Brainshark Ideas Blog

Looking to increase your team’s productivity? You’ve come to the right place!
Browse the Ideas Blog for the latest tips and trends on sales enablement, video and content marketing, training and eLearning, business presentations and more.

10 Quotes on Why Content is the Key to Sales Enablement

Submitted by: Ann Lambert , Content & Social Media Marketing Manager, Brainshark

February 04, 2015 09:06 AM

What can content bring to sales enablement? If you’re being collaborative, strategic, and smart about your content creation, the answer is a lot. But don’t take my word for it. Thought leaders far and wide are talking about how content and sales enablement are becoming a quintessential combination for B2B success. Here are some of our favorite quotes about the dynamic duo from around the web. #1. “Content marketing is all about sales, and B2B organizations are begin...

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Tags: content marketing, sales enablement

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Sales Training: What Comes First?

Submitted by: Wendy Goeckel , Director of Sales Enablement, Brainshark

February 02, 2015 08:26 AM

I normally don’t participate in LinkedIn discussions, but I found a recent one very interesting. In the LinkedIn Group, Sales Training & Sales Enablement Pro’s, Pat Mustico, PhD posed the question: Which is it best to train first, sales methodology or your company’s products while onboarding? What a discussion! Lots of people weighed in that product training comes first.  Some of the reasons they gave were: reps must have confidence in what they’re selling...

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Tags: sales enablement

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Trouble with Sales Prospecting? Use Your Brainshark! [Video]

Submitted by: Brendan Cournoyer , Director of Content Marketing, Brainshark

January 29, 2015 09:10 AM

Effective sales prospecting and customer communications can be a challenge for some reps. Others? They have a little help. Check out the short video below to see what I mean, then visit our Brainshark Sales Accelerator page to learn more.

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Tags: Brainshark, sales enablement, video, external communications

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Content Marketing vs. Sales Enablement? Relax – We’re Both on the Same Team

Submitted by: Brendan Cournoyer , Director of Content Marketing, Brainshark

January 28, 2015 09:17 AM

Red Sox vs. Yankees. PlayStation vs. Xbox. Justin Bieber vs. shirts. These are rivalries, with each party battling for supremacy over the other at all times. And let’s face it – sometimes it gets ugly. But content marketing vs. sales enablement? That’s no heated rivalry. It’s not even a mild disagreement. On the contrary; it’s actually a straight-up love fest. Not everyone agrees, unfortunately. Recently, someone sent me an article from VentureBeat th...

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Tags: content marketing, sales enablement

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Announcing the 2015 Sharkie Awards

Submitted by: Andrew Ahern , Customer Marketing Associate, Brainshark Inc.

January 26, 2015 08:51 AM

Is your New Year’s resolution to win a Sharkie Award? If so, now’s your time to shine! We’re excited to announce the 2015 Sharkie Awards! For the 7th year, we’re honoring the best Brainshark customer presentations in a number of categories and across a variety of use cases. Not only is it a good opportunity to see what kinds of presentations have been created over the past year, it’s your chance to show off your creativity, the value Brainshark has brought to...

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Tags: Brainshark, video

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