January 27, 2014 09:38 AM
When designing PowerPoint presentations for business, it’s important to strike the right aesthetic balance – you want your slides to be eye-catching and engaging, while still retaining a professional tone. This may seem like a steep challenge, but with the right resources, you can easily create a PowerPoint presentation that captivates your audience, but doesn't detract from your message.
Here are a few simple guidelines to help you design a compelling presentation:
#1. Transform ...
January 23, 2014 09:59 AM
With the continued growth of social media as a major trend in business communications, an increasing number of B2B companies are turning to top social channels like LinkedIn as a new frontier for marketing and social selling.
In fact, a recent survey of B2B technology marketers found that 85% of those surveyed listed LinkedIn as the most effective social channel for delivering content. Additionally, 71% said they use LinkedIn content marketing for lead generation.
This is all gre...
January 22, 2014 09:51 AM
Video marketing and Big Data can be a powerful combination for organizations. But it’s not just about the numbers you see; it’s how you use them that matters. With that in mind, here are three simple ways sales reps can get more out of video content analytics.
One of the biggest (and most underrated) benefits of content marketing is its value as a sales enablement strategy for reps. Simply put, great content helps reps sell better, and online video has become an especially valuable...
January 21, 2014 09:01 AM
You hear the term ‘big data’ used a lot these days, typically describing the large volumes of information that organizations can use to make important decisions. There was no such term when we released the first Brainshark product in 2000, but we’ve always provided our customers with detailed reporting to help drive increased engagement with their communications and capitalize on individual opportunities.
With that history in mind, we’re proud to announce the Brainshar...
January 20, 2014 09:46 AM
A while back, Paula Crerar wrote about how to use silhouettes image to create more engaging PowerPoint slides. In her post she included a helpful video presentation that highlights the effectiveness of using silhouettes for marketing to specific business personas, complete with before and after examples and a link to the silhouette library at Indezine.com.
If a more custom silhouette is what you need, or if you would like to pair your own designs with those from the Indezine...