September 26, 2014 10:08 AM
You may not have noticed, but sales enablement has quickly become a core responsibility for many B2B content marketers. To facilitate more productive sales conversations, reps are increasingly reliant on differentiating, relevant content to more effectively prepare for meetings and engage potential customers.
Unfortunately, the often siloed nature of sales and marketing organizations, and their subsequent failure to communicate and collaborate, can give way to issues that inhibit rather t...
September 23, 2014 09:00 AM
78% of all Brainshark presentations created by customers have at least one animated PowerPoint slide.
Take a look at this recent presentation from the Brainshark Services team to see what you can do with PowerPoint... pretty amazing!
Business presenters that use Brainshark are heavy users of PowerPoint, but designing graphics for visual communications may not be every presenter’s strong suit. So, the more that we can provide helpful resources to Brainshark users, the more su...
September 22, 2014 09:32 AM
While PowerPoint is still an invaluable tool for most sales presenters, many reps these days also mix in the right technology to take their slide presentations to the next level. With that in mind, here are just a few simple ways to make technology work for you, taken from our exclusive eBook, 51 Tips for Delivering Better Sales Presentations.
#1. Go mobile and leave your laptop at home
Laptops are so 2008. These days you can step up your presentation game (and impress your audience) by p...
September 18, 2014 09:46 AM
Sales enablement. Content marketing.
Anyone still unsure about the link between the two needed only to have their sights set on the quiet banks of Lake Erie last week, where the world’s biggest annual content marketing event was taking place.
For the fourth consecutive year (I have the ribbon to prove it!), I made my way to Cleveland for Content Marketing World. It was a great event as always, and more so than any other year, I couldn’t help but notice the common thread of sale...
September 16, 2014 09:47 AM
Successful sales conversations often come down to one thing: making a connection with the customer or prospect. While it can be tempting for reps to fall back on product-centered messaging – especially if they’re selling a great product – it’s critical to keep the customer top-of-mind as you prepare for and execute your sales presentations.
Below are just a few simple tips for keeping your presentations customer-focused from our exclusive eBook: 51 Tips for Deliveri...