February 18, 2014 09:49 AM
A few months ago, Brendan Cournoyer explored the question: do tables really belong in PowerPoint, or should you kill them all together? In his review, Brendan shared some helpful tips from business presentation guru Laura M. Foley on the best ways to represent data in PowerPoint.
Through a simple example, Laura makes the case for ditching tables and opting for graphs to communicate data in a more visual way. She explains that tables often force the audience to divide their attention be...
February 17, 2014 09:07 AM
I’m sure by now you have all heard about our amazing Analytics Dashboard, introduced last month to the sounds of cheers and whistles from all over the world. What? You missed it?! That’s OK. Check out our blog post on that update and add a little awesome to your day.
One of the personas available from the dashboard is that of the Group Manager, but you may not be aware of what a Group Manager is, or how one can be identified as such. Look no further! O...
February 14, 2014 09:54 AM
A few weeks back, Brendan Cournoyer wrote about how marketers can capitalize on live events to create a variety of video content assets featuring experts and speakers. In many of the same ways that live events are content havens, so is also true of webinars.
Just as with events, subject matter experts and industry leaders who present during webinars share a wealth of information, typically accompanied by slide content to help support their talk. From a repurposing perspecti...
February 12, 2014 04:56 PM
Galderma, a global pharmaceutical company specializing in dermatology, uses Brainshark solutions to increase retention for mobile training and communications.
“We have a philosophy at Galderma that we want to really challenge the norm of how we provide services to our employees, and that philosophy is around a mobile approach,” says Darin Wilson, IT manager of mobile strategies and technical services. “How do we allow you to gain access – from any device – to an...
February 12, 2014 09:22 AM
At this point, the merits of online video content no longer need to be ‘sold’ to marketers. The majority of companies are now doing some form of video marketing, and that number continues to rise with each passing year. YouTube remains a major component of most video marketing strategies (as it should), but it’s a mistake to assume that it needs to be the cornerstone of your efforts.
In a recent post for ReelSEO, HubShout’s Chad Hill makes “the case against YouTu...