January 09, 2014 09:39 AM
If you’re friends with anyone in marketing or sit close to the marketing department at work, you’ve likely heard (overheard) about the importance of analytics and measuring the effectiveness of your work. Tracking success…or lack thereof, has always been a core tenet of Brainshark’s philosophy and product evolution – which is why we made analytics a key piece of our product offering from the early stages.
Nevertheless, the point of this post is to get peop...
January 08, 2014 09:37 AM
The New Year is already off and running and marketers everywhere are working to capitalize on the latest trends to get a jump on the competition. A recent article from Social Media Examiner highlights interactive video as one of the top social media marketing predictions to watch in 2014.
With prospects now completing more and more of the buying process on their own before even speaking with a sales rep, the landscape is primed for interactive video to shape how potential customers eng...
January 07, 2014 10:14 AM
January’s edition of the Brainshark newsletter highlights our updated Content Portal for easier search and navigation, enabling users to better organize content to their needs and preferences.
We also have a Sharkie Award submissions reminder. We are accepting customer created Brainshark and myBrainshark presentation submissions now through January 31st 2014, so submit your presentation today!
We also have more free things for you! Check out the upcoming online Customer Power Hour on ne...
January 06, 2014 09:47 AM
This article was originally posted to BrightCarbon.com.
Webinars play a significant part in modern B2B marketing. Yet a lot of companies fail to give webinar presentations the attention they deserve. If you are going to do it, do it right – with these handy webinar presentation tips.
Keep it Short
Most webinars are scheduled for an hour. Why? Because calendars are marked in one hour slots? If you have 25 minutes of content, arrange a 30 minute webinar. Don’t just schedule an hour ...
January 03, 2014 10:00 AM
Video marketing is hot these days. Social media marketing? That’s pretty darn hot too.
So it’s only natural that the two would come together – and boy have they. As Unruly’s Phil Townend writes, 2013 was a huge year for social video, with new trends popping up all across the marketing landscape. It’s not just high-budget ads anymore either; investments in content marketing have opened up a whole world of opportunities for today’s business.