Brainshark Ideas Blog

Looking to increase your team’s productivity? You’ve come to the right place!
Browse the Ideas Blog for the latest tips and trends on sales enablement, video and content marketing, training and eLearning, business presentations and more.

Why Sales Enablement Content Does NOT Turn Reps into Paper Pushers (a Counter-Argument)

Submitted by: Brendan Cournoyer , Director of Content Marketing, Brainshark

August 21, 2014 09:12 AM

Sales enablement continues to be a popular topic these days. But while there are lots of people talking about it, not everyone is saying the same things. There are lots of varying definitions out there, for example, and new posts and opinions on the topic seem to hit the Web every day. I came across one of these articles recently on the Business2Community site that immediately captured my attention – but not in a particularly positive way. The post (which I believe originally appe...

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Tags: sales enablement

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Music Lessons for Brainshark Authors: What You Can Learn from a 30-Second TV Commercial

Submitted by: Irwin Hipsman , Director of Customer Community, Brainshark

August 19, 2014 09:25 AM

Media content is unavoidable. Think about how many TV commercials, radio ads, and news stories you see and hear as you’re getting ready for work, on your morning commute, or just lounging at home. But if you watch and listen closely, you’ll find there’s a lot you can learn from these daily media consumptions that can then be applied to your Brainshark presentations. This is the first article in a three-part series that will explore some of these techniques and how they can...

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Tags: audio, Brainshark On-Demand, quick tips, video

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5 Strategies to Maximize Social Selling (and Ways to Get Started RIGHT NOW)

Submitted by: Ann Lambert , Content & Social Media Marketing Manager, Brainshark

August 15, 2014 09:30 AM

I recently came across an interesting article from SellingPower titled 5 Tips for Leveraging Social Networks to Sell. The post opens with a reference to an InsideView whitepaper that states how “sales executives and B2B companies that ‘lack an established social media presence’ are ‘far less capable of effectively gaining the attention of prospects who are already fully engaged on the social Web.’”  The article proceeds to offer five great tips for...

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Tags: social media, sales enablement, quick tips

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9 Essential Sales Enablement Blogs

Submitted by: Bridgette Kosek , Brainshark

August 14, 2014 10:43 AM

We work hard to make the Brainshark Ideas Blog a valuable place to find sales enablement tips and ideas – but we’re not the only ones talking about it. To stay up on the latest tips and trends, here are nine of our other favorite sales enablement blogs to add to your top 10 list (in no particular order). #1. SiriusDecisions Blog The SiriusDecisions blog is loaded with topics related to sales and marketing technology, with special attention paid to sales enablement. While...

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Tags: content marketing, sales enablement

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Marketing in the Mobile-Social-Video Age [Report]

Submitted by: Ann Lambert , Content & Social Media Marketing Manager, Brainshark

August 11, 2014 10:58 AM

As the popularity of video marketing continues to rise, its fire is only fueled by the simultaneously booming mobile and social media marketing spaces. Collectively, they have transformed the way customers receive information and, as a result, have challenged businesses to adapt in order to effectively reach and engage their target audiences. Consider these stats: 91% of U.S. brand and agency marketers view social media as the most effective way to distribute and share videos, articles,...

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Tags: channels, content marketing, iPod, iPhone, iPad, social media, technology, video, YouTube

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