June 02, 2014 09:02 AM
The goal of channel sales enablement is pretty simple – it’s all about putting partner reps in the best possible position to sell for you. Which means… what, exactly?
Training, for sure, but the road to better channel sales performance goes well beyond a simple one-and-done learning session. After all, your partners are selling for you, but not only you.
So how can you make things better? Here are five simple tips to consider from sales and marketing experts around th...
May 29, 2014 08:30 AM
There’s been a lot of talk about the potential benefits of MOOCs for businesses, such as flexible eLearning, inexpensive course creation, and so on.
But could a MOOC actually help a company attract and keep employees as well? When it comes to the younger generation of workers, the answer could actually be yes.
Related Article: What’s Up with MOOCs? 20 Burning Questions Answered
For a recent report, the folks at Software Advice surveyed nearly 1,500 job seekers in an eff...
May 28, 2014 09:27 AM
Are you looking for new ways to build out your pipeline?
Check out this on-demand webinar, presented by social selling expert Koka Sexton of LinkedIn and content expert Marc McNamara of Brainshark, as they outline how to attract buyers with content with methods to create a sustainable social selling system.
View Now: Content & Social: The New One-Two Punch to Build Pipeline
“Great sales people understand that they have to become their own mini-marketers,” said Sexton. &ld...
May 23, 2014 09:10 AM
For anyone tasked with creating content these days, the word “engagement” tends to come up quite a bit.
Whether you’re producing content for marketing, sales enablement, training – anything, it’s not enough to just throw something together into a doc and hope for the best. For that content to actually be considered successful, it has to (at least in some way) make an impact with your audience.
This is certainly a burning issue for content marketers, where the e...
May 22, 2014 07:51 AM
May’s edition of the Brainshark newsletter announces the 2014 Sharkie Award winners. Thank you to everyone who submitted an entry!
Brainshark has been busy updating our products to make them even easier to use. This month, the Content Portal and the Desktop Player get some new features.
Also, our new Sales Training eBook gives tips on delivering sales training that fuels your team’s productivity. Check it out now!
We also have some exciting webinars and online events for you...