February 14, 2014 09:54 AM
A few weeks back, Brendan Cournoyer wrote about how marketers can capitalize on live events to create a variety of video content assets featuring experts and speakers. In many of the same ways that live events are content havens, so is also true of webinars.
Just as with events, subject matter experts and industry leaders who present during webinars share a wealth of information, typically accompanied by slide content to help support their talk. From a repurposing perspecti...
February 12, 2014 04:56 PM
Galderma, a global pharmaceutical company specializing in dermatology, uses Brainshark solutions to increase retention for mobile training and communications.
“We have a philosophy at Galderma that we want to really challenge the norm of how we provide services to our employees, and that philosophy is around a mobile approach,” says Darin Wilson, IT manager of mobile strategies and technical services. “How do we allow you to gain access – from any device – to an...
February 12, 2014 09:22 AM
At this point, the merits of online video content no longer need to be ‘sold’ to marketers. The majority of companies are now doing some form of video marketing, and that number continues to rise with each passing year. YouTube remains a major component of most video marketing strategies (as it should), but it’s a mistake to assume that it needs to be the cornerstone of your efforts.
In a recent post for ReelSEO, HubShout’s Chad Hill makes “the case against YouTu...
February 11, 2014 08:47 AM
With experts predicting that cloud-based training will become the norm for the future of eLearning, organizations continue to seek more convenient ways to educate their employees. Additionally, business leaders are making it a priority to identify a more efficient means of creating and managing their eLearning content to improve scalability and effectiveness of their programs.
We recently had the opportunity to speak with Melissa Rittenhouse, Director of Global Presales Readiness at SA...
February 07, 2014 09:36 AM
Business communications are vital to the success of any organization, and the landscape surrounding how businesses communicate is ever-evolving. This coupled with disruptions in technology, makes it more important than ever for businesses to account for these changes when developing content to drive their communications.
With that topic in mind, I’m pleased to introduce a new video blog (vlog!) series dedicated to examining the changing landscape of business communications, and pr...