Brainshark Ideas Blog

Looking to increase your team’s productivity? You’ve come to the right place!
Browse the Ideas Blog for the latest tips and trends on sales enablement, video and content marketing, training and eLearning, business presentations and more.

Video Content ROI Takes Flight: Marketing Lessons from the Airline Industry

Submitted by: Ann Lambert , Content & Social Media Marketing Manager, Brainshark

August 07, 2014 09:25 AM

Video killed the radio star. And ever since, it has been killing static content. Especially as online video content has become easily accessible virtually anywhere there is an internet-connected device, it’s now one of the one of the most preferred (and even expected) channels for receiving information. Why read an ad when you can be sucked into the brand experience through an action-packed 30-second clip? Why read an article on a rising trend when you can watch an animated parody or...

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Tags: content marketing, iPad, iPhone, social media, video, YouTube

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What are Random Acts of Sales Support?

Submitted by: Brendan Cournoyer , Director of Content Marketing, Brainshark

August 05, 2014 09:34 AM

As sales enablement has grown to become a go-to term for describing ways to improve sales performance and productivity, other phrases have made their way into the conversation as well. One of my favorites is the concept of ‘random acts of sales support’. You could make a pretty compelling argument that these random acts are among the key reasons why sales enablement as a concept has gotten so popular. But what does it all mean? What are random acts of sales support? By all accou...

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Tags: sales enablement

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5 Things to Know about the New LinkedIn Sales Navigator

Submitted by: Brendan Cournoyer , Director of Content Marketing, Brainshark

August 04, 2014 10:48 AM

If you were to ask a typical B2B sales reps which social network they find the most valuable, I’m guessing most would be pretty quickly answer, “LinkedIn.” Social selling has become a key focus at many organizations, with more than a few sales experts beating the drum. Twitter and Facebook hold a lot of value in this regard, but it seems clear that LinkedIn is the network the majority of reps feel most comfortable with. (FYI, I’m basing this on no hard data; just my o...

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Tags: sales enablement, social media, tips and tricks

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Gamification for Sales Teams: What It Means for B2Bs

Submitted by: Ann Lambert , Content & Social Media Marketing Manager, Brainshark

August 01, 2014 08:52 AM

In a previous blog post, I looked at the use of gamification in marketing to create a network of advocates and habitual content sharers for your organization. Having effectively convinced you to gamify your content marketing efforts (I did, right?), I’m back to share the benefits of a similar approach – specifically for sales teams. Despite the 2012 Gartner report that called gamification a fad “being driven by novelty and hype” which was sure to die by 2014, gamific...

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Tags: tips and tricks, sales enablement

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Change the Game by Making it a Game: Marketing and Gamification

Submitted by: Ann Lambert , Content & Social Media Marketing Manager, Brainshark

July 30, 2014 09:30 AM

Last year, Sirius Decisions reported that an average of 70% of all B2B marketing content goes unused. That can mean a lot of things, of course, but the broader point is simple: many B2Bs simply aren’t getting enough out of the content they create. From a marketing perspective, there’s nothing worse than creating valuable content that barely sees the light of day. Wouldn’t it be great if you had a way to get employees and customers to evangelize and share those resources on ...

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Tags: content marketing, social media, tips and tricks

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