November 20, 2013 09:50 AM
With the emergence of social selling, sales reps across industries are now looking for new ways to take advantage of social media. As one of the most comprehensive and informative social networks, and a place where business professionals have connected and collaborated for years, LinkedIn is a natural channel for reps to launch their social selling efforts.
A successful social selling strategy is contingent on sales reps’ ability to establish themselves as thought leaders in...
September 19, 2013 08:39 AM
Back in April, I wrote about the latest updates to YouTube’s channel design and layout. Recently, YouTube introduced another update, this time to their annotations feature.
Prior to this update, channel managers could use annotations to add brief notes at designated points throughout a video to communicate supplementary information, or as a call to action to link viewers to other YouTube videos. With the latest update to the annotations feature, channel managers now h...
September 04, 2013 08:47 AM
For some time now, it’s been incredibly easy to take video presentations created in Brainshark On-Demand and publish them to your brand’s YouTube channel. (For details on just how simple it is, check out this document.)
With that being said, from time to time customers still ask, “Why would we want to put our Brainshark content on YouTube anyway?”
It’s a fair question, especially when you consider the many benefits of Brainshark On-Demand, such as:
May 03, 2013 10:32 AM
Everyone knows that posting to YouTube is easy. But by making a few extra efforts, marketers can ensure more people find their videos, share their content, and ultimately, learn more about their brand.
Following our recent webinar on video marketing with YouTube and beyond, I wrote about the new YouTube channel design changes and what they mean for video marketers. Of course, there’s much more to talk about on the subject of video marketing with YouTube.
Before you can take adva...
April 29, 2013 10:06 AM
With the March 7th release of the new YouTube channel design, the world of video marketing with YouTube saw some significant enhancements. YouTube’s popularity is undisputed, making it more important than ever that your brand have a YouTube presence, and these channel design enhancements offer more opportunities for you to brand your channel and share your message.
After optimizing our YouTube channel to get the most out of the new design, here’s a review of the new f...