Brainshark Ideas Blog

Looking to increase your team’s productivity? You’ve come to the right place!
Browse the Ideas Blog for the latest tips and trends on sales enablement, video and content marketing, training and eLearning, business presentations and more.

Content Marketing vs. Sales Enablement? Relax – We’re Both on the Same Team

Submitted by: Brendan Cournoyer , Director of Content Marketing, Brainshark

January 28, 2015 09:17 AM

Red Sox vs. Yankees. PlayStation vs. Xbox. Justin Bieber vs. shirts. These are rivalries, with each party battling for supremacy over the other at all times. And let’s face it – sometimes it gets ugly. But content marketing vs. sales enablement? That’s no heated rivalry. It’s not even a mild disagreement. On the contrary; it’s actually a straight-up love fest. Not everyone agrees, unfortunately. Recently, someone sent me an article from VentureBeat th...

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Tags: content marketing, sales enablement

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Announcing the 2015 Sharkie Awards

Submitted by: Andrew Ahern , Customer Marketing Associate, Brainshark Inc.

January 26, 2015 08:51 AM

Is your New Year’s resolution to win a Sharkie Award? If so, now’s your time to shine! We’re excited to announce the 2015 Sharkie Awards! For the 7th year, we’re honoring the best Brainshark customer presentations in a number of categories and across a variety of use cases. Not only is it a good opportunity to see what kinds of presentations have been created over the past year, it’s your chance to show off your creativity, the value Brainshark has brought to...

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Tags: Brainshark, video

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Sales Onboarding Challenges, Tips & Ideas [Video]

Submitted by: Ann Lambert , Content & Social Media Marketing Manager, Brainshark

January 22, 2015 09:43 AM

Studies show that companies are willing to spend 20 times more to hire a rep than they are to spend to train them once they get there. Onboarding and supporting new hires is critical, and given the role that sales reps play in any organization, it’s certainly not an area to neglect. From navigating the initial challenges of sales onboarding to planning a schedule to prepare your newest reps, there’s a lot to consider. In this short video series, Liz Couchon, Brainshark Direct...

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Tags: HR, mobile-learning, video, technology, sales enablement

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Getting Social With: Ann Handley

Submitted by: Ann Lambert , Content & Social Media Marketing Manager, Brainshark

January 21, 2015 09:12 AM

In my last “Getting Social With…” post, NewsCred’s Michael Brenner mentioned that one of his favorite sales/marketing influencers to follow on Twitter is the one and only Ann Handley. As such, I thought it fitting to interview Ann, Chief Content Officer of the incredibly popular MarketingProfs, for my next Q&A of the series. Ann Handley is a Wall Street Journal best-selling author, keynote speaker, and the world’s first Chief Content Officer. She speaks...

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Tags: content marketing, quick tips, social media

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A Culture of Learning Starts at the Top

Submitted by: Ann Lambert , Content & Social Media Marketing Manager, Brainshark

January 19, 2015 09:05 AM

An organization’s culture can’t be fabricated. The individuals within it, and the values that they choose to embrace, usually help define and mold a culture into what it is. But for true cultural change to occur, the support of top management is critical. And the development of a culture of learning is no exception. In a recent Forrester Research report, Create a Learning Culture to Jumpstart Employee Development, Claire Schooley writes that many learning efforts today are &ld...

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Tags: sales enablement, technology, mobile-learning, HR

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