February 04, 2015 09:06 AM
What can content bring to sales enablement? If you’re being collaborative, strategic, and smart about your content creation, the answer is a lot. But don’t take my word for it. Thought leaders far and wide are talking about how content and sales enablement are becoming a quintessential combination for B2B success. Here are some of our favorite quotes about the dynamic duo from around the web.
#1. “Content marketing is all about sales, and B2B organizations are begin...
February 02, 2015 08:26 AM
I normally don’t participate in LinkedIn discussions, but I found a recent one very interesting. In the LinkedIn Group, Sales Training & Sales Enablement Pro’s, Pat Mustico, PhD posed the question: Which is it best to train first, sales methodology or your company’s products while onboarding? What a discussion!
Lots of people weighed in that product training comes first. Some of the reasons they gave were: reps must have confidence in what they’re selling...
January 29, 2015 09:10 AM
Effective sales prospecting and customer communications can be a challenge for some reps.
Others? They have a little help.
Check out the short video below to see what I mean, then visit our Brainshark Sales Accelerator page to learn more.
January 28, 2015 09:17 AM
Red Sox vs. Yankees.
PlayStation vs. Xbox.
Justin Bieber vs. shirts.
These are rivalries, with each party battling for supremacy over the other at all times. And let’s face it – sometimes it gets ugly.
But content marketing vs. sales enablement? That’s no heated rivalry. It’s not even a mild disagreement. On the contrary; it’s actually a straight-up love fest.
Not everyone agrees, unfortunately. Recently, someone sent me an article from VentureBeat th...
January 26, 2015 08:51 AM
Is your New Year’s resolution to win a Sharkie Award? If so, now’s your time to shine! We’re excited to announce the 2015 Sharkie Awards!
For the 7th year, we’re honoring the best Brainshark customer presentations in a number of categories and across a variety of use cases. Not only is it a good opportunity to see what kinds of presentations have been created over the past year, it’s your chance to show off your creativity, the value Brainshark has brought to...