Brainshark Ideas Blog

Looking to increase your team’s productivity? You’ve come to the right place!
Browse the Ideas Blog for the latest tips and trends on sales enablement, video and content marketing, training and eLearning, business presentations and more.

Key Sales Takeaways from SiriusDecisions Summit 2015

Submitted by: Brendan Cournoyer , Director of Content Marketing, Brainshark

May 18, 2015 11:52 AM

The 10th annual SiriusDecisions Summit has come and gone, and this year’s event had a little bit of everything: great sessions, green ties – even some Magic. As usual, the Summit proved to be a top event for those seeking ideas to increase sales productivity and better enable their sales teams. From B2B studies and frameworks to sales strategies and content ideas, there was certainly a lot to take in. So before you relive some of the week’s most interesting (and entertai...

Read more

Tags: content marketing, sales enablement, technology

Comments

21 Buzzworthy Tweets from #SDSummit 2015

Submitted by: Ann Lambert , Content & Social Media Marketing Manager, Brainshark

May 14, 2015 10:56 AM

If you weren’t able to make it to Nashville for the annual SiriusDecisons Summit, you certainly could have stayed up to date on the latest sales and marketing trends, thought leadership, and stats on Twitter. Simply following the #SDSummit hashtag revealed a wealth of information—once you got past all the videos and pictures of the Neon Trees concert from Wednesday night at the Summit, of course. From polls and surveys to quotes and case studies from influential sales and...

Read more

Tags: content marketing, sales enablement, social media

Comments

5 Tips from the InsideSales Sales Acceleration Summit

Submitted by: Ann Lambert , Content & Social Media Marketing Manager, Brainshark

May 13, 2015 09:25 AM

Last week, InsideSales hosted a virtual event—the Sales Acceleration Summit—where over eighty of the top sales and marketing influencers shared their methods to increase revenue. There were too many great sessions to choose from, so I couldn’t catch them all (still enjoying watching them on-demand!). Here are the top five tips I gleaned from the event.   #1. Leverage LinkedIn for social selling Dominic Archibald of LinkedIn led How We Sell with LinkedIn at LinkedIn...

Read more

Tags: sales enablement, quick tips, social media, tips and tricks

Comments

Are You Arming Sales Reps with the Right Content at the Right Time?

Submitted by: Ann Lambert , Content & Social Media Marketing Manager, Brainshark

May 11, 2015 08:45 AM

The term “content in context” has become a popular one in sales enablement – but WHY is it so important for sales? Our exclusive whitepaper, What Is Content in Context? (And Why It Matters for Sales), answers that very question. Intelligent, contextual content is valuable for B2B sales reps for a few reasons, including: #1. Increased Productivity Studies have shown that reps waste 40% of their time just looking for the right content to share with prospects and custome...

Read more

Tags: content marketing, sales enablement

Comments

3 Reasons Why Your eLearning Should Be Mobile

Submitted by: Ann Lambert , Content & Social Media Marketing Manager, Brainshark

May 07, 2015 10:01 AM

The eLearning market is explosive. Upside Learning cites stats that 44% of organizations plan to purchase online learning tools and systems, 41% are exploring formal Learning Management Systems (LMSs), and 37% plan on purchasing authoring tools/systems. And the numbers back it up. The LMS market is over $2 billion, and continues to grow. Think that’s big? The worldwide market for self-paced eLearning reached $42.7 billion in 2013, with revenues projected to reach $53 billion by 20...

Read more

Tags: iPad, iPhone, iPod, mobile-learning, tablet, technology

Comments