Brainshark Ideas Blog

Looking to increase your team’s productivity? You’ve come to the right place!
Browse the Ideas Blog for the latest tips and trends on sales enablement, video and content marketing, training and eLearning, business presentations and more.

2014 Brainshark Presentation Stats: A Year in Review

Submitted by: Irwin Hipsman , Director of Customer Community, Brainshark

March 09, 2015 10:05 AM

Over the course of the year, the Customer Community team monitors the ways authors utilize Brainshark. The data provides benchmarking reference points to consider when planning a presentation. We just finished the 2014 analysis, and several factoids jumped out at us. We will be discussing these, among other agenda items, at upcoming User Group Meetings, Power Hours and Workshops.     1. Most Popular Features Use of video continues to climb and is now the second most popular fea...

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Tags: animation, audio, Brainshark, video

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In Honor of National Sales Person Day: 8 Sales Tips for Reps, from Reps

Submitted by: Ann Lambert , Content & Social Media Marketing Manager, Brainshark

March 06, 2015 09:16 AM

Happy National Salesperson Day! Did you know such a holiday existed? Us either! That’s why we’re bringing it into the limelight: because there’s an entire day dedicated to honoring some of the hardest working folks in the game, and we thought it was about time that we recognize it. And what better way to put National Salesperson Day on the map than to celebrate the knowledge and expertise of some of the best? I recently sat down with three reps and picked their brain ab...

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Tags: quick tips, sales enablement, tips and tricks

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Increase Sales Productivity: Invest, Organize, Measure

Submitted by: Ann Lambert , Content & Social Media Marketing Manager, Brainshark

March 05, 2015 09:22 AM

It’s official: sales productivity is suffering. According to a recent infographic from Docurated, The State of Sales Productivity 2015, reps only spend one-third of their time actually selling. The infographic goes on to cite a number of reasons that could account for this lack of productivity. But three groups of data points in particular jumped out at me; and each seems to have a natural corresponding action item that could help increase sales productivity across organizations. ...

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Tags: sales enablement, quick tips, technology, tips and tricks

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3 Social Strategies for Increased Content Performance

Submitted by: Ann Lambert , Content & Social Media Marketing Manager, Brainshark

March 04, 2015 09:10 AM

I recently attended a Mass Technology Leadership Council event hosted by Hubspot. The topic? How to combine content and social for lead generation. It was a great morning of discussion among marketing leaders from around the Boston area. Some shared best practices for increasing content performance, others suggested social sharing tools they have experimented with, and others inquired about how to involve sales reps and rally them around a social strategy. But what really got me excited ...

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Tags: content marketing, quick tips, social media, tips and tricks

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2015 Guide to Building Better Brainshark Presentations

Submitted by: Irwin Hipsman , Director of Customer Community, Brainshark

March 02, 2015 09:44 AM

The Brainshark Customer Community team interacts with thousands of customers who participate in public and private online and geographic User Group meetings. Last year, participants asked for one document that pulls together the best practices, feature utilization, data analysis, and tips we’ve learned along the way. Together, with the Learning and Development team, we are excited to release the 2015 Guide to Building Better Brainshark Presentations. This guide is geared towar...

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Tags: animation, audio, Brainshark, quick tips, tips and tricks, video

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