March 04, 2014 09:30 AM
Social Centered Selling reports that 73% of salespeople who use social selling techniques outperform their peers who don’t. That’s great news for reps who are already using platforms such as LinkedIn to connect with prospects. But as with everything, there is a right way and a wrong way to do it.
Mark Synek, Principal at Sales Benchmark Index knows a thing or two about using social selling to help sales and marketing leaders make their numbers. In the short video below, he reveals...
March 03, 2014 09:56 AM
Disruptive forces — mobile, social and video — have fundamentally changed how training is designed and how learners learn. Learners are demanding access to training content 24/7, anytime, anywhere and on more than one device. This “New Normal” requires a blended approach that aligns learning with organizational needs, provides more interactive learning experiences and collaboration, and integrates training into the workflow; all while maintaining consistent messages acr...
February 27, 2014 09:16 AM
Every year, Training Magazine chooses its Training Top 125, a list of the leading employer-sponsored workforce training and development organizations from nominees across various industries. The 2014 winners include Jiffy Lube, Keller-Williams, CHG Healthcare Services, Mohawk Industries and Capital BlueCross. (For the full list of winners, click here.)
Each company was measured on quantitative (70% of score) and qualitative (30% of score) data. Factors influencing the rankings include t...
February 26, 2014 09:35 AM
Advocate marketing is fast becoming a hot topic among marketers, as they strive to bottle customers’ passion for their products and brand, and transform it into meaningful and measurable advocacy. In fact, a recent Forbes article on 2014 Digital Marketing Trends and Predictions, forecasts advocate marketing as a top trend for the year.
Like any type of marketing, the key to a successful advocate marketing strategy is finding ways to create engagement among influencers and b...
February 25, 2014 09:14 AM
When it comes to in-house video production, many marketers are met with uncertainties about where to start, whether in-house video will make their company look unprofessional, and what type of equipment is necessary. The good news is in-house video production is a lot less scary than you think.
In a recent webinar, director of content marketing Brendan Cournoyer, graphic designer Jason Petrucci, and guest speaker Michael Helton of Combined Insurance offered actionable advice and best p...