Ideas Blog

Not just a Blog...

Read customer success stories, discover new Brainshark and PowerPoint tips and tricks, keep up with video and eLearning trends, and much more. Most importantly, get inspired!

SAP Enhances Content Creation Efficiency with Cloud-Based eLearning [Q&A]

Submitted by: Sabrina Cote , Social Media Marketing Manager, Brainshark

February 11, 2014 08:47 AM

With experts predicting that cloud-based training will become the norm for the future of eLearning, organizations continue to seek more convenient ways to educate their employees. Additionally, business leaders are making it a priority to identify a more efficient means of creating and managing their eLearning content to improve scalability and effectiveness of their programs.  We recently had the opportunity to speak with Melissa Rittenhouse, Director of Global Presales Readiness at SA...

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Tags: Brainshark On-Demand

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The Content Sherpa: Examining Content’s Role in the Changing Landscape of Business Communications

Submitted by: Marc McNamara , VP Communication Solutions, Brainshark

February 07, 2014 09:36 AM

Business communications are vital to the success of any organization, and the landscape surrounding how businesses communicate is ever-evolving.  This coupled with disruptions in technology, makes it more important than ever for businesses to account for these changes when developing content to drive their communications. With that topic in mind, I’m pleased to introduce a new video blog (vlog!) series dedicated to examining the changing landscape of business communications, and pr...

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Tags: content marketing, external communications, internal communications, sales enablement, video, tips and tricks

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Brainshark February 2014 Newsletter

Submitted by: Marit Fratelli , Sr. Content Marketing Manager, Brainshark

February 06, 2014 09:55 AM

February’s edition of the Brainshark newsletter highlights our new Analytics Dashboard that provides Brainshark users with real-time graphical insights into the effectiveness of their content! We also have more free things for you! Check out the two upcoming free webinars on video, mobile and social training and iPad presentations. There’s still time to submit a presentation to the Sharkie Awards! We’ve extended the deadline to Friday, February 7 so submit today for a chance...

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Tags: Brainshark newsletter

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Video Testimonials – Should You Script Them?

Submitted by: Brendan Cournoyer , Director of Content Marketing, Brainshark

February 05, 2014 09:01 AM

Customer testimonials have always been sought after by marketers. Not only do they serve as great marketing resources to post online, but they’re also powerful sales tools for reps to share when communicating with prospects. Video is an especially effective way to tell those stories, but putting together quality video testimonials can take some practice. As with any type of testimonial, securing participation from the customer or client can often be the biggest hurdle. After all, a tes...

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Tags: Brainshark On-Demand, content marketing, tips and tricks, video

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How Top Brands Won with Social and Video on Super Bowl Sunday

Submitted by: Sabrina Cote , Social Media Marketing Manager, Brainshark

February 04, 2014 09:49 AM

Yesterday Twitter released its official recap of Super Bowl XLVIII, crowning this year’s big game as the most tweeted about Super Bowl to date, with a whopping 24.9 million tweets sent during the telecast. Twitter’s summary reported trends in everything from most mentioned players, to which moments during the big game garnered the highest volume of tweets per minute.  The recap also gives a nod to the annually touted Super Bowl commercials, reporting that 58% of those that ai...

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Tags: social media, video, YouTube

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