December 15, 2014 09:28 AM
2014 has been an exciting year for sales enablement—a hot topic both at Brainshark and in the B2B world in general. With buyers that are more informed than ever, there is a deep need for reps to be prepared with the tools and content that will engage prospects in meaningful conversations. Translation: effective sales enablement has never been more critical.
Before we dive headfirst into 2015, we thought we’d take a look back at the top ten sales enablement posts of this year ...
December 11, 2014 09:09 AM
The holiday season is upon us once again, and we’ve been cooking up a fantastic addition to SlideShark’s bag of presents for presenters around the world. We’re exceptionally proud to announce that as of today, SlideShark Team Edition users (and trialers) will be able to manage, present, share, and track PDF documents in addition to the PowerPoint file-types they’ve already been using.
We’ve recognized that alongside PowerPoint, PDF documents are...
December 10, 2014 08:35 AM
“Is sales enablement making salespeople stupid?”
That’s the topic of a recent two-part blog series from sales enablement thought leader Tamara Schenk, research director at Miller Heiman. Of course, that’s just the headline. The real questions dig a bit deeper.
In part two, she asks, “Has sales enablement led to an inability [for reps] to communicate value messages?” Studies have consistently shown that, for salespeople, the ability to communicate value e...
December 05, 2014 08:49 AM
Last year we introduced the Rockstar Administrator category as part of the annual Sharkie Awards, which produced five well-deserving winners. This year, we’re not only repeating the category, we’re separating it from the Sharkies and building a whole new awards ceremony!
The Rockstar Awards were created to recognize outstanding Brainshark use from company administrators (Rockstar Admin Award) as well as companies as a whole (Business Impact Award).
Let’s break down the...
December 03, 2014 03:37 PM
A recent Forrester Research report demonstrated that when it comes to successful sales meetings, sellers and buyers are not on the same page. While most sales reps believe they’re doing quite well, buyers are less than impressed at the quality of their sales meetings.
In fact, executive buyers consider only 19% of the meetings they have with salespeople to be a valuable use of their time. Meanwhile, salespeople give themselves A’s in their self-assessments for understandin...