October 08, 2014 11:09 AM
The numbers don’t lie. Data shows that the use of video continues to rise with B2Bs – and marketers are super-happy with the results.
Fall is here, and that means Content Marketing Institute (CMI) and MarketingProfs have once again joined forces to deliver their annual B2B Content Marketing Benchmarks, Budgets, and Trends report. In years past, we’ve seen a steady (and at times dramatic) rise in the use of video content among B2B marketers, and this year’s resu...
October 06, 2014 10:36 AM
Presentations are an inevitable and critical part of B2B sales.
While even a great sales presentation won’t always lead to a closed deal, a poor one will stop your sale dead nearly every time. In other words – you can’t mess this up!
Our exclusive eBook, 51 Tips for Delivering a Better Sales Presentation, draws on ideas and suggestions from real sales reps and experts who understand the importance of a polished, engaging, effective presentation. It not only offers pract...
October 03, 2014 03:44 PM
The following is a short excerpt from our exclusive eBook, The 7 Deadly Sins of Sales Enablement Content.
Is the content you create aligned with the conversations sales reps are having with prospects?
Sometimes communication between marketing and sales is stymied, which leads to content being created in siloes or by the reps themselves.
Misaligned content happens when marketers, either out of pride or sloth, churn out content that doesn’t actually reflect the conversations that the...
October 01, 2014 01:13 PM
This year’s 2014 HubSpot INBOUND conference was buzzing with people from a variety of industries and sectors. We capitalized on the concentrated proximity of so many innovative, successful professionals who have likely been present at (if not directly involved with) more than a few sales meetings… and picked their brains about the experience.
Turns out, sales meeting satisfaction could use a boost. Brainshark’s own Alex Salop didn’t miss a beat. Check it out the r...
September 29, 2014 10:06 AM
While proper sales presentation etiquette may seem obvious to some, some reps still make the same critical mistakes over and over again. You may not even realize it – but your prospects certainly will.
Before heading to your next presentation, check out these four ideas from our exclusive eBook, 51 Tips for Delivering Better Sales Presentations, for keeping your words and actions in check.
#1. Prepare to be quiet for a moment and LISTEN
When was the last time someone talked at you i...