August 11, 2014 10:58 AM
As the popularity of video marketing continues to rise, its fire is only fueled by the simultaneously booming mobile and social media marketing spaces. Collectively, they have transformed the way customers receive information and, as a result, have challenged businesses to adapt in order to effectively reach and engage their target audiences.
Consider these stats:
91% of U.S. brand and agency marketers view social media as the most effective way to distribute and share videos, articles,...
August 07, 2014 09:25 AM
Video killed the radio star. And ever since, it has been killing static content. Especially as online video content has become easily accessible virtually anywhere there is an internet-connected device, it’s now one of the one of the most preferred (and even expected) channels for receiving information.
Why read an ad when you can be sucked into the brand experience through an action-packed 30-second clip?
Why read an article on a rising trend when you can watch an animated parody or...
March 19, 2014 08:57 AM
The following is a short excerpt from the free eBook, The Marketer’s Guide to Video SEO.
One of the greatest benefits of posting your video content to YouTube is the SEO value that comes with it. YouTube is one of the largest search engines in the world (second only to Google), and with that popularity comes extremely high authority in Google search.
When publishing videos to YouTube, it’s important to apply SEO best practices to certain areas of the page. For example:
February 14, 2014 09:54 AM
A few weeks back, Brendan Cournoyer wrote about how marketers can capitalize on live events to create a variety of video content assets featuring experts and speakers. In many of the same ways that live events are content havens, so is also true of webinars.
Just as with events, subject matter experts and industry leaders who present during webinars share a wealth of information, typically accompanied by slide content to help support their talk. From a repurposing perspecti...
February 12, 2014 09:22 AM
At this point, the merits of online video content no longer need to be ‘sold’ to marketers. The majority of companies are now doing some form of video marketing, and that number continues to rise with each passing year. YouTube remains a major component of most video marketing strategies (as it should), but it’s a mistake to assume that it needs to be the cornerstone of your efforts.
In a recent post for ReelSEO, HubShout’s Chad Hill makes “the case against YouTu...