February 14, 2014 09:54 AM
A few weeks back, Brendan Cournoyer wrote about how marketers can capitalize on live events to create a variety of video content assets featuring experts and speakers. In many of the same ways that live events are content havens, so is also true of webinars.
Just as with events, subject matter experts and industry leaders who present during webinars share a wealth of information, typically accompanied by slide content to help support their talk. From a repurposing perspecti...
February 12, 2014 09:22 AM
At this point, the merits of online video content no longer need to be ‘sold’ to marketers. The majority of companies are now doing some form of video marketing, and that number continues to rise with each passing year. YouTube remains a major component of most video marketing strategies (as it should), but it’s a mistake to assume that it needs to be the cornerstone of your efforts.
In a recent post for ReelSEO, HubShout’s Chad Hill makes “the case against YouTu...
February 04, 2014 09:49 AM
Yesterday Twitter released its official recap of Super Bowl XLVIII, crowning this year’s big game as the most tweeted about Super Bowl to date, with a whopping 24.9 million tweets sent during the telecast. Twitter’s summary reported trends in everything from most mentioned players, to which moments during the big game garnered the highest volume of tweets per minute.
The recap also gives a nod to the annually touted Super Bowl commercials, reporting that 58% of those that ai...
December 17, 2013 09:47 AM
Looking back on the year, it’s clear that B2B marketers bumped social media up the priority list in 2013. In fact, recent data from Content Marketing Institute shows that social media usage increased across the board in 2013, as marketers used all social channels to share content more frequently than they did last year.
LinkedIn and Twitter continue to lead the way as the most popular social channels among B2B marketers, coming in at 91% and 85% respectively. Facebook is not far behind...
November 20, 2013 09:50 AM
With the emergence of social selling, sales reps across industries are now looking for new ways to take advantage of social media. As one of the most comprehensive and informative social networks, and a place where business professionals have connected and collaborated for years, LinkedIn is a natural channel for reps to launch their social selling efforts.
A successful social selling strategy is contingent on sales reps’ ability to establish themselves as thought leaders in...