Ideas Blog

Not just a Blog...

Read customer success stories, discover new Brainshark and PowerPoint tips and tricks, keep up with video and eLearning trends, and much more. Most importantly, get inspired!

Time to Ditch the Pitch? The Shift to the Sales Conversation

Submitted by: Ann Lambert , Content & Social Media Marketing Manager, Brainshark

July 23, 2014 09:55 AM

Imagine for a second that you’re a prospect. Your company has asked you to do some research and explore a few different options for a new product or service. You’ve narrowed down your vendor options and are prepped to walk into a meeting to hear… their pitch.  What you MIGHT be expecting: A rep walks into the room with all the bravado of the proverbial salesperson. Firm handshake, “No thanks, I already had my coffee this morning…. yes, actually, water wou...

Read more

Tags: sales enablement

Comments

3 Reasons Content Marketers Fail at Sales Enablement

Submitted by: Brendan Cournoyer , Director of Content Marketing, Brainshark

July 22, 2014 09:23 AM

Last year, HubSpot’s 2013 State of Inbound Marketing report found that only 24% of marketers surveyed had a defined lead handoff agreement with its sales teams. This prompted B2B marketing writer and speaker Tony Zambito to post that 76% of content marketers were forgetting about sales enablement. Tony makes some great points in the article, but it’s also an interesting take that speaks to the evolving perception of sales enablement amongst B2Bs. It’s hard to deny th...

Read more

Tags: content marketing, sales enablement

Comments

5 Compelling Quotes from Top Sales Experts – Read ‘Em and Tweet

Submitted by: Ann Lambert , Content & Social Media Marketing Manager, Brainshark

July 17, 2014 09:01 AM

As I was perusing this Forbes list offering sage wisdom from top sales experts, I couldn’t help but be drawn to those quotes that dealt less with the sales pitch and more with the sales conversation.  It’s no secret that sales teams’ goals are closely entwined with closing deals and meeting quotas.  But it may be a secret to some that engaging the customer with sales conversations, rather than canned speeches, are the way to drive success. In a sea of (albeit help...

Read more

Tags: sales enablement, tips and tricks

Comments

Personalized Marketing: Tips for Personalizing Your Buyer’s Journey

Submitted by: Eileen Chow , Online Marketing Campaign Specialist, Brainshark

July 16, 2014 09:33 AM

Every marketer knows the value of delivering the right message to the right person at the right time.  E-commerce giant Amazon pioneered the now ubiquitous "Customers Who Bought This Item Also Bought” feature to offer personalized recommendations, Intuit keeps their blog fresh with adaptable calls to action, and targeted email campaigns are a dime a dozen. Marketers are able to gather and analyze more data than ever at each stage of the buying cycle. In fact, marketers cited pe...

Read more

Tags: content marketing, SEO, video, tips and tricks

Comments

Vote for SlideShark! Stevie Awards Finalist for Favorite New Product

Submitted by: Ann Lambert , Content & Social Media Marketing Manager, Brainshark

July 14, 2014 10:41 AM

SlideShark has been nominated for a 2014 Stevie!  If you’re not familiar with the Stevie Awards, they “are the world's premier business awards.” Created in 2002 to recognize the achievements and positive contributions of businesses and professionals around the world, they have become a distinguished honor—and SlideShark is in the running this year!  Not only is the latest SlideShark release a finalist in the Stevies’ American Business Awards Program...

Read more

Tags: iPad, iPhone, iPod, mobile-learning, external communications, product updates

Comments