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10 Inspiring Content Marketing Tweets (and More) from Content2Conversion 2014

Submitted by: Brendan Cournoyer , Director of Content Marketing, Brainshark

May 09, 2014 10:15 AM

This past week saw the 3rd annual B2B Content2Conversion Conference come to New York City, presented by Demand Gen Report. While I sadly wasn’t able to make it down for the event, I was sure to follow the stories coming out of the show online to see what folks were talking about this year – and boy were they talking! Once things kicked into high gear on Tuesday, my news feeds were flooded with #C2C14 quotes and messages around all things content strategy. It seemed to me that m...

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Tags: content marketing, sales enablement

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The Number 1 Reason Sales Reps Fail to Hit Quota? Survey Says…

Submitted by: Brendan Cournoyer , Director of Content Marketing, Brainshark

May 08, 2014 10:08 AM

Imagine you’re playing Family Feud, it’s your turn at the buzzer, and the question is: “According to hundreds of sales managers surveyed, what is the NUMBER ONE reason why salespeople miss their quota?” You hit the buzzer and blurt out… what? Not enough leads? Lack of training? Poor sales process? Each of these could certainly be on the board, but none would be the number one answer. At least not according to a report from the folks at SiriusDecisions, who actu...

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Tags: sales enablement

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Introducing Egnyte: A New SlideShark Cloud Partner

Submitted by: Gerry Praysman , SlideShark Product Marketing Manager, Brainshark

May 06, 2014 11:11 AM

On the SlideShark team, we’ve always strived to give our users the most convenience around managing their presentation content. In our continued effort to provide this flexibility in a secure environment, we’ve partnered with Egnyte, one of the leading enterprise file-sharing services in the market. We’re excited to announce that an integration with Egnyte is now available to all SlideShark users within the mobile app, taking our list of cloud storage options up to seven. ...

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Tags: product updates, iPad, iPhone

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Content Awareness: Does Your Sales Team Know What to Look For?

Submitted by: Brendan Cournoyer , Director of Content Marketing, Brainshark

May 05, 2014 10:39 AM

“One of the core challenges facing sales and marketing teams is that sales knows they want to share content, but don’t know where to find it.” That’s a quote written by Jamie Shanks in a recent Sales for Life article, How Can Marketing Sales with Content Sharing?, in which he adds that marketers often don’t understand why reps fail to share the content they create. What he’s describing here is absolutely correct, and represents one of the most common g...

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Tags: content marketing, sales enablement

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How to Make Training for Compliance Compelling [On-Demand Webinar]

Submitted by: Marit Fratelli , Sr. Content Marketing Manager, Brainshark

May 02, 2014 08:41 AM

How do you make compliance training and other mandatory topics more interesting for employees to learn, and for you to deliver? During this on-demand webinar, presentation guru Karl Parry of BrightCarbon tackles this very question, while training experts Stephen Saurs and Michael Helton of Combined Insurance share ideas for how to put your plan into action. View Now: How to Make Training for Compliance Compelling “Like any other kind of training, compliance training needs clear objecti...

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Tags: webinar replay

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