering a variety of Brainshark best practices. We also have some exciting webinars for you! Coming up this month: Losing Control of Your Content? New Exposure in a Tablet-Driven World Get More from Marketing: Strategies for Sales Extreme Makeover: PowerPoint Edition We’ve also been busy workin...

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Tags: Brainshark newsletter, Brainshark On-Demand

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Global Investments in eLearning to Double by 2015 [Infographic]

Submitted by: Brendan Cournoyer , Director of Content Marketing, Brainshark

March 05, 2014 09:50 AM

Did you know that money spent on “self-paced” eLearning across the globe reached more than $58 billion in 2013? If that sounds like a lot of cash, consider this – that number could actually double within the next two years. That’s how hot eLearning technology is today, according to a recent infographic from eLearning Industry titled 10 eLearning Statistics for 2014. “Corporations now report that eLearning is the second most valuable training method that they use...

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Tags: internal communications, HR, video

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