Brainshark Ideas Blog

Read customer success stories, discover new Brainshark and PowerPoint tips and tricks, keep up with video and eLearning trends, and much more. Most importantly, get inspired!

Personalized Marketing: Tips for Personalizing Your Buyer’s Journey

Submitted by: Eileen Chow , Online Marketing Campaign Specialist, Brainshark

July 16, 2014 09:33 AM

Every marketer knows the value of delivering the right message to the right person at the right time.  E-commerce giant Amazon pioneered the now ubiquitous "Customers Who Bought This Item Also Bought” feature to offer personalized recommendations, Intuit keeps their blog fresh with adaptable calls to action, and targeted email campaigns are a dime a dozen. Marketers are able to gather and analyze more data than ever at each stage of the buying cycle. In fact, marketers cited pe...

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Tags: content marketing, SEO, video, tips and tricks


Vote for SlideShark! Stevie Awards Finalist for Favorite New Product

Submitted by: Ann Lambert , Content & Social Media Marketing Manager, Brainshark

July 14, 2014 10:41 AM

SlideShark has been nominated for a 2014 Stevie!  If you’re not familiar with the Stevie Awards, they “are the world's premier business awards.” Created in 2002 to recognize the achievements and positive contributions of businesses and professionals around the world, they have become a distinguished honor—and SlideShark is in the running this year!  Not only is the latest SlideShark release a finalist in the Stevies’ American Business Awards Program...

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Tags: iPad, iPhone, iPod, mobile-learning, external communications, product updates


Customizing your Brainshark Content Portal: Have It Your Way

Submitted by: Kathy Doherty , Professional Services Developer, Brainshark

July 10, 2014 09:06 AM

Remember the 1974 Burger King ad campaign promoting the “Have it your way” approach to getting a hamburger just the way you wanted it? If not, then know that there was a time when all burgers were the same burger: a plop of ketchup and mustard, two pickles and a bun. No variation, no unique user experience. Your burger, my burger, they were all the same burger.   Figure 1: Whose portal is this anyway? Now, think back to your original Brainshark Content Portal experience. ...

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Tags: Brainshark On-Demand, quick tips, support, tips and tricks, technology


3 Super-Obvious Reasons Why eLearning Makes Sense for Sales Training

Submitted by: Brendan Cournoyer , Director of Content Marketing, Brainshark

July 08, 2014 09:55 AM

Is there a really GOOD reason to make eLearning a larger part of your sales training strategy? Actually, there are several. In a recent article from eLearning services company Sponge UK, Kate Pasterfield offers several reasons why your sales staff need eLearning. While the article spends a fair bit of time going over the benefits of online training in general, the main focus is all about what it means for sales specifically. With that in mind, here are three highlights from Kate’s a...

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Tags: sales enablement, mobile-learning, Brainshark On-Demand


Email Marketing Trends: Why Social is the New Lead Source

Submitted by: Kate Sarkissian , Database Marketing Manager, Brainshark

July 07, 2014 09:36 AM

As marketers continue to create innovative ways to generate demand, whether in the B2C or B2B world, they must have some sort of volume of data to support it. After all, what’s a great piece of marketing content without the proper audience to campaign to, right?  There’s no doubt that like most things in life, we play the “quality vs. quantity” game in the world of lead acquisition. Is it better to maximize the number of available leads, no matter the temperature,...

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Tags: social media, sales enablement