Ideas Blog

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Read customer success stories, discover new Brainshark and PowerPoint tips and tricks, keep up with video and eLearning trends, and much more. Most importantly, get inspired!

How Can You Make Your Content More Engaging?

Submitted by: Brendan Cournoyer , Director of Content Marketing, Brainshark

May 23, 2014 09:10 AM

For anyone tasked with creating content these days, the word “engagement” tends to come up quite a bit. Whether you’re producing content for marketing, sales enablement, training – anything, it’s not enough to just throw something together into a doc and hope for the best. For that content to actually be considered successful, it has to (at least in some way) make an impact with your audience. This is certainly a burning issue for content marketers, where the e...

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Tags: content marketing

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Brainshark May 2014 Newsletter

Submitted by: Marit Fratelli , Sr. Content Marketing Manager, Brainshark

May 22, 2014 07:51 AM

May’s edition of the Brainshark newsletter announces the 2014 Sharkie Award winners. Thank you to everyone who submitted an entry! Brainshark has been busy updating our products to make them even easier to use. This month, the Content Portal and the Desktop Player get some new features. Also, our new Sales Training eBook gives tips on delivering sales training that fuels your team’s productivity. Check it out now! We also have some exciting webinars and online events for you...

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Tags: Brainshark newsletter

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How to Keep Repetitive Presentations Fresh [On-Demand Webinar]

Submitted by: Marit Fratelli , Sr. Content Marketing Manager, Brainshark

May 21, 2014 09:18 AM

Do you have a presentation that you have to give over and over again? Has it gotten a little stale because you could give the presentation in your sleep (and sometimes feel like you are putting your audience to sleep)? Check out this on-demand webinar, presented by cognitive scientist Dr. Carmen Simon of Rexi Media as she answers the question “how do you keep your repetitive presentations fresh?” View Now: How to Keep Repetitive Presentations Fresh “To answer that question...

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Tags: quick tips, tips and tricks, webinar replay

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What are the Top Business Use Cases for Video Content in 2014? [Report]

Submitted by: Brendan Cournoyer , Director of Content Marketing, Brainshark

May 19, 2014 09:45 AM

New data shows that 85% of companies expect to create more online video content in 2014 than they did last year – but what are they using it for? There have been plenty of reports over the past few years citing the rising popularity of business video content. Take this one. Or this one. Or more recently, this one: the new 2014 Online Video Production Trends Report from the Web Video Marketing Council. The report surveyed more than 300 video content professionals, and guess what? Vid...

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Tags: content marketing

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Extreme Networks Lands New Business with Brainshark for Sales Enablement

Submitted by: Marit Fratelli , Sr. Content Marketing Manager, Brainshark

May 16, 2014 10:16 AM

Extreme Networks, one of the largest providers of networking infrastructure in the world, uses Brainshark as a sales enablement solution to create training content, product launches and other materials for their global sales team. “Some of the challenges we’ve had prior to using Brainshark have been trying to find an easy way for employees to create content for sales and an easy mechanism for sales to consume that content on any device,” says Ben Doyle, VP of Sales Enableme...

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Tags: sales enablement, video

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