Brainshark Ideas Blog

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Browse the Ideas Blog for the latest tips and trends on sales enablement, video and content marketing, training and eLearning, business presentations and more.

9 Essential Sales Enablement Blogs

Submitted by: Bridgette Kosek , Brainshark

August 14, 2014 10:43 AM

We work hard to make the Brainshark Ideas Blog a valuable place to find sales enablement tips and ideas – but we’re not the only ones talking about it. To stay up on the latest tips and trends, here are nine of our other favorite sales enablement blogs to add to your top 10 list (in no particular order). #1. SiriusDecisions Blog The SiriusDecisions blog is loaded with topics related to sales and marketing technology, with special attention paid to sales enablement. While...

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Tags: content marketing, sales enablement

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Marketing in the Mobile-Social-Video Age [Report]

Submitted by: Ann Lambert , Content & Social Media Marketing Manager, Brainshark

August 11, 2014 10:58 AM

As the popularity of video marketing continues to rise, its fire is only fueled by the simultaneously booming mobile and social media marketing spaces. Collectively, they have transformed the way customers receive information and, as a result, have challenged businesses to adapt in order to effectively reach and engage their target audiences. Consider these stats: 91% of U.S. brand and agency marketers view social media as the most effective way to distribute and share videos, articles,...

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Tags: channels, content marketing, iPod, iPhone, iPad, social media, technology, video, YouTube

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Video Content ROI Takes Flight: Marketing Lessons from the Airline Industry

Submitted by: Ann Lambert , Content & Social Media Marketing Manager, Brainshark

August 07, 2014 09:25 AM

Video killed the radio star. And ever since, it has been killing static content. Especially as online video content has become easily accessible virtually anywhere there is an internet-connected device, it’s now one of the one of the most preferred (and even expected) channels for receiving information. Why read an ad when you can be sucked into the brand experience through an action-packed 30-second clip? Why read an article on a rising trend when you can watch an animated parody or...

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Tags: content marketing, iPad, iPhone, social media, video, YouTube

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What are Random Acts of Sales Support?

Submitted by: Brendan Cournoyer , Director of Content Marketing, Brainshark

August 05, 2014 09:34 AM

As sales enablement has grown to become a go-to term for describing ways to improve sales performance and productivity, other phrases have made their way into the conversation as well. One of my favorites is the concept of ‘random acts of sales support’. You could make a pretty compelling argument that these random acts are among the key reasons why sales enablement as a concept has gotten so popular. But what does it all mean? What are random acts of sales support? By all accou...

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Tags: sales enablement

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5 Things to Know about the New LinkedIn Sales Navigator

Submitted by: Brendan Cournoyer , Director of Content Marketing, Brainshark

August 04, 2014 10:48 AM

If you were to ask a typical B2B sales reps which social network they find the most valuable, I’m guessing most would be pretty quickly answer, “LinkedIn.” Social selling has become a key focus at many organizations, with more than a few sales experts beating the drum. Twitter and Facebook hold a lot of value in this regard, but it seems clear that LinkedIn is the network the majority of reps feel most comfortable with. (FYI, I’m basing this on no hard data; just my o...

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Tags: sales enablement, social media, tips and tricks

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