October 23, 2013 09:32 AM
Last week, Mark Synek, Principal of the Sales Benchmark Index and Paula Crerar, Sr. Director of Content & Product Marketing at Brainshark, presented a webinar describing how the buying decision process has changed and how that impacts the types of content needed along the buyer’s journey.
Buyers are now armed with the ability to research new products on the web and validate vendors through social media. When they finally talk to a vendor, they have often completed more than half of...
October 22, 2013 09:39 AM
The article below was submitted by Danny Aleman, CIO, South Texas Money Management.
South Texas Money Management is an investment management firm with locations in San Antonio, Austin, Houston and Dallas.
As Chief Information Officer, I manage and oversee our IT department. One of our biggest challenges was finding a solid, dependable platform in which to host our webcast presentations. Prior to Brainshark, we were delivering our presentations using Quick Time and ran into a lot of tec...
October 21, 2013 09:39 AM
When creating PowerPoint presentations, identifying how and when to use text to effectively enhance your message requires some thoughtful consideration. While the right graphics and charts can work wonders to transform a boring slide deck, the fact is, most presentations require some form of text. So why not make working with text in PowerPoint as simple and efficient as possible?
Try these five tips and shortcuts to make PowerPoint text your friend!
Insert special characters
October 18, 2013 09:41 AM
October 18th is a special day here at Brainshark since it marks the second birthday of our popular mobile app, SlideShark! We generally like to be modest, but what kind of parents would we be if we didn’t spend a little time bragging about our kid? After all, in just two short years our bundle of joy has come a really long way, with no plans to slow down for that matter!
Since its launch on October 18th, 2011, SlideShark has:
Over 2 million downloads
Users in over 150 differen...
October 17, 2013 09:42 AM
There's no doubt about it – Google loves video.
Studies show that videos now appear in 62% of Google universal search results, and it’s been reported that video is 50 times more likely to rank higher in search than plain-text content. In the wake of the search giant’s most recent Hummingbird update, it’s clear that if you want to practice good SEO, you have to play by Google’s rules – and online video can be a big piece of the puzzle.
Of course, the valu...