October 09, 2013 09:47 AM
By adding structured data to Brainshark presentations on your website, you can drive more traffic to your pages while making it easier for search engines to index your content.
It’s been well established that online video content has a lot to offer when it comes to search engine optimization (SEO). Unlike with plain text, however, Google can’t extract the details of your videos on its own. In order for search engines to know what your video content is about, you need to tell t...
October 08, 2013 09:52 AM
Globe University, Broadview University and Minnesota School of Business are part of a premier, family-managed network of career colleges and universities. They employ the Educational User Experience (edUX) model which puts a focus on technology for adaptive learning. This fall and going forward, students at all the institutions will learn with an iPad and instructors will use them in the classroom.
To make the most of the iPad in a learning environment, all staff, faculty and students will b...
October 07, 2013 09:40 AM
Brainshark recently sponsored a webinar featuring original research by two thought leaders in the area of marketing and sales alignment. Jerry Rackley, Chief Analyst of Demand Metric and Tim Riesterer, Chief Strategist & CMO of Corporate Visions shared data and insights (and some surprising disconnects) from recent research on the current state of sales and marketing alignment.
For those alignment naysayers, this stat might make you sit up and take notice.
A recent study by Demand M...
October 04, 2013 10:39 AM
First there were Pandas. Then came Penguins. Now? It’s the time of the Hummingbird!
That’s right – news broke recently that Google has once again released a new “adorable animal that may or may not destroy your website’s search rankings” into the wild, leaving marketing and SEO professionals hummin—err… buzzing.
If you’ve read the news, you’ve probably heard some variation of the following:
90% of all searches will likel...
October 03, 2013 09:35 AM
There’s a lot of buzz right now in B2B circles around sales enablement – even the term itself is a hot topic of conversation.
A recent SiriusDecisions study looked at the evolving definition of sales enablement, noting that it typically varies from company to company. With that said, most attribute it to improving sales productivity through content and communications, with the most common areas of overlap including sales asset creation and product training
I cited this recent...