March 26, 2015 09:24 AM
We recently announced the availability of a new feature making it easier for you to point to your content that lives outside of Brainshark. This might be useful to you if you are just getting started with Brainshark and have not yet had the opportunity to truly sharkify your content, or if you simply want to keep certain materials in their original location and not load them into your Brainshark site (think blog content, press releases, company web pages etc).
When you create new content,...
March 25, 2015 09:52 AM
“Is your sales content drowning your sales force?”
That’s the question (and it’s an important one) posed in a recent blog post by Scott Santucci of The Alexander Group. The article takes a good hard look at the critical role content plays in complex B2B sales. It’s an interesting read, and you can check out the full post here, but I’m warning you – It’s LONG. Like, closing in on 5,000 words long.
Now, if I were to break it down to under 140...
March 23, 2015 09:38 AM
Heavy investments. Unprepared reps. Unhappy buyers. There’s clearly a discrepancy between the time and money that organizations are pouring into sales rep training and how that training resonates with reps later on. In fact, most reps forget 80% of what they’ve learned within six months of being onboarded.
How can we bridge that gap between sales training and sales execution?
In his article, Bridging the Gap from Knowing to Doing in Sales, co-founder of LearnCore Vishal Shah...
March 19, 2015 09:49 AM
It is not often that a business-focused blog starts off with an art review, but hold on for a few paragraphs.
In the middle of this brutal Boston winter, I visited the newly-renovated Harvard Art Museum in Cambridge, MA. If you like to see art in a beautiful space, it is free on Saturday mornings. The highlights of the visit were the Rothko Murals, on display until July 2015. They were originally hung in 1961 in an undergraduate dining hall at Harvard (go figure). I know that Rothko woul...
March 18, 2015 09:28 AM
“You can have a great story, but you must make it apparently obvious.” These were the words of Corporate Visions Chief Strategy and Marketing Officer, Tim Riesterer, as he addressed our company at a recent meeting.
He started with a story of man named Morton Grodzins, whose research and publications were the basis for Malcom Gladwell’s Tipping Point. Never heard of Grodzins? His point exactly. Gladwell, on the other hand, is renowned for a work that was quite literally h...