October 01, 2015 08:55 AM
The article below was submitted by Austin Duck, Content Marketing Manager at CircleBack.
It’s no secret that networking is the key to a successful career. After all, the world of business is just people, strategic relationships, and favors for favors, and the more friends you have, the further you’re likely to get.
Done correctly, networking has the ability to streamline the whole process of moving your professional life forward, untangling complicated outreach proces...
September 28, 2015 08:37 AM
We’ve said it before and we’ll say it again: sales reps are busy. Like really busy. They’re constantly on-the-go, juggling the demands of multiple leads, accounts, and opportunities; so sales enablement efforts that cater to that lifestyle will benefit both the rep and the organization as a whole.
Supporting that notion, Sales Enablement Principal Wendy Goeckel writes, “[Reps’] job—reaching the right people and having the right conversations&mda...
September 24, 2015 08:38 AM
You’d be hard pressed to find a sales organization that doesn’t measure results in some way, shape, or form. But are sales managers looking at the right data? Are they gaining insight into how prepared their sales force is to deliver the results that they are forecasting? Do they even have a means to measure those leading indicators?
Our exclusive eBook, 22 Tips for Better Sales Readiness, offers tips to help ensure YOUR sales organization’s readiness—from onboard...
September 21, 2015 08:52 AM
Lisa Redekop, Gartner
In a recent podcast for Sales Benchmark Index, Greg Alexander spoke with Gartner’s Lisa Redekop about her approach to sales enablement, and advice others should consider when planning for 2016.
What’s interesting about this interview (which is excellent), is that Lisa isn’t speaking as an analyst; she’s a seasoned sales enablement specialist who helps lead Gartner’s own enablement strategy. With over 30 years of experience in the space,...
September 17, 2015 09:42 AM
“Sales conversations are a very scary world for marketers.”
This was one of my favorite quotes from Content Marketing World 2015, which I was once again lucky enough to attend in Cleveland last week.
It came from Tim Riesterer (@triesterer), chief strategy and marketing officer at Corporate Visions. I’ve seen Tim speak a few times before, including as part of a great panel last year that looked at content’s role in the sales enablement process.
Basically, when i...