Brainshark Ideas Blog

Looking to increase your team’s productivity? You’ve come to the right place!
Browse the Ideas Blog for the latest tips and trends on sales enablement, video and content marketing, training and eLearning, business presentations and more.

Tag: insurance

How Brainshark Cures our Training, Sales, and Marketing Woes

Submitted by: Brainshark Users

August 10, 2012 10:54 AM

Some kind words from our kind users…that make us want to climb to the top of a mountain and scream with vicious excitement... Sales/Training We have found that being able to communicate key messages to a geographically dispersed sales force can be challenging, especially since everyone has varied schedules and prior commitments. We found that by creating a Brainshark and sending the link, we can have people listen, learn, and reply at their own convenience. We also love the abil...

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Tags: insurance, sales enablement


How Insurance Firm ACE Group Trains with Brainshark

Submitted by: Grace Welch , Global Learning Programs Manager, ACE Group

March 02, 2012 01:37 PM

I’ve been a Brainshark customer for several years and even introduced my new colleagues at Combined Insurance (an ACE company) to the product when they needed a platform to create and deliver training videos to their field sales force.  ACE has been a Brainshark customer for 5 years. We use Brainshark routinely to create SCORM-compliant training for our employees around the world. It’s quick and it’s easy. It lets us work with subject matter experts in whatever...

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Tags: insurance


Thanksgiving Success for BlueCross and BlueShield of North Carolina

Submitted by: Donna Cunningham , Sales Communication Consultant, BCBS North Carolina

November 22, 2011 09:30 AM

An ROI Story: Last year at Thanksgiving, I had a frantic call from a sales representative who had good news and bad news. The good news? She had sold one of our health insurance products to a bank with 44 locations in North Carolina and Virginia. The bad news? It was a product the employees were not familiar with, and they wanted the sales team (of only 4 people) to visit each branch during Thanksgiving week to explain to employees how their new plan worked. I told her not to worry. We d...

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Tags: insurance, technology


Large Insurance Firm Using Brainshark for Compliance Training

Submitted by: , Associate Compliance Officer

November 18, 2011 02:03 PM

When the National Association of Insurance Commissioners (NAIC) modeled regulations to require agents who sell annuity products to complete product-specific training, they recognized that tracking those requirements, in today's "smaller government" environment, would make it difficult for states to add the infrastructure necessary to accomplish that task.  The solution?  Require insurers to track this training.  Nevermind that training requirements have, traditionally, been tied ...

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Tags: internal communications, insurance, tips and tricks, sales enablement


Brainshark Functionality Brings an Increase to GMAC Insurance's Numbers

Submitted by: Kevin Fuschich , Marketing Specialist, GMAC Insurance

October 26, 2011 11:30 AM

My company uses Brainshark all the time as an educational, how-to, and marketing platform. Recently, we created a marketing campaign that integrated email, a Brainshark presentation, and a webinar series directed at independent insurance agents and brokers who write our business. The emails drove recipients to watch the Brainshark presentation (we said, “Click here to watch a video!”) that offered educational info related to a particular aspect of the industry that many agents ...

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Tags: external communications, insurance, tips and tricks, webinar strategy