May 28, 2015 09:31 AM
One of the things we hear from Brainshark authors who take our workshops is this:
“We have a standard PowerPoint template that I have to use, so I’m not sure how I can design more effective Brainsharks when I have to adhere to this deck.”
The decks are typically bullet-driven with too many background graphics taking up the slide space. They’re built for live presentations, not on-demand video communications, but because people learn that Brainshark is...
May 26, 2015 09:24 AM
For years now, inbound marketers have trumpeted stats stating that the majority of the B2B buyer’s journey is complete before a customer ever speaks with a salesperson. But a recent SiriusDecisions study argues that sales interactions with reps still have the greatest impact on buying decisions.
In my recap of SiriusDecisions Summit 2015, I noted that a key takeaway from the event was that it’s finally time to retire old stats like “67% of the buyer’s journey is d...
May 21, 2015 08:55 AM
89% of sales calls provide no value to buyers, according to Forrester Research. This may sound harsh, but just think about the sales calls where reps provide redundant information that prospects have already acquired through their own research. Opportunities to communicate value and redefine prospects’ vision for your product are missed.
This is a problem. And it requires a sales enablement strategy to really arm reps with the content and confidence they need to have a GREAT sales c...
May 18, 2015 11:52 AM
The 10th annual SiriusDecisions Summit has come and gone, and this year’s event had a little bit of everything: great sessions, green ties – even some Magic.
As usual, the Summit proved to be a top event for those seeking ideas to increase sales productivity and better enable their sales teams.
From B2B studies and frameworks to sales strategies and content ideas, there was certainly a lot to take in. So before you relive some of the week’s most interesting (and entertai...
May 14, 2015 10:56 AM
If you weren’t able to make it to Nashville for the annual SiriusDecisons Summit, you certainly could have stayed up to date on the latest sales and marketing trends, thought leadership, and stats on Twitter. Simply following the #SDSummit hashtag revealed a wealth of information—once you got past all the videos and pictures of the Neon Trees concert from Wednesday night at the Summit, of course.
From polls and surveys to quotes and case studies from influential sales and...