April 30, 2015 09:01 AM
As a buyer, there’s nothing more frustrating than seeking genuine responses about a product and being met with an impersonal marketing message churned out by and automated system. Prospects want people, not machines. As Forrester’s Laura Ramos writes in a recent report, it’s time to humanize the sales process—and marketing needs to support that transition through customer-focused sales enablement.
In the report, titled From Priming the Pipeline to Engaging Buyers:...
April 28, 2015 12:07 PM
As a Company Administrator, there may be times when you feel like a one person show responsible for all the content in your site. But what can you do? Make others full administrators like yourself? Admittedly this is not really the most ideal solution as it can provide too much access to too large a group. No doubt you have found yourself feeling a bit like Tom Hanks ala Castaway -- deserted in your efforts to manage great on-demand video content.
Good news! Today we’re gettin...
April 27, 2015 09:22 AM
Studies have shown that reps waste 40% of their time just looking for the right content to use. Putting sales content “in context” can reduce that productivity loss—but what does that even mean?
In the short video below, Brainshark’s Brendan Cournoyer breaks it down, outlining four different ways that content can be delivered in context with the selling situation. For more details, download our free whitepaper, What Is Content in Context? (and Why It Matters ...
April 23, 2015 09:02 AM
Our last few Q&A’s in this series have been with marketing all-stars, so I decided to seek out someone with more of a sales-focused perspective. I set my sights on Greg Alexander, CEO of Sales Benchmark Index (SBI), a sales and marketing consultancy focused on helping B2B companies make the number.
Alexander is co-author of Topgrading for Sales: World-Class Methods to Interview, Hire, and Coach Top Sales Representatives and Making the Number: How to Use Sales Benchmarkin...
April 21, 2015 09:13 AM
Get ‘em while they’re hot!
The team here at Brainshark has recently collaborated with Wiley on an exciting new eBook: Sales Enablement for Dummies. The book combines Brainshark’s years of sales enablement experience with the brand masters of making any topic easier to understand. (I mean, who doesn’t love a “Dummies” book?)
You don’t have to go to Barnes & Noble for this one. This is a 52-page Brainshark Special Edition that ...